CopyVirtue - Human -Centric Copywriting | Brand Strategy | Optimization & Consulting

At CopyVirtue, I specialize in working with eco-conscious brands and virtuemakers—passionate visionaries committed to creating positive change. My approach combines holistic brand strategy with intentional copywriting to help businesses communicate their mission with clarity and authenticity.

Here’s how I help brands grow:

Crafting Core Messages: I help businesses clarify their purpose, voice, and narrative to ensure their message resonates deeply with their ideal audience.

Building Sustainable Brand Strategies: I create strategies that align with brand values and ensure long-term success by focusing on what matters most.

Amplifying Impact with Copy: From websites to social media, I write copy that connects, engages, and drives action—helping brands inspire change and leave a lasting impression.

If you're looking to build a message that’s more than just words, let’s chat and explore how we can work together to bring your brand’s story to life.

Founder of CopyVirtue | Helping Purpose-Driven Brands Build Impactful, Bona Fide Messaging 

Self Employed

" You'll stop going to school once you graduate 3rd grade." 

This is what my dad told my 6-year-old self. 

And there I was crying my eyes out on the 1st day of elementary school. 

But then 3 school years didn't seem like much.

And 15 years later I became a teacher of English to speakers of other languages. Not even in my wildest dreams. 

But I now proudly call myself a language geek with a grammar tooth. I tutor young minds and broaden their horizons with stories from around the world. While incorporating what students don't enjoy much - grammar and vocabulary.  

I'm passionate about helping my students (6-45yr) realize their full potential. My classes are diverse but always interactive. I'm in charge of the language development, lesson plans, execution, and students' progress. 

The best part? 

When an ex-student of mine bumps on me on the street and leaves me grasping for air. Their hands wrapped around me, squeezing so hard I could barely breathe. 

And of course when I get to prank those who sat an exam about their results. Not to brag but 100% of them pass, so it gets boring, and I like to spice things up by telling them they failed 😉.

By the way, once I finished 3rd grade, I had told all my friends from school that I would NOT be coming back.

Teacher of English as a second language

Daramiblog

I wanted to travel the world and get paid for writing. 

But the pandemic hit so I had to improvise. 

And there I was learning everything about the blogging world. 
The idea was to share my knowledge on multiple subjects.
 Little did I know, I'd be ranked on the 1st page on Google.

Content Writer

The VA associates

Optimized WordPress Blog for SEO using best practices.
Created content that resonates with readers
Utilized Affiliate Marketing
Used Pinterest to grow organic traffic by 10%
Did the Keyword Research using tools like Moz, SEMrush, SurferSEO, Google Trends, GSC
On and off-site SEO 
Build the strategy and outreach for Backlinks.
Crafted on brand Pillar Pages.

Content Writer And Social Media Strategist 

2happy..gr 

I wore many hats while working in this D2C e-pharmacy.

One minute I was supporting customers pick a product, the next I was translating product descriptions to make sense for the reader. 

If I wasn't on the phone placing orders on behalf of customers, then I'd be probably processing those same orders. 

My favorite part was crafting product descriptions that truly represented the product.

Customer Service | Sales Representative

Words That Win Hearts & Move Missions Forward

You didn’t start your business just to sell. 

You started it to make an impact. To change something. To create something that truly matters.

Words can sell. But when used with intention, they do way more.

They can amplify your purpose, build you trust, and ignite real change.

Try to picture this: you’re trying to build a masterpiece, a skyscraper that towers above the rest, but your foundation is... sand. Without a clear message or a strong foundation, even the most polished campaigns crumble.

That’s exactly what I saw happening. Brands with brilliant ideas were getting lost in a sea of jargon, inconsistency, and noise. Saying a lot without truly saying anything.

That’s when I realized something: it wasn’t just about better words. It was about uncovering what makes a brand human—its story, its heartbeat, its undeniable truth.

Fast forward to today, and that’s exactly what I do.

I help founders, innovators, and changemakers craft messaging that feels right. So they can connect deeply, stand out authentically, and make the impact they intended.

But we both know that people don’t just buy products or solutions. They buy stories, values, and the feeling of alignment.

So what happens when your message feels off—too vague, too generic, or not quite landing the way it should?

🔹 You have the vision, but explaining it feels like a tangled mess. 

🔹 You know your work is valuable, but people don’t seem to “get it.” 

🔹 You’re doing everything “right,” yet your brand still feels like a well-kept secret.

Here’s the thing: It’s not about having the loudest message. It’s about having the truest one.

You are in the right place if you are looking for:

✔ A strategic partner who doesn’t just fill in a brand voice template.

✔ Messaging that’s not just pretty words, but words that feel like you.

✔ Copy that builds trust, loyalty, and movement—not just sales.

How I Can Help:

💡 Brand Messaging & Copywriting – From websites to brand voice guides, I craft words that feel true to you and compelling to them. 

💡 Clarity Sessions – Not ready for a full project? Let’s refine your messaging in a strategic deep dive.

My Mission:

To help brands use words for good. To replace manipulative marketing with messaging that feels like home. To give changemakers the language they need to lead movements, not just make sales.

Your brand deserves more than “good enough” words. It deserves a message that pulls people in, builds trust, and drives action.

Let’s make that happen. 
 Apply to work with me at www.copyvirtue.com

Darina I.

IT Verticals Inc

Summary: 
Highly skilled Senior Content Writer with expertise in creating engaging content, developing websites, and optimizing web pages for search engines. Proven ability to lead teams, manage projects, and deliver exceptional results. 
Proficient in using software like Asana to streamline workflows and enhance productivity. Seeking new opportunities to leverage my skills and contribute to the success of a dynamic organization.
Responsibilities:
Content Writing:
•	Develop compelling and SEO-friendly content for websites, articles, blogs, and landing pages.
•	Conduct in-depth research to gather information and ensure accuracy of content.
•	Create engaging headlines, subheadings, and body text to captivate the target audience.
•	Employ persuasive writing techniques to effectively communicate key messages and promote desired actions.
•	Collaborate with cross-functional teams to understand project requirements and deliver content that aligns with the brand's voice and objectives.
Web Development:
•	Build responsive and visually appealing websites using web builder platforms like eCommerceMD.
•	The team lead for the graphics team to assign creative tasks, QA the graphic work and more.
•	Use customize website themes, templates, and plugins to meet specific client requirements.
•	Ensure integration of graphics, images, animations and icons
Project Management:
•	Lead a team of content writers and coordinate project assignments to ensure timely delivery of high-quality content.
•	Develop project plans, set realistic deadlines, and allocate resources effectively.
•	Utilize project management software like Asana to track progress, manage tasks, and streamline workflows.
•	Conduct regular team meetings to provide guidance, address concerns, and foster collaboration.
•	Proactively identify and resolve any project-related issues to ensure successful completion.

Team Lead Content 

Kamsoft Technologies

Senior Content Producer

•	Writing engaging content for articles, blogs, ebooks, case studies, video scripts, infographics, landing pages, emails, white papers, press releases, and more.
•	Completing writing projects, meeting deadlines, and following content requirements in terms of style and project specifications
•	Revising content whenever customers or clients request changes
•	Helping create style guides or suggesting changes to ensure content is consistent and clear
•	Working with customers to define their content needs
•	Conducting research on any given topic
•	Optimizing articles for SEO and accessibility
•	Identifying gaps in content and recommending new topics
•	Editing content to ensure voice, grammar and style is on point
•	Creating and scheduling posts for multiple social media channels
•	Staying up to date on industry trends to support content development
•	Distilling complex concepts and language into content that is easily understood
•	Working closely with internal stakeholders to ensure alignment and consistency in messaging, branding, and style
•	Managing and completing work on time for multiple content writing projects
•	Completing writing projects, meeting deadlines, and following content requirements in terms of style and project specifications
•	Revising content whenever clients request changes
•	Conducting research on any given topic
•	Optimizing articles for SEO
•	Writing engaging content for articles, blogs, ebooks, case studies, video scripts, infographics, landing pages, emails, 
•	Identifying gaps in content and recommending new topics
•	Editing content to ensure voice, grammar and style is on point
•	Creating posts for multiple social media channels
•	Distilling complex concepts and language into content that is easily understood
•	Working closely with internal stakeholders to ensure alignment and consistency in messaging, branding, and style
•	Managing and completing work on time for multiple content writing projects

Philip Morris International

Facilities Supervisor

Citysocializer

•	Online and offline administrative work  Managed a team of 17+ representatives and helped create, organize and execute the event throughout Manchester
•	Social media marketing and promotion via Twitter, Facebook, and other online advertisement websites
•	Designed and executed strategies according to the demands and changing behaviour of the online and offline networking industry
•	Blogging about the social scene in the city, upcoming events and what's new, also reviewing several events being a city manager
•	Working as a recruiter for the city of Manchester to recruit new organisers, event volunteers etc.
•	Counselled corporate clients
•	Building personal relations with the venues and strategic partners in the city of Manchester
•	Managing all social media accounts
•	Writing blog posts and social media posts as a city manager.

Event Manager

The Imperial Hotel

•	Managing budgets and financial plans as well as controlling expenditure  
•	Maintaining statistical and financial records
•	Recruiting, training and monitoring staff  
•	Planning work schedules for individuals and teams
•	Supervising maintenance,, supplies, renovations and furnishings  Dealing with contractors and suppliers
•	Maintaining staff rota, daily working patterns and shift management
•	Handling accounts, invoicing different parties, end of day banking for business

Assistant Manager

I am an expert SEO content producer with over a decade of experience working as a freelancer and at several organizations across the UK. I have been working in a managerial capacity since the beginning of my career in Manchester, United Kingdom. 
Possess 12 years of content/copy/blog writing experience. I have extensive experience in formulating
targeted content, ranging from taglines, slogans, and detailed web copy for local and international clients. I have excellent communication skills with a background to work with diverse colleagues and peers. I am a team player and believe in investing in my team for collective success and adequate results.

taplio

The Battle

Darina I.

Tipu Pervaiz

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