Serial Entrepreneur (2 exits) & Growth Advisor • Founded AllPaws (Sold to PetSmart) • Co-Founded Saturday App & Snap Interactive (100m users & $100m revenue)

𝗕𝘂𝗶𝗹𝘁 𝗺𝘆 𝗳𝗶𝗿𝘀𝘁 𝘀𝘁𝗮𝗿𝘁𝘂𝗽 𝘁𝗼 𝟭𝟬𝟬𝗠 𝘂𝘀𝗲𝗿𝘀 & $𝟭𝟬𝟬𝗠 𝗿𝗲𝘃𝗲𝗻𝘂𝗲 • 𝗦𝗲𝗿𝗶𝗮𝗹 𝗘𝗻𝘁𝗿𝗲𝗽𝗿𝗲𝗻𝗲𝘂𝗿 𝘄/ 𝟮 𝗲𝘅𝗶𝘁𝘀 • 𝗔𝗰𝘁𝗶𝗼𝗻𝗮𝗯𝗹𝗲 𝗮𝗱𝘃𝗶𝗰𝗲 𝗼𝗻 𝗲𝗻𝘁𝗿𝗲𝗽𝗿𝗲𝗻𝗲𝘂𝗿𝘀𝗵𝗶𝗽, 𝗺𝗶𝗻𝗱𝘀𝗲𝘁, 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀, 𝗮𝗻𝗱 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴.

Serial tech entrepreneur, business operator, and strategic advisor with deep experience starting and growing consumer-digital businesses. 

As a growth and product-driven startup founder, I have a proven track record of building and growing innovative products used by millions. I have achieved successful exits while overseeing multiple C-Level executive roles for publicly traded, growth stage, and venture-backed startups. I have a bias for action and a passion for solving big problems. Proven ability to innovate and deliver rapid revenue and user growth. 

At the intersection of my passion for pets and online dating expertise, I co-founded AllPaws. This innovative, online dating-style pet adoption platform quickly gained millions of users and was acquired by the pet industry leader, PetSmart. 

Before that, as co-founder I helped build and lead publicly traded SNAP Interactive from inception to rank as the 36th fastest growing technology company in North America with 4,400% revenue growth over 5 years, $20 million+ in annual revenue, and over 100 million users of our online dating apps and social products. 

Today, I advise businesses and startups on optimizing their digital and product growth strategies. Additionally, I coach entrepreneurs and business leaders on building high-income personal brands, and advise top influencers, models, and creators on growing and monetizing their audiences.

I continue to work on new projects, explore new opportunities, and advise. 

Been featured in ABC News, Bloomberg, Good Morning America, TechCrunch, Fox 5 News,  Huffington Post, Mashable, Forbes, Fast Company, Business Insider, and many other top tier publications. 

SPECIALTIES: Growth, Optimization, Digital Strategy, Product Strategy, Personal Branding 

Start-ups | Digital Strategy | General Management | Product Strategy and Development |  Rapid Revenue Growth | Strategic Vision | User Growth & User Acquisition | Marketplaces | Business Strategy | Business Operator | Problem-Solving | Business Operations (CEO, COO, GM) | Product Management | Conversion Optimization | A/B Testing | Web and Mobile Analytics | Mobile Applications | Mobile Growth | iTunes App Store Optimization | e-Commerce | Social Media Marketing & Strategy | M&A Process | Pet Industry | Online Dating Apps

Darrell Lerner

Back to when Syndicate 11 first began.

We've come so far. And still have so much further to go.

2x Exited Founder & Growth Advisor • Built AllPaws (Acquired by PetSmart) • Co-Founded SNAP Interactive (100m users & $100m revenue)

Syndicate11 | Top Creator Network for High-End Brand Experiences & Activations | 600+ Creators • 600M+ Reach | Seen in: TEDx, NY Post, Rolling Stone, People, New Beauty | NYC

When the room is right, everything compounds.

Syndicate 11 kicked off with a private menu launch at Short Stories in partnership with Limantour, ranked among the World’s 50 Best Bars, bringing together top creators, models, and artists for an intimate dinner.

The evening was fully reserved for members and partners. Limantour crafted bespoke cocktails created specifically for the night, alongside a guided tequila tasting in partnership with Cierto Tequila woven throughout the experience. Family-style dishes rolled out course by course, designed for conversation and shared energy around the table.

Wax-sealed branded menus. Custom cocktails. Hand-filled glass bottles inspired by Limantour’s world-famous recipes in gift bags tied into the Mexican theme. Elevated branding that felt intentional rather than loud. 

High intention. High trust. Carefully curated rooms where real connection happen.

Syndicate11 is now a 600+ creator network representing 600M+ in combined reach, built around unique monetization opportunities and one-of-a-kind experiences where top talent grows, owns, and monetizes their audience.

If you are a brand looking to partner on a curated, invite-only experience send me a message.

Big thank you to Darrell Lerner for bringing us all together

💎 WellBeing Champion | ESG Leader | Business Connector | Linkedin Top 250 influencer |

Welcome, I'm Reena Strehle — a passionate advocate for workplace wellbeing, sustainable leadership, and purpose-driven business.

 My journey has been rooted in one guiding principle: when people and planet thrive, business does too.

As a WellBeing Workplace advocate, I support organisations in aligning their operations with the values of equity, sustainability, and human-centric leadership, risk management & ratings in the built environment. Such as NABERS, Greenstar & Well.

 I work hands-on with teams, leaders, and communities to spark real conversations and drive meaningful change from the inside out.

I help people optimise their long-term health by addressing inflammation at its source — a key factor in brain cognition, heart function, and immune resilience. Through evidence-based testing and personalised guidance, I work with executives, entrepreneurs, and anyone looking to maintain peak performance as they age. My focus is on measurable insights and sustainable strategies that support how you think, feel, and perform every day.

Recognised as a LinkedIn Top 300 Global Excellence Leader, I also use my platform to spotlight changemakers, share actionable insights that inspire better business practices.

And above all, I’m a connector at heart. With an extensive and diverse global network, I love bringing like-minded leaders, founders, and thinkers together — because the best ideas (and opportunities) are born from collaboration.

Wishing you a successful and productive day!

Looking forward to speaking to you real soon.

📅 Schedule a Discovery Call: https://calendly.com/reena-chat
✉️ Contact Via Email: reena@reenastrehle.com
📞 Make a Phone Call: +61 412 994 459

Reena Strehle

The Tangalooma Wrecks, Moreton Island 🌊

One of Queensland's most iconic and underrated spots — shipwrecks sitting in crystal clear water just 75 minutes from Brisbane. Hard to believe this is basically in our backyard.

📸 Mark Fitz Photography

#MoretonIsland #Tangalooma #Queensland

💎 WellBeing Workplace Advocate | Business Connector | Linkedin Top 300 Global Excellence Leader 2025|

Happy St Patrick's Day to everyone wearing green today and pretending they're a little bit Irish.

I've been thinking about luck.

We throw that word around a lot in business. "They got lucky." "Right place, right time." It's a comfortable story — especially when someone else is winning.

But honestly? 

The luckiest people I've worked with were just... better informed than everyone else in the room. 

They knew things. About their market, their numbers, their own blind spots. 
They weren't guessing and hoping. 

They were working with actual information.

Luck is just what it looks like from the outside.

Anyway. 

Go enjoy your Guinness. 

Just maybe don't leave your Q2 strategy to the leprechauns.

#StPatricksDay #Luck #Business

Today, Chuck Norris turns 85. 🥋

No slowing down. No stepping back. No apologies for still showing up.

Most people retire from life long before they retire from work.
Chuck never got that memo.

Age is not the enemy. Quitting is.

Happy Birthday, Chuck — still kicking. Literally. 😄

What's your excuse? 👇

#Longevity #Mindset #HighPerformance

Think about the people who changed your life.

Chances are — they have no idea they did.

The teacher who believed in you when you didn't believe in yourself. 

The stranger who said exactly the right thing at exactly the right time. 

The friend who asked one question that shifted everything.

They never got the thank you they deserved.

Today, reach out to one of them.
A message. 
A call. 
Two lines.

You have no idea what that one drop of gratitude could mean to them.

Who is that person for you? 👇

#Gratitude #Mentorship #Leadership


Pictured with Steven Bradbury OAM OLY BM, 2002 Australian Gold Medalist in the Winter Olympics

Some people shift your world and never know their part, 
a word, 
a room, 
a moment planted deep in heart.

No milestone needs to pass before you let them know. 

Tell them this week: it's them who helped you learn and grow.

Happy International Women’s Day!

#InternationalWomensDay #Leadership #Inspiration

People are reading. Nobody's buying.

The comments are coming in. The likes are there. Someone shared it last week and said it changed how they think.

The calendar is still empty.

Engagement is not the problem. Converting it is.

Most people assume the pipeline follows the audience. Post good content, build a following, clients appear. That's not how it works.

Attention without a path to purchase is just flattery.

The people reacting to your content aren't thinking about hiring you. They're consuming. Nodding along. Moving on. Unless something in the post makes them stop and think — that's me, I need that, what's next.

That moment doesn't happen by accident.

The post has to do three things. 
- Create recognition in the right person. 
- Make them feel the cost of staying where they are. 
- Give them an obvious next step.

Most content does the first one. Almost none do the second or third.

That's the gap between an audience and a pipeline.

Jack AM Austin and I built the Post System — a PDF and GPT that shows you exactly how to write posts that convert readers into conversations. 

Comment POST, and we'll send it over.

#Convertion #LeadGeneration #Marketing

Not every battle needs your name. 
Peace is the greatest game.
Not every argument deserves your energy. 
Not every opinion deserves your response. 
Not every room deserves your fire.

Knowing when to walk away isn't giving up. It's growing up.

Protect your peace this weekend. 💙

#Peace #Wisdom #MentalClarity

Pictured with Leigh Muirhead at #IHEA on the Gold Coast

I went to SeaWorld Gold Coast expecting to tick a box.

Left genuinely humbled.

There's something about being that close to a creature that has no interest in your job title, your inbox, or your opinion of itself. 

It just exists. Fully.

We could all learn something from that.

The Gold Coast doesn't lack for things to do — but this one actually stays with you.

When did you last do something that made you put your phone away? 👇

#GoldCoast #Mindfulness #DigitalDetox

You're impressive in person, but your profile isn't.

The conversation lands. They lean in. They want to know more.
Then they visit your profile and find someone who looks like everyone else on LinkedIn.

Vague headline. Generic about section. A list of credentials that tells them nothing about whether you can solve their specific problem.

The profile doesn't lie. It just doesn't do the work the conversation did.

Most people build their profile once and forget it. Meanwhile, every post they write sends people there - people who are warm, curious, ready to take the next step.

And the profile kills it.

Your content creates the interest. The profile has to close the gap between "this person is interesting" and "this is exactly who I need."

That means one specific problem in the headline. An about section written for the person you want to hire you, not for the people who already have. A featured section that makes the next step impossible to miss.

The conversation version of you needs to show up on the page.

Jack AM Austin and I built a GPT that grades your profile and shows you exactly where it's losing people. 

Comment PROFILE, and we'll send it over.

#LinkedInTips #OnlinePresence #Marketing

Your profile is lying to people.

Not deliberately. Just uselessly.

"Results-driven executive coach helping leaders reach their full potential."

Scroll ten profiles today. That sentence is on eight of them.

Nobody reads it. Nobody believes it. It registers as wallpaper and they're already gone.

The problem isn't that you're bad at what you do. The problem is your profile sounds exactly like someone who is.

Specific beats impressive every time.

"Helps CFOs prepare for board presentations they've been dreading for three months" lands differently than "empowering finance leaders to communicate with impact."

One is a mirror. The other is a brochure.

Most profiles are brochures. Credentials, certifications, years of experience, awards. Written for the person who already trusts you.

The person visiting doesn't trust you yet. They're deciding in five seconds whether you're worth reading.

Give them something to recognise, not something to admire.

One specific problem. One specific person.

Jack AM Austin and I built a GPT that grades your profile and shows you exactly what's costing you conversations. 

Comment PROFILE and we'll send it over.

#ProfileOptimisation #Marketing #Strategy

High performers optimise sleep, training and nutrition.


Most are completely ignoring the protein that holds their joints, gut and recovery together.

#Collagen production declines from your mid-20s. 
By the time performance dips — it's already been happening for years.

Here's what actually matters:
Type 1 collagen → skin integrity, bone density, tendon strength. The structural foundation.

Type 3 collagen → muscle recovery, soft tissue repair, organ support. 
The performance layer.

Most supplements contain one. Your body needs both.

Source matters too. 
Marine collagen has higher bioavailability than bovine — meaning more of it actually reaches the tissue that needs it.

This isn't a beauty conversation. 
It's a maintenance conversation.

Your car gets serviced before it breaks down. 
Your body deserves the same logic.
Men and women. 
Active or desk-bound. The biology is the same.

🔗 Link below — what I use

#Health #Wellbeing #Body

Your best-performing posts are liked by people who will never hire you.

Other founders. Consultants agreeing with your take. People in the same industry nodding along.

Feels good. Does nothing.

The audience you're building is full of people who understand what you do but don't need it done. They engage because they relate, not because they're buying.

That's a content positioning problem.

The posts resonating with peers are written from the inside.

Industry language, practitioner perspectives, problems that practitioners recognise.

Buyers aren't practitioners. They're sitting with a specific problem that's costing them time or money and they need someone to fix it.

They don't engage with content that sounds like it's written for the room they're not in.

Writing for buyers means starting with their problem, not your expertise. Their world, not your methodology. The cost of staying stuck, not the elegance of your solution.

The reaction you want isn't "so true." It's "this is me, what's next."

One audience fills your feed with validation. The other fills your calendar with calls.

Jack AM Austin and I built the Post System — a PDF and GPT that shows you exactly how to write posts that reach buyers, not just peers. 

Comment POST and we'll send it over.

#ContentPositioning #PostSystem #Strategy

taplio

The Battle

Darrell Lerner

Reena Strehle

Followers

Posts

Engagements

Likes

Performance ScoreDarrell Lerner's LinkedIn Performance

Performance ScoreReena Strehle's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Darrell Lerner

Reena Strehle

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Darrell Lerner's LinkedIn Performance

Performance ScoreReena Strehle's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreDarrell Lerner's LinkedIn Performance