Hexdon

Hexdon is a customer retention consultancy. We help Marketing & Sales leaders to increase their impact with customer & market insight that spotlights where to play and how to win.

• Customer & Market Research that delivers strategic and operational insight on where to play and how to win.
• CX & Engagement initiatives that deliver meaningful ROI
• Increase your credibility with the board

Client List: Samsung, Evans UK, City Chic (ASX:CCX), Bioniq, The Sydney Marathon, SPRHRA, The DMA

Founder & Director, Customer Retention Officer

Samsung Electronics

Enabling People, Data and Insight at the heart of Samsung Europe so their flagship launches acquire and retain customers while growing market share.

DataIQ 100 Alumni, and 2x DataIQ Awards.

Increasing data literacy was at the heart of my motivation to succeed in this role. I lead data innovation with the European Office in collaboration with Samsung country markets as part of the the European Consumer & Market Insights team.
 
* Support Samsung Europe flagship product launches from S8 through to Note10, with consumer centric data driven best practice, partnering with the best in the industry (Google, Starcom, Kantar, Cheil, Adam&Eve etc).
* Define and deliver against the European Consumer & Market Analytics Roadmap.
* Scope, design, develop, deliver & lead the European Business Intelligence Platform called smartBI (powered by QlikSense) and rolled it out across Europe.
* Implemented solutions for Samsung President and teams across Executive, Retail, Commercial, Consumer, Market and Product Campaign pillars
* Implemented Samsung's Knowledge Management Platform called smartHub. 
* Increase data literacy through transformation programmes across our European Subsidiaries.
* Work with agencies to deliver a consistent consumer segmentation framework, informing product design through to campaign execution through the line.
* Support the European Consumer Data Strategy project in readiness for GDPR coming into effect in May 2018.
* Lead governance with the European DMP, increasing ROI across the markets.
* Keynote speaker at Qlik's annual Data Revolution Tour.

European Head of Data Innovation

Havas helia

An exciting move to marketing and advertising agency land. This is an opportunity to exercise my craft, implementing best practice with key clients - easyJet and Westfield.

At Havas helia, we use data, technology, intuition and creativity to connect people to brands in a meaningful way.

We call this a smarter art.

Planning Director

Super Retail Group

Australia's largest and most loved sports & leisure group. Initially appointed Customer Insight & Data Strategy Manager, in November 2013 I was promoted to Head of Digital & Data with accountability for the development of strategy and execution across SRG Sports with a focus on iconic sports brands. I delivered customer insights and identified profitable multi-channel customer segments to maximise ROI and delivered econometric modelling solutions to shift spend towards digital channels. I was also responsible for supporting marketing integration following the acquisition of Rebel Group and leading the implementation of SAP. Providing leadership to 30+ reports, I developed KPIs and team dashboards to drive a high performance culture, improve campaign performance and revenue. 


•	Realised significant performance improvements during my tenure including 91% growth in online traffic, 27% active member growth and eDM ROI of over 1500%;
•	Delivered Web and Customer streams as part of an enterprise SAP implementation, successfully managing significant transformation affecting people, process and systems;
•	Led the Customer Service Team through high intensity ecommerce trading periods and expanded the team by 600% to meet SLA expectations as defined in the customer charter.
•	Owned the closed loop customer feedback program and in collaboration with Retail Operations, grew NPS from 10% to 50% within 3 years.

Head of Digital & Data - Sports Retailing

In this role, I manage eCommerce, CRM Insights and Analytics and Customer Service teams. 

This role also includes responsibility as the Business Lead for the SAP CRM / Web project stream, which falls in-line with the wider SAP integration into Super Retail Group.

Customer Insight & Data Strategy Manager

Specialty Fashion Group

Starting as Data Analyst reporting to the GM – Marketing, I progressed to Group Data Strategist in March 2010 and was promoted to Group Loyalty & Analytics Manager in January 2012. Responsible for the Customer data strategy, analytics and insights across the Brands, I was also accountable for the implementation of brand loyalty programmes across the business. I also consulted with Brand GMs on delivering direct and digital marketing strategies to improve commercial performance. Providing expert knowledge and guidance to Brands across the Group, I developed strategic roadmaps detailing recommendations on programme launches, customer engagement and IT infrastructure to support timely campaign delivery and maximise ROI. A key focus in this role was building strong relationships across business functions to successfully manage the shift towards omni-channel retail and ecommerce.

•	Delivered omni-channel capability that enabled the analysis of campaigning for 7 million brand loyalty members;
•	Improvement of campaign analytics and utilisation of insights delivered a 50% reduction in distribution, whilst maintaining sales and margin targets;
•	Implemented data utilisation best practice and data governance resulting in eDM campaign ROI surpassing 1900%;
•	Winner of the 2012 Cross Channel Analytics Retail Touch Points Customer Engagement Award.

Group Loyalty & Analytics Manager

Group Data Strategist

Data Analyst

Sterling Financial

In this operations role, I took full responsibility for leading the set-up of a BPO entity for Sterling called “Canto” managing all aspects including recruitment, client management and process development. My mandate was to realise operational cost savings and tap into local and international market opportunities for the wider company by facilitating the transfer of work to a lower cost location, whilst establishing an APAC presence. 

•	Increased accuracy of client work to 98% whilst reducing London-Chennai turnaround time to 4 hours;
•	Achieved operational cost savings to reduce client costs by 28% which secured our competitiveness and stable revenue performance at a time of print market decline.

Head of Operations - Canto

Crossword Graphics Ltd / Digital Creative Services

Leading the production operations of a Financial Services print and publishing company, I was accountable for managing client relationships to secure the existing and future performance of the business. With a shared ownership for P&L, I also contributed to sales, negotiations, account management and business development strategies. 

•	Built new IT infrastructure, implementing a package that realised 40% faster delivery to clients;
•	Increased and diversified client base by identifying and securing large clients and upselling work across the existing client portfolio.

Director

I Help Consumer Brand Leaders Boost the 'R' in CRM | Retention » Relationships » Revenue | DTC, eCommerce, Retail

Hello ► Marketing & Sales leaders come to me to help them fix their CRM woes and turn it in to business value.

At Hexdon, we address this challenge with our focus on customers, data, insight and action at the heart.  And Technology. Clay, OpenAI, Anthropic, LinkedIn, HubSpot etc are at the core.

Example results (B2B) utilising HexdonIQ’s tech stack:

📈 Delivered 403 warm leads to a client in 3 months
📈 Scored 20k accounts with relevant tiering & value in 24 hours
📈 Mapped out GTM strategy and operations
📈 Applied research agents so sales can focus on high value relationships.

Expanding on the challenge ►
Your CRM data is going stale as you read this.  Bad CRM data = bad sales. 
This means you need to:

1. Place customer centricity at the heart. 
2. Leverage data & technology to enrich & enhance.
3. Create intent based actions to increase sales pipeline velocity.

⚡️ DM me and share your challenge. 
🤝 I'll share my framework for you to do it yourself.
🚀 And if you need help, I'm here to help you accelerate to win.

Recognition ► After a successful stint as European Head of Data Innovation at Samsung Europe where I led the European Marketing team to 2x DataIQ Awards and featured in the DataIQ 100, it felt like the time to do more: take my passion for customers and data and apply my energy to help B2B businesses to win.

Customer Centric ► At Hexdon, we've worked with organisations large and small between London and Sydney over 20 years and know that when you truly love your customers, they love you back. This is why understanding them and the market in which your Brand meets them is so important.

Follow Me ► We share common challenges that leaders like you face along with fuel for thought on how to overcome them.

Let's Talk ► Scroll to the Top Of Page, or the Featured Section or Email me at hello@hexdon.com.

Daryl D'Cruz

Franchise Fame

Founder & CEO

Elite Franchise

I write a monthly column in this publication on franchise marketing and franchise lead generation.

Contributing Writer

Rethink Press

Best-seller on Amazon in business book categories Sales & Marketing, Multi-level Marketing

Best-selling Author- FRANCHISE FAME (Published in May 2022)

Local Fame

Strategic Project Manager

The Huracan Foundation

Board Trustee

First Online Solutions

Online Brand Manager

Sales Manager

Fantastic Services 

Franchise Owner

Diva Language Centre

English Teacher

At the helm of Franchise Fame, our team specializes in crafting data-driven marketing strategies that enhance franchise growth and attract quality franchisees. Our approach has established us as a leader in the franchise industry, partnering with businesses in over 55 countries to maximize their brand awareness and network vitality. With a strong focus on new business development, key account management, and CRM, we've fostered collaborative relationships that culminate in mutual success.

As a contributing writer with a monthly column on franchise marketing, my insights reflect a deep understanding of lead generation and the nuances of the franchise sector. Recognized as the Most Innovative Woman of the Year 2022 in Franchising, I bring a passion for innovation and a commitment to excellence within our industry. By sharing expertise in publications, speaking engagements, and industry events, we contribute to the broader conversation, driving thought leadership and fostering a community of growth-focused franchisors.

Dani Peleva

I'm incredibly proud to announce that the late nights and intense work over the past few months have finally come to fruition. What we've created is a true game-changer for the entire franchise industry.

Franchise Fame has officially merged with Leads to Fame, a US-based AI-automation marketing agency, to create the industry's first true global end-to-end franchise growth platform!

This merger fundamentally transforms how franchise networks approach growth and marketing by providing an integrated solution that eliminates traditional barriers to expansion:

🌐 Global & Local: We now combine international expansion systems with hyper-local marketing execution, ensuring your brand is consistent yet locally relevant across all markets (UK, USA, Europe, Australia, and South America).

🤖 The AI Advantage: We've integrated proprietary AI-enhanced search visibility frameworks, optimizing your brand for the new era of search: ChatGPT, Google SGE, and Perplexity. Don't just appear in search results—be the answer in generative AI responses.

📈 Unified ROI: For the first time, you get a single, unified dashboard tracking performance across all touchpoints, from franchise lead generation costs to local store traffic impact.

This is the comprehensive, unified platform the franchise industry has been waiting for. I couldn't be more excited for what this means for our clients and the future of ambitious franchise networks worldwide.

Click the link below to read the full article on Business Insider and see how this new platform will transform your franchise network's performance. 👇

https://lnkd.in/dSK-iFvK

#FranchiseGrowth #AIMarketing #merger

Founder & CEO @ Franchise Fame, an award winning marketing agency for franchises | Best-selling Author

🚨 Attention Franchisors: Are you leaving money and time on the table in your franchise development process?

AI is no longer a futuristic idea—it's the most powerful tool available right now to scale your network.

In my latest article for Elite Franchise Magazine, I break down exactly how Artificial Intelligence is moving beyond basic automation to fundamentally reshape franchise development (Fran Dev).

Here's why you can't afford to ignore this:

✅ Time-Saving Power: AI automation drastically reduces admin, instantly prioritizing leads so your team can focus only on high-value conversions.

🎯 Smarter Growth: Use predictive lead scoring to identify candidates most likely to convert and utilize AI for hyper-personalized communication that builds trust faster.

🚫 No More Tyre-Kickers: We explore how AI avatars and advanced chatbots can pre-screen candidates 24/7, professionalizing your recruitment process from day one.

The franchisors, who are experimenting with AI now, are the ones who will be ahead of the curve. If you want greater efficiency, candidate quality, and explosive growth, this is essential reading.

Don't let your competitors seize the AI advantage first.

👇 Click the link to read the full article and secure your franchise's future: 
https://lnkd.in/djf2twrN

#FranchiseDevelopment #Franchising #FranchiseGrowth

Open article: The AI advantage: Why Franchisors can’t ignore the future of franchise development by elitefranchisemagazine.co.uk

Why Franchisors can’t ignore the future of franchise development

The AI advantage: Why Franchisors can’t ignore the future of franchise development

Franchisors, listen up. If your expansion strategy is focused solely on local SEO for individual unit pages, you are neglecting the fundamental, future-proof engine of your brand: Domain Authority (DA).

For 2026 and beyond, growth won't be won by simply increasing ad spend- it will be about trust and citation.

The Three Pillars of Foundational Authority:

🚀 Domain Authority (DA) as a Premium Asset: A high DA score (Google's measure of trust) is non-negotiable. It reduces your dependence on paid media and establishes you as the definitive expert. We must move beyond basic acquisition and prioritize quality over quantity, securing links from authoritative sources (DA 50+) to pass maximum measurable "equity."

🤖 The AI Discoverability Imperative: The future of search is citation-driven. Generative AI models (Google SGE, ChatGPT) prioritize content from high-DA sources. If your brand isn't securing high-authority links, you are invisible to the next generation of search. Modern PR must be about becoming AI-citation worthy.

🎯 Driving Qualified Leads: This strategy shifts your focus from traffic volume to lead value. Traffic earned through a high-authority link is "pre-vetted" by a trusted source, delivering highly qualified franchisee leads who are ready to invest. This dramatically lowers your overall client acquisition costs.

Strategic Takeaway?!

Every interview, case study, and press release must be viewed not just as brand awareness, but as a measured asset intended to grow your core SEO portfolio. A fundamental, low-effort/high-yield step? Consistently perform an Unlinked Mention Audit to convert existing brand citations into powerful, traffic-driving links.

Stop simply advertising. Start owning the digital trust that fuels sustainable, profitable expansion.

What is your franchise's current Domain Authority? Share your thoughts below!

#FranchiseMarketing #SEOStrategy #Franchising

taplio

The Battle

Daryl D'Cruz

Dani Peleva

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The Battle

Daryl D'Cruz

Dani Peleva

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Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Dani Peleva's LinkedIn Performance

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