There are a few sides of me. 

VP of Sales for an organization called Skye & Co-Founder of SaaSBros. and have most recently launched a LinkedIn & Social Selling Cohort ran monthly.

You will see me pivot from one to the other with content, just stay with me! 

At Skye - my job is to evangelize our business and build community around learning, development and coaching. 

At SaaSBros - my job is to evangelize our business and build community around helping non-traditional talent break into tech sales.

For the Cohorts - my job is to empower people to use their voices and change their lives by coaching around linkedin and social sellling.

The stuff that matters is below :)

Father | Husband | Son | Brother 

Personal Mission Statement - 

To build, encourage, support and love my family and all others we encounter.

Show kindness
Show empathy
Show gratitude
Show grit
Show respect

And most importantly

Believe.

Darren McKee

I partner with talent & organizational development leaders to build global executive coaching programs AND I coach individuals and teams how to build on Linkedin and master the art Social Selling (Side Hustle)

Founder of Darren McKee Co. & 531 Social (New Company)

As of December 2025, I’ve coached over 2000 individuals where I helped them build their brands and master social selling strategies. From founders, to account execs, to photographers, to cs leaders, to coaches to landscapers. No one is exempt from building a brand and social selling, it is 2025.

1:1 Coaching
Team Trainings 
Monthly Cohorts
Speaking Engagements

The stuff that matters is below :)

Father | Husband | Son | Brother 

Personal Mission Statement - 

To build, encourage, support and love my family and all others we encounter.

Show kindness
Show empathy
Show gratitude
Show grit
Show respect

And most importantly

Believe.

Fulfillment Policy:

For LinkedIn & Social Selling Trainings - You can reach me at darren@darrenmckee.co - Your payment is non-refundable as it reserves a spot in the training for you and  is not refunded due to your lack of participation. Once your payment processes, you will be added to your specific group and sent calendar invites prior to launch day. We do not guarantee a specific outcome from our programs and, by submitting your payment, you agree to indemnify Darren McKee from any claims arising from your actions or inactions during and after your participation in the program. By executing the stripe payment, you agree to the above.


For 1:1 & Team Social Selling and LinkedIn Trainings - You can reach me at darren@darrenmckee.co - Your payment is non-refundable for any reason. Further,  decisions you make via the insights and trainings I share during the sessions are your responsibility to implement. You agree to indemnify Darren McKee and take responsibility for any impact to yourself or your business. By executing the stripe payment, you agreeing to the above.

Co-Founder

Almost half a million people have viewed my LinkedIn profile since early 2022 you might want to save this post because I am going to tell you why this deeply matters and how to possibly achieve this yourself (p.s. 940 folks saved this post last time I shared something similar)

And no, nothing is gated - you just get it here by reading.

When you get someone to your profile:

they can binge content (learn) 

they can read recommendations (trust)

they can go to your website (tracking & revenue)

they can confirm authenticity (more trust)

they can see where you engage (new people to learn from)

they can see common connections (more trust)

they can read about you (curiosity) 

How to do it:

1 - Comment often on other's content because this puts your name in rooms you have never been in before. Not just little comments because you feel like you have to but deep and interesting thought filled engagement. And for the LOVE OF ALL THINGS LINKEDIN - please stop engaging solely with your 1st degree connections. Aim for 15 comments per day to new people.

2 - Create content from 4 pillars, you can't look the same daily. The 4 pillars are here in this post via a visual (https://lnkd.in/ekkgGrgs)

3 - Follow 5 people daily, many of you expect followers but never follow anyone.

4 - Connect with humans you actually want to engage with, it is wildly important to actually take a look at someone's profile before you add them into your sphere. Do they post? Do they engage? Can you learn from them? Do you have common connections? Are they kind? Do they add value to you? Can you add value to them?

5 - Recognize people when they actually visit your page. Closed my largest deal of the year with a CMO of a massive org by simply saying, "Mark! Thanks for stopping by, appreciate you." Went on to coach his entire revenue org out west. 

6 - Don't be afraid to click the repost (don't add thoughts) when you see good content in your feed, I am tracking this data hard right now and my profile views deeply spike when I do this - gets you into another sphere of talented humans.

7 - DM's are everything. New connections, dm them. Old connections, dm them. Introduce people to people in DMs (did you know you can send group dms to folks? yea that is a game changer)

8 - Be sure your profile is complete. Headline easy to read, like 5th grade level. About section filled out. Featured section done. Banner photo complete. Recommendations down below. The list goes on but you have to have get your house in order here if you want people to come visit. 

Ok.

That is enough now, go do some of this stuff and watch what happens over the next 15 months. Your mind will be blown by the opportunities that fall into your lap after 450 days of consistency!!

darrenmckee.co 
531social.com

LinkedIn & Social Selling took me from the mailroom to the boardroom in 10 years | Founder of Darren McKee Co. & 531 Social

Imagination + the ability to tell a story + the gift of filling a room = future unicorn humans

Tyler Pigott from StoryBrand and myself talking through origin stories and the state of trust currently on social. P.S. - Tyler might be the easiest person on the planet to talk to, dude has a wild gift of making you feel seen.

Matthew Lakajev ☎️

Get 5+ more warm leads/wk from LinkedIn with our 3Cs system | Work with me and 435 creators in the program link below | DM me CREATOR SYSTEM and let’s chat

Founder & CEO

Matt Lakajev 🚀

AGI is here.

In 4 days I built a self-learning coaching platform.

Want to see it?

1) Comment BUILD
2) I'll share link in post in 24 hrs

From scratch.

Git. Claude Code 4.6. Supabase. Cloudflare.

Day 1 → Full database. 16 tables. Live.
Day 2 → AI scoring engines. Self-learning. Deployed.
Day 3 → MCP server. Everything connected.
Day 4 → Gamified client dashboard. Shipped.

No developers, agency or code written.

Just me talking in my undies...

This GIF isn't even final product.

1 yr ago this would've cost $1M and taken 6 months.

Want to see it?

1) Comment BUILD
2) I'll share link in post in 24 hrs

Matt Lakajev

This ChatGPT prompt says if your LinkedIn post

Will get you LEADS or LIKES.

STEAL IT

Paste this into ChatGPT, drop in your latest post, and watch it diagnose exactly why your content isn't converting.

---

"I'm going to give you a LinkedIn post and a description of my business, who I sell to, and what my offer is. Tell me the percentage chance this post generates an inbound lead vs just gets likes.

Here's how to score it:

STEP 1 — THE WINDOW TEST (does it stop the right person?)

Check the Reflection:
- Does the reader see THEMSELVES in the first 2 lines? Not "that's interesting" — "that's ME." Score the identity match: are there specific nouns from their world (their job, their tools, their daily frustrations) or is it generic?
- Score: 0-20

Check the Gift:
- Once they click "see more," is there an obvious payoff? A framework, a diagnosis, a belief flip, a "finally someone gets it" moment? Or is it vague inspiration?
- Score: 0-20

Check the Step-Through:
- Is there a clear next action? (DM, comment, profile visit, link click) Or does the post just... end?
- Score: 0-10

Check the Present Test:
- If they click through to my profile after reading this, will they find more content that matches? Or will they think "wait, this wasn't actually for me"? (I'll tell you about my profile/offer so you can judge this.)
- Score: 0-10

STEP 2 — LANGUAGE MATCH (does it sound like their world?)

Check across 5 layers:
- Functional: Does it use the VERBS of their daily life? (Not marketing-speak — their actual routines)
- Technical: Does it use insider vocabulary only they'd know?
- Cultural: Does it reference shared experiences from their world?
- Psychic: Does it voice the internal monologue they never say out loud?
- Narrative: Does it describe the repeating story loop of their life?
- Score: 0-20

STEP 3 — CARRIER TRUST (do they trust the human behind this?)

Check these signals in the post:
- Lived Credibility: Does the author sound like they've actually done this, not just studied it?
- Proof Proximity: Are there results from people like the reader?
- Motive Transparency: Is it clear why the author is sharing this?
- Values Polarity: Does this post attract the RIGHT people and repel the wrong ones? Or does everyone "kind of agree"?
- Score: 0-20

THEN GIVE ME:

1. Total score out of 100
2. Translate that to: "X% chance this generates an inbound lead, Y% chance it just gets likes"
3. The #1 reason it will fail to convert (be specific and direct)
4. Rewrite my hook (first 2 lines) so the right person's brain screams "that's me"
5. One line I should add that would spike Carrier Trust

Be brutal. I don't want encouragement. I want a diagnosis.

My business: [DESCRIBE HERE]
My ideal client: [DESCRIBE HERE]
My post: [PASTE HERE]"

---

Paste it. Be honest about your business. Drop your score below.

If you got under 40% — your content is doing community service, not lead generation.

I fed Claude 4.6 everything I know about LinkedIn.

What it spat out gave me chills.

5,000 words of LinkedIn Gold

Want it?

1) Comment 4.6
2) In 24 hours I'll add link to the post

20 files. 850+ clients. $172M in results.

My entire second brain. One AI.

I pointed it at 3 real clients:

Bill — recruiter. Booked out for weeks.
Bec — <2,000 followers. 1 post 20 leads
Ehsan — Career coach. 5 meetings per post.

Same system. Same results.

19 engines scored every profile 85+.

This is what world-class LinkedIn looks like.

Want it?

1) Comment 4.6
2) In 24 hours I'll add link to the post

Claude 4.6 is 🤯 Steal my $5M Linkedin System

In 10 minutes, for FREE. SCREENSHOT THIS!!!

LinkedIn Coaches charge $20,000 for this.

How to do it:

1) Screenshot each slide
2) Add into Claude or ChatGPT
3) Build your entire contnet strategy

The same one that

Made me $5M, got 50k leads and 100k followers.

Your complete LinkedIn content system — built in 10 minutes.

This is just the beginning.

This Friday I'm running a FREE live workshop

Where I build your entire LinkedIn System from scratch LIVE — using Claude Opus 4.6.

Register below for FREE

Session 1: https://lnkd.in/gyCUysBp

Session 2: https://lnkd.in/gGj-Dq6t

Are you using Claude 4.6 now?

♻️ REPOST this so more people can see it.

$5M LinkedIn Content Plan

I've generated 500,000 inbound leads from LinkedIn

No joke. People gave me their details like 10 times each

Name, Email and Phone Number.

$0 spent on ads and 100% organic content

All while I'm sitting in my undies at my computer, while my dog Teddy looks at me like a weirdo with the Dyson fan on 10 cause it's so damn hot in Sydney.

So yeah. You know it'll be dope.

Enjoy reading you Legend!

View newsletter: How To Make Money On LinkedIn

I built a 50,000+ email list and got 500,000 opt-ins using 100% organic LinkedIn content — without spending $1 on ads. And in this article, I'm going 

Open article: How to get inbound leads on LinkedIn by Matt Lakajev • 15 min read

How I got 50,000 inbound leads on LinkedIn

taplio

The Battle

Darren McKee

Matt Lakajev 🚀

Followers

Posts

Engagements

Likes

Performance ScoreDarren McKee's LinkedIn Performance

Performance ScoreMatt Lakajev 🚀's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Darren McKee

Matt Lakajev 🚀

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Darren McKee's LinkedIn Performance

Performance ScoreMatt Lakajev 🚀's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreDarren McKee's LinkedIn Performance