Hexdon

Hexdon is a customer retention consultancy. We help Marketing & Sales leaders to increase their impact with customer & market insight that spotlights where to play and how to win.

• Customer & Market Research that delivers strategic and operational insight on where to play and how to win.
• CX & Engagement initiatives that deliver meaningful ROI
• Increase your credibility with the board

Client List: Samsung, Evans UK, City Chic (ASX:CCX), Bioniq, The Sydney Marathon, SPRHRA, The DMA

Founder & Director, Customer Retention Officer

Samsung Electronics

Enabling People, Data and Insight at the heart of Samsung Europe so their flagship launches acquire and retain customers while growing market share.

DataIQ 100 Alumni, and 2x DataIQ Awards.

Increasing data literacy was at the heart of my motivation to succeed in this role. I lead data innovation with the European Office in collaboration with Samsung country markets as part of the the European Consumer & Market Insights team.
 
* Support Samsung Europe flagship product launches from S8 through to Note10, with consumer centric data driven best practice, partnering with the best in the industry (Google, Starcom, Kantar, Cheil, Adam&Eve etc).
* Define and deliver against the European Consumer & Market Analytics Roadmap.
* Scope, design, develop, deliver & lead the European Business Intelligence Platform called smartBI (powered by QlikSense) and rolled it out across Europe.
* Implemented solutions for Samsung President and teams across Executive, Retail, Commercial, Consumer, Market and Product Campaign pillars
* Implemented Samsung's Knowledge Management Platform called smartHub. 
* Increase data literacy through transformation programmes across our European Subsidiaries.
* Work with agencies to deliver a consistent consumer segmentation framework, informing product design through to campaign execution through the line.
* Support the European Consumer Data Strategy project in readiness for GDPR coming into effect in May 2018.
* Lead governance with the European DMP, increasing ROI across the markets.
* Keynote speaker at Qlik's annual Data Revolution Tour.

European Head of Data Innovation

Havas helia

An exciting move to marketing and advertising agency land. This is an opportunity to exercise my craft, implementing best practice with key clients - easyJet and Westfield.

At Havas helia, we use data, technology, intuition and creativity to connect people to brands in a meaningful way.

We call this a smarter art.

Planning Director

Super Retail Group

Australia's largest and most loved sports & leisure group. Initially appointed Customer Insight & Data Strategy Manager, in November 2013 I was promoted to Head of Digital & Data with accountability for the development of strategy and execution across SRG Sports with a focus on iconic sports brands. I delivered customer insights and identified profitable multi-channel customer segments to maximise ROI and delivered econometric modelling solutions to shift spend towards digital channels. I was also responsible for supporting marketing integration following the acquisition of Rebel Group and leading the implementation of SAP. Providing leadership to 30+ reports, I developed KPIs and team dashboards to drive a high performance culture, improve campaign performance and revenue. 


•	Realised significant performance improvements during my tenure including 91% growth in online traffic, 27% active member growth and eDM ROI of over 1500%;
•	Delivered Web and Customer streams as part of an enterprise SAP implementation, successfully managing significant transformation affecting people, process and systems;
•	Led the Customer Service Team through high intensity ecommerce trading periods and expanded the team by 600% to meet SLA expectations as defined in the customer charter.
•	Owned the closed loop customer feedback program and in collaboration with Retail Operations, grew NPS from 10% to 50% within 3 years.

Head of Digital & Data - Sports Retailing

In this role, I manage eCommerce, CRM Insights and Analytics and Customer Service teams. 

This role also includes responsibility as the Business Lead for the SAP CRM / Web project stream, which falls in-line with the wider SAP integration into Super Retail Group.

Customer Insight & Data Strategy Manager

Specialty Fashion Group

Starting as Data Analyst reporting to the GM – Marketing, I progressed to Group Data Strategist in March 2010 and was promoted to Group Loyalty & Analytics Manager in January 2012. Responsible for the Customer data strategy, analytics and insights across the Brands, I was also accountable for the implementation of brand loyalty programmes across the business. I also consulted with Brand GMs on delivering direct and digital marketing strategies to improve commercial performance. Providing expert knowledge and guidance to Brands across the Group, I developed strategic roadmaps detailing recommendations on programme launches, customer engagement and IT infrastructure to support timely campaign delivery and maximise ROI. A key focus in this role was building strong relationships across business functions to successfully manage the shift towards omni-channel retail and ecommerce.

•	Delivered omni-channel capability that enabled the analysis of campaigning for 7 million brand loyalty members;
•	Improvement of campaign analytics and utilisation of insights delivered a 50% reduction in distribution, whilst maintaining sales and margin targets;
•	Implemented data utilisation best practice and data governance resulting in eDM campaign ROI surpassing 1900%;
•	Winner of the 2012 Cross Channel Analytics Retail Touch Points Customer Engagement Award.

Group Loyalty & Analytics Manager

Group Data Strategist

Data Analyst

Sterling Financial

In this operations role, I took full responsibility for leading the set-up of a BPO entity for Sterling called “Canto” managing all aspects including recruitment, client management and process development. My mandate was to realise operational cost savings and tap into local and international market opportunities for the wider company by facilitating the transfer of work to a lower cost location, whilst establishing an APAC presence. 

•	Increased accuracy of client work to 98% whilst reducing London-Chennai turnaround time to 4 hours;
•	Achieved operational cost savings to reduce client costs by 28% which secured our competitiveness and stable revenue performance at a time of print market decline.

Head of Operations - Canto

Crossword Graphics Ltd / Digital Creative Services

Leading the production operations of a Financial Services print and publishing company, I was accountable for managing client relationships to secure the existing and future performance of the business. With a shared ownership for P&L, I also contributed to sales, negotiations, account management and business development strategies. 

•	Built new IT infrastructure, implementing a package that realised 40% faster delivery to clients;
•	Increased and diversified client base by identifying and securing large clients and upselling work across the existing client portfolio.

Director

I Help Consumer Brand Leaders Boost the 'R' in CRM | Retention » Relationships » Revenue | DTC, eCommerce, Retail

Hello ► Marketing & Sales leaders come to me to help them fix their CRM woes and turn it in to business value.

At Hexdon, we address this challenge with our focus on customers, data, insight and action at the heart.  And Technology. Clay, OpenAI, Anthropic, LinkedIn, HubSpot etc are at the core.

Example results (B2B) utilising HexdonIQ’s tech stack:

📈 Delivered 403 warm leads to a client in 3 months
📈 Scored 20k accounts with relevant tiering & value in 24 hours
📈 Mapped out GTM strategy and operations
📈 Applied research agents so sales can focus on high value relationships.

Expanding on the challenge ►
Your CRM data is going stale as you read this.  Bad CRM data = bad sales. 
This means you need to:

1. Place customer centricity at the heart. 
2. Leverage data & technology to enrich & enhance.
3. Create intent based actions to increase sales pipeline velocity.

⚡️ DM me and share your challenge. 
🤝 I'll share my framework for you to do it yourself.
🚀 And if you need help, I'm here to help you accelerate to win.

Recognition ► After a successful stint as European Head of Data Innovation at Samsung Europe where I led the European Marketing team to 2x DataIQ Awards and featured in the DataIQ 100, it felt like the time to do more: take my passion for customers and data and apply my energy to help B2B businesses to win.

Customer Centric ► At Hexdon, we've worked with organisations large and small between London and Sydney over 20 years and know that when you truly love your customers, they love you back. This is why understanding them and the market in which your Brand meets them is so important.

Follow Me ► We share common challenges that leaders like you face along with fuel for thought on how to overcome them.

Let's Talk ► Scroll to the Top Of Page, or the Featured Section or Email me at hello@hexdon.com.

Daryl D'Cruz

Lauren Rozwadowski

Courage Core

I am a Certified Life & Success Coach and Practitioner in Neuro Linguistic Programming (NLP), Emotional Freedom Techniques (EFT), T.I.M.E Techniques and Hypnotherapy. 

I help ambitious women increase their confidence, impact and income and create their dream work-life.

From Entrepreneurs to Executives to Recording Artists.…I help my clients make incredible progress in their careers, personal lives and mindset, by upgrading their personal and professional strategies, tools and practices to make major differences with long-term impact.

I am passionate about the importance of mindset in order to achieve success (in whichever way that means to each person) and am forever inspired and drawing on the research of Brene Brown around courage and wholeheartedness.

Founder, Coach & Consultant

Lauren Ray

www.laurenraymusic.com
All social media: @laurenraymusic

Releases; 
LP2 'Woman In The Arena' independently released Spring 2020 - produced by Julian Emery. 
EP 'Inside This Silence' released on SR Records August '18
Jason Ross feat Lauren Ray 'I Will Be There' released on Anjunabeats June '17  
LP1 'We Will Need Courage' independently released July '16
Jason Ross feat. Lauren Ray 'Me Tonight' released on Anjunabeats June '16  

live
Tour: 24 date UK Tour supporting Paul Carrack Jan-March 2020
Tour: 5 date UK Tour supporting Marti Pellow
Tour: 30 date UK tour supporting Paul Carrack (incl. London Palladium March 2)
Tour: 13 date European Tour supporting Anastacia 2018
Tour: 12 date UK Tour supporting Rebecca Ferguson 2018 
Tour: 31 date UK tour supporting Lucy Spraggan 2017

Artist & Songwriter

Warner Music Group

Working with Warner Music Group to maximize their revenue collection on UK public performance and broadcast income and manages their day to day relationship with PPL.  I work closely with other departments such as A&R, Legal & Business Affairs, Royalties, Finance and Sync (TV & Radio).

Repertoire Registrations Manager

Managing the accounts of key Record Companies such as Warner Music, working closely with other PPL departments such as International, Legal & Business Affairs, Licensing, Distribution and Music Reporting to provide a first class customer service to members.

Record Company Services Account Manager

The Union Bar Chiswick

Responsibilities include the management and running of shifts, managing and logging daily takings, manage the safe and banking, liaise with suppliers and arrange delivery of stock, arrange electricians, plumbers and technicians to maintain equipment and a number of other ad hoc duties. 
Responsible for training new staff members and maintaining the high quality of customer care.

Floor Supervisor

MPS Society

•Helped organise volunteering and fundraising events for the charity and other ad hoc duties, answering phones and making calls to collect information for events. I volunteered my time on the final event, I have also volunteered for this charity on past events, looking after children affected by MPS and their siblings on weekends away.

Events Manager Assistant

Milkshake Films

• Worked as Office and Floor Runner on ‘Goal 2: Living the dream’. General Assistant to everyone on the floor and in the office. In charge of getting lunch and coffee for staff and actors, office filing and other ad hoc projects. I maintained a positive and enthusiastic attitude throughout the long hours and fulfilled all tasks assigned to me with efficiency.

Floor and Office Runner

Warner Bros Pictures

• Worked as Office and Floor Runner on the 2nd, 3rd, 4th and 5th Harry Potter films during all school breaks. General Assistant to everyone. I was in charge of getting actors to and from set, occasional actor stand-in, getting lunch and coffee for staff and actors, organizing scripts and other ad hoc projects. This job allowed me to meet all kinds of people from all aspects of the film industry; through the friends I made on set I was able to learn how a film was put together from pre-production to post-production.

As an expert on self-empowerment, courage & subconscious rewiring, I help Entrepreneurs to Recording Artists to C-Suite executives expand beyond fear & not-enoughness, so they can create the lives, businesses & wealth they ACTUALLY want (with more ease)

Top 3 Reasons My Clients Seek Me Out:

1. SELF: Transform your relationship with yourself: more confidence, trust, belief & become unapologetically YOU! Say goodbye to imposter syndrome & fears holding you back for good!

2. MONEY: Transform your relationship with money: charge more, earn more, breakthrough an income plateau. Trust yourself more with money (wealth is an internal game first)

3. SUCCESS: Take your success to courageous new heights: start & scale your own business, increase your visibility, opportunities, impact & results with more clarity & confidence. 

I am trained in a number of modalities that support quick and long lasting transformations including Hypnotherapy, NLP, EFT, Positive Psychology + Human Design.

What first began as a journey of personal development has boomed into a successful online business over the last few years. If you're ready to trust in yourself like never before, make your "unrealistic" dreams in life, business and wealth a reality...

You are in the right place!

I go beyond coaching when my clients will benefit from my areas of my expertise. I mentor and consult clients to; start and grow a successful online business (something I have done) and navigate the music industry with confidence (something I have also done…as a professional and creative).

Whatever it is you want in life, if you don’t have it yet, I’m willing to bet courage is what you’ve been missing. And that’s where I can help you.


FREE TRAINING: FROM STUCK TO UNSTOPPABLE
👉 https://www.couragecore.com/unstoppable

APPLY TO WORK WITH ME & SCHEDULE FREE CALL

Book a free 30 minute call to find out more and book. Let’s chat about where you are now, where you’d like to be and how my programmes can support you getting there.

👉 https://couragecoreltd.as.me/connection

- Lauren

taplio

The Battle

Daryl D'Cruz

Lauren Rozwadowski

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