Danny Clarke CMIOSH

CITB

Engagement Director England

National Federation of Builders (NFB)

Commercial Director 

Gexcon

Global Manager

Capita Real Estate and Infrastructure

Associate Director

Therapy Direct Healthcare

Interim Managing Director

Salford Professional Development

Director Of Operations

ELAS Ltd

Group Operations Director

Championing Skills, Inclusion, and Innovation in Construction

With decades of experience supporting the construction industry, I’m passionate about creating a skilled, competent, and inclusive workforce that meets the challenges of today—and tomorrow.  

The construction sector is evolving rapidly. From attracting the right talent to developing future-ready skills systems, I work to empower individuals and businesses to thrive in this dynamic landscape.  

At CITB, our mission is simple:  
- Attracting talent: Inspiring the next generation to join and succeed in construction.  
- Developing skills: Building a training and development system aligned with the industry’s needs.  
- Driving inclusion: Ensuring the workforce is diverse, equitable, and inclusive.  
- Supporting growth: Providing robust resources for workforce training and development.  

How I can support you:
Whether you’re an employer, training provider, or industry advocate, I’m here to connect, collaborate, and create opportunities that drive meaningful change. I specialise in:  
- Partnering with businesses to address skills gaps.  
- Promoting equity, diversity, and inclusion across the workforce.  
- Leading initiatives like the Top 100 Women in Construction Awards to spotlight talent and drive positive change as well as the Neurodiversity research in the industry.

What I bring to the table
Community building: I’ve led initiatives that bring people together, from grassroots efforts to national campaigns, ensuring that every voice is heard and valued.
Neurodiversity advocacy: Through training and education programs, I help organisations better understand and support neurodivergent individuals, creating workplaces that are not just accommodating but empowering.
Leadership and results: As a leader in engagement, I’ve guided teams to deliver tangible outcomes, from fostering employer networks to supporting workforce development projects.
Mental health advocacy: As a trustee with Mates in Mind, I’m committed to improving mental health awareness and support across the construction sector.

I’m always excited to hear from people who share my commitment to innovation, inclusion, and growth in the construction industry. 
Reach out if you’d like to:  
- Collaborate on workforce development initiatives.  
- Explore CITB’s training programs and support services.  
- Share ideas on how we can shape a brighter future for construction.  

Check out my featured posts or connect with me here to learn more. 

For more about CITB’s work, visit [CITB.co.uk](https://www.citb.co.uk/).

Danny Clarke

Kathryn Lennon-Johnson

SEED Schools Engagement and Early Discovery

The SEED Programme (Schools Engagement & Early Discovery) is designed to empower industries to connect meaningfully with schools, inspiring the next generation of talent. By equipping professionals with tools, resources, and strategies for impactful school outreach, SEED builds lasting relationships that benefit students, educators, and employers alike.

Founder

Built Environment Skills in Schools + BUILD Marketing

> Empowering students as active citizens of the built environment
> Empowering apprentices to challenge industry aspirations and beliefs
> Empowering employers to change perceptions of the industry

Who we are

Built Environment Skills in Schools aims to bring employers, educators and young people together to tackle the skills shortage in construction, and ultimately grow a sector that builds the best it possibly can, for individuals, communities, the environment and all our futures.
We provide activities, training, tools, workshops, templates, information and consultancy to:
help young people understand the product of the built environment, and why their opinions matter; 
help educators with labour market information for careers in a rapidly changing sector; and 
help all construction employers to engage better and more often with schools and colleges. 

Schools engagement is a clear structured process with rules for success. Do it right and reap the rewards. Do it wrong, and be frustrated by a lack of opportunity. Or worse, become a disappointment to schools.

Why we do it

The built environment matters. It has consequences. The things we build affect people and environments for decades. Solving the skills shortage in construction and improving the built environment for all our futures are two sides of the same coin. And Built Environment Skills in Schools exists to get employers into schools, help to educate teachers, and ultimately inspire a new generation of bright minds to become the future of the construction sector. 

Even if they never join the sector, they become smarter clients and better consumers of the built environment – holding it to a higher standard.

Founder and Director

#BuildBetterStuff podcast presenter

Solihull College & University Centre

BTEC Environmental Assessment and Monitoring Lecturer

BTEC Principles of Alternative Energy Lecturer

BTEC Health and Safety Lecturer

Debating and unpicking the thorny issues of environmental impact and responsibility in construction as part of HNC/HND Construction BTEC

BTEC Environmental Impact Lecturer

University of Wolverhampton

Supporting apprentices and their employers during their Higher Apprenticeship in Construction (Built Environment, Civil Engineering, Architecture) and Degree Apprenticeship (Chartered Surveyor, Civil Engineering)

Higher & Degree Apprenticeship Skills Coach

The Careers & Enterprise Company

The role of the Enterprise Coordinator is to build and maintain a network of business volunteers (Enterprise Advisers) and match them with schools across Birmingham to develop sustainable, whole-school careers strategies. The role involves regular contact with school careers leads, senior business volunteers and corporate organisations.

Enterprise Coordinator - Lead for Construction

TANGERINE TREES BUSINESS CONSULTANCY LIMITED

Social marketing, behavioural psychology, communications and project management for the public sector

Services include - market research and analysis, market stimulation, and engagement programmes to support social marketing and public health development with clear brand values. Providing consultancy in bid management, CRM, contract management, needs analysis, SLA implementation and control, and cost savings analysis.

Specialities: Ethical marketing
Behaviour change programmes
Stakeholder engagement and management
Holistic communications
Social marketing and public health campaigns

Owner

Allen Construction Consultancy

Key senior management role within an established and successful professional services organisation, specialising in sustainable and innovative construction consultancy. Responsible for marketing, business development, branding, social media, bid writing, competitor insight, and staff training for the organisation throughout England 

•	Delivering far-reaching commercial management including H&S, Constructionline and CHAS; non-technical recruitment and HR; IT systems specification; management accounts review; office and facilities management; key account management; consultancy revenue generation; introduction of company-wide management meetings; expert witness revenue stream; bank monitoring revenue stream; quarterly staff events; R&D tax credits

•	Introducing high-profile initiatives including RIBA Love Architecture Festival walking tour, Bridgwater Chamber of Commerce breakfast networking steering group, Macmillan architectural fundraiser, (NAWIC) National Association of Women in Construction mentoring programme, Colmore District solar lighting scheme

•	Providing business development expertise including bid writing; brand development; PR and media relationships; stakeholder and resident consultancy; social media and website, including the launch of a YouTube channel; fee earning client support; event management; internal communications and staff activities; networking and representing the business; full mix marketing including USP and niche identification, positioning and ROI

Marketing and Business Development

Serco

Commercial Marketing Manager

Severn Trent/Aseriti

Marketing

Atkins/F&G

Passionate believer in the built environment as a source for good in the world. Environmentally, societally and economically. Social value and the three pillars of sustainability should create ethical profits and longevity that benefit us all.

• Professional senior marketing, communications and business development consultant specialising in social marketing, stakeholder engagement and strategy with 20+ years experience

• Committee member of National Association of Women in Construction (NAWIC) and Forum for the Built Environment (FBE)

• Postgraduate member of the Chartered Institute of Marketing (CIM)

• Social value and sustainability lecturer, and associate member of the Institute of Environmental Management and Assessment (IEMA)

• Author of ‘Selling for Entrepreneurs’, published by Pearson Prentice Hall Education; ‘Construction Business Bootcamp’; and ‘Build the Things that Build More Things’

• Lecturer, TEDx speaker, and host of #BuildBetterStuff podcast and BESSTalks TV

• Behavioural psychologist and behaviour change practitioner, specialising in the implications of and techniques for behaviour change

Work with me: https://www.peopleperhour.com/site/register?rfrd=189872.5

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Danny Clarke

Kathryn Lennon-Johnson

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