Marketing Ops Community

Head of Training and Certification

Indeed.com

Director of Marketing Strategy and Operations

MarTech Alliance

I am the lead instructor for a brand new 8 week course on all things Marketing Operations! Visit Martech Alliance online for more details.

Course Instructor

Amazon Web Services (AWS)

Global Marketing Operations Leader

Hitwise

Leads the marketing and demand generation teams in the Americas and APAC. 

- Oversee the planning and direction of marketing programs
- Partner and support sales to execute strategy for winning clients and upselling existing clients
- Report on key business metrics, campaign results, and drive optimization
- Development of Marketing ROI reporting and analytics 
- Lead nurturing, drip campaigns, lead scoring, sales and marketing alignment
- Oversees sponsorships, paid advertising, and online media spend
- Development and execution of campaigns across paid search and social, online advertising, webinars, events and content marketing
- Marketing automation and Salesforce implementation

Director, Global Marketing

American Marketing Association

Leads content marketing and communications strategy across all channels. 

Oversees communications and social media teams.

Manages writers and content producers for blogs, eBooks, and advertisements.

Director Of Communications

Leaf Group

Responsible for marketing and demand generation programs including marketing automation, lead nurturing, email marketing, messaging, sales enablement, and alignment across paid, content marketing, and event marketing programs. 

Leads and manages team of demand generation professionals.

Passionately implementing unified Marketo, Salesforce, Facebook Advertising and content marketing B2B programs. Marketo Certified Expert.

- Database Hygiene 
- Database Migration 
- De-duplication 
- Data Standardization and Data Normalization

Senior Marketing Manager

Trumpia

Drove 500% growth of new marketing platform through partner marketing and relentless adoption programs for AT&T Mobility’s 1,500+ business sales force. 

Established webinar lead generation program accounting for over 80% of marketing qualified leads 
Instrumental in product marketing, pricing, packaging, business development and go-to-market strategies. 

Online marketing including Google analytics, website and landing page optimization, marketing automation using Pardot, email marketing, collateral development and copywriting. 

Led event marketing team to successfully execute AT&T new product roadshow and events in 15 major US markets.

Digital Marketing 
Marketing Automation 
Google Analytics and Adwords 
Product Marketing
Customer Marketing 
Channel Marketing

Marketing Manager

Independent

Small business marketing consulting including: 

Digital Marketing 
Email Marketing 
Marketing Automation 
Social Media Marketing 
Online Marketing 
Website Design 
SEO/SEM

Marketing Consultant

Director of Marketing Strategy & Operations | Martech Leader | Speaker

Author and speaker. Co-host of the Humans of Martech Podcast.

Subscribe to the Marketing Operations Leader newsletter for MOPs strategies and insights every week: https://darrellalfonso.substack.com/

Highlights: 
- Ranked as one of the Top Marketers in the US by Propolis 2022
- Named one of the "Top Martech Marketers to Follow" 2020 by Martech Alliance 
- Keynote speaker for Martech Conference and Get Stacked B2B Marketing Conference 2021
- Awarded Fearless Marketer 2018 
- Marketo Champion 2018 and 2019 
- VP of Communications American Marketing Association - 2017-2019
- Marketo User Group Leader 2017-2019
- Leading Program Manager for Connect@Amazon (35,000 member Amazon organization)
- Frequent Martech Speaker and Author 
- Marketo and Salesforce Certified 

Posts are my own and do not reflect the views of my current or former employers.

Darrell Alfonso

Sorry late notice everyone! 

We have an amazing marketing ops town hall where we'll dive into practical AI use cases for marketing ops. 

We'll have Lindsay Rothlisberger, Jomar Ebalida, Mike Rizzo and myself cover some awesome use cases, and we'll also open it up to the group to share what they've learned. 

See you all there, link in the comments to sign up to join us for free.

#marketing #martech #marketingoperations #ai

PlayMOps

Through PlayMOps.io I aim to be of help for anyone looking to

- Get better equipped in executing effective marketing strategies using the latest technology.
- Optimize their skills, providing them with resources and practical knowledge that they can apply to their work.
- Make informed decisions, better understand their audience, and create more personalized experiences.

Marketing Operations Specialist

NTE - grønt forsprang

My role at NTE
- Secure digital customer journeys in an omni-channel perspective
- Drive growth through continous A/B testing and data driven implementation
- Identifying new business opportunities for increased digital sales and self-service
- Bring continuous improvements to existing digital solutions
- Reviewing and selecting new martech tools when necessary
- Assess and specify requirements for new solutions based on goals and analyzes
- Secure customer orientation and a digital approach in all product and service development

Marketing Technologist & Growth Hacker

MarketingOps(dot)com

Ambassador

MartechTribe

Martech Landscape Contributor

Learning Martech

Martech Evangelist

BN Bank ASA

My role at BN Bank ASA
- Data collection and mining
- Visualizing data in dashboards (Datastudio and PowerBI)
- A/B testing and implementing
- Tracking of customer data and behavioral data across all channels
- Reviewing MarTech tools to use in our digital marketing and CRM activities

Digital Marketing Specialist

Boostcom

My role at Boostcom
Identifying product market needs from a market/business perspective.
Owning product vision and roadmaps, program backlog, pricing, licensing and ROI.
Driving PI objectives and releasing content via prioritized features and enablers.
Establishing feature acceptance criteria.

About Boostcom:
Boostcom helps owners of large customer databases increase their sales by offering point to point solutions for loyalty schemes via mobile and integrated advertising solutions. We have offices in Trondheim, Oslo, Helsinki, Stockholm, Krakow and Dubai with 55+ employees with expertise in the operation of customer membership schemes, consultancy, project management, analysis, technological development, design, social media and data integration.

Product Manager Data Management Platform

My role at Boostcom:
Key player in the development and integration of our inhouse Marketing Technology.
Also responsible for all things within the Marketing Tech side of Boostcom Ad Operations.
- App and web conversion tracking
- Site tracking
- Data collection
- CRM database
- Ad server
- Third party ad serving and tracking

Technical Manager, Ad Operations

Boost Communications

Responsible for all things within the tech side of Boost Communications Ad Operations.
- App and web conversion tracking
- Site tracking
- Data collection
- Third party ad serving and tracking

- Manage implementation projects and be a coordinator between the client and the Boost sales department and technical/design/UX departments
- Handling dedicated partner and client accounts together with the rest of the Boost sales and marketing team.
- Quality insurance of each project delivered to customers.

Technical Project Manager

EvokedSet AS

- Project Management of CRM, Web and IT projects
- Setup, distribution, analysis and reporting of newsletters
- Google Analytics Qualified
- Editing and publishing content on websites
- Management of mobile sites, mobile campaigns and codewords

Project Manager

Deloitte Norway

Web Editor

🙏Martech Evangelist @ Learning Martech 📈Growth Hacker ⭐Marketing Ops Pro

With over 20 years of experience in technical marketing and Marketing Operations, I am said to be recognized as a leading MarTech evangelist not only in Norway but globally.

My passion and forward-looking perspective on Marketing Operations and marketing automation aspires to be both motivating and practical for others.

On LinkedIn I create and share content mostly related to:
- Marketing Operations aka #MOps
- Marketing Automation
- Marketing Technology 
- Digital Marketing in general

My views, videos, articles, posts and comments are my own.

Odd Morten Sørensen

Dear Fellow Marketing Ops Peers.
Let’s close the year 2025 on a high note!

Our December virtual meet-up is all about fun, laughter, and friendly competition.

Together with Chloe Pott, Mihai Bejgu and Odd Morten Sørensen we’ll bring the community together for a 𝗩𝗶𝗿𝘁𝘂𝗮𝗹 𝗚𝗮𝗺𝗲 𝗡𝗶𝗴𝗵𝘁, featuring Courtney McAra’𝘀 𝗳𝗮𝗺𝗼𝘂𝘀 #MOPsJeopardy.  

Fresh from the #MOPsApalooza stage and newly adapted for a virtual format, with a few new surprises.

No prep needed, just bring your team spirit and your best guesses!

𝗪𝗵𝗮𝘁 𝘆𝗼𝘂’𝗹𝗹 𝗲𝗻𝗷𝗼𝘆:
• Play the beloved 𝘔𝘖𝘗𝘴 𝘑𝘦𝘰𝘱𝘢𝘳𝘥𝘺 game
• Celebrate the wins of 2025 with your fellow #EuropeanMOPsPros  
• Casual, social atmosphere, feel free to bring a festive drink or snack
• Lots of laughs guaranteed

Register early to save your spot at the virtual game show!

And YES, it's of course FREE!

📅 Wed, Dec 10th
🕐1 PM - 2 PM CET

Register here:

Open article: Holiday Edition: Virtual MOPs Game Night | MO Pros by community.marketingops.com

Holiday Edition: Virtual MOPs Game Night | MO Pros

📢Product People Of Linkedin: STOP. LISTEN. LEARN.
THIS is how you treat your existing customers.

I bought the very first version of the reMarkable paper tablets.
BACK IN 2017. Like EIGHT years ago.

And just now I received the latest update for it. Still making my product better.

For sure, it is still the same paper tablet, but the software has gotten so much better over the years and it kinda feels like I'm getting "a new" tablet each time.

Remarkable has a way of keeping me, as a user of their product, so happy and satisfied with their relentless support and updates.

Have I bought another paper tablet from Remarkable since 2017? 😎

No.

But have others bought it based on MY word of mouth?

Hell yeah. 🔥

Because I'm an Ambassador of Remarkable.

Not because they pay me to be.

Because they have a great product and they take really good care of their customers.

And am I going to buy a new paper tablet from them?

Hell yeah. 🔥 #takeallmymoney  

Not because the one I have will be left behind or anything, but because Remarkable also knows how to build new and even better hardware which lets me do even more with a paper tablet.

They don't let the yearly cycle decide when it is time to release a new version, like the mobile industry, but instead base the release of a new version when it has a significantly new value to the users.

Hope this was useful to you. ❤️

#product #customercare #marketing

HEY YOU, the one who makes marketing ACTUALLY work.

Have you been missing a community?
Across borders throughout Europe?

Whether it's marketing automation, CRM sends, workflows, analytics, dashboards, tracking, and everything in between?

Together with Mike Rizzo, Chloe Pott, and Mihai Bejgu, I Odd Morten Sørensen am now building a conference for people exactly like you, me, and all of us.

And in APRIL 2027, we're heading to #Barcelona for the first-ever Mopza Europe conference!

Here's what to expect:
🔥 Practical, technical, and hands-on workshops
🎯 Tactical deep-dives into automation, measurement, data flow, and strategy
🤝 Real experience-sharing from people in the same roles as you and me
🚫 ZERO sales pitches, ONLY solid learning and honest nerd talk
🎉 Plus social activities (because yes, we MOps people can do both)

If you want updates as we lock in speakers, agenda, and logistics, join the interest list here: https://hovqr.co/56943e9f

You'll also get access to our monthly free online events hosted through the community.

Feel free to reach out if you'd like to know more, or if you have ideas for topics you'd love to see covered.

Best regards,
Odd Morten
Co-Chapter Leader, European Chapter
Marketing Ops Community

Open article: Welcome to MOPza Europe 2027 Interest Form by hovqr.co

Welcome to MOPza Europe 2027 Interest Form

taplio

The Battle

Darrell Alfonso

Odd Morten Sørensen

Followers

Posts

Engagements

Likes

Performance ScoreDarrell Alfonso's LinkedIn Performance

Performance ScoreOdd Morten Sørensen's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Darrell Alfonso

Odd Morten Sørensen

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Darrell Alfonso's LinkedIn Performance

Performance ScoreOdd Morten Sørensen's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreDarrell Alfonso's LinkedIn Performance