There are a few sides of me. 

VP of Sales for an organization called Skye & Co-Founder of SaaSBros. and have most recently launched a LinkedIn & Social Selling Cohort ran monthly.

You will see me pivot from one to the other with content, just stay with me! 

At Skye - my job is to evangelize our business and build community around learning, development and coaching. 

At SaaSBros - my job is to evangelize our business and build community around helping non-traditional talent break into tech sales.

For the Cohorts - my job is to empower people to use their voices and change their lives by coaching around linkedin and social sellling.

The stuff that matters is below :)

Father | Husband | Son | Brother 

Personal Mission Statement - 

To build, encourage, support and love my family and all others we encounter.

Show kindness
Show empathy
Show gratitude
Show grit
Show respect

And most importantly

Believe.

Darren McKee

I partner with talent & organizational development leaders to build global executive coaching programs AND I coach individuals and teams how to build on Linkedin and master the art Social Selling (Side Hustle)

Founder of Darren McKee Co. & 531 Social (New Company)

As of August 2025, I’ve coached over 2000 individuals where I helped them build their brands and master social selling strategies. From founders, to account execs, to photographers, to cs leaders, to coaches to landscapers. No one is exempt from building a brand and social selling, it is 2025.

1:1 Coaching
Team Trainings 
Monthly Cohorts
Speaking Engagements

The stuff that matters is below :)

Father | Husband | Son | Brother 

Personal Mission Statement - 

To build, encourage, support and love my family and all others we encounter.

Show kindness
Show empathy
Show gratitude
Show grit
Show respect

And most importantly

Believe.

Fulfillment Policy:

For LinkedIn & Social Selling Trainings - You can reach me at darren@darrenmckee.co - Your payment is non-refundable as it reserves a spot in the training for you and  is not refunded due to your lack of participation. Once your payment processes, you will be added to your specific group and sent calendar invites prior to launch day. We do not guarantee a specific outcome from our programs and, by submitting your payment, you agree to indemnify Darren McKee from any claims arising from your actions or inactions during and after your participation in the program. By executing the stripe payment, you agree to the above.


For 1:1 & Team Social Selling and LinkedIn Trainings - You can reach me at darren@darrenmckee.co - Your payment is non-refundable for any reason. Further,  decisions you make via the insights and trainings I share during the sessions are your responsibility to implement. You agree to indemnify Darren McKee and take responsibility for any impact to yourself or your business. By executing the stripe payment, you agreeing to the above.

Co-Founder

Around 466K people have viewed my LinkedIn profile since early 2022, you might want to save this post because I am going to tell you why this deeply matters and how to possibly achieve this yourself. And no, nothing is gated - you just get it here by reading.

When you get someone to your profile:

they can binge content (learn) 
they can read recommendations (trust)
they can go to your website (tracking & revenue)
they can confirm authenticity (more trust)
they can see where you engage (new people to learn from)
they can see common connections (more trust)
they can read about you (curiosity) 

How to do it:

1 - Comment often on other's content because this puts your name in rooms you have never been in before. Not just little comments because you feel like you have to but deep and interesting thought filled engagement. And for the LOVE OF ALL THINGS LINKEDIN - please stop engaging solely with your 1st degree connections. Aim for 15 comments per day to new people.

2 - Create content from 4 pillars, you can't look the same daily. The 4 pillars are here in this post via a visual (https://lnkd.in/ekkgGrgs)

3 - Follow 5 people daily, many of you expect followers but never follow anyone.

4 - Connect with humans you actually want to engage with, it is wildly important to actually take a look at someone's profile before you add them into your sphere. Do they post? Do they engage? Can you learn from them? Do you have common connections? Are they kind? Do they add value to you? Can you add value to them?

5 - Recognize people when they actually visit your page. Closed my largest deal of the year with a CMO of a massive org by simply saying, "Mark! Thanks for stopping by, appreciate you." Went on to coach his entire revenue org out west. 

6 - Don't be afraid to click the repost (don't add thoughts) when you see good content in your feed, I am tracking this data hard right now and my profile views deeply spike when I do this - gets you into another sphere of talented humans.

7 - DM's are everything. New connections, dm them. Old connections, dm them. Introduce people to people in DMs (did you know you can send group dms to folks? yea that is a game changer)

8 - Be sure your profile is complete. Headline easy to read, like 5th grade level. About section filled out. Featured section done. Banner photo complete. Recommendations down below. The list goes on but you have to have get your house in order here if you want people to come visit. 

Ok.

That is enough now, go do some of this stuff and watch what happens over the next 15 months. Your mind will be blown by the opportunities that fall into your lap after 450 days of consistency!!

darrenmckee.co 
531social.com

I simplify LinkedIn & Social Selling - Founder of Darren McKee Co & CEO of 531 Social

Helping cannabis companies with sales and marketing 📈

As a founder, entrepreneur, or executive, you're the face of the business.

And in 2025, you need to attract and maintain digital currency. 

If not, you're competitors will.

With over a decade of corporate sales and marketing experience, I help founders, entrepreneurs, and executives increase sales and revenue by building awareness and establishing trust with their customers ONLINE. 

Here's how we can work together: 

LinkedIn Marketing
        - For individuals and businesses
        - Brand Style Guide Alignment
        - Content Ideas
        - Full Content Creation 
        - Content Scheduling

LinkedIn Sales
        - Prospecting
        - Sales Strategy 
        - Negotiation Tactics
        - LinkedIn Sales Navigator
        - Customer Relationship Management 

Ultimately, it all comes down to effective communication. 

Both digitally and face-to-face. 

I'm here to help! 

www.stevenarthurgeorge.com

Steven Arthur George

A weekend in the hills never disappoints. 

Especially when you're on autopilot. 

Here's why: 

1) Fewer distractions 

2) More listening

3) More talking

In the past few months, my workload increased, and I haven't spent as much quality time with my partner. #fail  

I've been on autopilot. 

Luckily, nature always helps me take a step back. 

Both the silence and the stars. 

Because at the end of the day, it's just us two. 

Regardless of all the noise around us. 

And sometimes, I forget that...

Steven Arthur  George

I create content for founders, entrepreneurs, and executives

Yesterday, I started an 8-week meditation course. 

Surprisingly, we started off by discussing sensations. 

Like physical sensations. 

The exact opposite of what I thought we would be discussing in an 8-week course about mindfullness-based stress reduction (MBSR). 

But then the teacher made the connection for us.  

"By being more aware of our physical sensations, emotions, and thoughts at every moment, we are giving ourselves the possibility of greater freedom and better choices; we do not have to perpetuate the same patterns that have caused us problems in the past."

And that's when it hit me. 

"we do not have to perpetuate the same patterns that have caused us problems in the past"

That's why I enrolled in this 8-week course. 

Nobody was forcing me

Nobody was paying for me 

Nobody but ME.

So, remember, if you want to change, it's on YOU. 

Thoughts on meditation?

In 2017, I DM'd a CEO on LinkedIn
In 2018, I started working for his company
In 2020, I started posting content on LinkedIn
In 2021, I started offering my own freelance services
In 2023, I started my first solo service business 
In 2025, I started my first side project 
In 2026, _____________

Here's the thing. 

You could be looking for work. 

Or you could be offering your services. 

Either way, being active on this platform can benefit your professional career and personal life more than you would imagine. 

When I sent that DM in 2017, everything changed. 

I realized I had the ability to FIND and CONTACT a person directly on LinkedIn. 

Not just anyone, either — CEOs of large companies. 

I could actually get their attention. 

In the end, that's the beauty of LinkedIn. 

The ability to 1) attract and 2) communicate with people. 

People with job descriptions and full names. 

People with pictures, not designs. 

And most importantly, people who need your help!

Is that not worth 30 minutes a day?

Wins. Loses. Ups. Downs. That was my week. 
One day, I'm sealing a big partnership. 
Next, I'm realizing a big mistake. 

That's how it works.

Sometimes things fall into place perfectly. 

Other times, you have your tail between your legs. 

But I never forget an important conversation. 

Both the good ones and the bad ones. 

They either build or break trust. 

The most important thing in any business relationship. 

So, keep looking for partners you can build with. 

And trust that patience will reward you. 

With partners who add marbles to your jar! 

Who knows the reference ^^^ ?

If your company has a decent following, your profile already has an advantage over others on LinkedIn. 
I experienced it myself 4 years ago. 

When I wrote my first post on LinkedIn, I was employed by one of the largest companies in my industry at that time (ref work experience for name).

But 6 months before that, I noticed something. 

People were looking at my profile and sending me connection requests before I ever started writing. 

I figured it was for 2 reasons: 

1) I represented a large company in a management role 

2) I was active on LinkedIn (Likes, Comments, DMs) 

On top of that, the industry was just getting started in Europe, and there was a lot of curiosity around what was going on. 

Then, I started to post. 

At the time, I had 3k connections
• Followers weren't a thing yet

A year later, I had 10k followers 
• mix of followers & connections

Then I left and started building on my own. 

And it became harder. 

I no longer had a big company drawing attention. 

I had to create the attention all by myself.

Today, I have nearly 15k followers. 

And that last 5k? 

Well, it's taken me another 3 years. 

If you work in an executive, small-business owner, or founder role, there is no reason not to build a personal brand. 

In fact, you're missing out on an opportunity. 

An opportunity to build at a faster pace. 

There's no value you can put on it. 

DM me and I'll explain...

For the past 6 years, I've focused on a regulated market. 
It has been both rewarding and challenging.
But one question still remains: 

Will the regulators ever catch up? 

For context, my entire career has revolved around sales. 

And in sales, you have control over many aspects.

• What you sell
• How you sell it 
• Who you sell it to

But for the past 6 years, I've only controlled the WHAT. 

The HOW and WHO have been more complicated. 

The HOW, the most complicated of all. 

Why? 

Because it involves regulators. 

Regulators with undefined timelines. 

What does that mean? 

You can have the WHAT and WHO sorted out. 

But the HOW becomes a question mark (?) 

Specifically, the timing. 

In sales, this is both unique and frustrating. 

That said, I've continued to find ways to make it work. 

But I wonder, will the regulators ever catch up? 

Idk...

taplio

The Battle

Darren McKee

Steven Arthur George

Followers

Posts

Engagements

Likes

Performance ScoreDarren McKee's LinkedIn Performance

Performance ScoreSteven Arthur George's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Darren McKee

Steven Arthur George

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Darren McKee's LinkedIn Performance

Performance ScoreSteven Arthur George's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreDarren McKee's LinkedIn Performance