Marketing Ops Community

Head of Training and Certification

Indeed.com

Director of Marketing Strategy and Operations

MarTech Alliance

I am the lead instructor for a brand new 8 week course on all things Marketing Operations! Visit Martech Alliance online for more details.

Course Instructor

Amazon Web Services (AWS)

Global Marketing Operations Leader

Hitwise

Leads the marketing and demand generation teams in the Americas and APAC. 

- Oversee the planning and direction of marketing programs
- Partner and support sales to execute strategy for winning clients and upselling existing clients
- Report on key business metrics, campaign results, and drive optimization
- Development of Marketing ROI reporting and analytics 
- Lead nurturing, drip campaigns, lead scoring, sales and marketing alignment
- Oversees sponsorships, paid advertising, and online media spend
- Development and execution of campaigns across paid search and social, online advertising, webinars, events and content marketing
- Marketing automation and Salesforce implementation

Director, Global Marketing

American Marketing Association

Leads content marketing and communications strategy across all channels. 

Oversees communications and social media teams.

Manages writers and content producers for blogs, eBooks, and advertisements.

Director Of Communications

Leaf Group

Responsible for marketing and demand generation programs including marketing automation, lead nurturing, email marketing, messaging, sales enablement, and alignment across paid, content marketing, and event marketing programs. 

Leads and manages team of demand generation professionals.

Passionately implementing unified Marketo, Salesforce, Facebook Advertising and content marketing B2B programs. Marketo Certified Expert.

- Database Hygiene 
- Database Migration 
- De-duplication 
- Data Standardization and Data Normalization

Senior Marketing Manager

Trumpia

Drove 500% growth of new marketing platform through partner marketing and relentless adoption programs for AT&T Mobility’s 1,500+ business sales force. 

Established webinar lead generation program accounting for over 80% of marketing qualified leads 
Instrumental in product marketing, pricing, packaging, business development and go-to-market strategies. 

Online marketing including Google analytics, website and landing page optimization, marketing automation using Pardot, email marketing, collateral development and copywriting. 

Led event marketing team to successfully execute AT&T new product roadshow and events in 15 major US markets.

Digital Marketing 
Marketing Automation 
Google Analytics and Adwords 
Product Marketing
Customer Marketing 
Channel Marketing

Marketing Manager

Independent

Small business marketing consulting including: 

Digital Marketing 
Email Marketing 
Marketing Automation 
Social Media Marketing 
Online Marketing 
Website Design 
SEO/SEM

Marketing Consultant

Director of Marketing Strategy & Operations | Martech Leader | Speaker

Author and speaker. Co-host of the Humans of Martech Podcast.

Subscribe to the Marketing Operations Leader newsletter for MOPs strategies and insights every week: https://darrellalfonso.substack.com/

Highlights: 
- Ranked as one of the Top Marketers in the US by Propolis 2022
- Named one of the "Top Martech Marketers to Follow" 2020 by Martech Alliance 
- Keynote speaker for Martech Conference and Get Stacked B2B Marketing Conference 2021
- Awarded Fearless Marketer 2018 
- Marketo Champion 2018 and 2019 
- VP of Communications American Marketing Association - 2017-2019
- Marketo User Group Leader 2017-2019
- Leading Program Manager for Connect@Amazon (35,000 member Amazon organization)
- Frequent Martech Speaker and Author 
- Marketo and Salesforce Certified 

Posts are my own and do not reflect the views of my current or former employers.

Darrell Alfonso

Sorry late notice everyone! 

We have an amazing marketing ops town hall where we'll dive into practical AI use cases for marketing ops. 

We'll have Lindsay Rothlisberger, Jomar Ebalida, Mike Rizzo and myself cover some awesome use cases, and we'll also open it up to the group to share what they've learned. 

See you all there, link in the comments to sign up to join us for free.

#marketing #martech #marketingoperations #ai

Hackmamba

Head of Developer Content and SEO

As a head of Content: 
- Create content briefs to ensure depth and differentiation in angles and slants
- Read and edit drafts for quality and alignment with SEO guidelines and the client’s vision

- Communicate with clients to understand the story they’re trying to tell

- A champion for the client during the writing and editing process

- Help writers understand and achieve the client’s vision

- Communicate structural, conceptual, and other high-level feedback to writers

- Support our clients in crafting their content strategy based on their business goals

- Oversee editorial production and standards for in-house writers 


As a head of marketing:

- Developing copies and designing landing pages to captivate our audience and drive conversions.

- Developing community engagement tactics to drive corporate strategy.

- Writing high-quality thought leadership content to build brand reputation and drive considerations.

- Strategize and implement social media marketing content writing, repurposing and campaigns to increase brand awareness.

- Manage and optimize ad campaigns to maximize ROI and reach our target audience.

- Collaborating with the sales team to develop and execute an Account-Based Marketing (ABM) strategy to drive revenue growth.

- Assisting in recruitment efforts for the marketing department.

Head of Content and Marketing Operations

Search Engine Optimization Specialist

Code First Girls

Instructor

Trifta

Product Marketing Manager

Manup

Digital Strategist

Sanstonz

Google Digital Skills Trainer 

Detopsy Engineering Limited

Web Developer

Betguruvip

SEO Specialist 

Tonade Ocean Logistics Services Ltd

Digital marketer 

Business Developer

Akwa Ibom State Ministry of Petroleum and Transportation

Internship Trainee

I am a creative and technical marketer. 

I create in-depth, thought leadership content for tech brands. My work has been featured by global names like The New Stack, Monogram.io, and Mia Platform.

I am a content and SEO strategist.

I build content pipelines and develop SEO strategies that help budding brands scale. I’ve had the privilege of planning and executing content and SEO strategies for companies such as Novu, Flutterwave, Eyer, Mia Platform, Appwrite, Monogram, Jozu, Roadmap, and Sourcegraph.

I am a fullstack marketing manager.

I excel in guiding projects from strategy development to execution, driving impactful results every step of the way. I am a strong advocate for innovation, thought leadership, and evolving industry practices.

My mission is to continually improve technology marketing processes and uplift my team along the journey.

Fun fact: I write, code, design, cook, and play basketball.

taplio

The Battle

Darrell Alfonso

Henry Bassey, MBA

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taplio

The Battle

Darrell Alfonso

Henry Bassey, MBA

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Darrell Alfonso's LinkedIn Performance

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