Director of Marketing Strategy & Operations | Martech Leader | Speaker

Author and speaker. Co-host of the Humans of Martech Podcast.

Subscribe to the Marketing Operations Leader newsletter for MOPs strategies and insights every week: https://darrellalfonso.substack.com/

Highlights: 
- Ranked as one of the Top Marketers in the US by Propolis 2022
- Named one of the "Top Martech Marketers to Follow" 2020 by Martech Alliance 
- Keynote speaker for Martech Conference and Get Stacked B2B Marketing Conference 2021
- Awarded Fearless Marketer 2018 
- Marketo Champion 2018 and 2019 
- VP of Communications American Marketing Association - 2017-2019
- Marketo User Group Leader 2017-2019
- Leading Program Manager for Connect@Amazon (35,000 member Amazon organization)
- Frequent Martech Speaker and Author 
- Marketo and Salesforce Certified 

Posts are my own and do not reflect the views of my current or former employers.

Darrell Alfonso

Content Strategy for SaaS

• Writes content that generates demand for software and services. 
• Writes popular blogposts and social media messages for technology readers. 
• Proven success managing the social media function for global software companies. 
• Skilled copywriter. Uses psychology to speak to buyer pain and goals for Cybersecurity and Data Storage.  Ghostwriter for executives. 
• Advanced skills with X and LinkedIn. Personal reach to over 10 million technology readers. 
• Writes marketing and sales enablement content, including case studies, newsletters, and blogposts.

Content Strategist, Marketing Copywriter & Social Media Manager

CybelAngel

•	Managed social media to generate demand for Cybersecurity SaaS that offers data protection and investigation.  Created Editorial Calendar and executed the plan.
•	Wrote the most-visited blogposts on website.  Also wrote case studies, email newsletters to employees, and other writing projects.  Editor and proofreader for press releases.
•	Generated 10% to 40% of total website visits via social media consistently for two years.
•	Tripled followers on LinkedIn:  went from 7000 to over 21,000 followers in two years.

Social Media Manager for Cybersecurity

TÜV Rheinland North America

•	Managed team to generate leads for Cybersecurity, Risk Management, and IT Services.
•	Managed writing projects and marketing activities.  Created new website, email marketing, and social media program.  Coordinated with parent company in Germany. 
•	High-volume writer and editor for blogposts, press releases, website, webinars, social media, and emails.
•	Managed Marketing team:  provided clear directions on complex projects; instructed how lead generation process works; listened to their input; and ensured successful projects.

Content Strategist for Cybersecurity, Risk Management & IT Services

Cisco

Marketing Manager for Technical Services in Global Business Operations

Tegile Systems

Social Media Manager for Storage Hardware/Software

VIOLIN Systems

VMware

Marketing Manager for Virtualization Software

PayPal

Marketing Manager for Payments/Ecommerce 

Google

Global Email Program Manager for Google AdWords

Content Strategist

Strategist and copywriter generates demand for software in Cybersecurity, Data Storage, Data Intelligence and Networking. Proven success at Google, Cisco, VMware, and PayPal, plus startups.  Personal reach to over 10 million technology readers on LinkedIn and X.  Proven ability to double, triple, and quadruple annual revenue.

Provides content strategy, copywriting and distribution via social media, email, and website.  Ghostwriter for executives.  Public speaker, serves as corporate host, master of ceremonies.

Mary Mac

taplio

The Battle

Darrell Alfonso

Mary Mac

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