You get the most actionable audience building tips on LinkedIn | Currently helping 4 founders reduce CAC by turning their LinkedIn brand into a 24/7 salesperson.

In 2020, I left a miserable HR job. No savings, no backup plan. Just fear.

My dad was furious. 

Understandably, I had just walked away from what so many considered a golden opportunity.

I felt like a failure. 

But deep down, I knew I had to make a change. Because staying meant being stuck in a life and career I had no passion for. I was also trapped in:

🛑 A relationship I thought would last forever
🛑 The house I had lived in for 25 years
🛑 And Sundays spent with my mom’s delicious rice and chicken stew

It seemed too comfortable for my growth.

So, I took the risk. Learned social media management and quit my job.

With no formal training, I hustled day and night, looking for internship opportunities. After months of rejection, a marketing and brand manager for an Edtech company took a chance on me.

It wasn’t easy. But that first step opened doors I never imagined.

Since then, I’ve worked with some of the biggest tech brands across Africa and beyond. Today, I manage social media for a New York-based startup, earning 100x more than I did back then.

In my current role, I’ve:

1. Helped monetize our YouTube channel
2. Created the company’s top three viral posts
3. Increased brand presence on LinkedIn and Twitter.

Even though my dad still thinks I made a mistake, I'm having the time of my life observing startups (especially in Africa) from my Marketing POV.

Darius Ogenyi

Andrii Shykhman 🇺🇦

Svetek IT Experts

•	Developed a LinkedIn marketing campaign targeting a new market segment and a lead generation funnel for both inbound and outbound campaigns.
•	Spearheaded the creation of outreach strategies and managed content.

Business Development Manager

100 community

We are Linkedin's first official Alpha group & social syndicate.

We work together to learn, grow and build on the Linkedin platform to ultimately curate inspiration and motivation within our communities.

The community was initially created as a social experiment to see if 100 individuals could work together to help each other grow.

Over the past 5 months, every single community member has seen growth in their
relationships, sales, content engagement & impressions.

This is all because we have no leader, we work together, collectively, as a unit to help progress each other's growth.

If you're interested in joining the 100 community, send me a DM!

CORE Member

MetaverseBay

During master business degree started a startup with 3 friends.  We worked on creating a digital product in metaverse field.

During the time I worked on this project I had:
•	Consulted 11 clients on their metaverse strategy, providing strategic insights and implementation guidance.
•	Launched a pioneering digital project focused on metaverse education and community engagement, creating a knowledge hub for professionals.
•	Expanded LinkedIn connections from 170 to 4,100, generated 450,000+ impressions in 8 months, established thought leadership in the metaverse space.
•	Hosted 25 live audio events with 50+ expert speakers and 800 unique listeners, enhancing brand presence and audience interaction.
•	Led a newsletter campaign that reached 26,000 unique views, driving consistent traffic to the platform.

The results of our work was creation of Metaverse Fundaments Course featuring 6 modules and providing insights into 30+ metaverse related topics, a weekly "Are you Metaverse Ready Newsletter?" newsletter and a weekly audio show featuring experts from metaverse related fields (3D, digital twins etc)

Marketing, Business Development, Project Management

Digital Marketing Specialist:
• Advising Metaverse projects about marketing strategies:
• LinkedIn strategy for personal brand & company brand awareness (2022)
• Managed Instagram/Facebook pages’ Ads; (2021)
• Developed marketing strategies and used marketing tools to fulfil customers goals.

• Advised a startup help them:
    WIN a leading VC backed hackathon from 76 participants.
    WIN a leading VC backed pitch competition from 14 countries.

• Advised 4 web3 businesses on their tokenomics before initial coin offering (ICO), helping them refine their economic models for successful launches.

Freelance

the LEGO Group

• 	Assisted in maintaining the general ledger, ensuring accurate and timely recording of financial transactions across 14 entities in UK and 5 EU countries in compliance with company policies and accounting principles;
• 	Supported month-end and year-end close processes, contributing to the preparation of financial statements and reports for internal and external stakeholders.
• 	Collaborated with the finance team to reconcile account discrepancies, enhancing the accuracy of financial data and improving the efficiency of the reconciliation process:
• 	Improved 3 workflow processes and trained 3 colleagues to help them be more efficient with various tasks.
• 	Participated in the implementation of accounting software upgrades, which increased the department's operational efficiency and data reliability.
• 	Engaged in cross-departmental communication to verify transaction accuracy and resolve financial discrepancies, fostering a collaborative work environment and ensuring cohesive financial reporting.
• 	Contributed to the preparation and execution of internal and external audits.

General Ledger Accountant

Starbucks

•	Led a team of 6 across various operational roles, implementing strategies that improved the store’s rating by 180 positions nationally.
•	Reduced operational waste by 98% through effective inventory management and training initiatives.
•	Recognized for excellence in operational standards and team development.
•      Responsible for handling £7,500 cash on daily basis.

Assistant Manager

Kempinski Hotels

•	Supported Senior Sales Managers in managing high-profile client relationships, organizing 15 luxury events, and overseeing VIP customer experiences.
•	Drafted 300+ sales agreements, ensuring all documentation was accurate and compliant with company policies.
•	Key contributor to a charity event for 500+ VIP guests, showcasing exceptional event management and coordination skills.

Sales Marketing Assistant

On a mission to rebuild trust in web3 gaming | Posting daily about metaverse & web3🔔 | Looking to connect with web3 experts & investors | Metaverse explorer, consultant & educator | Web3 gaming community

Hello, I am Andrii Shykhman.

I’m a forward-thinking professional with foundational experience in Sales, Marketing, and Finance, enriched by a solid academic background in International Business and Hospitality Management. So far I've embarked on a diverse career path that showcases my adaptability, keen learning attitude, and drive to make a meaningful impact in the digital and financial spheres.

My Early Career Highlights:

- Entrepreneurial Venture: Founded MetaverseBay, a venture focused on metaverse education and media reach, demonstrating my initiative and vision in the rapidly evolving digital landscape.
- Digital Marketing Success: Significantly expanded my LinkedIn network and engagement, highlighting my ability to leverage social media to build professional connections and share impactful content.
- Financial Insight: Enhanced financial processes at LEGO Production, s.r.o., contributing to more efficient and accurate financial reporting across multiple entities, which speaks to my ability to quickly grasp and improve complex systems.

My Core Competencies:

- Sales and Marketing Foundations: Developed strategies that led to tangible increases in engagement and leads, reflecting my understanding of what drives customer interest and loyalty.
- Finance Fundamentals: Gained valuable experience in financial reconciliation and software implementation, laying the groundwork for a deeper exploration of finance in international settings.
- Web3 Curiosity: An active participant in the Web3 space since 2017, eager to explore how blockchain technology can revolutionize business and communication.

My Personal Growth & Aspirations:

My international experiences across four countries have not only broadened my perspective but have also instilled a resilient adaptability and a genuine appreciation for diverse viewpoints. I am committed to continuous learning and am particularly interested in roles that challenge me to stretch my boundaries in Sales, Marketing, and Finance.

I am keen on opportunities that allow me to contribute while further honing my skills in a dynamic environment. I believe in the power of teamwork, innovative thinking, and strategic planning to achieve outstanding results.

Let’s connect! I’m excited about the prospect of contributing to your team and learning from the challenges ahead.

taplio

The Battle

Darius Ogenyi

Andrii Shykhman 🇺🇦

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?