CopyVirtue - Human -Centric Copywriting | Brand Strategy | Optimization & Consulting

At CopyVirtue, I specialize in working with eco-conscious brands and virtuemakers—passionate visionaries committed to creating positive change. My approach combines holistic brand strategy with intentional copywriting to help businesses communicate their mission with clarity and authenticity.

Here’s how I help brands grow:

Crafting Core Messages: I help businesses clarify their purpose, voice, and narrative to ensure their message resonates deeply with their ideal audience.

Building Sustainable Brand Strategies: I create strategies that align with brand values and ensure long-term success by focusing on what matters most.

Amplifying Impact with Copy: From websites to social media, I write copy that connects, engages, and drives action—helping brands inspire change and leave a lasting impression.

If you're looking to build a message that’s more than just words, let’s chat and explore how we can work together to bring your brand’s story to life.

Founder of CopyVirtue | Helping Purpose-Driven Brands Build Impactful, Bona Fide Messaging 

Self Employed

" You'll stop going to school once you graduate 3rd grade." 

This is what my dad told my 6-year-old self. 

And there I was crying my eyes out on the 1st day of elementary school. 

But then 3 school years didn't seem like much.

And 15 years later I became a teacher of English to speakers of other languages. Not even in my wildest dreams. 

But I now proudly call myself a language geek with a grammar tooth. I tutor young minds and broaden their horizons with stories from around the world. While incorporating what students don't enjoy much - grammar and vocabulary.  

I'm passionate about helping my students (6-45yr) realize their full potential. My classes are diverse but always interactive. I'm in charge of the language development, lesson plans, execution, and students' progress. 

The best part? 

When an ex-student of mine bumps on me on the street and leaves me grasping for air. Their hands wrapped around me, squeezing so hard I could barely breathe. 

And of course when I get to prank those who sat an exam about their results. Not to brag but 100% of them pass, so it gets boring, and I like to spice things up by telling them they failed 😉.

By the way, once I finished 3rd grade, I had told all my friends from school that I would NOT be coming back.

Teacher of English as a second language

Daramiblog

I wanted to travel the world and get paid for writing. 

But the pandemic hit so I had to improvise. 

And there I was learning everything about the blogging world. 
The idea was to share my knowledge on multiple subjects.
 Little did I know, I'd be ranked on the 1st page on Google.

Content Writer

The VA associates

Optimized WordPress Blog for SEO using best practices.
Created content that resonates with readers
Utilized Affiliate Marketing
Used Pinterest to grow organic traffic by 10%
Did the Keyword Research using tools like Moz, SEMrush, SurferSEO, Google Trends, GSC
On and off-site SEO 
Build the strategy and outreach for Backlinks.
Crafted on brand Pillar Pages.

Content Writer And Social Media Strategist 

2happy..gr 

I wore many hats while working in this D2C e-pharmacy.

One minute I was supporting customers pick a product, the next I was translating product descriptions to make sense for the reader. 

If I wasn't on the phone placing orders on behalf of customers, then I'd be probably processing those same orders. 

My favorite part was crafting product descriptions that truly represented the product.

Customer Service | Sales Representative

Words That Win Hearts & Move Missions Forward

You didn’t start your business just to sell. 

You started it to make an impact. To change something. To create something that truly matters.

Words can sell. But when used with intention, they do way more.

They can amplify your purpose, build you trust, and ignite real change.

Try to picture this: you’re trying to build a masterpiece, a skyscraper that towers above the rest, but your foundation is... sand. Without a clear message or a strong foundation, even the most polished campaigns crumble.

That’s exactly what I saw happening. Brands with brilliant ideas were getting lost in a sea of jargon, inconsistency, and noise. Saying a lot without truly saying anything.

That’s when I realized something: it wasn’t just about better words. It was about uncovering what makes a brand human—its story, its heartbeat, its undeniable truth.

Fast forward to today, and that’s exactly what I do.

I help founders, innovators, and changemakers craft messaging that feels right. So they can connect deeply, stand out authentically, and make the impact they intended.

But we both know that people don’t just buy products or solutions. They buy stories, values, and the feeling of alignment.

So what happens when your message feels off—too vague, too generic, or not quite landing the way it should?

🔹 You have the vision, but explaining it feels like a tangled mess. 

🔹 You know your work is valuable, but people don’t seem to “get it.” 

🔹 You’re doing everything “right,” yet your brand still feels like a well-kept secret.

Here’s the thing: It’s not about having the loudest message. It’s about having the truest one.

You are in the right place if you are looking for:

✔ A strategic partner who doesn’t just fill in a brand voice template.

✔ Messaging that’s not just pretty words, but words that feel like you.

✔ Copy that builds trust, loyalty, and movement—not just sales.

How I Can Help:

💡 Brand Messaging & Copywriting – From websites to brand voice guides, I craft words that feel true to you and compelling to them. 

💡 Clarity Sessions – Not ready for a full project? Let’s refine your messaging in a strategic deep dive.

My Mission:

To help brands use words for good. To replace manipulative marketing with messaging that feels like home. To give changemakers the language they need to lead movements, not just make sales.

Your brand deserves more than “good enough” words. It deserves a message that pulls people in, builds trust, and drives action.

Let’s make that happen. 
 Apply to work with me at www.copyvirtue.com

Darina I.

Interfront SOC Ltd

Oversees the needs assessment to ensure that goods or services are acquired to deliver the agreed service. Ensure that specifications are precisely determined, requirements are linked to a budget, and the supplying industry has been analyzed. Actively search for potential suppliers. Evaluate suppliers based on various criteria such as quality, reliability, and pricing. Collaborate with internal teams and build strong relationships with suppliers. Assess products and suppliers using key business standards. Consider factors like quality, cost, delivery timelines and specific goals (BBBEE). Prepare, facilitate and complete RFI, RFQ/RFP, and RFTs process and negotiate favorable terms with suppliers. Assess supplier performance and addressing any issues or concerns promptly.

Procurement Officer

TotalEnergies

Procuring all safety equipment, training, and PPE for the company. Develop, maintain, and continuously improve the Company’s HSEQ management systems and contribute to the setting up of maintenance of a strong HSEQ culture within the company. Audit all company facilities to ensure compliance with HSEQ and to make recommendations to assist management in taking the necessary actions. Ensure that appropriate performance indicators (KPIs) are in place throughout the company to provide a balanced measure of the HSEQ performance of the company.

HSEQ Officer

Cape Town Community Housing Company SOC

Procure goods and services in a cost-effective manner. Create purchase orders. Administration of the bid processes and procedures.  Apply professional procurement techniques across the supply chain for all goods and services. Procurement committee member, Operational risk committee member and Health and safety committee member.

Procurement Projects Officer

To Be Advised

Various administration positions in software development, education, financial services industries.

Admin Positions 

Certified Lean Six Sigma Professional (Accredited). More than 15 years experience in government procurement, strategic sourcing, tender management and supply chain management.

taplio

The Battle

Darina I.

Leanne Ross

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