Generate Listings

Leading real estate marketing agency specialising in lead generation.

Head of Sales

Danny Mallinder

Strategist & content creator sharing insights to help founders w/ growth.

Content Creator

Mallinder Consulting

Business development consultancy, helping startup founders w/ growth.

Founder

beetu.be

Helping B2B businesses to build inbound client acquisition machines.

Contract Eagle

Implements best-practice setup for contract management processes

IIFYM.com

World leading membership website & SaaS platform for macro dieting.

Head of Business Growth

Salesprocess.io

Helping SaaS, online high-ticket service businesses & consulting firms.

Senior Growth Consultant

Brands Nova

Brand management, e-commerce and integrated marketing campaigns.

Founder, Director

Whanganui & Partners

Economic development unit for the business sector of Wanganui.

Member Of The Board Of Advisors

Whanganui Chamber of Commerce and Industry

Business support organisation for business owners in Wanganui.

Member Of The Management Board

Helping professionals launch another income stream in 2024. Click + Follow for posts and articles on business.

Most founders obsess over more calls booked.

But almost no one optimises what happens after the call is booked.

And that’s the most expensive gap in the entire sales process.

Last quarter:
87% show-up rate.
40%+ close rate.
$500,000 closed.

Not because of more ads.
Not because of better scripts.
Not because of more automation.

But because we rebuilt the 10 minutes between booking and the call.

Here is the truth:
Your close rate isn’t determined on the call.
It’s determined before the call.

So here’s what we used:
• a short “pre-call film”
• founder thesis
• case studies
• expectations
• decision-maker rules
• trackable engagement
• AI-assisted Q&A
• SDR → closer handoff script

Buyers show up informed, warmed up, aligned, and ready.

It’s the easiest win in founder-led sales.

And yet…
almost no one is doing it.

What part of your sales process has the most friction right now?

 (Asking because this one change fixed most of ours.)

.
.
.
#founderled
#salesstrategy
#strategy

ftechsistemascontraincendio

gocreative

mallinderconsulting

brandsnova

JSESSIONID

li_at

LinkedIn App Challenge

Talks about #business, #psychology, and #entrepreneurship

VP Lesiuk Capital

R.I.P R.I.P posts

We have had enough

As soon as I read a "R.I.P" headline I know its going to be bs to get leads. 

The tactic’s losing credibility.

Agree? Comment yes below to get my amazing report on how to avoid R.I.P posts today.

#rippostsarelame

Off-market doesn’t mean offline.

It means intelligently online.

The most sophisticated deals today aren’t found through networks alone.

They’re engineered through data, insight, and digital origination systems.

Capital now connects through intelligence, bringing off-market demand to light with speed and discretion.

- data-driven origination
- Institutional-grade alignment
- digital transparency at scale

The future of private markets is digital.
 
The edge belongs to those who know where capital wants to go next.

#capitalorigination #infrastructure #privatemarkets

Most pivots burn capital.

But it’s not the product.

Most founders treat a pivot like an engineering problem.

New features. New funnels. New hires.

None of that solves the real issue.

The real failure point is narrative clarity.
 
If your market hypothesis is wrong, everything built on it collapses.
 
I just wrote a full thesis showing how founders can validate a new market in 30 days and avoid $150k in wasted engineering time.

Here’s the core:
 → Pivots fail from unclear coordinates
 → Sales letters set engineering constraints
 → VSLs validate demand faster than code
 → Alignment beats iteration every time

A founder who applied this jumped from 23% to 47% close rate and added $500k from one narrative shift.

If you want the full Founder Thesis doc, comment “Thesis” and I’ll send it.

#founders #gtmstrategy #startups

Just closed $500k using this.

87% show up, 40% + close rate

Do you use a pre-call video?

You should.

A simple pre-sale video that introduces you or your sales rep, covers the thesis, shows case studies. 

And it needs to be fully trackable so you know if they engaged and are ready.

Prospects watch it, they interact with AI, ask questions, and arrive to the sales call pre-sold ready to buy.

It is the easiest way to lift trust, qualify intent, and increase conversions.

So be honest.

Do you have a pre-call video in your sales process?

Let me know in the comments.

#founders
#salesstrategy
#gtm

$100B+ in Transactions | VP Origination Lesiuk Capital

The private markets are changing fast.

Alignment is the new advantage.

Institutional investors want speed and transparency.

Founders and operators want capital and credibility.

Between those two worlds lies the new frontier, where strategy and execution move in sync.

That’s where we operate.

Elite capital advisory today isn’t about access.

It’s about alignment, at speed and scale.

#privateequity #capitalmarkets #infrastructure #energytransition

Most founders think they need capital.

Most really need clarity first.

After many origination conversations, one pattern appears.

Founders jump straight to the number.

But investors do not invest in numbers. 
They invest in logic.

Good opportunities fall apart not because of economics,
but because the narrative is incomplete.

Here is what serious capital looks for before anything else:

- what the capital will achieve
- why the opportunity exists
- what evidence supports it
- how execution will unfold
- how the founder thinks
- why the timing matters

Capital moves toward clarity.
Clarity builds confidence.

If you are preparing a significant project in infrastructure, energy, or AI, make your story as strong as the opportunity itself.

.
.
.
#infrastructure #energytransition #capitalorigination

Insights

As the Regional Director for Insights in the Nordics, I have the privilege of leading a dedicated organization to drive our commercial growth initiatives in Northern Europe. Together, we foster cross-regional collaboration to ensure a seamless and consistent sales and delivery experience that delights our valued customers worldwide.

My core responsibilities span a wide spectrum, including accountability for sales, revenue generation, financial performance, and delivery metrics across Denmark, Norway, Sweden, and Finland.  In this capacity, I am entrusted with executing the Insights Global Sales Strategy, with a primary goal of enhancing customer satisfaction and nurturing engagement within our regional teams.

Moreover, I serve as a key signatory for all geographic compliance and governance activities, ensuring that our operations adhere to the highest standards of integrity and accountability.

Our shared passion lies in achieving exceptional results while fostering a culture of collaboration and customer-centricity. We are committed to making valuable contributions to the continued success and growth of our partners, customers and Insights on a global scale

Regional Director, Nordics

Presidents Institute

As Executive Director at Presidents Institute, I have the privilege of hosting and facilitating executive network groups, creating a dynamic platform for strategic collaboration and growth. My role centers around several key areas:

Strategic Planning & Execution: I design and execute high-impact networking events tailored specifically for executives and business leaders across the Nordic region. These events serve as catalysts for meaningful connections and collaborative opportunities.

Relationship Building: I foster an environment that champions collaboration, mutual respect, and cross-industry insights. This encourages leaders to form strategic alliances and partnerships that extend beyond our events, enriching their professional journeys.

Personal & Organizational Development: With a focus on leadership and growth, I curate content and invite thought leaders to inspire our attendees. This commitment to learning drives both personal and organizational development, fostering self-awareness and encouraging continuous improvement.

Stakeholder Engagement: I collaborate closely with regional and international partners to ensure that each event remains relevant and valuable. By aligning with the dynamic needs of the business community, we consistently deliver exceptional experiences and insights.

Feedback & Continuous Improvement: Gathering and analyzing feedback from participants is integral to our mission. We use this feedback to refine and enhance the quality and impact of future events, ensuring they meet and exceed expectations.

Operational Excellence: I oversee the logistical aspects of each event, ensuring a seamless and enjoyable experience for all attendees, from the moment they arrive until the event's conclusion.

I am deeply committed to fostering connections, facilitating growth, and providing a platform for leaders to thrive. Together, we are shaping the future of executive networking and development in the Nordic region.

Executive Director

ThoughtLeaders

Founder and owner

Uhre Friskole 

Chairman of the Board

HowToWin

As the Chief Operating Officer at HowToWin, I play a pivotal role in driving organizational excellence through a diverse range of functions. My expertise spans across recruitment, outplacement, career counseling, and leadership development. I specialize in providing strategic guidance, facilitating competency development, and leading transformative change initiatives.

With a background as a former Air Force officer and a master's degree in Leadership and Organizational Psychology, I bring a unique blend of leadership experience and academic insight to my consulting and advisory work. My professional journey includes serving as a Strategic Advisor to the General at NATO AWACS and, most recently, as the Head of Training & Development at MHI Vestas Offshore Wind.

Throughout my career, I have successfully overseen global leadership development programs, managed graduate programs, facilitated major organizational transformations, and held overall governance responsibility for strategic training and learning initiatives within large organizations. My expertise extends to the public sector as well, with previous consulting experience at the Ministry of Taxation.

Beyond my professional roles, I contribute actively to the corporate landscape by serving on multiple boards and advisory boards in Denmark, the Netherlands, and Germany. I am dedicated to making a meaningful impact on organizations both nationally and internationally.

With a commitment to excellence, I work diligently across Denmark and can be reached at rvp@howtowin.dk. I am passionate about fostering growth and driving success for the companies and individuals I collaborate with.

COO/Chief Consultant

HEL udvikling

Jeg arbejder med rekruttering, outplacement og karriererådgivning samt lederudvikling og sparring omkring bl.a. strategisk kompetenceudvikling og facilitering ved forandringsprocesser.
Med en baggrund som officer i Flyvevåbnet og en master i Ledelses- og Organisationspsykologi samt jobs som bl.a. strategisk rådgiver i NATO og senest som Head of Training & Development hos MHI Vestas Offshore Wind har jeg en solid ballast for jobbet som konsulent og rådgiver i danske og internationale virksomheder.
Jeg har haft ansvaret for globale organisationers lederudviklingsprogrammer, for graduate programmer, for facilitering af større organisatoriske forandringsprocesser samt det overordnede governanceansvar for store organisationers strategiske trænings- og læringstiltag.
Jeg har ligeledes erfaring fra Skatteministeriet som konsulent indenfor kompetenceudvikling og sidder med i flere bestyrelser og advisory boards i både Danmark, Holland og Tyskland.

Jeg arbejder over hele landet og kan kontaktes på rvp@heludvikling.dk.

Chefkonsulent

Offshore Wind Energy MBA

Member of the Advisory Board - Offshore Wind Energy MBA

MHI Vestas Offshore Wind

With over two decades of experience in strategic leadership and innovation, I've had the privilege of contributing to organizations across various domains. My focus has encompassed operations, cost control, team productivity, and project management, where I've worked alongside dedicated teams to implement talent and learning processes aimed at delivering value.

During my tenure at MHI Vestas, I had the opportunity to be part of a collaborative effort to introduce a Learning Content Management System (LCMS), which provided the organization with a robust digital content production infrastructure for learning, knowledge sharing, and performance support. I consistently identified areas for skills improvement and facilitated technical training programs for global production facilities, with the aim of supporting productivity, fostering employee development, and facilitating career growth.

One of the highlights of my time at MHI Vestas was the chance to contribute to leadership development by organizing quarterly training sessions for our SVP and VP levels. This initiative aimed to empower our leadership team with the skills and knowledge needed to excel.

Additionally, I had the privilege of playing a role in creating the MHI Vestas Graduate Programme, an initiative that attracted top talent and helped them integrate seamlessly into the company's culture and goals.

I also recognized the importance of data-driven decision-making and had the opportunity to assist in developing a performance dashboard and transformation plan, fostering a culture of continuous improvement within the organization.

In summary, my career has been shaped by the opportunity to collaborate with dedicated teams and make contributions to various organizations. While I've played a role in these accomplishments, I also understand that these successes were the result of collective efforts."

Head of Training & Development

Global Wind Organisation

Member of GWO Training Committee

NATO

I co-steered portfolio management activities for a complete organisational restructure, including closing a whole squadron and merging with two existing ones. I operated almost 1000 hours in the AWACS in multinational crews in high intensity environments. I designed and implemented new training policies, procedures, process flows, and organisation charts with an aim to improve internal and external customer experience and journey. I presented expert insights and recommended effective strategies while serving in various international conflicts as chief operations officer and fighter allocator.

The following are highlights of the value I’ve brought my organisation:

•	Introduced synergies between the business and human capital by re-structuring business activities, processes, competencies, and models for all divisions.
•	Unified 16 different nations around a shared project model to run a complete organisational restructuring, allowing NATO AWACS component to reach interim operational capability one month prior to schedule. 
•	Developed a performance dashboard and transformation plan to foster continuous improvement culture.

Air Battle Manager/Deputy in Organizational Transformation Task Force

In the growth of every company, "weeds" emerge - obstacles and inefficiencies that can stunt performance and hinder progress. I specialize in recognizing and eradicating these challenges, particularly within talent management and organizational learning. My expertise lies in pinpointing core issues, eliminating waste, and laying robust foundations for sustained success.

With a strong background in steering talent management, sales management and spearheading HR-driven business strategies, I have:

- Expertise in elevating work environments by pinpointing training necessities, leveraging assessment tools, and overseeing HR documentation.
- A data-centric approach to decision-making, paired with a deep understanding of process gaps and human-centric operational dynamics.
- A track record of achieving multimillion-Euro gains, expediting operational turnarounds, and designing scalable infrastructures in sync with organizational needs.
- Proficiency in modern business practices to attract and nurture top-tier talent, providing corporate services, and cultivating leadership teams for strategic goal attainment.

Credentials:

- M.A. in Learning Processes with a focus on Leadership and Organizational Psychology, Aalborg University Denmark, 2017.
- B.A. in Military Leadership and Operational Studies, RDAF Officers Academy, 2010.
- Certified Coach, RDAF, 2010.

taplio

The Battle

Danny Mallinder

Ronnie Vindbjerg Pedersen

Followers

Posts

Engagements

Likes

Performance ScoreDanny Mallinder's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Danny Mallinder

Ronnie Vindbjerg Pedersen

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Danny Mallinder's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreDanny Mallinder's LinkedIn Performance