There are a few sides of me. 

VP of Sales for an organization called Skye & Co-Founder of SaaSBros. and have most recently launched a LinkedIn & Social Selling Cohort ran monthly.

You will see me pivot from one to the other with content, just stay with me! 

At Skye - my job is to evangelize our business and build community around learning, development and coaching. 

At SaaSBros - my job is to evangelize our business and build community around helping non-traditional talent break into tech sales.

For the Cohorts - my job is to empower people to use their voices and change their lives by coaching around linkedin and social sellling.

The stuff that matters is below :)

Father | Husband | Son | Brother 

Personal Mission Statement - 

To build, encourage, support and love my family and all others we encounter.

Show kindness
Show empathy
Show gratitude
Show grit
Show respect

And most importantly

Believe.

Darren McKee

I partner with talent & organizational development leaders to build global executive coaching programs AND I coach individuals and teams how to build on Linkedin and master the art Social Selling (Side Hustle)

Founder of Darren McKee Co. & 531 Social (New Company)

As of December 2025, I’ve coached over 2000 individuals where I helped them build their brands and master social selling strategies. From founders, to account execs, to photographers, to cs leaders, to coaches to landscapers. No one is exempt from building a brand and social selling, it is 2025.

1:1 Coaching
Team Trainings 
Monthly Cohorts
Speaking Engagements

The stuff that matters is below :)

Father | Husband | Son | Brother 

Personal Mission Statement - 

To build, encourage, support and love my family and all others we encounter.

Show kindness
Show empathy
Show gratitude
Show grit
Show respect

And most importantly

Believe.

Fulfillment Policy:

For LinkedIn & Social Selling Trainings - You can reach me at darren@darrenmckee.co - Your payment is non-refundable as it reserves a spot in the training for you and  is not refunded due to your lack of participation. Once your payment processes, you will be added to your specific group and sent calendar invites prior to launch day. We do not guarantee a specific outcome from our programs and, by submitting your payment, you agree to indemnify Darren McKee from any claims arising from your actions or inactions during and after your participation in the program. By executing the stripe payment, you agree to the above.


For 1:1 & Team Social Selling and LinkedIn Trainings - You can reach me at darren@darrenmckee.co - Your payment is non-refundable for any reason. Further,  decisions you make via the insights and trainings I share during the sessions are your responsibility to implement. You agree to indemnify Darren McKee and take responsibility for any impact to yourself or your business. By executing the stripe payment, you agreeing to the above.

Co-Founder

Out of the last 2,154 days, I've shown up and posted here on 2,151 of those days. 

After coaching 2500 people over the last 700+ days, I can tell you that the opportunity we have right in front of us can change your entire life in a short period of time. Truly, have never seen this platform like it is today. It is inning 2 on LinkedIn.

I normally tell you things to do that would accelerate your impact but today I am going to list 4 or 5 things NOT to do because I think most people don't understand what is considered catastrophic to a creator here.

1 - Being Hyper-Niche & Looking the same daily 

Let me explain. I love niche content, I really do. But if you are only known for that one singular thing then you will struggle to break out and you will have to be top 5% in that niche to capitalize. 

As far as the looking the same daily, yea that is my big one. I call this moment in time, the "bored and fast time." This simply means that people get bored with you faster than they ever have so you need to look different daily to shock your feed. You want them to not know what to expect from you and keep them on the edge of their seat!

This also means sharing short form, long form, pictures, videos, etc - have to create for all sides of the brain.

2 - Building a tight knit community of loyal peeps

This is one that I see absolutely destroy new creators because they think this is the way to grow while in reality it is the way to stall all growth.

Engaging with 1st degree folks, same people daily even going as far as saving profile pages in different tabs to get notified. 

Then, you wake up and you are in a 1st degree vortex which means you are hanging with like .000001 % of the platform and that won't let you grow. 

Go meet 2nd and 3rd connections and have some fun and get out of your bubble. 

3 - Creating fire content but not using the entire platform

This one is what most founders and c-suite leaders I work with struggle the most with.

Just because your content is good, does not mean people will engage. It is unfortunate but LinkedIn is a reciprocity social media platform, you have to give in order to get - no one cares about your title.

What I mean by this is, commenting on others content, responding to your comments, sending dms, dropping recommendations, introducing people to each other, teaching people through your content, etc. 

4 - Crazy formatted content with bolding, emojis, italics and other things that look non native to LinkedIn. 

This is one I have been watching for the last year and have a good amount of data on. 

The people consuming your content want to feel like YOU wrote it vs an outside tool or Ai so you immediately lose trust when it doesn't look normal. Your community starts to look elsewhere, and your impact dwindles. 

5 - Extensions, tools, automation (self-explanatory)

Why am I sharing this?

Just felt like helping you learn what not to do vs what to do. 

Go let this place change your life. 

darrenmckee.co

LinkedIn & Social Selling took me from the mailroom to the boardroom in 10 years | Founder of Darren McKee Co. & 531 Social

Ken Smith

Canon Business Process Services

We help people learn and grow in their career at Canon Business Process Services and keep them safe while doing it!

Training & Development

- Responsible for strategic planning and implementing learning and performance solutions for line of business, including site and corporate/regional employees.  Create and manage training budget, negotiate contracts, and manage service level agreements with vendors and contractors.

- Implemented CBPS' Learning Academy.  The Learning Academy features over two thousand courses and training programs.  Since inception in 2017, increased online learning from 5% per year to over 77%  per year in 2022.  Over 93% of training, online and/or virtual training, is accessed via the Learning Academy at Canon.  Resulted in substantial reduction in T&E costs.  

- Led development of Advanced Services Sales Curriculum to increase sales in our Document Management, Digital Transformation, Warehouse & Distribution, and Workplace Experience Services.

- Created leadership and transitional programs for all levels of organization to increase bench strength and internal promotions.  Over 60% of all participants have been promoted to the next level of their career.

- Implement Talent Management process to identify, develop, and leverage talent to grow the business.

- Redesigned Performance Management process to align with business metrics and core competencies of the organization. 

Safety

- Led creation of CBPS' Corporate Safety Governance System including: (1) Corporate Safety Policy & Procedures; (2) Customized Site Safety Playbook; (3) Training & Education; and, (4) Analytics and Measurement.  

- Reduced Worker Compensation Total Paid over $300k from prior year, and reduced Worker Compensation Reserves from prior year over $400k. TRIR rate is 70% below industry average, and EMR is .63 for current policy year, decrease of over 20% from prior year.

Senior Director, Training & Development | Safety

Allied Building Products Corp.

- Senior Manager of Employee Development responsible for design, development and implementation of training, performance management and talent management programs.

- Implemented online Employee Development University powered by Cornerstone to support people development strategy.  Recognized a 20 percent bottom-line savings over 3 years through reduction in travel and the ability to deliver virtual and on-demand classes.  Reduced costs for deployment and tracking of safety compliance training.

- Created Road to Success Outside Sales Program that helped increase new customer sales $16,000,000 and increased average account size from $22,000 - $33,000.

- Improved overall customer experience 27% by implementing mystery shopper initiative and training program for inside sales.

- Developed Career Development Program for high potential individual contributors that resulted in 80% of participants being promoted to new positions.

- Created Sales Management program to identify, develop and leverage sales talent to grow the business by implementing a program that focused on: (1) Identification and Selection; (2) Accelerated Orientation and On-boarding Program; (3) Driving Performance and Results; (4) Developing People; (5) Recognizing Success.

- Created National Conference in partnership with Jeffrey Gitomer national sales author, professional speaker, and business trainer, who writes and lectures internationally on sales, customer loyalty, and personal development.  Focus of the program was to enhance customer service, increase existing business relationships and acquire new business relationships.

- Redesigned Performance Management.  Increased completion rate of annual performance management review process from 66% to 95.8% during initial rollout of new process.  Implemented Talent Management process and leveraged SuccessFactors to identify employee potential in nine-box grid.

Senior Manager, Employee Development

MetLife

Developed Sales Management Development Program for new/existing sales managers focusing on recruiting, selecting, training and supervising new field service representatives (insurance agents) to increase retention and sales performance.

Director, Sales Management Development

UBS Financial Services

Managed and coached team of ten instructional designers and documentation specialists responsible for creating and maintaining training and business development programs utilizing a blended learning approach and success factor models for the following roles: Financial Advisors; Branch Managers; Operations and Administration Managers; and Client Service Associates.

Manager Learning Design and Publishing Services

Automatic Data Processing

Managed a team of Instructional Designers responsible for the development and implementation of associate and client training to support pilot of ADP's first Major Accounts Internet Payroll product. Training consisted of web-based training modules and virtual classroom training.

Project Manager

Prudential Securities Incorporated, New York, NY

Designed and developed business development programs that were a core component of Prudential Securities Financial Advisor Curriculum to increase sales performance by identifying new market opportunities and expanding existing client relationships.

Associate Vice President, Instructional Design Specialist

Analyzed, designed, developed, implemented, and evaluated training materials that ensured mastery of performance objectives for associates and customers.

Program Designer

Senior Director @ Canon | Training & Development | Safety

At the core of any successful organization lies its people. 

No matter how advanced your business is, without the right talent and leadership, growth is impossible. 

That's where I come in.

My passion lies in nurturing individuals at every level of the organization, building internal bench strength, and empowering people to learn, grow, and be safe while doing it.

Help them win, and they will help you win too.

It is a win-win situation for all!

My approach drives employee engagement, and improves performance, productivity, and ultimately, profitability.

What more can you ask for, then someone that prioritizes safety and a supportive learning environment for every employee.

At the end of the day, it always has been, and will always be about our people.

NOTE:  Views expressed in my posts or comments are my own, and not those of Canon Business Process Services, or of any person or organization affiliated or doing business with Canon Business Process Services.

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Darren McKee

Ken Smith

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The Battle

Darren McKee

Ken Smith

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Darren McKee's LinkedIn Performance

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