There are a few sides of me. 

VP of Sales for an organization called Skye & Co-Founder of SaaSBros. and have most recently launched a LinkedIn & Social Selling Cohort ran monthly.

You will see me pivot from one to the other with content, just stay with me! 

At Skye - my job is to evangelize our business and build community around learning, development and coaching. 

At SaaSBros - my job is to evangelize our business and build community around helping non-traditional talent break into tech sales.

For the Cohorts - my job is to empower people to use their voices and change their lives by coaching around linkedin and social sellling.

The stuff that matters is below :)

Father | Husband | Son | Brother 

Personal Mission Statement - 

To build, encourage, support and love my family and all others we encounter.

Show kindness
Show empathy
Show gratitude
Show grit
Show respect

And most importantly

Believe.

Darren McKee

I partner with talent & organizational development leaders to build global executive coaching programs AND I coach individuals and teams how to build on Linkedin and master the art Social Selling (Side Hustle)

Founder of Darren McKee Co. & 531 Social (New Company)

As of December 2025, I’ve coached over 2000 individuals where I helped them build their brands and master social selling strategies. From founders, to account execs, to photographers, to cs leaders, to coaches to landscapers. No one is exempt from building a brand and social selling, it is 2025.

1:1 Coaching
Team Trainings 
Monthly Cohorts
Speaking Engagements

The stuff that matters is below :)

Father | Husband | Son | Brother 

Personal Mission Statement - 

To build, encourage, support and love my family and all others we encounter.

Show kindness
Show empathy
Show gratitude
Show grit
Show respect

And most importantly

Believe.

Fulfillment Policy:

For LinkedIn & Social Selling Trainings - You can reach me at darren@darrenmckee.co - Your payment is non-refundable as it reserves a spot in the training for you and  is not refunded due to your lack of participation. Once your payment processes, you will be added to your specific group and sent calendar invites prior to launch day. We do not guarantee a specific outcome from our programs and, by submitting your payment, you agree to indemnify Darren McKee from any claims arising from your actions or inactions during and after your participation in the program. By executing the stripe payment, you agree to the above.


For 1:1 & Team Social Selling and LinkedIn Trainings - You can reach me at darren@darrenmckee.co - Your payment is non-refundable for any reason. Further,  decisions you make via the insights and trainings I share during the sessions are your responsibility to implement. You agree to indemnify Darren McKee and take responsibility for any impact to yourself or your business. By executing the stripe payment, you agreeing to the above.

Co-Founder

Almost half a million people have viewed my LinkedIn profile since early 2022 you might want to save this post because I am going to tell you why this deeply matters and how to possibly achieve this yourself (p.s. 940 folks saved this post last time I shared something similar)

And no, nothing is gated - you just get it here by reading.

When you get someone to your profile:

they can binge content (learn) 

they can read recommendations (trust)

they can go to your website (tracking & revenue)

they can confirm authenticity (more trust)

they can see where you engage (new people to learn from)

they can see common connections (more trust)

they can read about you (curiosity) 

How to do it:

1 - Comment often on other's content because this puts your name in rooms you have never been in before. Not just little comments because you feel like you have to but deep and interesting thought filled engagement. And for the LOVE OF ALL THINGS LINKEDIN - please stop engaging solely with your 1st degree connections. Aim for 15 comments per day to new people.

2 - Create content from 4 pillars, you can't look the same daily. The 4 pillars are here in this post via a visual (https://lnkd.in/ekkgGrgs)

3 - Follow 5 people daily, many of you expect followers but never follow anyone.

4 - Connect with humans you actually want to engage with, it is wildly important to actually take a look at someone's profile before you add them into your sphere. Do they post? Do they engage? Can you learn from them? Do you have common connections? Are they kind? Do they add value to you? Can you add value to them?

5 - Recognize people when they actually visit your page. Closed my largest deal of the year with a CMO of a massive org by simply saying, "Mark! Thanks for stopping by, appreciate you." Went on to coach his entire revenue org out west. 

6 - Don't be afraid to click the repost (don't add thoughts) when you see good content in your feed, I am tracking this data hard right now and my profile views deeply spike when I do this - gets you into another sphere of talented humans.

7 - DM's are everything. New connections, dm them. Old connections, dm them. Introduce people to people in DMs (did you know you can send group dms to folks? yea that is a game changer)

8 - Be sure your profile is complete. Headline easy to read, like 5th grade level. About section filled out. Featured section done. Banner photo complete. Recommendations down below. The list goes on but you have to have get your house in order here if you want people to come visit. 

Ok.

That is enough now, go do some of this stuff and watch what happens over the next 15 months. Your mind will be blown by the opportunities that fall into your lap after 450 days of consistency!!

darrenmckee.co 
531social.com

LinkedIn & Social Selling took me from the mailroom to the boardroom in 10 years | Founder of Darren McKee Co. & 531 Social

Imagination + the ability to tell a story + the gift of filling a room = future unicorn humans

Tyler Pigott from StoryBrand and myself talking through origin stories and the state of trust currently on social. P.S. - Tyler might be the easiest person on the planet to talk to, dude has a wild gift of making you feel seen.

DoD Chief Digital and Artificial Intelligence Office

Leads the Communication and Engagements Team's principles, methods, practices, and techniques of internal and external communication and strategic engagements. Communications and Engagement advisor to senior leadership, including compliance of all DoD regulations and Directives.

Communication and Engagements Team Lead

Director of Operations and Military Deputy for the Chief Technology Office at CDAO. Provided strategic guidance, operational oversight, and leadership to ensure the successful implementation of digital and AI initiatives in support of DoD objectives. Provided input on policy development, resource allocation, and organizational priorities. Directed and oversaw the day-to-day operations of the Chief Technology Office, ensuring alignment with organizational goals and objectives.

Director of Operations - Chief Technology Office

Served as a Military Assistant to the Chief Digital and Artificial Intelligence Officer (CDAO), a Principal Staff Assistant (PSA) at the Office of Secretary of Defense (OSD). Performed administrative and staff coordination with officials across Department of Defense (DoD) and the US Government Interagency. Provided military guidance and executive assistance to the CDAO on matters across the DoD and on industry. Drafted all executive correspondence. Coordinated 4-star level engagements with major military commands. Assisted the CDAO in the preparation of Congressional testimony, correspondence/briefing coordination, and resource requests across the services, Joint Staff, Combatant Commands, OSD, and the Interagency.

Military Assistant to the CDAO

Rochester Institute of Technology

Research Fellow at Walter Reed Army Institute of Research, with an emphasis on resilience training, coaching curriculum, and behavioral health research.

Training Specialist / Researcher

United States Army Reserve

Planned and produced feature stories released to various international community and military media, including the US Army public affairs website. Created and published news releases for Major Military Commands. Coordinated, facilitated, and led command engagements with key local and state officials and members of US Congress and their staffs for US Alaskan Command. Facilitated monthly resilience training. Class advisor during the six-month Armed Forces Public Affairs course, mentoring Soldiers, Airmen and Sailors alike.

Special Training: Defense Support of Civil Authorities
Master Resilience "Train the Trainer"

Public Affairs Specialist

Nuro

Recruited across the Operations, University, and G&A Orgs, averaging 20 hires per quarter. Managed all internal mobility for Operations. Co-led the Veterans ERG, resulting in the creation of a new board and monthly ERG initiatives. Facilitated interview training for employees, teaching interviewing 'best practices' to 300 employees and trained three new trainers. Coached countless hiring managers through challenging recruiting processes. Championed for the company on LinkedIn and was selected several times as THE example of what a great promotional post looks like, for the entire company.

Full-Cycle Recruiter - RIF

Perfect Daily Grind

Researched, wrote, and promoted articles for the world's largest online coffee publication. Interviewed producers, roasters, baristas, and other coffee industry professionals to share the world of Specialty Coffee in an engaging way.

Features Writer

U.S. Army

Coached leaders on all human resources / personnel matters. Compiled weekly and quarterly reports submitted to the Department of the Army headquarters regarding staffing vacancies for 500-4,000 person organizations and projected manpower and capacity solutions. Selected and integrated software such as spreadsheet, database (HRIS), word processing, publishing, graphics applications to generate working documents, correspondence and forms. Evaluated and processed qualification packets for advanced military schooling and assignments. Established personnel operations plans for staff exercises, countless field training exercises, and deployments in support of contingency operations. Revised postal operations plans for a consolidated mailroom. Directly managed up to 6 employees at any given time.

Special Training: Equal opportunity, workplace safety, postal operations, Observer Coach/Trainer.

Human Resources Generalist

CARMA International

Monitored media mentions of different companies to coordinate analysis and interpretation of media messages. Served as office manager, improving supply management and efficiency throughout the 20+ person space.

Media Relations Intern

People Team Enthusiast : HR & Recruiting | Coach | Writer | Veteran | Fitness Prioritizer

Give me a challenge and I will to find a way to tackle it 💪.

I'm passionate about guiding people to attain their goals 🤸‍♀️  -  be that through developmental coaching, organizational communication, building resources that inspire growth and resilience, or plain-old relationship building. 

I love to write! ✍️ From post-graduate academic work to executive correspondence to blogging about the coffee industry- I'm here for it.

taplio

The Battle

Darren McKee

Daniëlle Kilbride

Followers

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Performance ScoreDarren McKee's LinkedIn Performance

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taplio

The Battle

Darren McKee

Daniëlle Kilbride

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Darren McKee's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreDarren McKee's LinkedIn Performance