The Mindful Creator | I talk about mindset, creativity, & content writing | Building The Mindful Creation Blueprint

I wasn’t supposed to be here.

Five and a half years ago, my life was going the other way...

I was: 

🔹Drinking every day
🔹Running from myself

And one night alcohol took my right eye in a freak accident

That was my wake-up call.

I had two choices: 

1. Keep spiraling downwards (and potentially die) 
2. Rebuild myself

I chose to rebuild.

I got sober. 

Which forced me to face the sides of myself I’d been running from. 

And in the process, I discovered something most people never realize...

Your identity shapes your whole reality. 

Who you believe you are determines what you're capable of creating. 

That lesson became the foundation of everything I do now.

When I started my consulting business...

I was in college studying audio engineering.

Just a normal guy who had to figure it out from scratch.

Since then... 

I built my consulting business to six figures organically on LinkedIn.

And I've watched my clients break through the same walls I had broken through in my own life.

Today, my mission is simple:

To help established leaders and creatives get to $20K/m by doing the inner work combined with the business work.

Because I know what it feels like to lose everything.

And I also know what it takes to build yourself back stronger.

Darion Rae

Delusional self belief...

That's where it all started for me.

Not everyone is going to support you.

Not everyone is going to believe you can do it.

(Some people might secretly want you to fail).

One of the few things you can control though...

Is betting on yourself.

(Huge shoutout to Kelsey Schaefer for having me on Inspired Idiots. If you haven't seen what she's up to... check her out)

Helping you master → yourself, value creation, & productizing your knowledge

If what you're working on doesn't:

🔹Fire you up
🔹Get you obsessed
🔹Excite you when you wake up

You're headed in the wrong direction. 

You can think it's idealistic for me to say it.

You can even disagree...

But I know one thing for certain:

Life is too short to spend your time doing sh*t you don't care about.

--

🔷 If you love self-mastery, value creation, and productizing your knowledge, follow me Darion Rae

I don’t want an easy life.

I want a meaningful one.

Easy now gets harder as you go.

A meaningful life is the exact opposite.

It’s hard now, but gets easier later. 

That’s the trade most people never consciously choose.

If you’re even thinking about this…

You’re already playing a different game than most people.

People who feel unfulfilled usually aren’t lazy…

They’re misaligned.

They never chased excellence in what they’re meant to do.

(Their life’s task)

So they stay stuck going through the motions.

Working on things they don’t enjoy and aren’t passionate about. 

This is why I’m so committed to chasing mastery in what I love. 

And why I believe we all need to be. 

When you remove distractions and commit to one path long enough…

Meaning and fulfillment come naturally. 

Yes, being a polymath is important.

Yes, having multiple skills is important.

But you need to go deep into 1 or 2 things.

Mastery requires it.

--

🔷 I recently ran a workshop teaching my 6-figure content system & strategy.

If you're struggling to write content that feels aligned with you while still attracting your dream clients on LinkedIn...

Catch the free recording here:

https://lnkd.in/eUqPr7vK

I never mastered my early passions as a kid.

I got above average…

Then moved onto the next thing that excited me.

Every time.

Now that I’m older, I see why.

Magic, breakdancing, basketball, rapping…

They were my training wheels.

Looking back at all those passions I was able to see similarities. 

They were all rooted in:

🔹Self-expression
🔹Technical skill
🔹Performance

And best of all they were permissionless. 

They all led me here to creating value online and productizing my knowledge. 

And now I’m chasing mastery for the first time in my life, and it feels damn good. 

So this is my reminder to you…

Yes, go wide in a bunch of things, follow your curiosity and interests.

They’ll help you realize what you need to go deep in.

--

🔷 If you love self-mastery, value creation, and productizing your knowledge, follow me Darion Rae

In the digital age, nothing is more important than mastering:

🔹 Yourself 
🔹 Value creation
🔹 Productizing your knowledge

Yourself because there's never been more distractions.

Value creation because the internet allows everyone to build their own business. 

Productizing your knowledge because to reach as many people as possible... you need scale.

Tactics don't mean sh*t if you don't become the personal capable of getting the outcome you want.

--

🔷 I recently ran a workshop teaching my 6-figure content system & strategy.

If you're struggling to write content that feels aligned with you while still attracting your dream clients on LinkedIn...

Catch the free recording here:

https://lnkd.in/eUqPr7vK

Ever since I was a kid I was chasing mastery without even knowing it.

My first passion was magic. 

I wanted to be a magician so badly after my uncle did some magic tricks for me and my friends at one of my birthday parties. 

I would practice in front of the mirror for hours every single day after school.

Just me working on my slight of hand and all the angles. 

I even pretended my reflection was the person I was performing for. 

Then I found breakdancing when I was 10. 

It opened a whole new perspective for me on self-expression.

It was creative, technical, and performance based (just like magic).

There was always another move to learn, or another way to do a move that I’d never seen anyone else do. 

It kept me hooked. 

Then a couple years later I found my greatest love…

Basketball.

It consumed me.

And when I say consumed me… I mean I was absolutely obsessed. 

I woke up at 5 AM before school to practice.

I slept with my ball.

I trained at lunch between classes, after school…

Pretty much anytime I wasn’t eating or in class,

I was practicing. 

This has been a trend my whole life.

After basketball it was rapping…

Then 3.5 years ago, I found online entrepreneurship and never looked back. 

Here’s why I’m telling you all this…

---

🔷You can read the full post on my blog here: https://lnkd.in/ewa_Aq4m

Last year something felt off in my business.

Which is strange because the year before in 2024 I:

🔹Hit 6 figures
🔹Thought I was building my dream biz
🔹Helped a lot of people get clients on LinkedIn

So I couldn’t quite put my finger on what didn’t feel right…

All I knew was I wasn’t inspired to write content anymore.

I didn’t get fired up to start work in the morning like I did the year before. 

My obsessiveness over my craft pretty much disappeared. 

And my business took the hit. 

After a lot of self reflection and brutal honesty with myself,

I realized what happened...

🔷You can read the full post called 'Most People Never Discover What They're Meant To Do (How to find your heart's task)' here:

https://lnkd.in/eiATk8Km

Abby struggled with her writing business for 3 years before we started working together.

Before we met she:

🔹Had no strategy or repeatable systems
🔹Offered every type of copy you can think of
🔹Only signed a couple one off ‘project’ clients
🔹Didn’t feel like a business owner who ran an actual business
🔹Was ready to give up because she thought maybe it wasn’t for her

Now in less than 10 months she:

🔹Feels like a real business owner
🔹Is working with 6 clients she’s aligned with
🔹Has a specialized offer built for recurring revenue
🔹Has a system and strategy she can wake up and execute on without guessing
🔹LOVES what she does

So if you’re a leader or creative who wants mastery over 3 key areas:

💎 Yourself
💎 Value creation
💎 Productizing your knowledge

I show you exactly how inside my community here → https://lnkd.in/gnn6TGAe

I ghostwrite content for your brand while you can focus on your business | 900+ followers on 𝕏 (Aka Twitter)

You don't need a personal brand.

You need a freedom brand.

A brand that works for you while you enjoy vacation with your loved ones.

Sounds impossible, right?

It’s absolutely possible.

It comes down to these 3 things:

• Creating the right content.
• Attracting the right people who can buy.
• Positioning yourself as the expert in your industry.

In the past 330 days on LinkedIn, I’ve:

• Attracted over 20 leads.
• Grown to over 3546 followers.
• Generated over 382,265 impressions.

Here’s how I can help you:

Create content that brings the right people to your profile.
Revamp your profile's designs that make you look premium.
Design content visuals that make your brand unforgettable.

And with that, you get freedom.

Freedom to work with anyone.
Freedom to see your parents often.
Freedom to wake up when you want.
Freedom to go on a vacation on Monday.
Freedom to spend most time with your kids.
Freedom to spend more time with your partner.
Freedom to go to the gym on Tuesday noon.
Freedom to decide when you want to work.
Freedom to take a walk at 3 pm in nature.
Freedom to play golf on Wednesday.
Freedom to work from anywhere.

What’s next?

Just drop me a message with the word “CD” and let’s get to work.

Zayden N

“LinkedIn is not working for me.” 

Because you’re tracking the wrong things.

Troll comments.
Algorithm changes.
The “best time to post.”
Who engages with you.

None of that is in your hands.

You know what is?

Showing up every day.
Writing content that helps others.
Building relationships, not just followers.
Starting conversations that go beyond “nice post.”
Responding to comments like you care.
Having an actual point of view.
Making it clear what you do.

Still, most people won't do this. 

They’ll keep blaming LinkedIn.
They'll keep checking their notifications.
They’ll keep waiting for some magic to happen. 

LinkedIn isn’t out to get you.

Focus on what you can control and let go of what you can’t.

- - -

P.S. What's your biggest LinkedIn distraction?

LinkedIn content + design for founders who want to close more deals | Helped a CEO hit 10k+ followers in 122 days

Every week, executives tell me why they can't post online. 

Yet they spend millions on ads for attention they could get for free.

Here's what I tell them:

1/ “I’ve built a solid business offline. Why do I need to post online?”

Because attention is shifting online. That's where your next customers are. Online visibility = leverage.

2/ “I can't be consistent. My business needs me.” 

You don't need to post daily. You need to stay visible. Batch content once a month. Outsource the writing. Just don't disappear completely. 

3/ “I'm not a content guy. I run a company.” 

Exactly. Your insights hit harder because you actually run something. You just need to start sharing them. 

4/ “I have a marketing team. Isn't that their job?” 

You are the brand. People follow you, not your company's page. Your voice carries more weight than any ad they'll ever run.

5/ “Everyone's stories are more interesting than mine.” 

You don't need a rags-to-riches story. Share how you handled your worst month in business. How you handled a difficult client. Your angle is what makes it interesting. 

6/ “My space is boring - no one cares about what I do.” 

Your industry might be “boring.” But your perspective isn't. Talk about the people you help. The mistakes you see. The lessons you learn. That's what people remember. 

7/ “What if my clients see my content and judge me?” 

They will. And that's good. The right clients will respect you more. The wrong ones will filter themselves out.

Your sales team makes 100 calls to book 5 meetings. 

Your post gets seen by 5,000 decision-makers while you sleep.

Do the math.

I’ve written over 350+ posts so far on LinkedIn.

That’s:

350 ideas.
350 lessons.
350 attempts.

But most people give up on their 3rd.

Codie Sanchez.
Alex Hormozi.
Justin Welsh.

None of them had clarity on day one.

They wanted to quit too.

Go back to the world they came from, the safe, familiar one.

But did they?

Progress is almost invisible in the beginning.

But it compounds.

350 reps doesn’t mean I’ve made it.

I’m not even close.

There are days I feel like quitting.

But I show up anyway.

So if you're in the middle of something hard… 

Learning a skill.
Building a business.
Creating something from nothing.

And it feels pointless right now…

Good.

That’s where most people leave.

Stick around.

It will all be worth it.

What school taught me about writing:

Avoid starting with “And” or “But.”
Don’t leave things open-ended.
The more words, the better.
Write long sentences.
Explain everything.
Use fancy words.
Sound formal.

What I learned from 3 years of writing on the Internet:

Write like you’re talking to a friend.
Give your text some whitespace.
Open loops in reader’s mind.
Start with “And” or “But.”
Use simple language.
Use short sentences.
Format your text.
Clear > Clever.

In short,

Aim for skimmability.
Aim for readability.
Aim for brevity.

Writing on the internet is a whole nother game.

Make your content easier to read and engage with.

Most people aren't actually building anything.

They've got strategy docs.
Content calendars.
Big goals.

They say they're building.

But:

They haven't shipped.
They haven't tested.
They haven't sold.
They haven't led.

They do everything but execute.

And then wonder why it’s not working.

Momentum lives in the boring stuff.

Build > Wait
Build > Draft
Build > Copy
Build > Hope
Build > Panic
Build > Pause
Build > Gossip
Build > Browse
Build > Compare
Build > Brainstorm

You won't feel ready. 
You won't have all the answers. 
You won't know what you're doing.

But build anyway.

- - -

P.S. What are you building?

I’ve written thousands of posts for myself and my clients. 

And one thing is clear: 

Great content isn’t an accident. 

Every post that performs follows a formula.

And that formula starts with asking the right questions.

I don’t hit publish until it’s a “yes” to these 9 questions:

1/ Is it easy to understand?
2/ Is it written in an active voice?
3/ Is there a clear call-to-action (CTA)?
4/ Have I removed any unnecessary fluff?
5/ Does it have a hook that stops the scroll?
6/ Does it have a confident, authoritative tone?
7/ Is it formatted for easy skimming and readability?
8/ Does it reflect the author's personality & perspective?
9/ Are there bullet points to break up the text (if relevant)?

This winning formula has helped me create content that resonates and drives results.

Creating content is like training in the gym. 
You don’t lift once and expect results.

You track progress. 
You refine your approach. 
You improve over time.

That’s how you create content that demands attention and drives results.

- - -

P.S. Do you use CTA in your posts?

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The Battle

Darion Rae

Zayden N

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taplio

The Battle

Darion Rae

Zayden N

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Darion Rae's LinkedIn Performance

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