Serial Entrepreneur (2 exits) & Growth Advisor • Founded AllPaws (Sold to PetSmart) • Co-Founded Saturday App & Snap Interactive (100m users & $100m revenue)

𝗕𝘂𝗶𝗹𝘁 𝗺𝘆 𝗳𝗶𝗿𝘀𝘁 𝘀𝘁𝗮𝗿𝘁𝘂𝗽 𝘁𝗼 𝟭𝟬𝟬𝗠 𝘂𝘀𝗲𝗿𝘀 & $𝟭𝟬𝟬𝗠 𝗿𝗲𝘃𝗲𝗻𝘂𝗲 • 𝗦𝗲𝗿𝗶𝗮𝗹 𝗘𝗻𝘁𝗿𝗲𝗽𝗿𝗲𝗻𝗲𝘂𝗿 𝘄/ 𝟮 𝗲𝘅𝗶𝘁𝘀 • 𝗔𝗰𝘁𝗶𝗼𝗻𝗮𝗯𝗹𝗲 𝗮𝗱𝘃𝗶𝗰𝗲 𝗼𝗻 𝗲𝗻𝘁𝗿𝗲𝗽𝗿𝗲𝗻𝗲𝘂𝗿𝘀𝗵𝗶𝗽, 𝗺𝗶𝗻𝗱𝘀𝗲𝘁, 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀, 𝗮𝗻𝗱 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴.

Serial tech entrepreneur, business operator, and strategic advisor with deep experience starting and growing consumer-digital businesses. 

As a growth and product-driven startup founder, I have a proven track record of building and growing innovative products used by millions. I have achieved successful exits while overseeing multiple C-Level executive roles for publicly traded, growth stage, and venture-backed startups. I have a bias for action and a passion for solving big problems. Proven ability to innovate and deliver rapid revenue and user growth. 

At the intersection of my passion for pets and online dating expertise, I co-founded AllPaws. This innovative, online dating-style pet adoption platform quickly gained millions of users and was acquired by the pet industry leader, PetSmart. 

Before that, as co-founder I helped build and lead publicly traded SNAP Interactive from inception to rank as the 36th fastest growing technology company in North America with 4,400% revenue growth over 5 years, $20 million+ in annual revenue, and over 100 million users of our online dating apps and social products. 

Today, I advise businesses and startups on optimizing their digital and product growth strategies. Additionally, I coach entrepreneurs and business leaders on building high-income personal brands, and advise top influencers, models, and creators on growing and monetizing their audiences.

I continue to work on new projects, explore new opportunities, and advise. 

Been featured in ABC News, Bloomberg, Good Morning America, TechCrunch, Fox 5 News,  Huffington Post, Mashable, Forbes, Fast Company, Business Insider, and many other top tier publications. 

SPECIALTIES: Growth, Optimization, Digital Strategy, Product Strategy, Personal Branding 

Start-ups | Digital Strategy | General Management | Product Strategy and Development |  Rapid Revenue Growth | Strategic Vision | User Growth & User Acquisition | Marketplaces | Business Strategy | Business Operator | Problem-Solving | Business Operations (CEO, COO, GM) | Product Management | Conversion Optimization | A/B Testing | Web and Mobile Analytics | Mobile Applications | Mobile Growth | iTunes App Store Optimization | e-Commerce | Social Media Marketing & Strategy | M&A Process | Pet Industry | Online Dating Apps

Darrell Lerner

The key to growing a startup in 3 steps.

Test → Learn → Iterate

Then double down on what’s working.

Tight feedback cycles let you gather data and make progress as quickly as possible.

(Quick clip from a podcast I did with Adam Metwally on growth + why virality is harder than people think.)

But here’s the part nobody really wants to admit:

You can’t really “engineer” virality.

Everyone thinks they know what will go viral…

until they post something they’re sure will rip, and it flops.

Then they post something random…

and it takes off...

That’s why “going viral” isn’t a strategy.

The right systems are.

You can’t force outcomes.

But you can run enough reps to find them.

That’s how you win in growth when there’s no formula.

The winners don’t predict virality. They build systems that find it.

What’s the most surprising post you’ve ever had take off?

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If you found this post helpful:

♻️ Repost to share it with your audience

🔔 Follow me Darrell Lerner for more on entrepreneurship, startups, personal branding, and mindset.

2x Exited Founder & Growth Advisor • Built AllPaws (Acquired by PetSmart) • Co-Founded SNAP Interactive (100m users & $100m revenue)

Roger Brooks

Everyone Has A Story. 3X Bestselling Author. I Help Publish Your Story Into A Bestseller 📚

My work spans loyalty & payments innovation, publishing and writing; but it’s one mission, to turn ideas into impact that lasts. Whether guiding a first-time author to launch, helping a retailer transform customer loyalty through payment-based identity, or writing Vatican-themed thrillers that spark wonder, I aim to build what is good, useful, and enduring.

Loyalty & Payments (Velocity Logic Group):
We elevate customer relationships with real-time, point-of-sale rewards; bridging banks, brands, and customers with measurable outcomes and ROI, while powering engagement and long-lasting customer loyalty. 

Publishing (American Real Publishing / AR PRESS):
We elevate authors with editorial excellence, launch strategy, and brand positioning—championing the writer’s voice and legacy.

Storytelling (Author & Host):
Through my novel, "The Sacred Order" and the American Real Podcast—Everyone Has A Story—I elevate conversations about faith, leadership, and meaning with guests across business and culture.

If you’re a leader optimizing loyalty, an author with a story,  or someone who resonates with this vision—let’s connect. My aim is simple: elevate people and outcomes; truthfully, generously, and with integrity.

Founder, American Real Media & Publishing Company

Loyalty & Payments - GTM Strategy & Execution | Velocity Logic Group | Publisher | 3X Bestselling Author

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Chaos doesn’t reveal the loudest voice, it reveals the true leader. 

The calmest person in the room isn’t detached; they’re anchored, thinking clearly while everyone else is reacting. 

That steadiness becomes a signal: follow here, this is where the next right decision will be made. 

In a world that rewards urgency, real leadership is composure with conviction.

#Leadership #ExecutivePresence #EmotionalIntelligence #DecisionMaking

⏳Nothing is ever perfect at the starting line. 

🏃🏽‍♂️ Clarity and confidence show up after the first step. 

✅ Start before you’re ready, and make adjustments as you go.

#StartNow #ProgressOverPerfection #Entrepreneurship #Mindset

Wanted to share this video of the Lighthouse Principle. It’s based on the thoery: ‘stop chasing ships’ 🚢 

✅ Let me know if you agree.

This quote is a decision to act before there’s proof, applause, or a clear path. 

If what you want doesn’t exist yet; your next chapter, your business, your book… don’t confuse “not here yet” with “not possible.” 

Keep building, keep creating and let the work turn the vision into something real.

Getting knocked down is a typical part of the journey. Staying down is the only defeat—

So, no matter how many times you fall, stand back up, and keep moving forward.

#Resilience #Mindset #Leadership #Entrepreneurship

Challenge doesn’t show up to block you, it shows up to build you. 

The decisions that change your life and business most are usually the ones that demand the most courage first.

Agree? 🤝

#Leadership #Mindset #Entrepreneurship #Growth #Success

Strength isn’t built in what you can already do, it’s built in what you refuse to let stop you. 

Keep overcoming, and you’ll surprise yourself with what becomes possible.

#Resilience #GrowthMindset #Leadership #KeepGoing

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The Battle

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The Battle

Darrell Lerner

Roger Brooks

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Darrell Lerner's LinkedIn Performance

Performance ScoreRoger Brooks's LinkedIn Performance

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Performance ScoreDarrell Lerner's LinkedIn Performance