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In 2020, I left a miserable HR job. No savings, no backup plan. Just fear.

My dad was furious. 

Understandably, I had just walked away from what so many considered a golden opportunity.

I felt like a failure. 

But deep down, I knew I had to make a change. Because staying meant being stuck in a life and career I had no passion for. I was also trapped in:

🛑 A relationship I thought would last forever
🛑 The house I had lived in for 25 years
🛑 And Sundays spent with my mom’s delicious rice and chicken stew

It seemed too comfortable for my growth.

So, I took the risk. Learned social media management and quit my job.

With no formal training, I hustled day and night, looking for internship opportunities. After months of rejection, a marketing and brand manager for an Edtech company took a chance on me.

It wasn’t easy. But that first step opened doors I never imagined.

Since then, I’ve worked with some of the biggest tech brands across Africa and beyond. Today, I manage social media for a New York-based startup, earning 100x more than I did back then.

In my current role, I’ve:

1. Helped monetize our YouTube channel
2. Created the company’s top three viral posts
3. Increased brand presence on LinkedIn and Twitter.

Even though my dad still thinks I made a mistake, I'm having the time of my life observing startups (especially in Africa) from my Marketing POV.

Darius Ogenyi

Binnox

As the CEO of Binnox Global LTD, I am responsible for steering the company’s strategic direction, overseeing operations, and driving growth. Binnox is an AI-powered logistics ecosystem designed to streamline local shopping convenience, support delivery riders, and offer an online platform for local businesses across Africa.

Key Responsibilities:

Strategic Leadership: I define the company’s vision and strategic goals, ensuring that Binnox’s initiatives align with its mission to transform logistics and e-commerce in Africa.

Operational Oversight: I manage the daily operations of the company, including overseeing the development and implementation of innovative logistics solutions and ensuring operational efficiency.

Product Development and Insight: I lead the development of our interconnected systems—Binnox Customers app, Business App, Riders App, and Vooom P2P platform. I focus on integrating advanced AI technologies to enhance user experience, streamline processes, and drive product innovation.

Business Development: I drive business growth by identifying new opportunities, expanding market reach, and establishing strategic partnerships that support the company’s expansion objectives.

Team Leadership: I lead a talented team of tech experts and professionals, fostering a culture of collaboration and innovation to achieve our business goals.

Customer and Partner Relations: I oversee relationships with customers, local businesses, and partners, ensuring high levels of satisfaction and effective collaboration.

Co-Founder and CEO

International Capacity Building and Management Development (ICBMD)

Product Marketing Lead

Website Developer

Today's Leaders International

Interim Chief Marketing Officer – Todays Leaders International

Todays Leaders International, an NGO dedicated to advancing education and human capital development, invited me to serve as their Interim Chief Marketing Officer. In this role, I was responsible for leading the organization’s marketing efforts and driving its strategic initiatives.

Role Overview:

Position: Interim Chief Marketing Officer
Organization: Todays Leaders International
Focus: Enhancing marketing strategies and promoting the NGO’s mission
Key Achievements:

Strategic Leadership: Provided interim leadership in the marketing department, guiding the development and implementation of strategic marketing plans to boost the organization’s visibility and impact.

Campaign Management: Executed successful marketing campaigns that effectively communicated Todays Leaders International’s mission and initiatives, resulting in increased engagement and support from stakeholders.

Brand Enhancement: Worked on strengthening the organization’s brand presence, ensuring that its messaging and image resonated with the target audience and reflected its commitment to education and human capital development.

Stakeholder Engagement: Fostered relationships with key stakeholders, including donors, partners, and community leaders, to support the NGO’s goals and initiatives.

Performance Evaluation: Assessed and optimized marketing strategies and tactics, ensuring that the organization’s marketing efforts were aligned with its objectives and delivering measurable results.

During my tenure as Interim Chief Marketing Officer, I delivered exceptional results, contributing to the growth and effectiveness of Todays Leaders International’s marketing operations and furthering its mission.

CMO (Interim)

Vicomma

Product Marketing Lead Consultant (in partnership with Hurricane Digital Agency)

I served as the Product Marketing Lead Consultant for Vicomma, a startup with a unique mission to create a thriving community for vendors and creatives. This role was carried out in partnership with my company, Hurricane Digital Agency, where I was brought in to lend my expertise in product marketing.

Vicomma (pronounced "vee-coma") is an innovative platform designed to connect vendors with creatives, enabling both parties to maximize their earning potential through collaboration. The platform is built around the following key value propositions:

For Vendors: Vicomma offers vendors access to a pool of talented influencers and creatives who can craft high-quality content tailored to promote products, merchandise, services, or brands. Beyond content creation, these creatives can also leverage their platforms to amplify the reach of the promotional material, ensuring that vendors' offerings receive the visibility they deserve.

For Creatives: In an era where creativity is highly sought after, Vicomma empowers creatives by connecting them with vendors who are eager to tap into their skills. The platform serves as a marketplace for creatives to monetize their talents, offering them opportunities to earn big by delivering the content that vendors need to succeed.

For Consumers: Vicomma isn't just about transactions—it's about experiences. Consumers visiting the platform can discover and engage with fresh, innovative content. They can also purchase products directly from the content they enjoy, making the shopping experience both seamless and engaging.

In my role as the Product Marketing Lead Consultant, I was responsible for crafting and executing strategic marketing initiatives that positioned Vicomma as the go-to platform for both vendors and creatives. My focus was on building brand awareness, driving user engagement, and ensuring that the platform delivered value to all stakeholders.

Product Marketing Lead Consultant – Vicomma (in partnership with Hurricane Digital Agency)

Hurricane Digital Agency

At the Age of 21, I started a Hurricane Digital Agency.

Hurricane Digital Agency is a dynamic digital agency based in Abuja, Nigeria, specializing in building cutting-edge software solutions, including websites and apps, along with offering comprehensive digital marketing and creative services. With a proven track record of working with over 200 SMEs and training more than 1,000 individuals, we are dedicated to empowering businesses and professionals with the tools and knowledge they need to thrive in the digital age. Our mission is to deliver innovative solutions that drive growth and success for our clients.

CEO – Hurricane Digital Agency

As the CEO of Hurricane Digital Agency, I led the company through a period of significant growth, increasing its revenue from $20 to $45,000 in just three years.

Key Achievements:

Revenue Growth: Achieved a substantial increase in revenue, growing from $20 to $45,000 within three years, showcasing effective leadership and strategic business development.

Strategic Leadership: Provided visionary leadership and strategic direction, facilitating the agency’s expansion and strengthening its position in the digital services market.

Business Development: Directed the creation and implementation of strategies that drove client acquisition, enhanced service offerings, and improved overall performance.

Team Leadership: Managed and motivated a skilled team, cultivating a collaborative and innovative work environment that contributed to the agency’s success.

Client Relations: Developed and maintained strong client relationships, ensuring high satisfaction levels and fostering long-term business partnerships.

Under my leadership, Hurricane Digital Agency experienced remarkable growth and established itself as a prominent player in the digital services industry.

Founder and CEO

Marketing Lead – Todays Leaders International

Todays Leaders International is an NGO dedicated to advancing education and fostering human capital development. In my role as Marketing Lead, I was responsible for spearheading the organization’s marketing efforts to enhance its visibility, engage stakeholders, and promote its educational initiatives.

Role Overview: As the Marketing Lead at Today's Leaders International, I played a key role in shaping and executing the organization’s marketing strategy. My responsibilities included:

Strategic Marketing Planning: I developed and implemented comprehensive marketing strategies aimed at increasing awareness of Today's Leaders International’s mission and programs. This involved identifying target audiences and crafting messaging that resonated with them.

Campaign Execution: I led various marketing campaigns to promote the NGO’s initiatives, including educational programs and events. These campaigns were designed to attract support, drive engagement, and highlight the impact of the organization’s work.

Brand Management: I worked on building and maintaining a strong brand identity for Today's Leaders International. This included creating marketing materials, managing the organization’s online presence, and ensuring consistent messaging across all channels.

Stakeholder Engagement: I engaged with key stakeholders, including donors, partners, and community leaders, to build relationships and secure support for the NGO’s initiatives. This involved organizing events and outreach activities to strengthen the organization’s network.

Content Creation: I oversaw the development of content that effectively communicated the NGO’s goals and successes. 

Through these efforts, I contributed to enhancing the visibility and impact of Today's Leaders International, helping to advance its mission of improving educational opportunities and fostering human capital development.

Marketing Advisor

Web Developer – Todays Leaders International

Todays Leaders International is a dedicated NGO focused on advancing education. In collaboration with my team at Hurricane Digital Agency, we developed a specialized MLM (Multi-Level Marketing) e-learning platform for the organization and its users.

Project Overview:

Client: Todays Leaders International
Role: Web Developer
Project: MLM E-Learning Platform
Key Contributions:

Platform Development: I played a pivotal role in designing and developing the MLM e-learning platform. This platform was tailored to meet the educational needs of the NGO’s users, providing a robust and interactive learning environment.

Technical Implementation: My responsibilities included coding and implementing the technical aspects of the platform. This involved creating a user-friendly interface, ensuring seamless functionality, and integrating features that support MLM structures and e-learning.

Custom Solutions: The platform was designed to accommodate MLM business models, enabling users to engage in both learning and network marketing. This required customized solutions to integrate educational content with MLM functionalities.

User Experience: Ensuring a positive user experience was a priority. I focused on creating an intuitive design that facilitated easy navigation and access to learning materials, while also supporting the MLM components effectively.

Through this project, we provided Todays Leaders International with a powerful tool to enhance their educational outreach and MLM initiatives. The platform has become a key asset for the organization, supporting their mission to promote education and empower their community.

Website Developer 

CILG NIGERIA

Marketing Lead (in partnership with Hurricane Digital Agency)

The Chartered Institute of Leadership and Governance (CILG) is a distinguished professional body established under the law of the State of New Mexico, USA. Its mission is to foster and enhance leadership and governance skills crucial for effectively addressing current and future societal challenges.

Institution Overview:

Establishment: Under New Mexico state law, USA
Focus: Building and implementing leadership and governance skills
Mission: Preparing individuals with innovative ideas and administrative skills to effectively manage societal values and problems
Role Overview: As the Marketing Lead, in partnership with Hurricane Digital Agency, I was instrumental in promoting the Chartered Institute of Leadership and Governance. My responsibilities included:

Strategic Marketing Development: I crafted and executed strategic marketing plans to position CILG as a leading authority in leadership and governance. 

Brand Positioning: I worked on strengthening the CILG brand, emphasizing its role in developing visionary leaders who can address contemporary and future challenges.

Campaign Management: I led marketing campaigns designed to raise awareness about CILG’s programs and initiatives. These campaigns targeted individuals and organizations interested in advancing their leadership and governance capabilities.

Stakeholder Engagement: I engaged with key stakeholders to build partnerships and collaborations that support CILG’s mission. This involved connecting with individuals and organizations committed to leadership and governance excellence.

Content Strategy: I oversaw the creation and dissemination of content that communicated CILG’s goals and achievements, ensuring that the institute’s message resonated with its target audience and reflected its commitment to innovative leadership solutions.

Marketing Lead (in partnership with Hurricane Digital Agency)

Formazione Business School

Marketing Lead (in partnership with Hurricane Digital Agency) – Formazione Business School

Formazione Business School, is a prominent institution specializing in Human Capital Development and Capacity Building. It is accredited by the Nigerian Council for Management Development (NCMD), and recognized by the Chartered Institute of Leadership and Governance USA.

Institution Overview:

Focus: Strategic capacity building, management consultancy, and human capital development
Accreditations: NCMD, Federal Ministry of Education, Chartered Institute of Leadership and Governance USA

My role encompassed:

Strategic Marketing Planning: I developed and executed comprehensive marketing strategies to enhance the school’s visibility and position it as a leading provider of human capital development and consultancy services.

Brand Management: I worked on building and maintaining a strong brand presence for Formazione, emphasizing its credentials and expertise in capacity building, strategic leadership, and management consultancy.

Campaign Execution: I led various marketing campaigns to promote the school’s programs and services. These campaigns aimed to attract public institutions, private sector organizations, and individuals seeking professional development and consultancy services.

Stakeholder Engagement: I engaged with key stakeholders, including public and private sector leaders, to foster partnerships and collaborations that align with Formazione’s mission and objectives.

Content Creation and Promotion: I oversaw the creation of marketing materials, content, and promotional activities to communicate the school’s value proposition effectively to its target audience.

Through these efforts, I contributed to advancing Formazione Business School’s mission to enhance organizational capacity and promote best practices in management and governance.

Sam Ale College of Advanced Studies

At 22Yrs Old Sam Ale College of Advanced Study's Chancellor Called me to Lead their ICT Department after Hearing about my exploit at Hurricane the previous Year.

Also

Due to my demonstrated marketing expertise, I was appointed as the Chairman of the Marketing Committee at Sam Ale College of Education. In this leadership position, I was responsible for overseeing and guiding the college's marketing strategies to boost its visibility, attract new students, and establish a strong institutional brand. Key accomplishments during my tenure include:

Development of Targeted Marketing Strategies: I led the creation and implementation of marketing strategies tailored to the college's unique offerings, including the IJMB and JPEB programs. These strategies leveraged both traditional and digital media channels to effectively reach and engage prospective students and their families.

Brand Enhancement: I played a central role in enhancing the college’s brand image. This included refining the college’s messaging, updating marketing collateral, and ensuring consistent brand communication across all platforms, thereby improving the institution's appeal to a broader audience.

Community and Stakeholder Engagement: I initiated and managed outreach efforts aimed at building strong relationships with local schools, educational institutions, and community organizations.

Integration of Digital Marketing: Utilizing my background in ICT, I integrated digital marketing tools and tactics into the committee's activities. 

Under my leadership as Chairman of the Marketing Committee, Sam Ale College of Education experienced a notable increase in student enrollment, improved brand recognition, and stronger connections with key stakeholders. My efforts helped position the college as a top choice for advanced education in the region.

Chairman Marketing Committee

At 22Yrs Old Sam Ale College of Advanced Study's Chancellor Called me to Lead their ICT Department after Hearing about my exploit at Hurricane the previous Year.
Sam Ale College of Advanced Studies is a distinguished college of education that offers various programs, including IJMB, JPEB, and other advanced studies. During my tenure as the ICT Director at the college, I played a pivotal role in enhancing the institution's technological infrastructure and educational delivery. My key contributions included:

Website Development: I successfully built and launched the college’s official website, providing an accessible and user-friendly platform for students, faculty, and stakeholders to access vital information and resources.

Network Management: I managed the college’s IT networks, ensuring seamless communication, data transfer, and internet connectivity across the campus, which significantly improved operational efficiency.

E-Learning Platform Development: Understanding the need for flexibility in learning, I developed an innovative E-Learning platform. This platform enabled students to study remotely, providing them with access to course materials, lectures, and assessments, regardless of their location.

These initiatives not only modernized the college’s IT infrastructure but also contributed to a more inclusive and accessible educational environment, benefiting both students and staff.

Director of ICT

Silverbird Entertainment

IT & Network Maintenance Intern – Silverbird Entertainment Centre Abuja

At Silverbird Entertainment Centre in Abuja, I served as an IT & Network Maintenance Intern, where I was responsible for supporting the IT infrastructure and ensuring the seamless operation of the network systems. My role also involved managing the company’s website, ensuring it was up-to-date and functioning efficiently.

Key Responsibilities:

IT & Network Maintenance: Provided maintenance and support for the IT systems and network infrastructure, ensuring high availability and performance.
Website Management: Managed the Silverbird Entertainment Centre website, handling updates, content management, and technical troubleshooting to improve user experience.
Technical Support: Delivered IT staff support, resolving technical issues related to hardware, software, and networking.
System Optimization: Assisted in the implementation of system optimizations and upgrades, enhancing the overall IT environment’s security and efficiency.
This internship provided me with valuable experience in IT and network management while contributing to the digital operations of Silverbird Entertainment Centre.

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The Battle

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