Marketing Ops Community

Head of Training and Certification

Indeed.com

Director of Marketing Strategy and Operations

MarTech Alliance

I am the lead instructor for a brand new 8 week course on all things Marketing Operations! Visit Martech Alliance online for more details.

Course Instructor

Amazon Web Services (AWS)

Global Marketing Operations Leader

Hitwise

Leads the marketing and demand generation teams in the Americas and APAC. 

- Oversee the planning and direction of marketing programs
- Partner and support sales to execute strategy for winning clients and upselling existing clients
- Report on key business metrics, campaign results, and drive optimization
- Development of Marketing ROI reporting and analytics 
- Lead nurturing, drip campaigns, lead scoring, sales and marketing alignment
- Oversees sponsorships, paid advertising, and online media spend
- Development and execution of campaigns across paid search and social, online advertising, webinars, events and content marketing
- Marketing automation and Salesforce implementation

Director, Global Marketing

American Marketing Association

Leads content marketing and communications strategy across all channels. 

Oversees communications and social media teams.

Manages writers and content producers for blogs, eBooks, and advertisements.

Director Of Communications

Leaf Group

Responsible for marketing and demand generation programs including marketing automation, lead nurturing, email marketing, messaging, sales enablement, and alignment across paid, content marketing, and event marketing programs. 

Leads and manages team of demand generation professionals.

Passionately implementing unified Marketo, Salesforce, Facebook Advertising and content marketing B2B programs. Marketo Certified Expert.

- Database Hygiene 
- Database Migration 
- De-duplication 
- Data Standardization and Data Normalization

Senior Marketing Manager

Trumpia

Drove 500% growth of new marketing platform through partner marketing and relentless adoption programs for AT&T Mobility’s 1,500+ business sales force. 

Established webinar lead generation program accounting for over 80% of marketing qualified leads 
Instrumental in product marketing, pricing, packaging, business development and go-to-market strategies. 

Online marketing including Google analytics, website and landing page optimization, marketing automation using Pardot, email marketing, collateral development and copywriting. 

Led event marketing team to successfully execute AT&T new product roadshow and events in 15 major US markets.

Digital Marketing 
Marketing Automation 
Google Analytics and Adwords 
Product Marketing
Customer Marketing 
Channel Marketing

Marketing Manager

Independent

Small business marketing consulting including: 

Digital Marketing 
Email Marketing 
Marketing Automation 
Social Media Marketing 
Online Marketing 
Website Design 
SEO/SEM

Marketing Consultant

Director of Marketing Strategy & Operations | Martech Leader | Speaker

Author and speaker. Co-host of the Humans of Martech Podcast.

Subscribe to the Marketing Operations Leader newsletter for MOPs strategies and insights every week: https://darrellalfonso.substack.com/

Highlights: 
- Ranked as one of the Top Marketers in the US by Propolis 2022
- Named one of the "Top Martech Marketers to Follow" 2020 by Martech Alliance 
- Keynote speaker for Martech Conference and Get Stacked B2B Marketing Conference 2021
- Awarded Fearless Marketer 2018 
- Marketo Champion 2018 and 2019 
- VP of Communications American Marketing Association - 2017-2019
- Marketo User Group Leader 2017-2019
- Leading Program Manager for Connect@Amazon (35,000 member Amazon organization)
- Frequent Martech Speaker and Author 
- Marketo and Salesforce Certified 

Posts are my own and do not reflect the views of my current or former employers.

Darrell Alfonso

Sorry late notice everyone! 

We have an amazing marketing ops town hall where we'll dive into practical AI use cases for marketing ops. 

We'll have Lindsay Rothlisberger, Jomar Ebalida, Mike Rizzo and myself cover some awesome use cases, and we'll also open it up to the group to share what they've learned. 

See you all there, link in the comments to sign up to join us for free.

#marketing #martech #marketingoperations #ai

Adyen

Head of Revenue Technology

Leading a pillar in our Marketing organization comprised of 3 functional teams: Marketing Operations, Marketing Analytics and Digital enablement. Our mission is to enable marketing and SDR users from all Adyen markets to be more effective through tooling, education and data insights.

Head of Marketing Operations

Marketing Operations Manager

Brandwatch

Consolidating our Marketing Operations team with the Commercial Operations team focusing on Inside Sales + Sales under one unit to ensure commercial excellence across those areas. Sales Ops includes everything from lead management, sales strategy, and alignment to process optimization, compensation plans, sales automation, training, and data analytics and reporting. 

The team provides alignment and operational efficiency across the full customer life cycle to drive growth and keep all teams accountable to revenue.

Team Lead Marketing & Commercial Operations

Demand generation and engagement marketing lead. My team focuses on the use of strategic, resourceful content to engage people, and create meaningful interactions over time. Our campaigns are focused on generating new prospects but also on programs for the successful retention of our existing client base. We have adopted a multi-channel approach that relies on correct audience segmentation and includes Email, Chatbots, Website personalization, Ads, Social, Reviews.

Execute on, automate, and measure marketing tasks and workflows, so we can increase our operational efficiency by utilising our MarTech stack -  Marketo, Salesforce, Drift, DataStudio. This entails: 

1. Managing all email campaigns, landing pages, a/b testing, webinars, content distribution.
2. Implementing data-driven testing/methodologies to drive continual improvement in performance.

Marketing Automation Specialist

Copenhagen School of Entrepreneurship

Business Operations Specialist

UniCredit Bulbank

- Manage the budget and commercial targets assigned to the portfolio of clients
- Create and support relationships with potential and existing customers
- Consult and negotiate conditions on the offered banking products
- Analyze the credit risk on loan requests of corporate customers

Investment Banking Associate - International Corporate Clients

Ministry of economy and industry

Foreign Economic Trade Intern

METAXAKIS ATHAN. ABEE | B2B Furniture

Regional Sales Manager

Head of Revenue Operations @ Adyen

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