Serial Entrepreneur (2 exits) & Growth Advisor • Founded AllPaws (Sold to PetSmart) • Co-Founded Saturday App & Snap Interactive (100m users & $100m revenue)

𝗕𝘂𝗶𝗹𝘁 𝗺𝘆 𝗳𝗶𝗿𝘀𝘁 𝘀𝘁𝗮𝗿𝘁𝘂𝗽 𝘁𝗼 𝟭𝟬𝟬𝗠 𝘂𝘀𝗲𝗿𝘀 & $𝟭𝟬𝟬𝗠 𝗿𝗲𝘃𝗲𝗻𝘂𝗲 • 𝗦𝗲𝗿𝗶𝗮𝗹 𝗘𝗻𝘁𝗿𝗲𝗽𝗿𝗲𝗻𝗲𝘂𝗿 𝘄/ 𝟮 𝗲𝘅𝗶𝘁𝘀 • 𝗔𝗰𝘁𝗶𝗼𝗻𝗮𝗯𝗹𝗲 𝗮𝗱𝘃𝗶𝗰𝗲 𝗼𝗻 𝗲𝗻𝘁𝗿𝗲𝗽𝗿𝗲𝗻𝗲𝘂𝗿𝘀𝗵𝗶𝗽, 𝗺𝗶𝗻𝗱𝘀𝗲𝘁, 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀, 𝗮𝗻𝗱 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴.

Serial tech entrepreneur, business operator, and strategic advisor with deep experience starting and growing consumer-digital businesses. 

As a growth and product-driven startup founder, I have a proven track record of building and growing innovative products used by millions. I have achieved successful exits while overseeing multiple C-Level executive roles for publicly traded, growth stage, and venture-backed startups. I have a bias for action and a passion for solving big problems. Proven ability to innovate and deliver rapid revenue and user growth. 

At the intersection of my passion for pets and online dating expertise, I co-founded AllPaws. This innovative, online dating-style pet adoption platform quickly gained millions of users and was acquired by the pet industry leader, PetSmart. 

Before that, as co-founder I helped build and lead publicly traded SNAP Interactive from inception to rank as the 36th fastest growing technology company in North America with 4,400% revenue growth over 5 years, $20 million+ in annual revenue, and over 100 million users of our online dating apps and social products. 

Today, I advise businesses and startups on optimizing their digital and product growth strategies. Additionally, I coach entrepreneurs and business leaders on building high-income personal brands, and advise top influencers, models, and creators on growing and monetizing their audiences.

I continue to work on new projects, explore new opportunities, and advise. 

Been featured in ABC News, Bloomberg, Good Morning America, TechCrunch, Fox 5 News,  Huffington Post, Mashable, Forbes, Fast Company, Business Insider, and many other top tier publications. 

SPECIALTIES: Growth, Optimization, Digital Strategy, Product Strategy, Personal Branding 

Start-ups | Digital Strategy | General Management | Product Strategy and Development |  Rapid Revenue Growth | Strategic Vision | User Growth & User Acquisition | Marketplaces | Business Strategy | Business Operator | Problem-Solving | Business Operations (CEO, COO, GM) | Product Management | Conversion Optimization | A/B Testing | Web and Mobile Analytics | Mobile Applications | Mobile Growth | iTunes App Store Optimization | e-Commerce | Social Media Marketing & Strategy | M&A Process | Pet Industry | Online Dating Apps

Darrell Lerner

Back to when Syndicate 11 first began.

We've come so far. And still have so much further to go.

2x Exited Founder & Growth Advisor • Built AllPaws (Acquired by PetSmart) • Co-Founded SNAP Interactive (100m users & $100m revenue)

Syndicate11 | Top Creator Network for High-End Brand Experiences & Activations | 600+ Creators • 600M+ Reach | Seen in: TEDx, NY Post, Rolling Stone, People, New Beauty | NYC

When the room is right, everything compounds.

Syndicate 11 kicked off with a private menu launch at Short Stories in partnership with Limantour, ranked among the World’s 50 Best Bars, bringing together top creators, models, and artists for an intimate dinner.

The evening was fully reserved for members and partners. Limantour crafted bespoke cocktails created specifically for the night, alongside a guided tequila tasting in partnership with Cierto Tequila woven throughout the experience. Family-style dishes rolled out course by course, designed for conversation and shared energy around the table.

Wax-sealed branded menus. Custom cocktails. Hand-filled glass bottles inspired by Limantour’s world-famous recipes in gift bags tied into the Mexican theme. Elevated branding that felt intentional rather than loud. 

High intention. High trust. Carefully curated rooms where real connection happen.

Syndicate11 is now a 600+ creator network representing 600M+ in combined reach, built around unique monetization opportunities and one-of-a-kind experiences where top talent grows, owns, and monetizes their audience.

If you are a brand looking to partner on a curated, invite-only experience send me a message.

Big thank you to Darrell Lerner for bringing us all together

Graduate corporate life for entrepreneurial freedom — without jeopardizing your income or family 💚 | Pod: UncageYourself.FM 🎧

You make great money... and you're suffocating.



I coach Directors, VPs, and Executives through Corporate Graduation®: the transition from Corporate Dependent to Corporate Optional — in one year.



Whether you're still inside corporate or recently out, if you've spent 15-25 years building career capital, you're probably running some version of this:



1) Sunday nights feel heavier than they should.

2) You keep starting things and stopping.

3) Family and health get whatever's left.

4) You're going through the motions and no one can tell.

5) You've been doing the math in your head for months.



That was me.

Divorced. Burnt out. 

Going dark inside a career everyone envied.



So I got to work:



I made my employer my investor.

Compressed the job.

Built a founder-grade business.

Graduated corporate for good.



171+ Directors, VPs, and Executives have done the same.

The methodology: Space → Self → System.



1) SPACE: compresses corporate and clears the conditions.

2) SELF: recodes the identity underneath.

3) SYSTEM: deploys your career capital into a founder-grade business.



Skip a step, and you replicate the cage with a different name on the door.



What we do together:



✅ Compress your corporate role to 20 hours/week

✅ Package your career capital into proprietary IP

✅ Build a founder-grade business around who you are

✅ Install founder identity, not someday — now

✅ Exit with runway, not regret



Ex-BCG. 4x dad.



This is the work I was built for.



START HERE:

go.corporategraduation.com

Matt Doan

1 week of founder growth = 5 years of corporate growth.

Here's what just happened for me:

(Save this)

Last week, New Media Summit in Austin with 500+ builders. This week, a 3-day intensive mastermind with some of the most badass founders around the world.

Back to back. Intense. I'm drained.

→ In corporate, growth is slow. Incremental. Safe.
→ Same room, same conversations, same container.
→ You don't notice it b/c environment never changes.

One week in the right rooms reoriented how I think, build, and move. That compression becomes normal when you design your life around it.

If you're still inside corporate making great money but feeling the pull toward something more, these are the things nobody tells you about the other side.

5 things worth sitting with:

---

1) Your TOP job as a founder is content.

Not sales calls. Not funnels. Content.

Every hour on a great YouTube video, podcast, or Substack essay pays you back for months (or years). Builds trust with people you'll never meet... until they're ready to buy. 

100X ROI. Nothing in corporate compounds like this.


2) Nobody cares about you. Just their transformation.

I walked the booths at the summit. Companies winning had names like selfpublishing.com, The Scalable Company, and GrowLetter. Crystal clear outcomes. Zero "I help X do Y" language.

That's consultant energy. One-man band.

Category design means framing, naming, and claiming your own space. Shine the light on the category, not yourself (see Category Pirates).


3) Sales is hard when marketing is weak.
Marketing is weak when positioning sucks.

Every founder I met who struggled with sales had the same root cause two levels up.

Vague, safe, and generic positioning.

When positioning is sharp, marketing writes itself. When marketing works (which should be 80% of your days), sales becomes enrollment, not a pitch.


4) People don't haggle anymore. They binge and decide.

They want to experience your thinking through long-form content. YouTube, podcast, Substack. Non-negotiables, no matter your business type.

Buying decisions happen before anyone books a call.


5) When you see a window, throw a brick through it.

(Because windows close.)

Go pro. Not "I'll start when I'm ready."

The corporate →  founder shift means someone saw an opening and went all in. They know their audience intimately. They produce at volume. They treat content like a pro athlete treats training.

My positioning with Corporate Graduation® is locked down (legally, even). Category claimed. Now it's building a trust-building marketing machine — YouTube at the core, with podcast and Substack, all feeding one engine.

I'm going pro in marketing.

---

If you're reading this from inside corporate, leaning toward something more, you're not going to figure it out in your current room. Or at your current pace.

Change the room.
Build the machine.
Go pro.

PS - This is the message you needed to hear.

Corporate Graduation® Founder | Directors & VPs → Founder in ONE Year | 173 Graduates | Ex-BCG | go.corporategraduation.com

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