Partnered with global brands including Dyson, HSBC, GSK & Accenture to design and transform customer and employee experiences at scale.

I design connected experiences the systems, journeys, and mechanisms that shape how customers and employees feel, behave, and stay loyal. My work blends experience strategy, service design, innovation, and transformation, bridging the worlds of customer and employee experience into one coherent operating model.

Across 15+ years, I’ve partnered with global brands including Dyson, HSBC, GSK, O2 Telefónica and Accenture, leading work that reimagined journeys, redesigned services, and built new experience-led ways of working. My sweet spot is solving fragmentation: connecting frontstage and backstage, culture and customer promise, digital and human touchpoints.

I’ve redesigned Dyson’s global EVP and experience system; built innovation incubators at HSBC and GSK; and helped O2 Telefónica become both #1 in mobile customer satisfaction and a Great Place to Work, proving that customer and employee experience rise together when the system behind them is coherent. I’ve led cross-functional journey redesign, prototyped new service experiences, shaped new operating models, and built capability programmes that shift teams from project thinking to experience-led delivery.

Organisations bring me in when they want to break out of service sameness, design experiences people actually feel, and turn strategy into something tangible. My approach is direct and practical: I challenge assumptions, connect the dots others miss, and help teams design experiences that move metrics and meaning.

What drives me is simple: building experiences with coherence where brand, behaviour, and experience finally align, and where the people using the system can feel the difference.

Danny Seals

I have a bit of time on my hands so I am thinking of creating a video course…

Something that’s low overwhelm, value and outcome drive and probably below £100 

What do you lovely folks want and need let me know below

People & Culture Strategy | HR Transformation | People Product

I have a bit of time on my hands I am thinking of create a video course. What would you want?

Most organisations are leaking revenue 
they just call it employee experience.
Most organisations don't see it that way yet… they will.

Every broken handoff, every opaque promotion process, every onboarding that lands like lead balloon all revenue leaks slowly drip by drip all compounding and causing rot in your foundations 

Then things start to break high performers leave, cohorts go through your onboarding and disengage before they have even delivered on their first year of value

Eventually you becomes second or third to your competitors

That's experience leak is debt and most organisations are carrying more of it than they realise.

The best CPOs and CHROs I’ve worked with are the one who have a open mind to stop seeing experience as just some nice to have instead want to ended it into their strategy through compounding value streams that compound returns


Here's what that shift looks like in practice:

1. Map the macro, meso and micro

Find where experience compounds, most px teams operate in silo at a micro level on 
individual moments and isolated touchpoints. Senior leaders need to see the full picture where do experience failures create the biggest drag on performance, retention and growth? 
Where is the transformation happening on the business and the people in it That's where your strategy starts so identify the value chains and design for compounding value.

2. Make experience legible in business language.

Engagement scores don't move executives, revenue loss does spend extra time in tanslating experience into cost, retention, performance and competitive advantage. When you can show that a broken offboarding process is costing then 100s of thousands in lost rehires and damaged client relationships, you're not advocating for experience anymore. You're presenting a solvable business problem.

3. Own the economic narrative before someone else does.

If you can't quantify the cost of broken experience, finance will and they won't frame it in your favour they are special creators and we love them but narrative crafting needs work especially when something like experience that isn’t just black or white building the case study will protect you from having one built against you and also help in th transformation form cost center to value creator

Experience strategy is a set of decisions about where experience matters, where it doesn't, and what you're willing to stop doing.

The leaders who get this right won't just have better engagement scores. They'll have a competitive advantage that's genuinely hard to replicate remember you can put all the bell and whistles on a EVP design but if its nit lived experiece your leak will turn into a flood.


Ps finance folks if your reading this, I actually enjoy working with you 🤗

Anamaria Dorgo

Learning & Community Consultant | Building communities at Butter and L&D Shakers | Facilitator | Learning Experience Designer

I work on one thing: helping people learn from each other in ways that actually work.

I focus on Social Learning and Communities of Practice, and I’ve spent the past few years building and leading learning communities that have grown far larger (and more impactful) than I ever expected.

Over the last six years, I’ve grown L&D Shakers to 8,500+ members, turning it into one of the most active learning communities in our field. I also built the Butter Community from scratch, reaching more than 2,000 members in two years.

You'll usually find me tinkering with collaborative projects at the overlap between community + (learning) experience design + facilitation.
I prefer practical approaches over grand theories, and I care about creating environments where people share what they know, challenge each other, and make progress together.


At Adyen, I design learning infrastructures that accelerate knowledge sharing, skill building, and strengthen organisational capability. My aim is simple: make social learning a normal part of how work happens, not something extra.

Outside of Adyen, I work with organisations that want to build internal communities and learning experiences that stand on their own feet and support real learning, not surface-level engagement.

I support individuals and teams through mentoring and workshops, where I help them:
🌱 Build communities and collective learning spaces that last
🎨 Design and run learning experiences that spark curiosity and real conversation

Here’s how we can collaborate: 

🪄 Book a 1:1 mentoring session with me here:
https://calendly.com/handle-with-brain

🪄 Join my "Building Community from within NOcourse"—A 12-week community-building companion experience that throws out the traditional predefined content delivered by an expert and embraces a mix of right-on-time expert guidance, workshops, small group mentoring, and curated resources, all in the midst of the daily grind.
https://handlewithbrain.com/communitybuildingnocourse

🪄 Listen to Mapping Ties—A podcast where those who build internal employee communities share their stories and lessons learned: 
https://handlewithbrain.com/mapping-ties

🪄 Read IRrEGULAR LEtTER—my newsletter, which is my creative playground at the same time. 
https://anamariadorgo.substack.com/

🪄 Join L&D Shakers—A free, award-winning, global community of practice for over 8,500+ Learning and Development professionals: 
https://www.linkedin.com/groups/13770370

Building communities from within | Community Consultant | Learning Experience Designer | Facilitator

Handle with Brain is a learning and community consultancy sitting at the crossing between learning experience design, learning & engagement strategy, community building and strategic facilitation.

I cultivate and enable participatory experiences for individuals, teams and companies to untangle complexity, think differently and transform their challenges into opportunities.

Workshops, learning programs, communities of practice, learning strategy, learning events (hackathons, play days, innovation days, unconferences and more), employee engagement strategies, mentoring and consultancy. 

Solutions powered by people, for people, and with a sprinkle of pizzazz ✨
Designed with you, not for you.

Drop me a line at anamaria@handlewithbrain.com 

Finally starting research for the work project I’ve been dreaming on for months.

Any guesses based on the “literature”?

I turn groups of people into communities that learn 🌱 Building Handle with Brain and L&D Shakers 🌱 Hosting Mapping Ties 🌱 Writing IRrEGULAR LEtTER

No one asked, but here are 10 things I LOVED about my weekend în Modena & Bologna: 



1. Spend the weekend in the sun.

2. Survived on carbs alone.

3. Spoke about communities of practice at Learning More Festival 
 
4. Found a Shaker in a room full of strangers.

5. Watched Lavinia share how to make learning inevitable.🔥

6. Drew bikes. 3 of them.

7. Made new friends ( 👀 Matteo, Diego, Francesca)

8. Saw one of my best friends after 4 years apart and had the best time ❤️ Luisa Bergholz

9. Found ridiculously large items one can buy in the supermarket. Huuuuge paprika. Huge chips bags. So many super-sized things. 🤯

10. Had the most amazing chocolate 🍫 




None of this would have happened had Lavinia not dropped my name on the recommendations list, and had Francesca not invited me to speak. 
Thank you ❤️

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If you're an L&D and feeling a bit lost at the moment, this one is for you! 🤗 

You might be feeling overwhelmed with a decision.
Or struggle to find clarity through the fog.
Maybe you are feeling stuck or lost, and need to talk it out.
You might know what's next, but feel something invisible holding you back.

We've all been there...and that's why, for the past 5 years, L&D SHAKERS has a wonderful pay-it-forward coaching project that any L&D can benefit from. 
So you don't have to figure it out alone. 🥰 


This is how it works: 

🏃‍♂️‍➡️ Head over to the Notion page: https://lnkd.in/eEa55jxe
👀 Check out the coaches profile and choose the one that aligns with you
🗓️ Book the session directly with your coach through their booking link
📋 Fill out the intake form
👥 Have your session
🥰 If you can afford it, show your gratitude to your coach by donating a small amount to Save the Children International: https://lnkd.in/ec9v4azw
​
That's it! 
Repeat as many times as you like until the 30th of April 2026 🔁 


A massive shout-out to our coaches in the 9th edition 👏 ❤️ 

Aditya Chothani
Daria Rudnik
Dinara Domingo 
Hazel Brinkworth 
Ilkem Kayican Dipcin
Irina Alexandra 
Jaro Pichel 
Jennifer Stringer, ACC 
Lucica Ibanescu - Coach 
Mildred Fischli 
Monika Fussek 
Maayan Yankelevich 
Susan Ellison-McGee 
Tania Timkova, ACC ICF

And our fantastic project team:  Daisy Hilbrands ACC ICF, Brendan Rice, Irina Mihaela Pilsu and Pauline Leung 🫶 
__________

And if what you are after is tips and advice from L&D professionals who have been there, done that, then you might be in need of a mentor.
But don't worry, we've got them too! 👏

A handful of fantastic mentors from L&D Shakers offer free mentoring sessions to provide inspiration, advice, fresh perspectives, and to challenge your ideas with peers. Carefully curated and led by Samuele Lanzanova, and powered by L&D SHAKERS 🤩 

Check it out here: https://lnkd.in/esE6UvKa
___________

Like 👍 
Comment 💬 
And share ♻️ 
So that other L&Ds can find these wonderful resources made available by wonderful humans 💛  
You never know who might need this most.

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The Battle

Danny Seals

Anamaria Dorgo

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taplio

The Battle

Danny Seals

Anamaria Dorgo

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Danny Seals's LinkedIn Performance

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Performance ScoreDanny Seals's LinkedIn Performance