Daria is an experienced entrepreneur and project manager specializing in emerging technologies and multidisciplinary research.

As the founder and CEO of WE/AR Studio – ranked among the world’s top 25 AR/VR companies – Daria has partnered with tech leaders like Intel, Qualcomm, Cisco, and Lenovo, demonstrating her ability to manage complex, cross-sector collaborations. 

With a strong background in deep tech R&D and cross-disciplinary project leadership, she has led impactful projects across various domains. Her expertise in orchestrating sizable, dynamic teams has been key to her success in executing high-stakes projects.

Daria founded the XR Ukraine Community to strengthen the XR industry and foster innovation and collaboration both nationally and internationally. She is also a board member of Euromersive and serves as Ukraine Ambassador in Women in Immersive Tech, roles that highlight her dedication to building robust networks for strategic support.

In her work, Daria focuses on amplifying technology’s influence in the humanitarian, healthcare, education, and security spheres.

Daria Fedko

Live Animations is a gamification and interactive digital studio that helps businesses grow their digital products through custom games, game mechanics, and gamified experiences integrated directly into mobile applications and websites.

We design and develop business-driven games and gamification systems that increase user engagement, retention, and long-term loyalty without disrupting existing user flows. Our solutions are embedded natively into live digital products and aligned with clear business goals: boosting daily activity, driving repeat visits, activating loyalty programs, increasing feature adoption, and strengthening emotional connection with users.

We specialize in building

-in-app and web-based games for marketing and engagement

- custom gamification mechanics tailored to product logic

 - AR experiences and interactive applications

- Loyalty programs and seasonal campaigns

- promotional and educational games with real rewards and incentives

We work with brands in retail, FMCG, fintech, mobility services, and e-commerce, delivering large-scale gamification projects for products with broad consumer audiences — from family and kids platforms to banking, lifestyle, and on-demand services.

Our approach is product-first and strategy-driven. Every project begins with a deep analysis of business objectives, user behavior, and the existing digital ecosystem. We don't build games for entertainment alone — we use games and gamification as tools to influence user behavior and deliver measurable business impact.

Clients choose us for our ability to combine strong creative execution, clear visual storytelling, and well-structured game logic with seamless technical integration into existing apps and websites. We help brands transform routine digital actions into engaging journeys that increase product value, support growth metrics, and build sustainable user loyalty.

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The Battle

Daria Fedko

Natalya Pavlenko

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