Hard Skill Exchange

personally coached & mentored by Justin Michael (JMM) (Ex-Salesforce, ex-LinkedIn, world record sales leader, 4X VP Sales)
- invested thousands in sales coaching out of own pocket
- participant in GTM Games #22- B2B eSports
- reached 2nd place of sales participants.
- certified in the Justin Michael Method™ (JMM)

Professional Development 

Stealth Startup

1. Collaboration with a fractional Global Sales leader - Drove 180.000 USD closed won revenue within 4 days in person at a tradeshow - 2X'd pipeline compared to the previous year (with .5X headcount)

2. 2-people agency - drove 500.000 USD closed won revenue through Clay, LinkedIn automations & Smartlead

references & personal introductions via LinkedIn available upon request.

Freelance

top.legal

Business Development Representative

I build outbound systems that turn cold leads into warm conversations—and scalable pipeline.

With a background in Enterprise SaaS and experience across EMEA/DACH markets, I specialize in account-based sales development that blends strategic cold calling, cold email, video prospecting and advanced sales automation. I’ve generated over €3M in pipeline by designing outbound workflows that consistently deliver 20%+ phone connect rates and high-quality SQLs.

My tech stack includes tools like Clay, Apollo, Smartlead, Outreach.io, and LinkedIn Sales Navigator—but it’s not just about tools. I also tap into curated, human-verified data sources to fuel Phone-First campaigns with contacts that match exact ICP criteria, ensuring higher precision and high dial:connect ratios.

I’ve worked remotely with high-growth companies and lean go-to-market teams, consistently exceeding quota and contributing directly to closed-won revenue. My experience spans the full sales funnel—from prequalification and TAM mapping to pipeline management and sales enablement.

I believe great sales isn’t about volume—it’s about velocity and relevance. If you’re scaling a team, entering a new market, or want to talk shop about sales automation, let’s connect.

🌻 Dario Amadeus Junk

Kellen Casebeer

Helping companies find Message-Market-Fit | Founder @ The Deal Lab | Smartlead Certified Partner | Clay Certified Expert

Obsessed with speed to value.

The #1 revenue struggle that most companies face is their inability to consistently & repeatably generate pipeline that converts into stable revenue.

I’ve built a systematic way of dividing a market, identifying where your buyers are within it, and rapidly testing messaging against those segments in the pursuit of Message-Market-Fit.

For less than the cost of an SDR I can run cold outbound campaigns (phone and/or email) on your behalf and establish what works vs what doesn't.

10x the volume, 10x the quality, and 10x the rate of learning vs doing it yourself or hiring a jr sales rep to try.

I do this through my company, The Deal Lab.

We are a proud Smartlead Certified Partner, which means the #1 tool for people building businesses like ours has recognized us for our excellence in the space.

If you’re considering building an outbound program, or have one that isn’t performing like you wish it would - give me 30 minutes to change your perspective & I guarantee you’ll want to find ways we can keep the wins rolling together… people often remark that they're stunned what I'll do for free and confused why I don't paywall my helpfulness.

When I'm not running my business, I also hangout in the free communities that I have built for digital sellers & side hustlers with the goal of being everything I wanted ((and needed)) but didn't have access to earlier in my career.

I'm also really into submission grappling ((BJJ)), holistic health, lifting weights, and taking Lindy walks in the California sunshine with my beautiful family.

If you're a sales rep, sales leader or Founder with questions or looking for support on something - drop me a DM 🤠 I love chopping it up and solving problems with my fellow sellers ❤️

Founder

Message-Market-Fit is when you know exactly what to say in your prospects’ own language to book consistent outbound meetings with them.

We’ll help you find it for less than the cost of an SDR.

Then we’ll either keep running our systems and booking calls for you, or we can build & train your in-house team on exactly how we do it.

Chosen as 1 of 25 Smartlead Certified Partners.

Bay Area GTM is POPPIN' right now

Tomorrow SuperSend, Lavender 💜🔮 www.ora.im, and The Deal Lab host "Cold Outbound Masterclass" at 11am PST

Here's the zoom: https://lnkd.in/gtzTdxuV

Then in the evening Freckle.io + SuperSend + Octave + FullEnrich + GTMcafe.com + Ocean.io + HeyReach.io are all teaming up for Freckle's "Welcome Home" rooftop party (reg is full I think... or see if Nathan Merzvinskis' link is live?....

It's gonna be "lit" as the kids say. (It's me, I am the kids.)

Thursday, Clay is hosting a joint rolling party (heartbroken to miss this)

and reeling it all in this Friday, 10am PST (like every single other week), Clay Cafe (now GTMcafe.com) will host our weekly office hours (credited by many as "the best thing they do every week").

Also as a bonus: check out Wesley Hoang 🛠️♠️'s GTM Engineering Tournament that he is hosting, where Taylor Haren, Jesse Ouellette, and I will be giving some seminar-style talks on various GTM topics 😈

(I want to do turf war style next... teams...?)

If you're a curious learner, join the sessions above and come ask stuff

If you're a practitioner, learn and share

And if you're something else - you're welcome too :)

**Drives outta here like Marshawn Lynch in an injury cart**

Go-to-market is music, not math

Adding “engineering” doesn’t validate it

Creativity has always been the cornerstone of excellent marketing and salesmanship

You don’t “solve” for pattern interrupts; you become attuned to the market, the patterns, and ideate against them…

Scale is easy; potency is much harder

If you use volume as a proxy for effectiveness, you’ll eventually fail // run into roadblocks

People love loading 1000 numbers into a parallel dialer and ripping

But you give them TitanX and all of a sudden it’s hard to understand how to approach 80 high-intent leads as opposed to 920 low-intent ones

If you don’t conceptually understand that, you’re risking it all by chasing scale and volume and automation

You need quality, effectiveness, and creativity

Jerry Garcia’s guitar playing skills are excellent independent of how excellent Sturgill Simpson’s are

1+1 is always 2; but in go to market, nothing is “always” anything

Nuance, complexity, and uncertainty become the environment you operate within - not something you “solve” out of dealing with

GTM engineeeing is a beautiful concept when it’s thought of as unlocking novel ideas; like drug research, music studio sessions, or building advanced military weaponry to equip our armed forces

It’s a misdirect, a mirage, when it is thought of as an easier way, as absolvement from effort, or a shortcut without thoughtfulness

Proceed with caution 🙈😈🤠

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A personal cheat code: if you align what excites you the most (competing & serving others) with what provides for your loved ones… you’ll become unstoppable 😈❤️

1st) a dear friend (and competitor now lolz) landed their first client! So exciting and it means the world they share this moment with me. Game on

2nd) a random connection comes to me for a way out “of the trenches”; brother I have been there…. They don’t know how hard ima show up for them - we’ll make a little content piece out of it - no transactions needed… 

3rd) a customer shared this after an emergency all hands to address something their team needed. Out of scope technically, but spiritually they knew this is the type of stuff The Deal Lab thrives on

4th) a quote that inspires me. Electric energy. Hang it from the rafters and hold me To it  😈

T-minus 59 minutes until our weekly open office for GTMcafe.com , followed by a lil podcast recording with Dean Fiacco 

“Gm” everyone 🤠

The #1 online community for GTM excellence is GTMcafe.com

Free to join - weekly calls - all sorts of fun and surprises inside 🤠

Open article: GTM Community Home Landing Page by gtmcafe.com

taplio

The Battle

🌻 Dario Amadeus Junk

Kellen Casebeer

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taplio

The Battle

🌻 Dario Amadeus Junk

Kellen Casebeer

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Kellen Casebeer's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreKellen Casebeer's LinkedIn Performance