CopyVirtue - Human -Centric Copywriting | Brand Strategy | Optimization & Consulting

At CopyVirtue, I specialize in working with eco-conscious brands and virtuemakers—passionate visionaries committed to creating positive change. My approach combines holistic brand strategy with intentional copywriting to help businesses communicate their mission with clarity and authenticity.

Here’s how I help brands grow:

Crafting Core Messages: I help businesses clarify their purpose, voice, and narrative to ensure their message resonates deeply with their ideal audience.

Building Sustainable Brand Strategies: I create strategies that align with brand values and ensure long-term success by focusing on what matters most.

Amplifying Impact with Copy: From websites to social media, I write copy that connects, engages, and drives action—helping brands inspire change and leave a lasting impression.

If you're looking to build a message that’s more than just words, let’s chat and explore how we can work together to bring your brand’s story to life.

Founder of CopyVirtue | Helping Purpose-Driven Brands Build Impactful, Bona Fide Messaging 

Self Employed

" You'll stop going to school once you graduate 3rd grade." 

This is what my dad told my 6-year-old self. 

And there I was crying my eyes out on the 1st day of elementary school. 

But then 3 school years didn't seem like much.

And 15 years later I became a teacher of English to speakers of other languages. Not even in my wildest dreams. 

But I now proudly call myself a language geek with a grammar tooth. I tutor young minds and broaden their horizons with stories from around the world. While incorporating what students don't enjoy much - grammar and vocabulary.  

I'm passionate about helping my students (6-45yr) realize their full potential. My classes are diverse but always interactive. I'm in charge of the language development, lesson plans, execution, and students' progress. 

The best part? 

When an ex-student of mine bumps on me on the street and leaves me grasping for air. Their hands wrapped around me, squeezing so hard I could barely breathe. 

And of course when I get to prank those who sat an exam about their results. Not to brag but 100% of them pass, so it gets boring, and I like to spice things up by telling them they failed 😉.

By the way, once I finished 3rd grade, I had told all my friends from school that I would NOT be coming back.

Teacher of English as a second language

Daramiblog

I wanted to travel the world and get paid for writing. 

But the pandemic hit so I had to improvise. 

And there I was learning everything about the blogging world. 
The idea was to share my knowledge on multiple subjects.
 Little did I know, I'd be ranked on the 1st page on Google.

Content Writer

The VA associates

Optimized WordPress Blog for SEO using best practices.
Created content that resonates with readers
Utilized Affiliate Marketing
Used Pinterest to grow organic traffic by 10%
Did the Keyword Research using tools like Moz, SEMrush, SurferSEO, Google Trends, GSC
On and off-site SEO 
Build the strategy and outreach for Backlinks.
Crafted on brand Pillar Pages.

Content Writer And Social Media Strategist 

2happy..gr 

I wore many hats while working in this D2C e-pharmacy.

One minute I was supporting customers pick a product, the next I was translating product descriptions to make sense for the reader. 

If I wasn't on the phone placing orders on behalf of customers, then I'd be probably processing those same orders. 

My favorite part was crafting product descriptions that truly represented the product.

Customer Service | Sales Representative

Words That Win Hearts & Move Missions Forward

You didn’t start your business just to sell. 

You started it to make an impact. To change something. To create something that truly matters.

Words can sell. But when used with intention, they do way more.

They can amplify your purpose, build you trust, and ignite real change.

Try to picture this: you’re trying to build a masterpiece, a skyscraper that towers above the rest, but your foundation is... sand. Without a clear message or a strong foundation, even the most polished campaigns crumble.

That’s exactly what I saw happening. Brands with brilliant ideas were getting lost in a sea of jargon, inconsistency, and noise. Saying a lot without truly saying anything.

That’s when I realized something: it wasn’t just about better words. It was about uncovering what makes a brand human—its story, its heartbeat, its undeniable truth.

Fast forward to today, and that’s exactly what I do.

I help founders, innovators, and changemakers craft messaging that feels right. So they can connect deeply, stand out authentically, and make the impact they intended.

But we both know that people don’t just buy products or solutions. They buy stories, values, and the feeling of alignment.

So what happens when your message feels off—too vague, too generic, or not quite landing the way it should?

🔹 You have the vision, but explaining it feels like a tangled mess. 

🔹 You know your work is valuable, but people don’t seem to “get it.” 

🔹 You’re doing everything “right,” yet your brand still feels like a well-kept secret.

Here’s the thing: It’s not about having the loudest message. It’s about having the truest one.

You are in the right place if you are looking for:

✔ A strategic partner who doesn’t just fill in a brand voice template.

✔ Messaging that’s not just pretty words, but words that feel like you.

✔ Copy that builds trust, loyalty, and movement—not just sales.

How I Can Help:

💡 Brand Messaging & Copywriting – From websites to brand voice guides, I craft words that feel true to you and compelling to them. 

💡 Clarity Sessions – Not ready for a full project? Let’s refine your messaging in a strategic deep dive.

My Mission:

To help brands use words for good. To replace manipulative marketing with messaging that feels like home. To give changemakers the language they need to lead movements, not just make sales.

Your brand deserves more than “good enough” words. It deserves a message that pulls people in, builds trust, and drives action.

Let’s make that happen. 
 Apply to work with me at www.copyvirtue.com

Darina I.

Rishi Jain

Digital Scholar

I knew I always had my calling in the education field & the fire to teach and change people’s lives with the way I teach and that’s when I co-founded Digital Scholar, a digital marketing Institute based out of Chennai. 

Our vision is to create the largest conglomeration of digital marketing resources and research opportunities that can benefit the global digital Industry.

After working with over 300+ offline students and multiple clients, I decided to reach out to more people in the form of an online course and transform their lives digitally!.

Digital Scholar was launched in 2019 with a sole-purpose to transform lives of millions. After training more than 100,000+ people in different training programs and transforming their lives in this vast & competitive era we are glad to inspire more people & help them reach their goals.

We provide the students vigorous training in the field of marketing that is in the peak of demand now & forever & also help them with placement assistance through which they get to learn & earn.

We've got students aged from 18 to 60, national as well as international, freshers, freelancers & agency owners who have become some of the best digital marketing practitioners by implementing what we taught.

These are some of the Unique Selling Points:

👉 Official Google and Facebook Partner Agency

👉 Get the world’s top practitioners as your instructors.

👉 International Marketplace for all the students

👉 More than 18 Advanced modules with assignments, live projects and internships 

👉 Offline and online live training programs with highly skilled trainers. 

👉 Tied up with VIT-AP for BBA in Digital Marketing Program

👉 $4M in course sales

Checkout our Website to know more: https://digitalscholar.in/

Co-Founder

echoVME

I served Echovme, India's leading and oldest digital marketing agencies founded by my brother, as a growth consultant. 

Approached for various clients to create a lasting impression on the minds of the audience through an integrated marketing approach. 

Echovme's mission is to provide 360-degree Digital Marketing services to businesses across the country. To be a key player and an integral part of the client’s journey to success and collaborate to strategize the perfect roadmap to meet the business & marketing goals whilst building an everlasting relationship with the client.

I've worked with 50+ esteemed brands such as Amrutanjan, Ramco Systems, Bosch India, AMET Cruises, Cashkaro.com, Dr. Paul's Multispeciality Clinic, Dr. Paul's institute, Times Interent Ltd, Hanmer MSL, 2020 MSL, Algoritz, Andromeda Loans, Amex NGO, Vinayak Hyundai, Orangescape, Sam's Pizza (Chennai), Ticketgoose.com, Jeff and Kane (Australia), Lotus Forex, Murugappa Group and many more interesting brands across the country.

Here is where my entrepreneurial journey started with being constantly developing my marketing strategies to give the best in class education in the field of digital marketing through Digital Scholar.

Digital Marketing Consultant

Infosys

System Engineer

Senior System Engineer

➥ $3M ARR in Course Sales | Bootstraped Co-Founder @ Digital Scholar ⇧ Growth Hacker & MarTech Training Leader🔸Influencing Best Digital Marketing Practitioners🎓 Trained Over 50K Folks ︽

Hi, this is Rishi, India's Leading Digital Coach & I have trained more than 50,000 folks through Digital Scholar (India's 1st & only Agency-Style Digital Marketing Institute).

My decisiveness early in my career helped me take the leap of faith and change my career from being a programmer at Infosys to becoming an entrepreneur in the digital marketing space.

I co-founded Digital Scholar at the age of 24. Digital Scholar today has a clear vision to transform people's lives for the better by providing them with the proper knowledge and training in digital marketing to either help them begin their careers in the field or skyrocket their businesses.

Digital Scholar offers 4 & 6 Months Intensive Digital Marketing Course as online & offline respectively. Along with these, we have launched many successful programs like how to sell courses and services online, how to become an Instagram Influencer, Advanced Google Adwords & much more. 

I have worked relentlessly to become a leader in the industry and have been working each day to lead as many people as possible to impact their lives digitally.

Changing India's education system for the better is my goal, and I want all students to experience NEW-GEN practical, challenging & fun education.

So, how much digital intake do you consume in a day? 

There was a time when Wifi was a houseful luxury, not a necessity. 

Think about how much the internet has changed over the past 2 decades.

The increase in internet usage shows that businesses have added digital marketing to their growth strategy. 

The platforms used earlier to market the brand has become more intelligent. So now, digital marketing campaigns require strategical effort and management.

There's a lot of competition to reach your targeted audience out there with digital marketing.

And now you'd agree with me when I say Digital marketing is on fire! 

I am a forward-thinking visionary digital marketer with a strong emphasis on automation. As a co-founder, my planned approach allowed me to discover, create, and produce programs that provide value for the customers while simultaneously generating cash flows and brand growth. 

The continuous practice helped me gain knowledge and taught me to be
consistent!

I have effectively adopted and used tools that has assisted us in streamlining efforts for our brand
growth.

If you're a student, professional or business owner looking for digital marketing solutions, let's connect.

Email: rishi@echovme.com
Instagram: rrishijain
Twitter: rrishijain

taplio

The Battle

Darina I.

Rishi Jain

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