Director of Marketing Strategy & Operations | Martech Leader | Speaker

Author and speaker. Co-host of the Humans of Martech Podcast.

Subscribe to the Marketing Operations Leader newsletter for MOPs strategies and insights every week: https://darrellalfonso.substack.com/

Highlights: 
- Ranked as one of the Top Marketers in the US by Propolis 2022
- Named one of the "Top Martech Marketers to Follow" 2020 by Martech Alliance 
- Keynote speaker for Martech Conference and Get Stacked B2B Marketing Conference 2021
- Awarded Fearless Marketer 2018 
- Marketo Champion 2018 and 2019 
- VP of Communications American Marketing Association - 2017-2019
- Marketo User Group Leader 2017-2019
- Leading Program Manager for Connect@Amazon (35,000 member Amazon organization)
- Frequent Martech Speaker and Author 
- Marketo and Salesforce Certified 

Posts are my own and do not reflect the views of my current or former employers.

Darrell Alfonso

Leader in Marketing Operations strategy and execution with a wide breadth of experience ranging from small startups to global corporations, both in-house and as a consultant. Excels in solving complex business challenges, bringing cross-functional groups together and developing innovative strategic and technological solutions. My guiding lights are empathy, authenticity, curiosity, and adaptability.

Expertise in:
- Analysis and development of marketing operations strategy across teams and technology
- Identifying RevOps/MarOps challenges, developing GTM system architecture for efficient and scalable operations
- Gap analysis and strategy for proper marketing attribution and reporting
- Ownership of MarTech architecture, audits and gap analysis, ensuring alignment with business goals and vision
- Delivery, planning, governance, and support for end-to-end GTM optimization
- Project Management; bringing together cross-functional teams
- Lifecycle management, RCM implementations, lead scoring analysis and optimization
- Technology implementations, migrations, and integrations
- Campaign Operations including technical strategy development, email marketing, optimization, testing, reporting
- Vendor evaluations and vendor management
- Training and enablement for both marketing and sales orgs
- Managing global teams of direct reports and contractors, a passion for mentoring and leading

Technical expertise including, but not limited to:
- Marketo Engage Marketing Automation Platform 
- Salesforce (SFDC) CRM System
- Tableau
- Marketo Measure (Bizible)
- Drift Chatbot
- 6sense ABM Platform
- RingLead Data Orchestration
- Zoominfo
- Salesloft
- Conversica
- Hubspot
- Eloqua
- OptinMonster
- Knak
- Twilio

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