CopyVirtue - Human -Centric Copywriting | Brand Strategy | Optimization & Consulting

At CopyVirtue, I specialize in working with eco-conscious brands and virtuemakers—passionate visionaries committed to creating positive change. My approach combines holistic brand strategy with intentional copywriting to help businesses communicate their mission with clarity and authenticity.

Here’s how I help brands grow:

Crafting Core Messages: I help businesses clarify their purpose, voice, and narrative to ensure their message resonates deeply with their ideal audience.

Building Sustainable Brand Strategies: I create strategies that align with brand values and ensure long-term success by focusing on what matters most.

Amplifying Impact with Copy: From websites to social media, I write copy that connects, engages, and drives action—helping brands inspire change and leave a lasting impression.

If you're looking to build a message that’s more than just words, let’s chat and explore how we can work together to bring your brand’s story to life.

Founder of CopyVirtue | Helping Purpose-Driven Brands Build Impactful, Bona Fide Messaging 

Self Employed

" You'll stop going to school once you graduate 3rd grade." 

This is what my dad told my 6-year-old self. 

And there I was crying my eyes out on the 1st day of elementary school. 

But then 3 school years didn't seem like much.

And 15 years later I became a teacher of English to speakers of other languages. Not even in my wildest dreams. 

But I now proudly call myself a language geek with a grammar tooth. I tutor young minds and broaden their horizons with stories from around the world. While incorporating what students don't enjoy much - grammar and vocabulary.  

I'm passionate about helping my students (6-45yr) realize their full potential. My classes are diverse but always interactive. I'm in charge of the language development, lesson plans, execution, and students' progress. 

The best part? 

When an ex-student of mine bumps on me on the street and leaves me grasping for air. Their hands wrapped around me, squeezing so hard I could barely breathe. 

And of course when I get to prank those who sat an exam about their results. Not to brag but 100% of them pass, so it gets boring, and I like to spice things up by telling them they failed 😉.

By the way, once I finished 3rd grade, I had told all my friends from school that I would NOT be coming back.

Teacher of English as a second language

Daramiblog

I wanted to travel the world and get paid for writing. 

But the pandemic hit so I had to improvise. 

And there I was learning everything about the blogging world. 
The idea was to share my knowledge on multiple subjects.
 Little did I know, I'd be ranked on the 1st page on Google.

Content Writer

The VA associates

Optimized WordPress Blog for SEO using best practices.
Created content that resonates with readers
Utilized Affiliate Marketing
Used Pinterest to grow organic traffic by 10%
Did the Keyword Research using tools like Moz, SEMrush, SurferSEO, Google Trends, GSC
On and off-site SEO 
Build the strategy and outreach for Backlinks.
Crafted on brand Pillar Pages.

Content Writer And Social Media Strategist 

2happy..gr 

I wore many hats while working in this D2C e-pharmacy.

One minute I was supporting customers pick a product, the next I was translating product descriptions to make sense for the reader. 

If I wasn't on the phone placing orders on behalf of customers, then I'd be probably processing those same orders. 

My favorite part was crafting product descriptions that truly represented the product.

Customer Service | Sales Representative

Words That Win Hearts & Move Missions Forward

You didn’t start your business just to sell. 

You started it to make an impact. To change something. To create something that truly matters.

Words can sell. But when used with intention, they do way more.

They can amplify your purpose, build you trust, and ignite real change.

Try to picture this: you’re trying to build a masterpiece, a skyscraper that towers above the rest, but your foundation is... sand. Without a clear message or a strong foundation, even the most polished campaigns crumble.

That’s exactly what I saw happening. Brands with brilliant ideas were getting lost in a sea of jargon, inconsistency, and noise. Saying a lot without truly saying anything.

That’s when I realized something: it wasn’t just about better words. It was about uncovering what makes a brand human—its story, its heartbeat, its undeniable truth.

Fast forward to today, and that’s exactly what I do.

I help founders, innovators, and changemakers craft messaging that feels right. So they can connect deeply, stand out authentically, and make the impact they intended.

But we both know that people don’t just buy products or solutions. They buy stories, values, and the feeling of alignment.

So what happens when your message feels off—too vague, too generic, or not quite landing the way it should?

🔹 You have the vision, but explaining it feels like a tangled mess. 

🔹 You know your work is valuable, but people don’t seem to “get it.” 

🔹 You’re doing everything “right,” yet your brand still feels like a well-kept secret.

Here’s the thing: It’s not about having the loudest message. It’s about having the truest one.

You are in the right place if you are looking for:

✔ A strategic partner who doesn’t just fill in a brand voice template.

✔ Messaging that’s not just pretty words, but words that feel like you.

✔ Copy that builds trust, loyalty, and movement—not just sales.

How I Can Help:

💡 Brand Messaging & Copywriting – From websites to brand voice guides, I craft words that feel true to you and compelling to them. 

💡 Clarity Sessions – Not ready for a full project? Let’s refine your messaging in a strategic deep dive.

My Mission:

To help brands use words for good. To replace manipulative marketing with messaging that feels like home. To give changemakers the language they need to lead movements, not just make sales.

Your brand deserves more than “good enough” words. It deserves a message that pulls people in, builds trust, and drives action.

Let’s make that happen. 
 Apply to work with me at www.copyvirtue.com

Darina I.

https://eileensproofreading.com/

Improving the clarity of your writing and eliminating errors so you can publish with confidence. Freelance copyediting and proofreading

Proofreader and Copyeditor

Havok Publishing, LLC

Volunteer Proofreader

DISTRIBUTED PROOFREADERS FOUNDATION

Volunteering as a proofreader to assist in the conversion of public domain books into e-books for Project Gutenberg by comparing single scanned page images to corresponding OCR texts for typos.

EIHAB Human Services, Inc.

Supervising and caring for developmentally disabled adults in group homes and supported apartments.

Assisting with daily living skills (feeding, showering, dressing, etc.) as needed.

Administering medication as per the clients’ Medical Administrations Records.

Taking clients to medical appointments and ensuring scripts and medication are up to date.

Taking clients on outings into the community and providing activities within the home.

Assisting clients with their IHP (Individual Habilitation Plan) goals and objectives.

Completing documentation including daily goals, critical log reports, and incident reports as needed.

Direct Care Counselor

Spectrum for Living

Cared for adults with severe developmental disabilities in a medical group home.

Addressed clients' personal needs (feeding, showering, dressing, etc.).

Took clients to medical appointments.

Provided clients with multisensory and socialization activities within the home and community. 

Completed daily reports at the end of each shift.

The Arc of Middlesex County

Provided respite by caring for a young man with developmental disabilities in his home.

Took him on outings within the community.

Supervised his activities of choice within his home.

Family Support Specialist

The Learning Center for Exceptional Children Inc.

Taught students from preschool to age twenty-one who had multiple disabilities.

Wrote grade-appropriate goals and objectives for Individualized Educational Plans (IEPs), adapting them to each student's academic level.

Created and adapted lessons and activities to help students develop and improve in the areas of reading, math, science, and social studies.

Taught life skills within the school and in community settings 

Assessed student development and wrote progress reports.

Coordinated the Alternate Proficiency Assessments for the school.

Special Education Teacher

Worried about wasting money on an unqualified proofreader who will miss a large number of spelling and punctuation errors?

Struggling to find a copyeditor who listens to you and won't alter your author voice and writing style?

Concerned that a poorly copyedited or proofread book will mar your reputation as an author?

If any of this is true for you, I can help.

As your copyeditor—

✅ I learn your preferences and develop a style sheet to ensure consistency.

✅ I closely examine your manuscript to find and mark errors in grammar, spelling, capitalization, punctuation, formatting, and consistency. 

✅ I scour through your writing, focusing on making it correct, clear, coherent, and consistent.

✅ I query and make suggestions as needed. I answer questions and provide explanations. I respect your final decisions.

As your proofreader—

✅ I come in after copyediting to find and correct any remaining mechanical errors. 

As either

✅ I provide a free 2,000-word sample taken from the middle of your novel so you can determine if I am the right person to help you.

Want to know more? DM me here to ask questions or to arrange a discovery call.

taplio

The Battle

Darina I.

Eileen Pizzi

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