Fractionals United

Fractionals United is the largest global community for Fractional Leaders.

It's the go-to place for Fractionals to grow their expertise and business, network with other like-minded executives, and access valuable resources and support.

Companies can also take advantage of the community if you're in need of Fractional Leaders to help grow your business.

Member

adplist.org

Helping Product Manager become better at their craft of choice.

Product Management Mentor

Grow Products

🤝 How can I help you?
I help SaaS Founders accelerate slow-growing Products 
with better User Experience, Product Led Growth and Go-To-Market Strategies.

⭐⭐⭐⭐⭐
"Darpan, Wow! Thank you for taking the time to read through and provide that feedback. I really appreciate it."
- Ashley Alexander, Co-Founder, Arkeo AI

Founder

Invested in 10+ early-stage startups across various sectors, 
including Education, e-commerce, SaaS and Electric Vehicles

Angel Investor

Architech

At Telus (Architech's client), I led the charge in redefining B2B segment’s conversion and retention strategy, orchestrating a cross-functional effort across design, content management, and analytics teams. Our focus on growth experimentation and customer journey optimization resulted in:

✅ Doubled conversion rates by integrating advanced customer journey mapping and A/B testing frameworks.
✅ Boosted clickthrough rates by 50% on critical landing pages, refining call-to-actions, and streamlining the customer journey to enhance user engagement and satisfaction.

⭐⭐⭐⭐⭐
"It's been awesome working with you - you have a great ability to understand some of the fairly complex ecosystems and projects that we've undertaken, allowing you to support and manage those projects. You've been extremely fun and pleasant to work with and have always done a great job protecting the time of team members."
- Rob Walker ,Manager, Experience Design

⭐⭐⭐⭐⭐
"Darpan has been an excellent and extremely efficient team lead for the Optimization squad.  He clearly knows how to motivate and get the best out of team members, puts in very apparent care and attention into the work, and consistently provides valuable insights and ideas." 
- Jean-Sébastien Côté telus, Senior Content Producer

Senior Product Manager

As the Senior Product Manager at Architech, I spearheaded the vision and strategy for our digital platform across major cloud environments, including Azure, AWS, and GCP, with a keen focus on DevSecOps and design systems. My leadership across DevSecOps, Design, and Frontend teams led to:

✅ A 25% increase in profit margins through the strategic application of DevSecOps and design systems, responding proactively to customer feedback.
✅ 50% higher DevSecOps efficiency, achieving a more agile and secure development lifecycle.
✅ Enhanced productivity by 20% for our designers and developers, implementing tools like Figma and Storybook to facilitate collaborative design and streamline workflows.

Product Manager

FutureVault

In my role as Senior Product Manager at FutureVault Inc, I orchestrated the strategy for three key Finance SaaS products, leading product owners through the journey from ideation to market launch. Our collaborative efforts with sales, marketing, and customer success teams culminated in:

✅ 75% revenue growth by implementing 10 significant features annually, informed by rigorous market analysis and user feedback.
✅ Expanded our daily active users from 1,000 to 60,000, thanks to targeted new user segment strategies and feature development based on comprehensive competitive analysis and deep customer insights.
✅ Maintained a customer retention rate above 75%, driven by a relentless focus on user-centric product enhancements.
✅ Led segment expansion by 3x in 2 years by driving automation at scale with machine learning (ML/AI) features for document management.

As the pioneering Product Manager for FutureVault's suite of finance SaaS platforms, I led a global team of 20 through the product lifecycle, from ideation to market introduction. Our collaboration across sales, marketing, and customer success achieved:

✅ A 15% increase in NPS within 9 months, following a comprehensive user experience overhaul.
✅ 25% faster team velocity by adopting React Native, significantly enhancing our cross-platform development capabilities and market responsiveness.
✅ Improved financial advisor efficiency by 75% in 1 year by building an experimental machine learning (ML/AI) model for financial document labelling and filing.

Stellar

My tenure at Stellar Group was marked by leadership in developing HRIS products, from payroll to performance management, for 4,000 users. Key achievements include:

✅ Expanding the product owner team fivefold, establishing a foundation of excellence and continuous learning.
✅ Reducing software maintenance costs by 25% and cutting HR operational expenses by 40% annually through strategic cost-benefit analyses and the introduction of electronic recruitment software, significantly improving operational efficiency and product quality.

⭐⭐⭐⭐⭐
"You consistently go above and beyond. Thanks Darpan"
- Tennille Moisel, General Manager

⭐⭐⭐⭐⭐
"I would also like to acknowledge Darpan for his commitment, dedication and hard work. You have certainly gone the extra mile and I would like to acknowledge your significant contribution."
- Farid Jarrar, Chief Information Officer

⭐⭐⭐⭐⭐
"Darpan, Thank you for your hard work and dedication, it is a pleasure having you as a part of the team. Keep up the great work."
- Scott Walsh, General Manager

✅ Boosted company revenue through a $25 million PCI-compliant contract.
✅ Cut outage response time by 75%, and reduced system issues by 20%, while leading a 5-person engineering team focused on business continuity.

Software Service Delivery Coordinator

✅ Revamped Software support for 130 employees and 200 workstations.
✅ Saved the centre $170,000 annually and slashing incident evidence collection and escalation times to 10 seconds and 5 minutes, respectively

Software Service Delivery Associate

Brisbane City Council

✅ Developed a financial and statistical reporting system using web technologies.
✅ Achieved a 90% boost in report accuracy across 27 regional councils by centralizing data.

Fullstack Developer

📢 SaaS Founders: Are These Problems Killing Your Growth?
❌ Painful User Churn: New users sign up then vanish, stalling your growth
❌ Endless Complaints: Your product feels too complex for users to love
❌ Wasted Resources: You pour money into features that fail to deliver results
❌ Investor Pressure: Expectations mount, and confidence fades

🚀 The Solution You Need, Right Now
I'm Darpan—your Product Growth Partner who turns struggling SaaS products into market leaders.

✅ How I Create Success Stories:
User Experience Magic: I simplify onboarding and remove friction points that drive users away
Product-Led Growth: I unlock your product's natural ability to drive retention and revenue
Strategic Go-To-Market: I position your product to stand out in crowded markets

🏆 Real Results (Not Just Promises):
Scaled products from 1,000 to 60,000+ Daily Active Users (60× growth in 2 years)
Boosted SaaS revenues from $100K to $1M+ ARR
Increased conversion rates by 100% with smart UX improvements
Launched 100+ successful features that users actually want
Delivered growth across Fintech, eCommerce, Education, Government, Telecom, and Logistics

🔥 Stop hoping for growth. Let's engineer it together.
📩 DM me to discuss how we can scale your SaaS product.

🧠 Additional Skills:
Product Led Growth and Go-To-Market Strategies, Market Research, User Experience UX, Analytics and Metrics, Sales Funnel Optimization, A/B Testing

Darpan Dadhaniya

A Good Reputation

People come to me when they want a brand, messaging, and content marketing strategy that connects with customers and decision-makers on a deeper level. Through storytelling-led marketing principles, I help you nail your positioning, get clear and confident in your messaging, and create a compelling brand narrative that informs all of your content. 

The result is a brand that resonates, messaging that attracts inbound opportunities, and a sustainable content engine that leads to a shorter sales cycle with a warm and aligned audience.

Brand Storyteller & Content Strategist

New Narratives Club

Every year, I get a handful of intentional business owners together in person in a magical location to workshop our businesses, create meaningful connections, and build stuff worth building.

Wanna join? Next one is May 13-16 in Mexico City.

Co-Founder & Host

Ridwell

Created storytelling-led content on Ridwell’s various social media channels that doubled engagement, grew accounts by 300-1,000 new followers a month, drove signups and grew the brand’s presence across markets.

Social Media Marketing Manager

Off the Grid

Ran the marketing department of an innovative and established event startup with a storytelling-led content approach. Biggest wins included: 
 
• Growing newsletter subscriber base by 10K and open rates to 36% from 6% in under 6 months.
• Leading editorial strategy and execution for weekly B2C & B2B blogs that increased clickthrough, engagement & leads by 25% in under 6 months. 
• Growing social media following on IG, FB & TikTok by over 10K in under 6 months and average engagement by 35% year over year.
• Recruiting and managing a team of talented content creation contractors. 
• Leading influencer marketing campaigns that drew over 1M impressions. 
• Launching PR, Partnership, Advertising & Social Media campaigns that doubled company’s revenue year-over-year for community markets and drew an estimated 10,000 people the grand reopening of Off the Grid’s marquee weekly Friday night destination market at Fort Mason Center in 2022.

Head of Marketing & Editorial Content

Taavi

Founded a content startup for mothers that got acquired as the marketing arm of a tech-enabled platform connecting new mothers with community and professional support. In a nutshell:

TAAVI (Takes a Village) is a micro-community platform that connects expectant and new parents in small, intimate chat groups based on lifestyle and location. TAAVI helps families find meaningful friendships, build supportive communities, and get instant access to critical services.

Co-Founder, Head of Marketing & Content

Renee Lynn Frojo

After having a baby, I knew it was time to build my own freelance business. Here's what I did for a handful of amazing companies over the course of four years:

• Researched, wrote and edited strategic SEO-rich content for startups looking to grow brand awareness and engage with new audiences. Clients included Amy's Organic, Bi-Rite Market, Tonal, Ziraffe Store, and Kettle & Fire. 
• Managed a team of freelance and contract writers on behalf of clients. Heavily edited some pretty bad content. 
• Researched and reported stories on a variety of topics within the hospitality, retail and nonprofit industries. Stories appeared in the San Francisco Chronicle, San Francisco Business Times, Marin Magazine, SF Weekly, Zagat and the SF Bay Guardian.
• Founded a successful a food blog—www.laurelstreetkitchen.com—and gained a 10K following on IG, which quickly became tiring and lame.

Freelance Content Strategist & Creator

Sun Basket

As a founding team member, I helped build Sunbasket’s website, brand and editorial content. Responsibilities included:

• Building and leading our editorial content strategy across channels. 
• Developing, researching and writing storytelling and  SEO-rich content. 
• Creating and maintaining company’s editorial calendar.
• Managing a team of in-house and remote writers.

Head of Content & Media Relations

San Francisco Business Times

My beats: Restaurants, retail, hospitality, philanthropy and startups. As one does in a newspaper job, I developed original story ideas, wrote breaking news and shot accompanying photographs for daily articles. 
Biggest accomplishment: I helped grow the paper's audience and credibility in the restaurant and hospitality space. I also helped them figure out the social media marketing thing.

Startup & Small Business Reporter

Freelance

I took a gap year to travel the world and did some reporting while I was at it! Published articles on travel and culture in Bay Nature Magazine, BBC Wildlife Magazine, Christian Science Monitor, Global Post, San Francisco Business Times and SF Bay Guardian.

Freelance Writer, Editor & Photographer

Atlantic Information Services

Reported on regulatory, business and legal issues concerning the healthcare industry. Got plenty of insight into the disfunction on Capitol Hill.

Editor

The curious content marketer who cares ✨ Partnering with purpose-led small businesses, startups, and entrepreneurs to connect through storytelling and collaboration.

My ability to spot a good story is what landed me my first job in journalism. But it was my decade of profiling startups, small businesses, nonprofits and some of San Francisco’s most influential people that taught me how to tell one. 

A move into marketing and another decade dabbling in the creator economy—first with a food blog, then a motherhood magazine—taught me how to use those stories to build communities through content and collaborations.  

Now, my mission is to help purpose-driven people and brands build loyal audiences who don't just want what you offer, but love what you stand for.  

Founders and business owners come to me when they need a strategic storyteller and networked creator. 

The results?

1. A clear brand narrative.
2. A simple, sustainable plan and process for consistently sharing that narrative through content across all channels. 
3. A bank of differentiated ideas pulled from stories and experiences to use everywhere. 
4. A shorter sales cycle. 
5. A community of collaborators.
6. An overall less time-consuming (and more enjoyable) way to do content marketing. 

In short: I help you figure out what you need to say and where you need to say it to develop your brand, find a community of collaborators, and connect with the right people.

Because with so much noise and competition, we all need a reason to care—we need to feel a connection. 

If you can do that, not only will you stand out, you will find exactly where you fit in. 

Ready to get started?

Renee Lynn Frojo ✨

My seven-year-old learned two opposing views of Thanksgiving at school yesterday, and it gives me hope for the future.

Some people, she told me, view Thanksgiving as an opportunity to practice gratitude and celebrate togetherness.

Other people observe it as a day of mourning for the land that was stolen. They see it as a necessary day to protest ongoing oppression. 

I told her that when I was in second grade, I was cutting out paper turkeys on construction paper. 

Then I asked her how she sees Thanksgiving. 

“I guess both can be right,” she said. “It’s just good to understand all perspectives.”

Why can’t adults be this civilized?

They tell you to tell your story. I show you how. 🧡 Brand storytelling & content strategy for creators, founders, solos & startup teams. Ask about my Short-Form Storytelling Workshop for your community or organization.

I’m certain I’ll lose a few of you over this, but I have a confession. About once a year, around this time or in the spring, I consult my psychic. 

Her name is Robyn, and I’ve been talking to her for over a decade. 

Robyn has told me things I can’t explain. She predicted with spectacular accuracy the end of my marriage, the exact day my second child would be born, the place and time I’d buy my first house, and the personality and profession of my current partner. She even named my mom’s weird left foot issue before my mom mentioned it to me.  

And yes, these insights make me feel like I have an ounce of control over what’s coming. But that’s not why I call her.

The times I feel compelled to talk to Robyn are when I’m standing at a crossroads—some turning point in my life or career where I need to make a big decision. One where I already feel the answer in my gut and have accepted the consequences, but am afraid to make the wrong choice.

What I’m really looking for, I now realize, isn’t a prediction. 
It’s permission.

It’s confidence that the answer I want is the one I’ve already decided is best with the information I have.

The funny thing is that when Robyn affirms what I already believe, I go for it without a doubt. And when she doesn’t, I feel even more sure that my instinct is right anyway, despite what she sees in her crystal ball.

I mention this because I think we’re all just looking for permission when we seek advice from anyone. 

Whether it’s a coach, a therapist, a peer, a trusted partner, or successful people who’ve accomplished the things we’re striving for, we’re looking for the confidence to make our move. Or validation that our bet will pay off because it’s paid off for someone else. 

But the truth is that no one can predict the outcome of your choices for you. No one can give you advice that will work for you in the same way it worked for them. 

What we can do is ask questions of each other (and ourselves) that help us figure out what we really want and what consequences we're willing to put up with.

It’s why I’ve built spaces like my retreat and my storytelling community. It’s why I ask more questions than give advice in my newsletter. 

The goal is to give you room to listen to yourself. To pause and reflect. To get out of your head so you can feel confident shaping the story.

So that even if you consult a psychic—or anyone—you’re not waiting for their blessing because you’re already grounded in your own.

One idea that’s changed my life is the belief that everything that happens—including the hardships and tragedies—does not just “happen for a reason.” 

Stuff happens. Then, you can choose to give it a reason. 

You can make meaning out of the mess. You can understand how the things that happened have shaped you or your environment, for better or for worse.

Through this lens, everything that happens to you in life is either a good lesson or a good story. (And the best ones are usually both.)

While it's not always easy to make meaning when you're working your way through the mess, looking for the lesson or the story can give you:

- A greater sense of agency, 
- A deeper understanding of other people, and
- Control over the narrative the world has of you and you have of yourself.

We’ll never be able to control what happens to us, and sometimes it's just random and unfortunate. But we can always choose how the story gets told.

In case you need to hear it today: You can build a fully inbound business without relying on social media. 

I have. And it’s what saves me from feeling like I’m at the mercy of every algorithm change or posting when I’d rather be offline doing the deeper work or engaging with humans in the real world.

While it's true that showing up on social keeps you visible and helps you stay connected with your online community, I've found that investing my time in other activities pays off even more for getting better quality inbound leads. 

They include:
-Podcast appearances where I can just be myself
-Newsletters where I can speak directly to an audience that takes immediate action
-Blogs and other discovery platforms where I repurpose my work
-Guest teaching in communities that house my ideal audience
-Speaking at local live events to build authority
-In-person networking that creates immediate trust
-Referral partners who cross-promote
-Keeping up with past clients who already know, like, and trust me

Some of these bring leads in a day, while some take seasons. But all of them compound.

Social media can be a great discovery platform, but it’s just one place to tell your story. And it's not worth spending all your time here.

So if you need permission to post a couple of times per week while you focus on other high-impact marketing things, here you go. Permission granted. 

Where else can you tell your story that I missed?

My kid with a bad cold, miserable and sobbing because she can't sleep: "Can you give me anything to make it better?"

Me: "Unfortunately, there is no cure for the common cold."

Her: "So they're making robots to replace us, but they haven't invented anything that could solve my actual problems?"

Me: "Sam Altman works in mysterious ways."

Most of us don’t quit because the work is hard. We quit because the work feels empty.

When I left journalism to start my first online content business, I figured the best way to make it sustainable was to build it around something I loved.

So, I started a food blog to marry my passion for storytelling with my passion for cooking.

It took off faster than I expected. Within a few months, I built a large online following, was closing brand deals, and fielding plenty of freelance opportunities to keep me very busy. 

Not only was the work steady, but the hours were flexible and the food was great (if I do say so myself). 

On paper, it looked like every solo entrepreneur’s dream.

But before I even hit year two, I started to feel worn out.

It wasn’t that the hours were long. (The most I put in was 30 a week.) Or that I didn’t enjoy it. (I was getting paid to make food and take pretty pictures of it.)

It was that I didn’t care enough about why I was doing it or why any of it mattered to keep me motivated.

I felt like I wasn’t solving any real problems in the world or making an impact on anyone’s life. It felt kind of…empty.

By building something around my passion, instead of a deep sense of purpose, the work got harder and the hours felt longer.

Now, three years into my fourth go at building a sustainable business, I finally understand that the meaning you give your work plays an oversized role in determining its difficulty. 

And the more you care about the problem you’re solving—and believe in the impact of your solution—the more clarity, creative fuel, and resilience you have to keep going when things get hard.

It’s why a 12-hour day working toward something that deeply matters will energize you, but a 2-hour task on something that feels meaningless will drain you.

For me, that meaning is anchored in helping people connect with themselves so that their ideal audience can connect with their work.

It’s why I built  New Narratives Club as a space to step back from your daily routine, reflect on what truly matters, and get clear on the next chapter you want to write—both personally and professionally. 

(Because, as hard as we try, we can’t untangle the two.)

And speaking this stuff out loud with a group of people who get it helps you see what you’re missing. 

So if you’re feeling drained, stuck, or uninspired by your work, ask yourself: Do I actually believe in what I’m building? 

If not, the problem might not be the work. It might be the meaning you’ve attached to it. 

And my purpose is to help you find it.

Creating content for social media means experiencing every possible emotion about the same post.

Writing it: Genius.
Posting it: Meh.
5 minutes later: Why did I do this?
First comment: Oh thank god.
Analytics: What even is engagement?
24 hours later: We go again.

And now, the moment my 14K followers have all been waiting for....

Applications for the New Narratives 2026 Retreat for entrepreneurs building intentional businesses are officially open!

If you’re in the very special 1% of this 14K who actually gets to see this today, then it must be a sign that you need to come this year.

Get the details over at New Narratives Club, and check the comments for proof from past attendees that this event is both good for your soul and your business.

My 7-year-old just admitted that she doesn’t actually like Christmas very much. 

The day itself is disappointing, she said. There’s just too much buildup and pressure on one day to be special. 

But what she does love are all the rituals leading up to Christmas, like decorating the tree, hunting for the perfect gifts, wrapping presents, and counting down the days on her advent calendar. 

“That’s interesting,” I said after she made her proclamation this morning. “Where’d you hear that?”

“I didn’t hear it anywhere,” she responded. “I just feel that way.”

What she doesn’t realize is that I said those exact words last year after we all had a depressing and disenchanted Christmas Day. 

I tried to make the girls feel better by saying it’s not about Christmas, it’s about all the fun we had preparing and participating in a holiday that, for our family, is about giving and being present together.

So she heard those words, internalized my perspective, and this year made it her own—all without even realizing it.

It made me think about all the opinions, experiences, and perspectives that we all internalize throughout our lives. The stories that other people tell us that become part of our own.

We carry these stories into adulthood, where they shape our worldview and approach to relationships, work, and ourselves. 

Sometimes these stories serve us. But sometimes they don’t.

And the only way to really understand what stories you’re telling yourself that are yours (and still serve you) or someone else’s is to unpack them alongside people you trust and respect.

Examining the stories we tell ourselves from a new lens is just one of the things we do at our New Narratives Club retreats. But it might just be the most transformative. 

If you’re curious about joining the retreat and want a taste of what to expect, we’re hosting a sort of “open house” next week with past and returning attendees. It's for any entrepreneur who wants to make sure the script you're writing for the next chapter of your business is entirely your own. 

Come to listen, ask questions, and—if you’re ready to dive right in—sign up for a hot seat where you’ll have the group’s attention and brilliant minds on your most pressing question or current struggle in business. (I'll drop the signup in the comments.)

And, if you're feeling brave, share a story you've been telling yourself that you're starting to question as your own.

As for my daughter's thoughts on Christmas? Well, all I can do is teach her to keep questioning and exploring how she really feels.

Unless you’ve already cracked the code with tons of engagement and a waitlist full of dream clients, I guarantee you’re either too expert or too elite.

And until you figure out your primary archetype and make some adjustments to position yourself somewhere in the middle, no amount of storytelling will get you both the reach and resonance you might be after.

According to Rob Henderson (who first introduced me to this framework), experts are people who know things, like specialists, beat reporters, or engineers. It's anyone whose credibility comes from technical competence.

Experts tend to be detail-oriented and cautious, and focused more on what’s right than on who’s listening.

Their biggest problem is that they lack reach.

Their work is only as influential as the number of people who understand it, and they tend to talk within their field instead of to the public.

Elites, on the other hand, are people “who move things,” and their mission is to influence people to act.

These are your politicians, executives, media personalities, and influencers. They’re the big-picture thinkers and persuasive communicators who can rally people around a shared goal and tend to shape culture.

But because they depend on status and consensus without any poof to back up their ideas, their problem is that we don’t trust them to deliver.

Here’s why it matters: The people we tend to trust, follow, and hire are often performing both roles at once.

And while it’s a spectrum, most of us tend to lean toward one archetype or the other.

I work with lots of experts who are credible and experienced but virtually invisible. People respect them, but their ideal clients don’t know they exist because their reach is usually limited to other experts.

On the other end, I have plenty of peers who are elites. They're popular and get tons of engagement, but have no real influence that leads to meaningful business outcomes. Without proof that what they’re selling works, we don’t trust them enough to take action.

The bottom line is that to build a brand online (or anywhere), you need to be both right and resonant.

You need to tell stories that inspire and demonstrate your expertise.

You need to build a body of work that not only proves you know something worth hearing, but also communicates it in a way worth spreading.

When I first started building my brand online, I went all in on expertise and managed to capture the attention of peers who respected me, but weren’t buying what I was selling.

Then I swung in the opposite direction (my true nature) with big ideas that got tons of reach, but failed to show the concrete steps or tactical application to help my ideal client understand my process or see proof that it worked.

When I finally understood my primary archetype and shifted to land somewhere in the middle, both my content and my inbound took off.

That's where I am now. My content generates lots of likes and brings in plenty of business.

Where are you?

taplio

The Battle

Darpan Dadhaniya

Renee Lynn Frojo ✨

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taplio

The Battle

Darpan Dadhaniya

Renee Lynn Frojo ✨

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Renee Lynn Frojo ✨'s LinkedIn Performance

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