Darren DeCoursey

LipDub AI

Senior Product Designer

Monsters Aliens Robots Zombies

Forsta

Dialpad

I worked with the brand team to develop components, maintain the website design library and update designs for various web projects in Figma.

I partnered closely with the web engineering team on making sure designs were translated faithfully from Figma to the CMS. 

I also wireframed and mapped out user flows to help support user adoption and sign ups with the Growth team.

Specifically focused on conversion design, I A/B tested design variants for high performing landing and overview pages to increase sign ups and lead conversion.

Senior Web & Conversion Designer

Elastic Path

Overseeing the entire website experience, I led several key initiatives:

• Managed a smooth and successful website rebrand and platform upgrade, working with both a design agency and web contractor over the course of six months, with zero loss in organic traffic

• Oversaw website migration during Elastic Path's acquisition of Moltin, a competitor company, organized 301 redirect strategy with the Product team, and reorganized the site architecture, resulting in a 200% lift in traffic over the next two months

• Led the SEO and strategy, partnering with Digital Brand Services to boost brand visibility, and increase site traffic over 1.5x by migrating the primary eCommerce blog to the main domain

• Developed and led the entire CRO strategy from the ground up, including A/B testing, heatmapping, personalization and Google Analytics to increase the conversion rate for enterprise prospects

• Designed the App Marketplace experience for all integrations that could utilize Elastic Path's custom APIs

• Created user journeys and empathy maps to understand the pain points of their current customers in the B2B ecommerce industry.

Outside of the day-to-day web activities, I also:

• Working cross-functionally with the product team, I designed and executed the complete User Experience for the launch of their enterprise Free Trial, starting with customer interviews, then wireframing, prototyping, and final UI delivery to the web engineering team

Senior Web & UX Designer

V2 Games

• Created a UX design pipeline for mobile games company from the ground up. 

• Established a process for iterative testing, prototyping and reporting on KPI's and metrics for Unity-based mobile game projects.

• Managed the UX team, built out documentation and heuristics guidelines for developers and UI designers to follow.

• Helped develop the interface and user flows for several titles, including "Beast Brawlers,": an innovative approach where players battle it out in a real-time Player-vs-Player arena in quick rapid-fire battles. Voted Top 10 Game of 2017 at the Google Play Indie Games Festival.

• Designed cut scene visualizations, reward system and player swapping mechanic for “Fantasy Football League” mobile and tablet based iOS and Android game.

Lead UX Designer

Centre for Digital Media

I organized and prepped class materials as well as marked and graded written assignments. Gave guidance on group activities and organized brainstorming sessions. 

The course provides an overview of the broad range of topics associated with User Experience: everything from design research and heuristics evaluations to wireframing and prototyping are covered.

Assistant UX Instructor

Sensate Digital

Specialized in the ideation, design, prototyping and building of interactive exhibits and User Interfaces for museums and knowledge centres located in Vancouver, British Columbia.

Co-Founder

Qube Films

Was brought on board Qube Film's latest film "Way of the Wicked" as their visual effects supervisor and principle artist.

• Managed and planned continuity for onset crew to best capture plates for visual effects augmentation.

• Oversaw practical special effects shooting and planning for stunt sequences.

• Successfully delivered 35 final shots on time and under budget.

Visual Effects Supervisor

Gener8 Digital Media Corp

• Worked with Gener8's cutting-edge, proprietary technology to generate 3D imagery from 2D shots.

• Improved pipeline efficiency, collaborated with IT partners, and customized software scripting to automate tasks.

• Worked closely with junior and senior employees to maintain depth and detail continuity among various stereo sequences.

Projects include: "Iron Man 3", "Thor: The Dark World" "300: Rise of an Empire"

Stereoscopic Visual Effects Artist

“Colour it and put a border around it!”

That's the advice my father would always give me about my homework assignments in school. My father was a marketing professional. I should have known his words would put me on the path to becoming a designer.

But it wasn't a straight path. My first love was making movies. Designing special effects, shooting miniatures, blowing them up in my backyard. Trying to replicate scenes in “Empire Strikes Back” with toys and a cheap camcorder on a chilly fall day.

After completing my degree in Art History, I raced into visual effects because it was my passion. I learned all about colour, composition, lighting, dimension, and motion. Oh, and I was fortunate to work on some sweet blockbuster movies and television series too. However, I spent enough years in the film industry to realize that a crucial element was missing: interactivity.

That's why I decided to switch gears and pursue a Masters Degree and focus on learning interaction design. Working with teammates from different backgrounds, exploring UX research and cognitive science with academics. This felt more ME.

Fueled with a desire to make engaging and accessible digital products and web experiences, I spent the last six years in the tech industry, evangelizing the power of UX.

What kind of projects have I been involved in? Mobile game menus, web designs for SMB and Enterprise-level tech companies, tablet-based ecommerce demos, interactive touchscreens for museum exhibits and large-scale LED displays for music festivals.

When my father started to experience cognitive decline, I began to notice how much technology had failed him. Almost every digital experience felt like a chore. His frustrations became my frustrations. It instilled in me a deep, personal understanding of empathy, and how important user testing and accessibility are to the core of every product design.  And it made me want to design better.

And while he's no longer with me, I would like to think that he inspired me to add colour and a border around everything I do.

Specialties: Product Design | Web Design | UX Research | Wireframing | Prototyping | Design Systems | Interaction Design | Motion Design | Conversion Optimization | Copywriting | 3D Visualization | Installation Design

Celine Li

Eventbase

• Co-conducted user interviews and usability tests at Dreamforce in San Francisco and SXSW in Austin with over 35 participants, informing the design of 5+ roadmap items  
•  Worked on more than 10  roadmap items, always asking strategic questions to uncover underlying issues. One project saved 800% of the time needed to complete a task compared to the old solution 
•  Hosted over 5 design workshops with cross-functional teams on Accessibility, Design token integration, and Design systems. These workshops led to the front-end team adopting the token  system and designers using components more efficiently  
•  Established design tokens (color, typography, size, etc.) and guidelines for 10+ components  (buttons, input fields, chips, etc.), For instance, the enhanced common button component  reduces the number of variants from 72 to 12 while decreasing the detach rate by 4%

Product Designer

Playgon Games Inc.

• Complete the whole design of 5 casino games and deliver documents, interactive prototypes, mockups and the game flows to development
• Create and improve over 20 main features by distilling client suggestions, conducting competitor analysis and regular testing 
• Evaluate the old UI styles and create a comprehensive design system that saves 80% of development time on polishing tickets
• Host design presentations more than 10 times to clarify the tasks down the pipeline with Flare, Backend and QA team
• Work closely with QA and Flare to log in and inspect hundreds of sprint tickets utilizing my understanding of HTML and CSS

• Apply design thinking methodology and user-centred design processes to create compelling solutions 
• Develop and contribute to the design system, working with designers and engineers to help build and maintain a  library of  UI  components,  shared styles,  and documentation. 
• Working  with  stakeholders  and  Product  Design  Team  members  to  translate Wireframes and Flows into finished UI with transitions and illustrations 
• Design  solutions  that  address  both  business  requirements  and  deliver  holistic, engaging user experiences 
• Coordinate and execute end mile deliverables with front end engineering teams who would be developing responsive web-based components 
• Maintain visual and stylistic consistency in components that is true to the Product’s Brand Guideline.

Junior Product designer

Contract Product Designer 

Lanpax Design Group

• Conduct competitive analysis—Collect industry-related information from multiple sources, horizontally compare the price strategies and features of competitors to summarize our strengths, weaknesses, constraints and opportunities
• Draw sitemaps—Organize the level of navigation, mark down the transitions between pages and functions to present to multiple stakeholders
• Design wireframes—Keeping the style guide in mind, sketch low to high fidelity wireframes depending on the stage of the design and show to decision-makers
• Apply management measures—Breakdown project tasks and place them in Kanban Board, set deadline for individual tasks, track project progress and assess the risks 
• Coordinate web design work—Assign tasks to team members, host group meetings and one-on-one talk frequently to help solve roadblocks and manage deadlines
• Maintain technical document and design log—Write comprehensive instructions or manuals for currently-used softwares such as WordPress, clarify design feature specifications in writing

Junior Web Designer

I am a passionate and creative designer driven by the desire to deliver problem-solving solutions. My goal is to make people's lives easier by reducing their frustration with poorly designed products. To achieve this, I am dedicated to improving my user research and success metrics tracking skills to better understand the needs of my target audience and make data-driven design decisions. 

I am committed to constantly growing and learning as a designer and using my skills to make a positive impact.

taplio

The Battle

Darren DeCoursey

Celine Li

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