WE/AR Studio

WE/AR Studio is an XR development company specializing in building AR/VR experiences for
businesses and ensuring their presence in Metaverse. WE/AR works with brands, startups,
corporate innovation, and Industry 4.0. It's among the top 50 XR development companies
worldwide and partners with Qualcomm, Intel, and Meta.
One can't describe the whole spectrum of a Founder's responsibilities and tasks in a
technology company at the scale-up stage. I've been everything and everywhere. But today,
it's all mainly about the three main components:
1. Leadership
• Building solid relationships with people in my team, market, and industry
• Articulating the company's culture, values, and vision
• Strategic planning
• HR Strategy
• Employer Brand
• Personal Brand
2. Business development
• Sales, business development, and marketing strategies
• Financial system development and analysis
• Accountant processes
• Building partnerships and quality network
3. Operations and Processes
• Planning and controlling operations in Business Development, Marketing, HR,
Programming, Project Management, and Account Management departments
• Creating standards and setting processes for each department's operations

Founder&CEO

XR Ukraine

At XR Ukraine, we aim to become the most influential platform for the growth of
the XR industry in Ukraine, fostering innovation, collaboration, and international
market integration. We envision Ukraine as the premier choice in the XR sector
and a key player on the global stage, orchestrating the most significant XR events
in Europe. Our platform operates across government, business, and society,
enhancing cooperation and integration among these vital areas.

Co-Founder & CEO

Cognify Project

https://www.cognify.com.ua/

•	Lead and manage regional operations, overseeing research and analysis projects focused on social behavior, disinformation mitigation, and cybersecurity enhancement.
	•	Collaborate with cross-functional teams to develop tailored strategies that address the unique challenges of grassroots NGOs, international missions, and government bodies.
	•	Drive partnership development, stakeholder engagement, and capacity-building efforts to ensure the successful execution of both short-term projects and long-term initiatives.
	•	Coordinate and manage multidisciplinary project teams, ensuring timely delivery of high-quality research and actionable insights that empower organizations to navigate complex challenges and make informed decisions.
	•	Actively contribute to Cognify’s mission of fostering resilience and driving impactful change through the practical application of comprehensive research.

Country Manager

Euromersive | European Federation of XR Professionals

Euromersive is the European federation of XR professionals. It was created by a gathering
of European professionals from complementary professions in connection with XR to defend
their interests and structure the immersive content creation sector.
As a board member of Euromersive, I do the following:
- building a strong European community of XR professionals
- representing the XR Community of Ukraine on the European market
- help Ukrainian XR startups scale on the global market
- speaking at conferences and events
- promoting and communicating the value of the XR tech to the corporate and enterprises

Board Member

BidOn Games

• Implemented alternative lead generation channels (LinkedIn, email, etc.) and managed
up to the company’s expectations
• Identified needs of the incoming leads during the discovery calls and walked them
through different sales funnel stages
• Conducted estimation sessions with the development team
• Managed the CRM and reported monthly on the key indicators & results
• Work with incoming MQLs from marketing efforts and partners
• Analyzed the industry and found new possibilities for sales development
• Negotiated contracts and closed the deals
• Participated in business events, conferences, and exhibitions
• Collaborated with other team members to create fresh brand ideas and project
initiatives
• Developed vital project goals and worked collaboratively with teams to meet those
goals
• Collaborated with cross-functional teams to achieve project goals in a timely and
effective manner
• Participated in project discussions, ideation, brainstorming sessions, estimations
• Project planning and management
• Maintained project communications with the client and team
• Managed client’s expectations
• Planned, prioritized, distributed, and monitored tasks
• Prepared the project documentation
• Made decisions related to team loading
• Conducted stand-ups and weekly meetings with the team and the clients
• Controlled terms and quality of work performed
• Performing presentations of the results of the work to clients, team, and board
management
• Utilized innovative thinking skills and the ability to problem-solve

Project Manager

Web Studio "InfoLand"

• Managed the team of in-house and remote motion designers, artists, and VFX
developers
• Pre-sales and sales negotiations with clients
• Work with project documentation
• Key Account Management
• Full-cycle Project Management
• Delivery management
• Control over the department's P&L

Head of motion design department

Reikartz Hotels & Resorts

• Worked as a team player
• Gaining and exceeding monthly KPIs
• Developed a unique value proposition for one of the customers' groups
• Constant work on Ideal Customer Profile
• Checked prices and promotional rates for customers
• Effectively monitored competition and appropriately adjusted costs based on supply
and demand
• Conducted sales strategy for each specific region based on local market research
• Presented sales, revenue, and expenses reports to management teams
• Spent months on business trips while opening new hotels for the company, set the
processes with the local sales team
• Closely cooperated with the marketing and support team
• Utilized solid sales competencies and knowledge of best practices

Regional Sales Manager

Daria is an experienced entrepreneur and project manager specializing in emerging technologies and multidisciplinary research.

As the founder and CEO of WE/AR Studio – ranked among the world’s top 25 AR/VR companies – Daria has partnered with tech leaders like Intel, Qualcomm, Cisco, and Lenovo, demonstrating her ability to manage complex, cross-sector collaborations. 

With a strong background in deep tech R&D and cross-disciplinary project leadership, she has led impactful projects across various domains. Her expertise in orchestrating sizable, dynamic teams has been key to her success in executing high-stakes projects.

Daria founded the XR Ukraine Community to strengthen the XR industry and foster innovation and collaboration both nationally and internationally. She is also a board member of Euromersive and serves as Ukraine Ambassador in Women in Immersive Tech, roles that highlight her dedication to building robust networks for strategic support.

In her work, Daria focuses on amplifying technology’s influence in the humanitarian, healthcare, education, and security spheres.

Daria Fedko

My dear network,

Today I’m reaching out for support during a very difficult moment for my family.

My mom needs to urgently continue her oncology treatment in Germany, and she will be arriving at the end of December to access specialized medical care in North Rhine-Westphalia.

We are currently looking for a small apartment or room to rent for 1–2 months, ideally in one of the cities near Bochum or Münster:

📍 Bochum region: Herne, Essen, Gelsenkirchen, Witten, Hattingen
📍 Münster region: Senden, Greven, Nottuln, Dülmen, Selm

The key requirement is that the address allows official registration (Anmeldung), which is necessary for her to receive health insurance and continue treatment without interruption.

She will be traveling with my dad, so a space suitable for two would be perfect. We will, of course, cover all rent and related costs.

If you happen to know anyone who could help, whether with temporary accommodation, a connection to a landlord, or simply pointing us in the right direction, it would mean a lot to us. 🤍

I hope this treatment works and she sees her grandson growing up. 

Thank you from the bottom of my heart for any support you can offer, and simply for reading this.

With gratitude,
Daria

Deep tech R&D projects | AR/VR development | XR Consultancy | Keynote Speaker | Women in Tech

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