Helping professionals launch another income stream in 2024. Click + Follow for posts and articles on business.

I work as a senior digital adviser and strategic sounding board for founders and entrepreneurs building online.My role isn’t to provide formulas, playbooks, or constant direction. Instead, I help people think more clearly about ideas, business models, and decisions — drawing on perspective shaped over decades of working across multiple internet cycles, from early email and web, through mobile, marketplaces, performance marketing, and now AI.Alongside this work, I write and research the business game — an ongoing exploration of how business actually works in practice: incentives, timing, leverage, and why many people lose by copying what looks successful without understanding the rules underneath.Some of this thinking is tested in public through a small working lab called Strategy with Danny, where founders pressure-test one clear offer and learn what actually converts before they scale systems, teams, or platforms.I’m not a coach or a traditional consultant, and I’m not embedded in execution. This work is best suited to independent founders who want a calm, experienced perspective to pressure-test ideas, spot risks early, and avoid scaling the wrong thing at the wrong time.Most of my value comes from pattern recognition, context, and judgment — helping reduce noise, fragility, and unnecessary complexity in how businesses are built.

Danny Mallinder

Very few people choose the business game.
They just start playing.

Most think they are struggling with execution.
They are not.

They are struggling with something earlier.
They never chose the rules they are living under.

Pulled in by confident voices.
Podcasts. Threads. Timelines.
Revenue goals and hustle norms borrowed from others.

Every business rewards something different.
Some reward speed.
Some reward depth.
Some demand constant presence.
Others reward quiet consistency over years.

None of these are wrong.
But they are not interchangeable.

Here is the pattern I keep seeing:
- depth thinkers stuck in speed games
- freedom seekers trapped by visibility
- misalignment blamed on tactics
- builders exhausted by volume

Most business problems are downstream.
They start before pricing or marketing.

I wrote a short essay on this idea.
Choosing the game before you optimise it.

Read it here:
https://lnkd.in/eKePpQBw

Are you playing a game you actually chose?

#businessdesign
#foundermindset
#longtermthinking

🚀 Entrepreneur | Legal Tech Innovator | Former Banking Regulatory Lawyer

As the Founder & CEO of Lexemo GmbH, I am on a mission to revolutionize the legal industry with cutting-edge no-code automation and AI-driven solutions. Our platform empowers legal professionals—law firms, in-house teams, and tax advisors—to streamline workflows, automate decision-making, and enhance compliance with ease.

Before venturing into the world of legal tech, I spent years navigating the complexities of EU banking regulation, advising major financial institutions as a banking regulatory Partner at Simmons & Simmons and Counsel at Clifford Chance. This experience gave me a deep understanding of regulatory frameworks, risk management, and the inefficiencies that technology can solve.

At Lexemo, we are pioneering AI Agents—autonomous legal bots capable of monitoring, analyzing, and executing tasks without manual intervention. With thousands of automations successfully created, we continue to push the boundaries of what's possible in legal automation.

💡 My Passion: Driving innovation at the intersection of law and technology.
📈 My Goal: Empowering legal professionals to focus on strategy, not repetitive tasks.
🌍 My Vision: A world where legal workflows are seamless, intelligent, and efficient.

Let’s connect and shape the future of legal tech together!

Pascal Prima

This started as “just a small experiment.”
It is no longer small. 😅

We are cooking something really amazing. Stay tuned for probably the biggest update in our history.

Imagine building legal automations
without thinking in rigid steps, rules, or configurations.

Instead, you describe what should happen,
the intent, the logic, the outcome
and the automation takes shape naturally.

More intuition.
Less setup.
A flow that feels closer to how lawyers actually think.

No details yet.
But if legal automation has ever felt heavier than it should… this one’s for you.

Stay tuned. 🚀

And props ro 🎥 Joshua Marquez for the visuals and especially my light saber! 😅

Pascal Di Prima

Co-Founder & CEO Lexemo | AI Workflow & Process Automation for Legal and Compliance

Super cooles Panel noch im letzten Jahr an der EBS Universität für Wirtschaft und Recht über "Recht trifft Unternehmertum". Spannende Stories und Perspektiven von Kristina Hunger und Jan Claudio Muñoz und Moderation von  Katrin Burmeister-Lamp. Hat sehr viel Spaß gemacht.

Vielen Dank für die überragende Orga an Bente Hofmann und das ganze Team der EBS. Beste Orga ever! 😊 👏

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The Battle

Danny Mallinder

Pascal Prima

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Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Danny Mallinder's LinkedIn Performance

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