Hexdon

Hexdon is a customer retention consultancy. We help Marketing & Sales leaders to increase their impact with customer & market insight that spotlights where to play and how to win.

• Customer & Market Research that delivers strategic and operational insight on where to play and how to win.
• CX & Engagement initiatives that deliver meaningful ROI
• Increase your credibility with the board

Client List: Samsung, Evans UK, City Chic (ASX:CCX), Bioniq, The Sydney Marathon, SPRHRA, The DMA

Founder & Director, Customer Retention Officer

Samsung Electronics

Enabling People, Data and Insight at the heart of Samsung Europe so their flagship launches acquire and retain customers while growing market share.

DataIQ 100 Alumni, and 2x DataIQ Awards.

Increasing data literacy was at the heart of my motivation to succeed in this role. I lead data innovation with the European Office in collaboration with Samsung country markets as part of the the European Consumer & Market Insights team.
 
* Support Samsung Europe flagship product launches from S8 through to Note10, with consumer centric data driven best practice, partnering with the best in the industry (Google, Starcom, Kantar, Cheil, Adam&Eve etc).
* Define and deliver against the European Consumer & Market Analytics Roadmap.
* Scope, design, develop, deliver & lead the European Business Intelligence Platform called smartBI (powered by QlikSense) and rolled it out across Europe.
* Implemented solutions for Samsung President and teams across Executive, Retail, Commercial, Consumer, Market and Product Campaign pillars
* Implemented Samsung's Knowledge Management Platform called smartHub. 
* Increase data literacy through transformation programmes across our European Subsidiaries.
* Work with agencies to deliver a consistent consumer segmentation framework, informing product design through to campaign execution through the line.
* Support the European Consumer Data Strategy project in readiness for GDPR coming into effect in May 2018.
* Lead governance with the European DMP, increasing ROI across the markets.
* Keynote speaker at Qlik's annual Data Revolution Tour.

European Head of Data Innovation

Havas helia

An exciting move to marketing and advertising agency land. This is an opportunity to exercise my craft, implementing best practice with key clients - easyJet and Westfield.

At Havas helia, we use data, technology, intuition and creativity to connect people to brands in a meaningful way.

We call this a smarter art.

Planning Director

Super Retail Group

Australia's largest and most loved sports & leisure group. Initially appointed Customer Insight & Data Strategy Manager, in November 2013 I was promoted to Head of Digital & Data with accountability for the development of strategy and execution across SRG Sports with a focus on iconic sports brands. I delivered customer insights and identified profitable multi-channel customer segments to maximise ROI and delivered econometric modelling solutions to shift spend towards digital channels. I was also responsible for supporting marketing integration following the acquisition of Rebel Group and leading the implementation of SAP. Providing leadership to 30+ reports, I developed KPIs and team dashboards to drive a high performance culture, improve campaign performance and revenue. 


•	Realised significant performance improvements during my tenure including 91% growth in online traffic, 27% active member growth and eDM ROI of over 1500%;
•	Delivered Web and Customer streams as part of an enterprise SAP implementation, successfully managing significant transformation affecting people, process and systems;
•	Led the Customer Service Team through high intensity ecommerce trading periods and expanded the team by 600% to meet SLA expectations as defined in the customer charter.
•	Owned the closed loop customer feedback program and in collaboration with Retail Operations, grew NPS from 10% to 50% within 3 years.

Head of Digital & Data - Sports Retailing

In this role, I manage eCommerce, CRM Insights and Analytics and Customer Service teams. 

This role also includes responsibility as the Business Lead for the SAP CRM / Web project stream, which falls in-line with the wider SAP integration into Super Retail Group.

Customer Insight & Data Strategy Manager

Specialty Fashion Group

Starting as Data Analyst reporting to the GM – Marketing, I progressed to Group Data Strategist in March 2010 and was promoted to Group Loyalty & Analytics Manager in January 2012. Responsible for the Customer data strategy, analytics and insights across the Brands, I was also accountable for the implementation of brand loyalty programmes across the business. I also consulted with Brand GMs on delivering direct and digital marketing strategies to improve commercial performance. Providing expert knowledge and guidance to Brands across the Group, I developed strategic roadmaps detailing recommendations on programme launches, customer engagement and IT infrastructure to support timely campaign delivery and maximise ROI. A key focus in this role was building strong relationships across business functions to successfully manage the shift towards omni-channel retail and ecommerce.

•	Delivered omni-channel capability that enabled the analysis of campaigning for 7 million brand loyalty members;
•	Improvement of campaign analytics and utilisation of insights delivered a 50% reduction in distribution, whilst maintaining sales and margin targets;
•	Implemented data utilisation best practice and data governance resulting in eDM campaign ROI surpassing 1900%;
•	Winner of the 2012 Cross Channel Analytics Retail Touch Points Customer Engagement Award.

Group Loyalty & Analytics Manager

Group Data Strategist

Data Analyst

Sterling Financial

In this operations role, I took full responsibility for leading the set-up of a BPO entity for Sterling called “Canto” managing all aspects including recruitment, client management and process development. My mandate was to realise operational cost savings and tap into local and international market opportunities for the wider company by facilitating the transfer of work to a lower cost location, whilst establishing an APAC presence. 

•	Increased accuracy of client work to 98% whilst reducing London-Chennai turnaround time to 4 hours;
•	Achieved operational cost savings to reduce client costs by 28% which secured our competitiveness and stable revenue performance at a time of print market decline.

Head of Operations - Canto

Crossword Graphics Ltd / Digital Creative Services

Leading the production operations of a Financial Services print and publishing company, I was accountable for managing client relationships to secure the existing and future performance of the business. With a shared ownership for P&L, I also contributed to sales, negotiations, account management and business development strategies. 

•	Built new IT infrastructure, implementing a package that realised 40% faster delivery to clients;
•	Increased and diversified client base by identifying and securing large clients and upselling work across the existing client portfolio.

Director

I Help Consumer Brand Leaders Boost the 'R' in CRM | Retention » Relationships » Revenue | DTC, eCommerce, Retail

Hello ► Marketing & Sales leaders come to me to help them fix their CRM woes and turn it in to business value.

At Hexdon, we address this challenge with our focus on customers, data, insight and action at the heart.  And Technology. Clay, OpenAI, Anthropic, LinkedIn, HubSpot etc are at the core.

Example results (B2B) utilising HexdonIQ’s tech stack:

📈 Delivered 403 warm leads to a client in 3 months
📈 Scored 20k accounts with relevant tiering & value in 24 hours
📈 Mapped out GTM strategy and operations
📈 Applied research agents so sales can focus on high value relationships.

Expanding on the challenge ►
Your CRM data is going stale as you read this.  Bad CRM data = bad sales. 
This means you need to:

1. Place customer centricity at the heart. 
2. Leverage data & technology to enrich & enhance.
3. Create intent based actions to increase sales pipeline velocity.

⚡️ DM me and share your challenge. 
🤝 I'll share my framework for you to do it yourself.
🚀 And if you need help, I'm here to help you accelerate to win.

Recognition ► After a successful stint as European Head of Data Innovation at Samsung Europe where I led the European Marketing team to 2x DataIQ Awards and featured in the DataIQ 100, it felt like the time to do more: take my passion for customers and data and apply my energy to help B2B businesses to win.

Customer Centric ► At Hexdon, we've worked with organisations large and small between London and Sydney over 20 years and know that when you truly love your customers, they love you back. This is why understanding them and the market in which your Brand meets them is so important.

Follow Me ► We share common challenges that leaders like you face along with fuel for thought on how to overcome them.

Let's Talk ► Scroll to the Top Of Page, or the Featured Section or Email me at hello@hexdon.com.

Daryl D'Cruz

NEOM

Head of Innovation and Ecosystem Activation, Food Sector

Senior Manager, Technology & Innovation, Food, Energy-Water-Food

NEOM is a region in northwest Saudi Arabia on the Red Sea being built from the ground up as a living laboratory – a place where entrepreneurship will chart the course for this New Future. We are looking for eager learners who are passionate about food and how digital technologies can impact lives. Ping us to learn more about how you can be part of the team innovating the future of food through design x hacks x policy.

Manager, Digital, Policy, & Innovation, Food, Energy-Water-Food

NEOM is a special economic zone in Saudi Arabia where global talents converge to pioneer ideas on the land of the future for the future of cities. As a Food Technology Consultant in the Food Sector, I lead the digital strategy and initiatives of the NEOM Food Sector with the following objectives:
Ensure food supply resilience and sustainability through traceability and advanced analytics
Enhance food production efficiency via environmental sensing and automation

Consultant, Technology, Food Sector

TOPIAN

Head of Innovation and Ecosystem Activation

Hustle Fund

Angel Squad Member

OpenClassrooms

OpenClassrooms is an online education platform for vocational training, providing courses in IT, technology, entrepreneurship, and digital skills. As a mentor, I support and accompany individual students once per week over video chat in order to help them get the most out of their learning on OpenClassrooms. I help students as they work on the projects that count towards the completion of their learning path. I also grade the projects that they do. Paths on OpenClassrooms are comprised of fully-online courses and projects, and completing the projects allows students to earn internationally-recognized degrees.

Mentor (Data Analyst / Data Scientist)

Startup Grind

Startup Grind in partnership with Google for Startups is a startup community actively educating, inspiring, and connecting entrepreneurs around the globe. We do this through our unique fireside-chat monthly events. As Chapter Director, I act as a bridge for founders, developers, and investors to create a #GiveFirst startup culture in Riyadh.

Events:
9/2019 - Mentor at Ideathon 2.0: The New Wave of Digitalization in Beijing
4/2019 - Founder Wellness and lessons from Silicon Valley for Startups in KSA 
2/2019 - Data insights and other lessons from MIT/Stanford/McKinsey for startups in Saudi Arabia

Riyadh Chapter Director

AngelHack

AngelHack empowers developers and communities globally through our signature hackathon series. As an Ambassador, I build the local tech and start-up communities and strengthen the local ecosystems and promote innovations by bringing together passionate and motivated individuals and organizing and running amazing hackathons.

Mentored and supported Jeddah Fintech Hackathon (https://www.hackathon.io/jeddah-fintech-hackathon/)

Riyadh Ambassador

City AI

City AI is a global community of AI practitioners with one goal: to enable everyone to apply artificial intelligence. As the Riyadh Ambassador, I promote the sharing of AI lessons learned through regular meetups, contribute to shaping global best practices in AI engagement, and chart the local AI ecosystem to enable players to leverage AI potential in various business use-cases.

Saudi Commission for Health Specialties (SCFHS)

The Saudi Commission for Health Specialties is a scientific commission that regulates health care-related practices and accreditation at all levels in Saudi Arabia. As a Consultant at the Knowledge Management Department, I advise the Director on data governance, data analytics, and data culture matters. Specifically, I:
Lead the advanced analytics group (AAG)
Propose and supervise projects in the scope of AAG
Explore data and derive insights using machine learning techniques
Propose proof-of-concepts for applications of machine learning and artificial intelligence
Develop and grow the staff in AAG

Consultant, Knowledge Management

General Assembly

Delivered 960 hours of instruction in applied data science at the Misk Academy to enable 60 early-professionals to transition into a Data Science career in Saudi Arabia
Adapted global data science curricula best practices to fit local market needs
Co-developed 50+ student data science projects for real-world applications with local companies

Lead Instructor (Data Science Immersive)

Saudi Aramco

Identified new technology joint venture opportunities by drafting 30 technical briefs for the Technology Management team
Reviewed in-house IP policies by interviewing 5 prolific in-house R&D scientists 
Developed an invention disclosure process to enhance knowledge flow and to inform IP strategy for the Intellectual Asset Management team

Intern - Technology Management

Innovation X Ecosystems @Topian, the NEOM Food Company

TL;DR
I turn bold ideas into sustainable reality. As Head of Innovation at NEOM’s food company, I fuse technology, sustainability, and food systems to shape a resilient, future-ready world. With a PhD in Applied Mathematics and a track record spanning research, entrepreneurship, and global partnerships, I’m passionate about driving transformative projects that advance Vision 2030.

Speaker bio:
Dr. Andrew Yip is the Head of Innovation and Ecosystem Activation at Topian, the NEOM Food Company. He is dedicated to curating sustainable innovations and strategic partnerships that will help the food sector reach its full potential. With his extensive experience in technology, innovation, and data governance, Dr. Yip is committed to driving positive change and creating innovative solutions for the industry, supporting Saudi Arabia's Vision 2030, which aims to promote economic diversification, job creation, and social and cultural development.

Dr. Yip holds a Ph.D. in Applied Mathematics and Computational Science from King Abdullah University of Science and Technology and has been a NEOM pioneer since 2019. When he's not working, he enjoys tabletop gaming with friends and strangers alike.

Andrew Yip, PhD

Just back from the China Hi-Tech Fair in Shenzhen. The scale is hard to comprehend—5,000+ exhibitors, 16 endless halls, a half-million-person buzz. It was a week of sensory overload in the best way, complete with robot boxing matches and UFO-looking transportation drone (yes, really).

A few observations have stuck with me:

1. Innovation is About Pivot, Not Just Product.
I saw HONOR, the phone maker, demoing everything from smart car OSs to AI-powered cat toys. It was a powerful lesson: true innovation isn't just a new flagship device; it's the agile application of core tech into wildly new markets.

2. The Middle East Isn't a "Market," It's a Partner.
The forum on China-Middle East tech was telling. Hearing from SenseTime's Riyadh joint venture and a speech by Mohammed Aljasser from PIF's TASAMA made one thing clear: this isn't a scattershot expansion. It's a deeply strategic, state-aligned push to build integrated ecosystems, perfectly synchronized with a national agenda like Saudi Arabia's Vision 2030. The focus and long-term commitment were key. Don't come and sell products, come build with us for the long haul.

3. Build it here. bring it everywhere.
My highlight was the KAUST Shenzhen hub presence at the fair. I reconnected with two of our TIE masters teams—one building a medical drone delivery service, the other recycling 3D printer waste at its source. Seeing these students, who operate between our two worlds, physically building the bridges we talk about was incredibly gratifying. 

I saw "Shenzhen speed" applied to global problems firsthand. It brought to mind Steve Jobs' pebbles observation that the best products come from conflict. It's not about agreement; it's about the friction of different perspectives grinding against each other until they create something sharper and new.

Which brings me to a final reflection:

The road to the future is not built alone and in isolation. 

True local demand and a global ecosystem of eager builders make the dream come true.

Saudi Premium Resident | Turning bold ideas into sustainable reality | Tech × Sustainability × Future Food Systems

Yuanfen isn’t just chance — it’s the quiet rhythm of kindred spirits crossing paths, again and again. 

From World AgriFood Innovation (WAFI) Conference panelists to innovation park bump-ins, to this midnight airport Starbucks chat (him fresh off Chengdu, me pre-dawn flight in Beijing) — Ming and I circled back to what matters: people, purpose, and bridging cross-border tech and cultural gaps.

Grateful for connections that feel less accidental, more meant to be.

They say, "اطلبوا العلم ولو في الصين" – "Seek knowledge, even if it is in China."

This ancient Arab proverb took on a profound new meaning for me at the recent Shentech bootcamp at the KAUST Shenzhen Innovation Hub. As a KAUST alumnus, returning to a KAUST ecosystem on the other side of the world was a powerful reminder that knowledge isn't confined to a place, but lives where curious minds from every field and corner of the globe come together. This I've got to experience bumping into my old friend Hattan while I was casually scouting the office and ended up with an hour-long conversation on deep tech commercialization, AI education, travels and food in China. Thank you for being a steadfast champion of diversity and living the Arabic proverb to its fullest!

At the event, the energy was incredible! It was wonderful to reconnect with old friends, fellow alumni, and the brilliant startups I've been following. The collaborative spirit was palpable, and it was inspiring to see the deep-tech innovation taking root.

A recent fascination in bioplastics drew my attention to NuCarbon. They are tackling the massive issue of food waste, which contributes significantly to global carbon emissions . Their work focuses on converting liquid food waste into precursors for biofuels, bioplastics, and antimicrobial agents. This is transforming a global environmental liability into valuable chemical building blocks and paving the way for a more circular economy. Kudos to Pascal, Krishna, Hari, and Gabriel in pushing the frontier and demonstrating the possibility on our Thuwal campus. 
 
This bootcamp was more than just sessions and pitches; it was a melting pot of ideas. It reinforced my belief that the next great breakthroughs will happen at the intersection of disciplines and cultures. It was also a great pleasure to bump into the great shapers of the Chinese alumni chapter Dr. Jian Pan and Peng Zhan at the event. Thank you to the Shenzhen team of KAUST (King Abdullah University of Science and Technology) (especially to Anita FANG and both Sarah's for their tieless coordination, and all the partners, especially the Research Institute of Tsinghua University in Shenzhen for orchestrating such a stellar event and visits. 

The journey of knowledge continues, and it is unequivocally a global one.

Look forward to meeting you all at The Garage today and tomorrow!

د.أندرو يب يسلّط الضوء في ملتقى EWAx على دور الابتكار وحوكمة البيانات في تشكيل قطاعات مرنة، وتطوير حلول غذائية مستدامة تخدم المستقبل

Dr. Andrew Yip highlights at the EWAx Forum the role of innovation and data governance in building resilient sectors and developing sustainable food solutions for the future.

A new partnership is being born. Stay tuned. #EWAx

Lovely sharing some thoughts on data-driven ecosystem with you both Max Leveau Oleksandr Kozyr at #EWAx

ناقشت الجلسة الحوارية الرابعة رحلة تطوير أنظمة الغذاء المستدامة، حيث أوضح الخبراء أن التحديات ليست تقنية فقط بل ثقافية في المقام الأول، وأن البيانات الدقيقة وبناء نماذج عمل مشتركة بين الشركات الناشئة والصناعة هي الطريق لابتكارات قادرة على النمو والتوسع عالمياً

The fourth dialogue session discussed the journey of developing sustainable food systems, where experts clarified that the challenges are not only technical but primarily cultural. They affirmed that accurate data and building shared business models between startups and the industry are the path to innovations capable of global growth and expansion

It's an understatement to say that KAUST changed my life. And I would love anyone in my network with the right aptitudes and attitudes to give this new house of wisdom a fair chance.

Professor at KAUST (King Abdullah University of Science and Technology)

The KAUST Global Fellowship Program is accepting applications until January 15, 2026. This prestigious program attracts exceptional postdoctoral researchers from around the world to pursue independent, curiosity-driven research at KAUST. A slide deck with key information about the Fellowship, including eligibility criteria, application process, and timelines is attached for your reference.

Please note this opportunity to come and work here! 

Descartes had it backwards.

"I think, therefore I am" is a lonely truth. A brain in a jar can think.

But to feel alive? To truly be? That requires another.

I connect, therefore I am.

We are not just thinking minds, but beating hearts that find their rhythm in others.

So how do we start? At Startup Grind, we build on this idea with three simple mantras:

👉 #GiveFirst - Value creation over value extraction.
👉#MakeFriends - Build real relationships, not just contacts.
👉#HelpOthers - Your success is tied to the success you create.

These are the practices that turn a solitary thought into a shared existence.

Your turn: What's one small way you'll practice #GiveFirst this week? Share it below. 👇

With the TIE masters yellow it completes the seeds of unity of KAUST. 

May the clarifying lens ever clarifies.

KAUST (King Abdullah University of Science and Technology)

View company: KAUST (King Abdullah University of Science and Technology)

Yesterday’s Commencement ceremony marked a historic milestone for KAUST with the graduation of the University’s first cohort from the Technology, Innovation and Entrepreneurship (TIE) program.

This inaugural group represents a significant step in strengthening KAUST’s role in advancing Saudi Arabia’s innovation ecosystem. The TIE program prepares graduates to translate research into scalable solutions that support national priorities and contribute to the growth of a knowledge-based economy.

We are proud to celebrate this important achievement and the impact these graduates will deliver as they move into the next stage of their entrepreneurial and professional journeys.

#KAUST #Commencement2025 #AcceleratingImpact #TIEProgram #Entrepreneurship #SaudiVision2030

Your inner compass > everyone else's opinion.

Listen to your own voice. 

The rest is just background noise.

It's great to have a support system, but the deepest wisdom for your path already resides within you. 

Trust it.

What's one decision you're glad you trusted your gut on?

Founder Acquisition.com, Co-Founder Skool.com. My new book $100M Money Models is out. [3.6M copies sold] Get yours now.👇

You don't need a mentor.
What you need instead is to:


1. Fire yourself up.
2. Create your own deadlines.
3. Hold yourself accountable.
4. Do more than anyone asked you to make yourself proud.
5. If you're waiting for someone to believe in you, start with yourself.

Well said. A useful and cost effective model beats any fancy model on the field.

AI Expert, CEO of 01.AI, Chairman/CEO of 创新工场 (Sinovation Ventures), Author of 'AI Superpowers', 'AI 2041'

Decent-quality LLMs from China are really helping make GenAI affordable and accessible to the world through open source.  Pursuing AGI with close models might be a winner-take-all game for U.S. big techs, but making AI more open will benefit researchers, students, entrepreneurs, and hobbyists in building AI that works for them.  More in this Bloomberg interview:

Open article: Sinovation Ventures’ Lee on China-US AI Race by bloomberg.com

Sinovation Ventures’ Lee on China-US AI Race

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Daryl D'Cruz

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