Marketing Ops Community

Head of Training and Certification

Indeed.com

Director of Marketing Strategy and Operations

MarTech Alliance

I am the lead instructor for a brand new 8 week course on all things Marketing Operations! Visit Martech Alliance online for more details.

Course Instructor

Amazon Web Services (AWS)

Global Marketing Operations Leader

Hitwise

Leads the marketing and demand generation teams in the Americas and APAC. 

- Oversee the planning and direction of marketing programs
- Partner and support sales to execute strategy for winning clients and upselling existing clients
- Report on key business metrics, campaign results, and drive optimization
- Development of Marketing ROI reporting and analytics 
- Lead nurturing, drip campaigns, lead scoring, sales and marketing alignment
- Oversees sponsorships, paid advertising, and online media spend
- Development and execution of campaigns across paid search and social, online advertising, webinars, events and content marketing
- Marketing automation and Salesforce implementation

Director, Global Marketing

American Marketing Association

Leads content marketing and communications strategy across all channels. 

Oversees communications and social media teams.

Manages writers and content producers for blogs, eBooks, and advertisements.

Director Of Communications

Leaf Group

Responsible for marketing and demand generation programs including marketing automation, lead nurturing, email marketing, messaging, sales enablement, and alignment across paid, content marketing, and event marketing programs. 

Leads and manages team of demand generation professionals.

Passionately implementing unified Marketo, Salesforce, Facebook Advertising and content marketing B2B programs. Marketo Certified Expert.

- Database Hygiene 
- Database Migration 
- De-duplication 
- Data Standardization and Data Normalization

Senior Marketing Manager

Trumpia

Drove 500% growth of new marketing platform through partner marketing and relentless adoption programs for AT&T Mobility’s 1,500+ business sales force. 

Established webinar lead generation program accounting for over 80% of marketing qualified leads 
Instrumental in product marketing, pricing, packaging, business development and go-to-market strategies. 

Online marketing including Google analytics, website and landing page optimization, marketing automation using Pardot, email marketing, collateral development and copywriting. 

Led event marketing team to successfully execute AT&T new product roadshow and events in 15 major US markets.

Digital Marketing 
Marketing Automation 
Google Analytics and Adwords 
Product Marketing
Customer Marketing 
Channel Marketing

Marketing Manager

Independent

Small business marketing consulting including: 

Digital Marketing 
Email Marketing 
Marketing Automation 
Social Media Marketing 
Online Marketing 
Website Design 
SEO/SEM

Marketing Consultant

Director of Marketing Strategy & Operations | Martech Leader | Speaker

Author and speaker. Co-host of the Humans of Martech Podcast.

Subscribe to the Marketing Operations Leader newsletter for MOPs strategies and insights every week: https://darrellalfonso.substack.com/

Highlights: 
- Ranked as one of the Top Marketers in the US by Propolis 2022
- Named one of the "Top Martech Marketers to Follow" 2020 by Martech Alliance 
- Keynote speaker for Martech Conference and Get Stacked B2B Marketing Conference 2021
- Awarded Fearless Marketer 2018 
- Marketo Champion 2018 and 2019 
- VP of Communications American Marketing Association - 2017-2019
- Marketo User Group Leader 2017-2019
- Leading Program Manager for Connect@Amazon (35,000 member Amazon organization)
- Frequent Martech Speaker and Author 
- Marketo and Salesforce Certified 

Posts are my own and do not reflect the views of my current or former employers.

Darrell Alfonso

Sorry late notice everyone! 

We have an amazing marketing ops town hall where we'll dive into practical AI use cases for marketing ops. 

We'll have Lindsay Rothlisberger, Jomar Ebalida, Mike Rizzo and myself cover some awesome use cases, and we'll also open it up to the group to share what they've learned. 

See you all there, link in the comments to sign up to join us for free.

#marketing #martech #marketingoperations #ai

Revelesco

Revelesco deliver mission critical advice, coaching & strategic support to startups & scaleups between late stage seed & Series C.

Our Whole Revenue Strategy deep-dives are action oriented & deliver extraordinary results: increased predictability, tighter focus, ACV uplift, increased win rates, decreased sales cycles, more ICP opportunities; and a host of other critical metrics.

Operations Specialist

Growth Revenue Advisors

Growth Revenue Advisors helps its clients accelerate Go-To-Market return on investment providing end-to-end services from strategy through alignment, planning, implementation, executing, measurement, and any adjustments to optimize.

Co-Founder

Diffbot

Advisor

Navigate Consulting Group - RevOps & GTM Ops Consulting | Coaching | Fractional Leadership

Navigate Consulting Group provides accelerated revenue and growth operations advisement services. We help you architect and enable accurate data intelligence for decision-making and predictability across Sales, Marketing and Customer Success. Offerings include global, full-lifecycle, lead-to-repeat customer process, systems architecture and hands-on implementations. These services are for all-size businesses across all growth stages in both B2B and B2C. More specific services include: 

- Revenue Operations Strategy and Planning - How do I grow my business faster?
- Full Lifecycle, Global CRM Architecture and Project Management - 
- Integrated Planning and Goal Modeling for Sales and Marketing 
- Revenue Growth Program Implementation - ABM, Strategic Account Planning
- Best Practice Sales/Marketing Operations Setup and Execution
- Business Operations Re/Processing for Lead-to-Customer Retention
- Channel and Alliance Management Systems and Processes Implementation
- Curriculum Development on Revenue Growth Processes - People, Process, Technology
- Sales and Marketing Staff Planning and Recruitment
- Develop and Delivering CRM and MA Training for Administrators and End-Users

Speaking/Publication Mentions:
- Speaker: SuiteWorld - Apr. '18: 
Making NetSuite your Single Source of Truth in a Best-of-Breed Environment 
- Speaker: LeadSpace - Feb. '18: 
"Who's Who Webinar Series: ABM- 3 Secrets to a great ROI w/ Melissa McCready" - https://resources.leadspace.com/vimeo-all-videos-2/cylance-webinar-full-2
- Speaker: Marketo - Nov. '17: 
https://www.marketo.com/webinars/improving-customer-engagement-with-sales-and-marketing-partnership/
- Publication Mention: Forrester - Mar. '15: 
https://www.forrester.com/report - "From Priming The Pipeline To Engaging Buyers: The B2B CMO's New Role In Sales Enablement"

Founder and CEO

Stack Moxie

Industry Advisor

MOCCA, Operational Excellence in Marketing

Leading a professional organization dedicated to bringing professionals in customer-facing operations - Marketing, Sales, Customer Success, Channel and Product - to drive education, awareness, orchestration and growth.

President - The Growth Ops Community

Women in Revenue

Women in Revenue is a group of leaders in sales, marketing and other revenue-impacting roles. Our goals include:
- Optimizing current and future revenue for the companies we work for
- Education and awareness of diversity and inclusion in the workplace
- Giving back to women through mentorship programs, opportunities and access to resources
- Moving members' careers forward

Speakers Bureau Member & Mentor

Sendoso

LeanData, Inc.

2019 and 2022 Content Chair working with a rockstar team of RevOps enthusiasts to pull together thought leaders and hands-on experts for an incredibly powerful talk series about why RevOps is the most important thing companies should be focusing on to drive fantastic customer experience and accelerated revenue growth.

Content Chair - Ops Stars

Cylance Inc.

Responsible for driving operational efficiencies through people - process, - technologies with predictable business intelligence across customer-facing functions for a rocket ship org with 13,000% revenue growth in the last 3 years.  Continue to drive and manage hyper growth.

In less than 2 years with marketing automation tools, we can measure different levels of marketing attribution, ROI, building out predictive models with our amazing technology and consulting partners. 

**** 2018 Marketo Revvie - "The Stack Master" winner for the best Marketing tech stack of the year! 

Publication/Mentions:
- Speaker - SuiteWorld 2018: Making NetSuite your Single Source of Truth in a Best-of-Breed Environment 
- Feb. 2018: LeadSpace Webinar: "Who's Who Webinar Series: ABM- 3 Secrets to a great ROI w/ Melissa McCready" - https://resources.leadspace.com/vimeo-all-videos-2/cylance-webinar-full-2

Sr. Global Director, Revenue Ops - Marketing

Marketing Operations and Business Intelligence leader focused on global, enterprise RevTech business process and the MarTech stack architecture to drive data-driven decision structure and best practice processes for operational efficiency and accelerated customer growth.

Sr. Director, Business Intelligence and Marketing Operations

Global Business Systems lead, responsible for scaling enterprise business applications aligned with best practice business processes to support rocket-pace customer growth.

Sr. Director of Business Systems

GTM Strategy/GTMOps/RevOps Consultant | Coach | Fractional Leader - Growth Revenue Advisors | Podcast Co-Host "What the Ops?" | Advisor @ Diffbot - Stack Moxie - Syncari

20+ year veteran in Go-To-Market, Customer Relationship Management, Marketing Automation, and Customer Success, today known as “Revenue/Go-To-Market/Growth Operations.” Focus continues to be helping organizations strategize, translate, and implement Go-to-Market processes, capturing accurate data, driving and translating analytics, and building out predictive modeling to increase and accelerate revenue. Having helped numerous Fortune 500s, mid-market, and start-ups in B2B and B2C across various industries. Melissa is a thought leader, speaker, and customer advocate for all things revenue/growth operations. 

Highlights:
- 200+ Revenue Operations projects while leading Navigate Consulting Group
- Client Sample: Microsoft, GE, Logitech, Plantronics (Poly), Adobe, Glassdoor, Cylance, UserZoom, ZenPayroll, Bunchball, Microsoft, Lacework, Cribl, Teachscape
- 2018 Winner - Marketo's "Stack Master" for best MarTech stack while at Cylance
- Speaking Engagements with MarTech Conference, Marketo, Snowflake, DellBoomi, Leadspace, LeanData, MarketingOps.com, Nektar.ai
- Podcast Co-Host of What the Ops?
- President of The Growth Ops Community

taplio

The Battle

Darrell Alfonso

Melissa McCready

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taplio

The Battle

Darrell Alfonso

Melissa McCready

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Darrell Alfonso's LinkedIn Performance

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