Marketing Ops Community

Head of Training and Certification

Indeed.com

Director of Marketing Strategy and Operations

MarTech Alliance

I am the lead instructor for a brand new 8 week course on all things Marketing Operations! Visit Martech Alliance online for more details.

Course Instructor

Amazon Web Services (AWS)

Global Marketing Operations Leader

Hitwise

Leads the marketing and demand generation teams in the Americas and APAC. 

- Oversee the planning and direction of marketing programs
- Partner and support sales to execute strategy for winning clients and upselling existing clients
- Report on key business metrics, campaign results, and drive optimization
- Development of Marketing ROI reporting and analytics 
- Lead nurturing, drip campaigns, lead scoring, sales and marketing alignment
- Oversees sponsorships, paid advertising, and online media spend
- Development and execution of campaigns across paid search and social, online advertising, webinars, events and content marketing
- Marketing automation and Salesforce implementation

Director, Global Marketing

American Marketing Association

Leads content marketing and communications strategy across all channels. 

Oversees communications and social media teams.

Manages writers and content producers for blogs, eBooks, and advertisements.

Director Of Communications

Leaf Group

Responsible for marketing and demand generation programs including marketing automation, lead nurturing, email marketing, messaging, sales enablement, and alignment across paid, content marketing, and event marketing programs. 

Leads and manages team of demand generation professionals.

Passionately implementing unified Marketo, Salesforce, Facebook Advertising and content marketing B2B programs. Marketo Certified Expert.

- Database Hygiene 
- Database Migration 
- De-duplication 
- Data Standardization and Data Normalization

Senior Marketing Manager

Trumpia

Drove 500% growth of new marketing platform through partner marketing and relentless adoption programs for AT&T Mobility’s 1,500+ business sales force. 

Established webinar lead generation program accounting for over 80% of marketing qualified leads 
Instrumental in product marketing, pricing, packaging, business development and go-to-market strategies. 

Online marketing including Google analytics, website and landing page optimization, marketing automation using Pardot, email marketing, collateral development and copywriting. 

Led event marketing team to successfully execute AT&T new product roadshow and events in 15 major US markets.

Digital Marketing 
Marketing Automation 
Google Analytics and Adwords 
Product Marketing
Customer Marketing 
Channel Marketing

Marketing Manager

Independent

Small business marketing consulting including: 

Digital Marketing 
Email Marketing 
Marketing Automation 
Social Media Marketing 
Online Marketing 
Website Design 
SEO/SEM

Marketing Consultant

Director of Marketing Strategy & Operations | Martech Leader | Speaker

Author and speaker. Co-host of the Humans of Martech Podcast.

Subscribe to the Marketing Operations Leader newsletter for MOPs strategies and insights every week: https://darrellalfonso.substack.com/

Highlights: 
- Ranked as one of the Top Marketers in the US by Propolis 2022
- Named one of the "Top Martech Marketers to Follow" 2020 by Martech Alliance 
- Keynote speaker for Martech Conference and Get Stacked B2B Marketing Conference 2021
- Awarded Fearless Marketer 2018 
- Marketo Champion 2018 and 2019 
- VP of Communications American Marketing Association - 2017-2019
- Marketo User Group Leader 2017-2019
- Leading Program Manager for Connect@Amazon (35,000 member Amazon organization)
- Frequent Martech Speaker and Author 
- Marketo and Salesforce Certified 

Posts are my own and do not reflect the views of my current or former employers.

Darrell Alfonso

Sorry late notice everyone! 

We have an amazing marketing ops town hall where we'll dive into practical AI use cases for marketing ops. 

We'll have Lindsay Rothlisberger, Jomar Ebalida, Mike Rizzo and myself cover some awesome use cases, and we'll also open it up to the group to share what they've learned. 

See you all there, link in the comments to sign up to join us for free.

#marketing #martech #marketingoperations #ai

GTM Wranglers

Fractional Marketing/GTM Operations as a service.  I provide senior-level end-to-end focused Marketing and Revenue Operations leadership and expert tactical strength to your marketing and GTM teams.  

Recent projects completed include (Updated Sep 2024):
Marketo/Marketing Operations process/technical audits for enterprise organizations. 
Digital Transformation initiative for enterprise-level SaaS company, including process mapping of engagement programs for two key growth brands, construction of buyer-journey nurtures and lifecycle measurement, and orchestration of Marketo engagement with Syncari CDP solution.
Fractional Marketing Operations lead managing Marketo at an SMB SaaS marketing solutions company.

Services include:  
Fractional Marketing Automation (Marketo Engage and others) administrative services for Platform Operations
Marketo/MarTech process/system audits
Marketo/Salesforce Revenue Operations alignment
Senior-level Marketing Operations staff augmentation
Sales and Marketing Process alignment
Marketing Operations strategic advisement and team coaching

Founder, Marketing & GTM Operations Consultant

Marketo User Groups

Co-leader for the North American Virtual Marketo User Group

North America Virtual MUG Leader

Market Growth Consulting

Support MGC clients as a project lead, Marketo SME, and marketing/sales process consultant to the goals of improved customer engagement, sales alignment, and performance reporting.

Marketo SME and Revenue Operations Consultant

EMMIE Collective

Work with EMMIE clients to optimize their Marketing Operations process and technology (primarily with Marketo Engage and Salesforce clients)

Marketing Operations Consultant

MarketingOps.com

Member

Trimble Inc.

Member of a newly formed team to execute on GTM Operations (RevOps) alignment activities supporting the Trimble Digital Transformation releases and business transformation.  Business partner to 2023 Sector and Global Marketing Operations, Sales Operations, and Customer Success platform teams to align and execute on the Revenue Supply Chain as part of the Platform Organization strategy.  This team, as part of the Platform organization, was impacted in a reorganization/reduction in force in Q4 2023.

GTM Operations Alignment Lead, Direct Marketing & Sales

Oversee omnichannel Revenue Operations process development, business alignment, technical deployment, and operational execution for the Trimble Platform Organization Connect-and-Scale Digital Transformation initiatives supporting the Construction and Owner & Public Sector GTM businesses. Tightly partner with leaders and team members from Sales Ops, Sales Enablement, Marketing, Marketing Ops, DevOps, and our strategic partners (PwC) to deliver results through process alignment, tech stack rationalization, and technical implementation of GTM technology processes (Marketo, Salesforce, Gong, and others).  Led cross-functional workshops to create a unified Trimble playbook for Lead Management.

Digital Transformation Process Owner for Lead, Account, Opportunity Management

Marketing Operations lead for Trimble Construction.  Served on the leadership team for VP of Construction Marketing and oversaw core lifecycle, scoring, consent/privacy, and nurture operations.  Process Owner for Marketing to Sales processes for the Trimble Digital Transformation project.

enable operational excellence in our organization's integrated marketing technology and analytics stack (Marketo, SFDC, Uberflip, Vidyard, Drift, DOMO) for lead-to-cash operations. Marketing Operations process owner for Construction business for Platform/Performance Operations (POPs) which include lead scoring, lead lifecycle, integration process between systems in alignment with DevMOPs, and digital transformation efforts, actively supporting marketers in the US, EMEA, and APAC.

Finalist; Adobe Experience Makers Team of the Year:  2020. 
Marketo Fearless 50 Class of 2019-2020
Marketo Champion, Class of 2021-2022

Senior Manager Marketing Operations

Internal consultant serving as an internal Marketing Operations agency for three Trimble businesses (Buildings, Civil Engineering & Construction, and Geospatial) worldwide, enabling operational excellence in our organization's use of Marketo, Salesforce.com, and our integrated marketing technology stack.  Projects include establishing lead lifecycles across businesses, establishing compliance with GDPR, and training marketing teams migrating from other MAPs on Marketo.

Team nominated for the Transformer Revvie Award at the 2019 Marketing Nation Summit.

Marketing Automation Manager

MOPsters Marketing, LLC

Independent MarTech and Sales Operations consultant focused marketing operations to be more effective with their marketing operations and automation programs.  Marketing automation consultant specializing in Marketo/Salesforce and analytics projects.  

Projects Included
GSMA Limited, Trade organization for the mobile industry and organizer of Mobile World Congress
Eloqua to Salesforce Marketing Cloud technical transition, inbound form strategy, and marketing onboarding.  Developed data and lead flow strategies for new platform and trained US-based marketing team on marketing automation and email marketing best practices.

Omnience Events, a leader in event management and marketing
Leading process development efforts for new marketing automation and sales process deployment, enabling lead to pipeline visibility and reporting for marketing and sales.

RentPath, LLC, An Internet Listing Company for the multi-family industry (owner of The Apartment Guide)
Provided marketing operations leadership concerning best practice of Marketo and the integrated martech stack. Implemented processes to improve campaign ROI measurement.  Improved deliverability to over 95% and led project to restore email sender reputation.  

A leading Private Equity Company for growth capital
Collaborated with senior marketing leaders to develop sales dashboards and prospecting visiblity.

Independent GTM Operations Consultant

DemandLab

Led clients on implementing best practice usage of Marketo and Sales and Marketing Operations processes, including upgrading/new lead lifecycle processes, enabling and mentoring new Marketo customers, building multi-stage nurture program development, and creating executive dashboards that deliver actionable insights to client leaders.

Senior Consultant, Marketing, Automation & CRM

Elekta

Elekta is a global medical device company that builds and markets radiotherapy devices and software for treating cancer.  I joined Elekta as the Marketing Operations Manager for Region North America and managed one team member.  In this role, I finalized the organization's purchase of Marketo (replacing Silverpop) for Marketing Automation and worked with Global IT, Salesforce Business Leads, Sales Leadership, Marketo Consulting, and my colleagues on the Marketing team in RNA to implement Lead Lifecycle processes and campaign management best practices in North America, in addition to integrating other automation tools into our Martech stack, including Vidyard (video marketing), Cvent, and StrikeIron (for deliverability).  I additionally provided monthly detailed and summary analysis of Sales and Marketing operational performance to Sales and Marketing leadership. 

In 2015, the Marketing Operations role was reorganized into Elekta's Global Marketing team in a Center of Excellence role.  In this role, I led the Marketo launch of our first EMEA multi-touch digital campaign and trained demand generation team members in EMEA and APAC on best practices for using Marketo.  

Results Include:
* Global cross-sell campaign ROMI of over $26M in influenced pipeline and $5M in bookings attributed to Marketing Automation programs
* Attribution analysis on tradeshows and supporting events enabled intelligent cost reductions in conference spend.
* Lead Lifecycle project accepted by Marketo as a 2015 Marketing Nation Summit session.

Marketing Operations Manager

McKesson

Making the news:  Execute on integrated marketing programs, in collaboration with Marketing Directors, through creating, executing, and measuring the results of Marketing Automation programs (using Marketo).  Developed and rolled out lead nurture process and lead scoring methodology in partnership with Sales and Marketing, enabling tighter alignment between Sales and Marketing for demand generation.

Reporting the news:  Deliver quarterly executive Sales Operations Reporting package, measuring bookings performance, pipeline health, Marketing results, funnel conversion, and forecast accuracy.  Support marketing strategy through providing analysis and segmentation/targeting recommendations for marketing programs and setting up report subscriptions through Salesforce.com dashboards and Marketo reports.

Sales and Marketing Operations Manager

Enabler of Marketing and Sales Operational Excellence | GTM Operations Leader | 3X Marketo Champion |

Fractional GTM Operations Leader, 4X Marketo Champion, and organizational alignment expert experienced in driving fearless marketing, alignment with sales and other GTM organizations, and digital transformation. His proven track record includes building scalable enterprise Marketing Automation infrastructures and delivering measurable, data-driven ROI. Under Chris's leadership, businesses streamline processes, nurture leads, and implement processes and systems that fuel sustainable growth and success. 

Technology expertise includes:
Adobe Marketo Engage:  6X MCE, 4X Marketo Champion
Salesforce.com Sales Cloud:  Previously certified and power user since 2008
Vidyard/Marketo:  Power user and advocate
Drift/Marketo:  Best practice integrations.
All things data, BI, and data storytelling.

MBA graduate from the Kelley School of Business (2004) specializing in Marketing and Finance.

Chris Willis, MBA

AI has been quite the talk at this week's Adobe Champion Forum.  I appreciate Adobe's focus at human-enabling AI, where AI technology is your superpower and not your overlord.  It's what will empower marketers to be awesome in this new technology era.  

I was excited to get a preview of Adobe's new AI For Marketers (AIM) training program.  This will help us upskill into this new era with confidence, not only to succeed but to also use this technology responsibly, ethically, and in control.  

Check out this new program here http://bit.ly/4hEET2w and stay tuned for the full launch at Summit this year! #AIforMarketers #AIwithAdobe

Fractional Marketing Operations Leader | 5X Marketo Champion

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