Director of Marketing Strategy & Operations | Martech Leader | Speaker

Author and speaker. Co-host of the Humans of Martech Podcast.

Subscribe to the Marketing Operations Leader newsletter for MOPs strategies and insights every week: https://darrellalfonso.substack.com/

Highlights: 
- Ranked as one of the Top Marketers in the US by Propolis 2022
- Named one of the "Top Martech Marketers to Follow" 2020 by Martech Alliance 
- Keynote speaker for Martech Conference and Get Stacked B2B Marketing Conference 2021
- Awarded Fearless Marketer 2018 
- Marketo Champion 2018 and 2019 
- VP of Communications American Marketing Association - 2017-2019
- Marketo User Group Leader 2017-2019
- Leading Program Manager for Connect@Amazon (35,000 member Amazon organization)
- Frequent Martech Speaker and Author 
- Marketo and Salesforce Certified 

Posts are my own and do not reflect the views of my current or former employers.

Darrell Alfonso

Senior leader in Marketing Operations, Social Marketing Operations, and Organizational Change Management with 10+ years of experience building scalable, secure, and data-driven operating models inside complex global organizations.

I specialize in fixing what breaks at scale. Governance gaps. Inefficient workflows. Tool sprawl. Low adoption. Misaligned stakeholders. I step in where execution, change, and operations intersect and turn fragmented systems into durable, repeatable mechanisms.

My background spans Microsoft, Amazon, and Amazon Web Services, where I led global social and marketing operations, enterprise SaaS rollouts, governance frameworks, and large-scale change initiatives supporting hundreds of accounts and globally distributed teams. I am PROSCI-certified with a Six Sigma Black Belt, and I operate comfortably across strategy, execution, and enablement.

If you need someone who can design the operating model, lead the change, and make it stick, we should talk.

📌 AREAS OF EXPERTISE
✔ Marketing Operations & Social Marketing Operations
✔ Organizational Change Management (PROSCI)
✔ Governance, Risk, Security & Compliance
✔ Global Operating Models & Workflow Design
✔ SaaS Platform Rollouts & Adoption
✔ Performance Measurement, Tagging & Power BI Reporting
✔ Vendor, Agency & Contract Management
✔ Executive & Cross-Functional Stakeholder Leadership

⚙️ OPERATIONAL & TECHNICAL STRENGTHS
✔ Global process governance and audit frameworks
✔ Workflow optimization and automation (Lean, Six Sigma, Agile)
✔ Marketing technology ecosystems (Sprinklr, Workfront, DAMs, Smartsheet)
✔ Data integrity, taxonomy, and reporting accuracy
✔ Training, enablement, and learning governance at scale
✔ Security-first marketing operations and account management

🎯 CAREER HIGHLIGHTS
➤ Built and implemented global governance and security frameworks for Microsoft and AWS social ecosystems, supporting 300–700+ accounts and reducing operational and security risk.

➤ Led enterprise change initiatives for SaaS platform rollouts, driving adoption through stakeholder alignment, communications, and training while reducing manual inefficiencies by ~10%.

➤ Standardized global social and YouTube workflows, improving compliance, efficiency, and scalability across EMEA, APAC, and the Americas.

➤ Negotiated and restructured major enterprise vendor contracts, reducing spend while expanding scope and improving SLAs.

➤ Designed escalation runbooks, audit rubrics, and performance frameworks that increased response speed, accountability, and execution quality across global teams.

taplio

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Darrell Alfonso

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