Illawarra Shoalhaven Local Health District (ISLHD)

Director, Clinical Operations

After Hours Nurse Manager (Casual) & Registered Nurse Emergency Department (Casual)

Project Manager - PMO, Redesign & Innovation

Project Manager - ED Transformation Redesign Program

Project Officer with focus on change management and commissioning of the new Bulli Hospital facility

Project Officer - Bulli Hospital Redevelopment Project

Deputy Director of Nursing - Bulli Hospital

Nurse Unit Manager - Medical Assessment Unit & General Medicine

Whole of Health Lead

Registered Nurse Emergency Department

Nurse Unit Manager - Medical Assessment Unit and Acute Aged Care

Clinical Nurse Educator

Emergency Department Clinical Nurse Specialist - Registered nurse

Assistant in Nursing

MedApps

Nursing & Midwifery Clinical Lead / Hospital Success Manager

Western Sydney University - School of Nursing & Midwifery

Sessional Academic - face-to-face teaching and marking for undergraduate students

Sessional Academic (Casual)

I help nurses who feel stuck in their job to feel motivated to chase their dreams | Career Navigator | Registered Nurse | Content Creator

I am an experienced leader, project manager and clinician, working within the healthcare industry for over  15 years. I have worked across several clinical areas and hospitals in operational, strategic and project roles. I currently work in the health tech industry as the Nursing and Midwifery Clinical Lead for Med Apps. I hold post-grad qualifications in Health Leadership and Management and a Master in Business Administration.

Dan Graham

Helping established online business owners turn their LinkedIn and Facebook connections into paying clients using content and conversation | Social media marketing strategist | Business coach | Food blogger

Talking's easy. Starting conversations that actually convert into paying clients? That's the real skill.

Right now, most of us are treating social media like a slot machine when it's actually a f*cking Rolodex.

There’s a GOLDMINE in the thousands of connections we already have, sitting there like expensive business cards we never call. Meanwhile, we're exhausting ourselves creating content for an algorithm that changes its mind more than a toddler choosing breakfast.

We're posting to the masses, hoping our ideal client will notice.

But what we’ve forgotten is that a simple intentional conversation is more memorable than a flyer stuffed in mailboxes. 

Our network IS our net worth, but only if we actually activate it.

While most of us are obsessing over follower counts and engagement rates, smart business owners are having actual conversations with the people already in their orbit. They're turning dusty connections into:

👉 Warm referrals to dream clients
👉 Speaking opportunities
👉 Collaborative partnerships that multiply their reach
👉 Mentors, peers, and champions who actually give a damn

The difference? They stopped playing by the platform's rules and started building relationships.

And I can help you do the same. 

I help established business owners fall in love with social media again by showing them how to dump the platform's 'rules', create our own, and turn the connections we already have into real conversations that convert to real clients and referrals.

No more algorithm anxiety. No more content treadmill. No more high pressure sales tactics that make you feel like shit when using them. No more stressing over what to say. No more trying to be heard over the entire conference. 

Just strategic relationship building that turns our existing networks into our most powerful business assets.

People don't refer followers. They refer relationships. 

We’re already building online. Isn’t it time to make social media work FOR us instead of us working for them? Isn’t it time to make your online business feel like part of your real world life? And love it?

My clients go from social media burnout to social media breakthrough:

🤩 $1K entrepreneur to first $20K month in 8 weeks (all from connection conversations)
🤩 LinkedIn lurker to first signed client
🤩 Doubled rates and landed first $5K client through strategic relationship activation

Ready to stop collecting followers and start converting connections into sales using conversation? 

Let's do this together. Send me a DM.

Heidi Medina

I read more than 30 LinkedIn profiles this week after 3 networking events.

And the thing I kept noticing was the gap between the person I met in the breakout room... 

Confident, experienced, clearly knew their stuff... 

And then the profile that didn't quite match who I'd just met. 😬

2 examples that really stood out:

👉 A copywriter with almost a decade of experience. 

Impressive in conversation. 

But the about section? 

Poorly written. 

Disconnected. 

Not even close to demonstrating the skill they're selling. 

The profile isn't just missing an opportunity... it's actively creating questions like... 

'Can this person really write copy that sells?' 

👉 And then there was the business coach who was warm, credible, clearly had something to offer. 

But their profile said they were only 6 months into building their first business. 

Again, the questions 'Can this person really help me in my business when they don't have more than 6 months of business experience?'

And while yes, they were only 6 months in, when I read their work history (something most people wouldn't have done)...

I could see why they were qualified to do what they were offering. 

But the credibility wasn't showing in their profile... in either case.

It creates a cognitive disconnect. 

A tiny niggle in the back of your mind that something doesn't add up.

They were nice in those 10 minutes in the breakout room, but...

That mismatch creates friction against trust building. 

And when you're selling high-trust, high-investment services... where people are scrutinizing everything before they say yes...

That friction is expensive.

Your LinkedIn profile and online presence is out there representing you right now. 

While you're sleeping. 

While you're with clients. 

While you're at networking events meeting people who will look you up the moment they get back to their desk.

It's either compounding the trust you're building in person.

Or quietly working against it.

Things that make you go hmm... 🎵

Have you ever noticed this? Met someone great at an event and then their profile left you going... hmm? Or wondered if your own profile is doing this to you?

Conversation Strategist | Turning Conversations into Clients, Referrals & Collaborations | Predictable growth through who knows you because people don’t refer followers. They refer relationships.

I went to Dani Whitestone's networking event this week.

She runs it on a platform called Meetaway... and it does something I haven't seen before. 

Before the event starts, you can see every attendee's bio, request the people you want to meet, and decline requests from people who aren't a fit.

I declined a few.

Not because they weren't good people. 

They were. 

But they weren't my people. 

And while I enjoy meeting just about anyone, my networking time is reserved for business, so I selected the best ones to invest time in meeting.

What struck me though...

Most people couldn't have made those calls.

Not because they're bad at networking. 

But because they've never actually figured out who belongs in their world because they don't know their people well enough. 

And I don't mean just your ideal client.

I'm talking about the people who lead you to clients.

So, most can't say yes to this person and no to that one with any real confidence.

Instead, they say yes to anyone who says "can we talk?" 

Out of politeness. 

Out of "you never know." 

Out of the vague hope that any connection might eventually lead somewhere.

And then they wonder why their network is full of people and still not sending them business.

They don't know "which people, and why." 

It's something I work with every client on.

Getting specific enough about who belongs in your world that when the right person shows up, you know it. 

And when they don't, you know that too.

It's also why Connect & Collab is built the way it is.

David and I work hard to attract the right people to the room in the first place...

Established consultants, advisors, and service providers who serve similar ideal clients and work in complementary spaces. 

And David pairs people intentionally, not randomly. 

So when you walk into a breakout room, you're not hoping it'll be useful. 

You're meeting someone who was matched to you on purpose.

You shouldn't have to get lucky at networking. You should know going in that the room is worth your time.

Next one is February 26th — 12 PM ET / 5 PM UK. Free to attend.

Link in the comments if you want to join us. 👇

WOOHOO! It's a big week for showing up LIVE and CONNECTING.

And by showing up I mean doing what I always tell my clients to do... 

Getting into rooms with good people and building relationships.

I'm showing up in multiple places, but if you can only join me at one...

Make it this one. 👇

Our monthly Connect & Collab is happening on Wednesday, February 25th at 12pm ET / 5pm UK. 

Good people, real conversations, zero pitch fest energy. 

This is the room for growing relationships that equal clients, referrals, and collaborations.

The kind of room where you leave with actual connections.

But honestly? 

I'm showing up the whole week in some good rooms.

Tuesday I'm starting with Jessica Graham-Tolsdorf's Your Stories in Action journaling session. 

Then same day, I'm dropping into Vibeke Foss' VB Business Connections where I'm doing a 5-minute workshop.

Thursday I'm popping into the Founder's Network and then Emily Ruven's Bi Gals Meetup.

And Friday? 

Sticking around to cheer on David as he makes his podcast debut on Beths The Thirsty Professional. 😄

Links to everything in the comments.

Where are you showing up this week?

Today, I decided to stop lying to myself about my newsletter. 🥰

I’ve struggled with it for years. 

Why? 

Because quite honestly, I hate writing newsletters.

I’m a DM/text girl. 

I move clients to WhatsApp as fast as possible because I like conversations.

And email... at least the way most people do it... feels like a broadcast. Not a conversation.
 
So this morning, I did something different. 

I handwrote my newsletter. 😱

No templates. No 'best practices.' No 'optimization.'

Just me, rambling on the page like I used to do with my penpals before the internet existed.

And for the first time in months, I actually felt excited to send it.

Not because handwriting is a magic hack. 

But because I finally gave myself permission to do it my way instead of the 'right way'.

Which got me thinking...

How often are we forcing ourselves to do the same with relationship building?

We post content and wait for the algorithm to do the heavy lifting. 

We treat our network like a volume game instead of a depth game. 

We show up to networking events, exchange contact details, and then... nothing.

We wait for the other person to make the first move. 

And then we wonder why we feel so disconnected.

It's because we're treating visibility like it's the same as relationship building.

It’s not. 

Content gets you seen, but top of mind gets you hired.

Because we're not focusing on building relationships. 

The businesses that are thriving right now are the ones building relationship infrastructure that fits their personality...

Not someone else's 'viral' script. 

They’ve realized that people don’t refer followers. They refer relationships. 

And who you're connected to... matters.

So, what about you?

What's ONE thing you're doing because you're 'supposed to' that feels like a heavy, soul-sucking chore? 

If you could do this in a way that actually felt good to you, what would that look like?

Then try it.

👉 Recording a voice note instead of writing a perfect" post.

👉 Ditching the 100-person webinar for 3 real collaboration chats.

👉 Sending a personal "thinking of you" DM to one past client instead of performing for 5,000 strangers.

You don't have to force yourself into someone else’s system. 

You get to build yours.

Happy Year of the Fire-Horse. 🐎

Hit reply and tell me: 

What is one marketing 'rule' you are officially giving yourself permission to break this year?

P.S. Want my newsletter in your inbox? Click the link and get signed up.

Business Relationship Strategist | Turning Conversations into Clients, Referrals & Collaborations | Predictable growth through who knows you because people don’t refer followers. They refer relationships.

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The Battle

Dan Graham

Heidi Medina

Followers

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taplio

The Battle

Dan Graham

Heidi Medina

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Heidi Medina's LinkedIn Performance

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