Director of Marketing Strategy & Operations | Martech Leader | Speaker

Author and speaker. Co-host of the Humans of Martech Podcast.

Subscribe to the Marketing Operations Leader newsletter for MOPs strategies and insights every week: https://darrellalfonso.substack.com/

Highlights: 
- Ranked as one of the Top Marketers in the US by Propolis 2022
- Named one of the "Top Martech Marketers to Follow" 2020 by Martech Alliance 
- Keynote speaker for Martech Conference and Get Stacked B2B Marketing Conference 2021
- Awarded Fearless Marketer 2018 
- Marketo Champion 2018 and 2019 
- VP of Communications American Marketing Association - 2017-2019
- Marketo User Group Leader 2017-2019
- Leading Program Manager for Connect@Amazon (35,000 member Amazon organization)
- Frequent Martech Speaker and Author 
- Marketo and Salesforce Certified 

Posts are my own and do not reflect the views of my current or former employers.

Darrell Alfonso

Adyen

Head of Revenue Technology

Leading a pillar in our Marketing organization comprised of 3 functional teams: Marketing Operations, Marketing Analytics and Digital enablement. Our mission is to enable marketing and SDR users from all Adyen markets to be more effective through tooling, education and data insights.

Head of Marketing Operations

Marketing Operations Manager

Brandwatch

Consolidating our Marketing Operations team with the Commercial Operations team focusing on Inside Sales + Sales under one unit to ensure commercial excellence across those areas. Sales Ops includes everything from lead management, sales strategy, and alignment to process optimization, compensation plans, sales automation, training, and data analytics and reporting. 

The team provides alignment and operational efficiency across the full customer life cycle to drive growth and keep all teams accountable to revenue.

Team Lead Marketing & Commercial Operations

Demand generation and engagement marketing lead. My team focuses on the use of strategic, resourceful content to engage people, and create meaningful interactions over time. Our campaigns are focused on generating new prospects but also on programs for the successful retention of our existing client base. We have adopted a multi-channel approach that relies on correct audience segmentation and includes Email, Chatbots, Website personalization, Ads, Social, Reviews.

Execute on, automate, and measure marketing tasks and workflows, so we can increase our operational efficiency by utilising our MarTech stack -  Marketo, Salesforce, Drift, DataStudio. This entails: 

1. Managing all email campaigns, landing pages, a/b testing, webinars, content distribution.
2. Implementing data-driven testing/methodologies to drive continual improvement in performance.

Marketing Automation Specialist

Copenhagen School of Entrepreneurship

Business Operations Specialist

UniCredit Bulbank

- Manage the budget and commercial targets assigned to the portfolio of clients
- Create and support relationships with potential and existing customers
- Consult and negotiate conditions on the offered banking products
- Analyze the credit risk on loan requests of corporate customers

Investment Banking Associate - International Corporate Clients

Ministry of economy and industry

Foreign Economic Trade Intern

METAXAKIS ATHAN. ABEE | B2B Furniture

Regional Sales Manager

Head of Revenue Operations @ Adyen

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Darrell Alfonso

Evelina Petrova-op den Kelder

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