Director of Marketing Strategy & Operations | Martech Leader | Speaker

Author and speaker. Co-host of the Humans of Martech Podcast.

Subscribe to the Marketing Operations Leader newsletter for MOPs strategies and insights every week: https://darrellalfonso.substack.com/

Highlights: 
- Ranked as one of the Top Marketers in the US by Propolis 2022
- Named one of the "Top Martech Marketers to Follow" 2020 by Martech Alliance 
- Keynote speaker for Martech Conference and Get Stacked B2B Marketing Conference 2021
- Awarded Fearless Marketer 2018 
- Marketo Champion 2018 and 2019 
- VP of Communications American Marketing Association - 2017-2019
- Marketo User Group Leader 2017-2019
- Leading Program Manager for Connect@Amazon (35,000 member Amazon organization)
- Frequent Martech Speaker and Author 
- Marketo and Salesforce Certified 

Posts are my own and do not reflect the views of my current or former employers.

Darrell Alfonso

Deloitte

> Deputy Manager (DM) band
> Working on Marketing Automation strategy, technical implementation, and optimization for B2B and B2C clients of all sizes
> Actively contributing to practice building initiatives- RFP, POCs, and Proposals

Senior Consultant (Deputy Manager)

> Assistant Manager (AM) band
> E2E Marketing Strategy, Tech Implementation and Optimization Activities
>  Actively supporting sales pursuits by providing technical expertise during RFP (Request for Proposal) and Proof of Concept (POC) stages

Consultant (Assistant Manager)

TA Digital

> Worked for the Fortune 500 company’s Marketing Automation (MA) Project
> Part of a team handling Marketing Automation for multiple Business Units.
> Regularly worked on the customized solutions for Marketo using JavaScript.
> Handled Marketing Automation single-handedly for Company’s Internal Project

Associate Analyst

> Undergone training for Full stack web development
> Developed a sample E-Commerce web application using LAMP stack.
> Undergone training for Marketing Strategy/Adobe Marketo
> Appreciation by Manager and Director for Excellent Work and contributions

Software Engineering Trainee

Internshala

Promoted​ internshala training program ​ across multiple colleges​.
Organised awareness and promotional programs in collaboration with other ISPs.

Internshala Student Partner

eInfochips

Acquired ​ infrastructure network security​ skills
Worked on deploying ​ SIEM​ (​ Security Information and Event Management).

Network Security Intern

Sr Consultant @ Deloitte ⏩ Adobe Marketo Champ, 2x Certified Architect, Community Advisor, SME, User Group Leader ⏩ Integration Specialist ⏩ Adobe Experience Maker Awards Finalist 2023 ⏩ Featured in India Books of Record

I'm a Marketo Certified Solutions Architect, Expert, Champion, Community Advisor, and User group leader working at Adobe Platinum Partner organization - Deloitte Digital India. 

I possess rich experience working with Marketo API and Marketo platform. Have been part of the team handling complex Marketo Strategy, Implementation, Marketing Demand Generation, and Marketing Operation activities for over 4 years. 

Super enthusiastic about Digital Marketing, Data Revolution, User Experience, and Cloud ☁️ Tech.

►Key Competencies◄
> Programming Languages: C, C++, Java, Python
> Scripting Languages: HTML5, CSS3, JavaScript
> Databases: MySQL, Oracle SQL

►Ask me About◄
> Adobe Marketo
> Adobe Experience Platform (AEP Certified)
> Adobe Commerce (fka Magento)
> Adobe Experience Manager
> Adobe Campaign
> Bizible (Marketing Revenue attribution platform)
> Amazon Web Services (Certified Solutions Architect Associate)
> CRM: Salesforce
> Chat Platforms: Drift, Intercom. Marketo Dynamic Chat
> Showpad (Sales Enablement Platform)
> Native and Custom Mar-Tech and Sales-Tech Integrations

►Digital Marketing◄
> Demand Generation / Strategic Demand Marketing
> Marketing Activities - MOPs
> Complex B2B Lead Nurture
> Lead Management
> Reporting, ROI

►Business Chemistry◄
> Primary: Driver
> Secondary: Pioneer

Marketo Nation Community Profile: https://nation.marketo.com/t5/user/viewprofilepage/user-id/27724

India Marketo User Group Leader: https://mugs.marketo.com/india-virtual-mug/

taplio

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Darrell Alfonso

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