Director of Marketing Strategy & Operations | Martech Leader | Speaker

Author and speaker. Co-host of the Humans of Martech Podcast.

Subscribe to the Marketing Operations Leader newsletter for MOPs strategies and insights every week: https://darrellalfonso.substack.com/

Highlights: 
- Ranked as one of the Top Marketers in the US by Propolis 2022
- Named one of the "Top Martech Marketers to Follow" 2020 by Martech Alliance 
- Keynote speaker for Martech Conference and Get Stacked B2B Marketing Conference 2021
- Awarded Fearless Marketer 2018 
- Marketo Champion 2018 and 2019 
- VP of Communications American Marketing Association - 2017-2019
- Marketo User Group Leader 2017-2019
- Leading Program Manager for Connect@Amazon (35,000 member Amazon organization)
- Frequent Martech Speaker and Author 
- Marketo and Salesforce Certified 

Posts are my own and do not reflect the views of my current or former employers.

Darrell Alfonso

🙏Martech Evangelist @ Learning Martech 📈Growth Hacker ⭐Marketing Ops Pro

Are you struggling to get campaigns out the door, make sense of your marketing data, or get your team’s tools and processes working together? That’s where I come in.

I help marketing teams move from chaos to clarity, and fast. With 20+ years of hands-on Digital Marketing and Marketing Ops experience, I specialize in stepping into ongoing campaigns, existing systems, and established processes to drive measurable improvements from day one.

Whether you need extra capacity for campaign execution, smarter lead management, or a fresh set of eyes on your reporting and automation, I deliver results without the overhead of hiring.

My approach is practical and data-driven:
I optimize what you already have, making your campaigns, automations, and reporting work harder for your business.
I help you break down silos, streamline workflows, and ensure your tools and data actually support your goals.
I provide training and knowledge transfer, so your team gets more out of your existing tech stack. No more wasted investments.

Clients value my ability to quickly adapt, identify what’s holding them back, and implement solutions that stick. I don’t just advise. I roll up my sleeves and get things done, so you see impact right away.

How I can help:
✅ Campaign planning & execution
✅ Landing page optimization
✅ Email marketing & automation
✅ Lead capture & nurturing
✅ Data quality & dashboard setup
✅ Martech stack review & training
✅ Strategic marketing management (fractional/for-hire)

I offer flexible engagement models: project-based, pay-as-you-go or retainer. Whatever fits your needs.

Let’s connect if you want a marketing partner who can jump in, optimize, and deliver real results, without the learning curve.

taplio

The Battle

Darrell Alfonso

Odd Morten Sørensen

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