Helping professionals launch another income stream in 2024. Click + Follow for posts and articles on business.

I work as a senior digital adviser and strategic sounding board for founders and entrepreneurs building online.My role isn’t to provide formulas, playbooks, or constant direction. Instead, I help people think more clearly about ideas, business models, and decisions — drawing on perspective shaped over decades of working across multiple internet cycles, from early email and web, through mobile, marketplaces, performance marketing, and now AI.Alongside this work, I write and research the business game — an ongoing exploration of how business actually works in practice: incentives, timing, leverage, and why many people lose by copying what looks successful without understanding the rules underneath.Some of this thinking is tested in public through a small working lab called Strategy with Danny, where founders pressure-test one clear offer and learn what actually converts before they scale systems, teams, or platforms.I’m not a coach or a traditional consultant, and I’m not embedded in execution. This work is best suited to independent founders who want a calm, experienced perspective to pressure-test ideas, spot risks early, and avoid scaling the wrong thing at the wrong time.Most of my value comes from pattern recognition, context, and judgment — helping reduce noise, fragility, and unnecessary complexity in how businesses are built.

Danny Mallinder

No Profit is the most important metric in business.

But it’s also a terrible North Star.

Not because money doesn’t matter.
It does.

But because profit often hides the real problem.

You can be profitable 
and still lose motivation.

You can “make it work”
while slowly draining momentum.

When founders say the business isn’t working, it’s rarely a money issue first.

It’s usually something earlier.
Something quieter.

I wrote a short essay on this today, on why profit points backward, and what to look at instead.

If you’re building a business and it feels heavier than it should you might find this useful.

https://lnkd.in/erm-aJkx

#businessgame
#founderthinking
#buildinginpublic

Helping entrepreneurs and founders with business development. Strategy & direction. Creator of ‘The Business Game’ newsletter.

Mexico headlines spark fear.
But they don’t change strategy.

Most founders think they are rational.
Until emotion spikes.

One headline.
One bad week.
One loud opinion.

And they pivot.

I live part of the year in Mexico.
Recent news did not move me.

Because the decision was built on alignment.
Not reaction.

- strategy beats sentiment
- alignment beats urgency
- data beats drama

Overreaction kills momentum.
Calm thinking compounds.

Full essay below - 

https://lnkd.in/edKwMUpP

#founders
#businessstrategy
#clarity

Founders stuck in sales fail.
Your close rate proves it.

If your close rate is up and down,
you do not have a persuasion problem.

You have a broken architecture.

If you are stuck in sales
trying to force it to work,

that is not a closing issue.

It is a system that was never engineered.

Close rate is a diagnostic signal.

If it is unstable,
your architecture is unstable.

The answer is not a script.
It is a system.

In 5 months:

$500k+ closed
Close rate from 23% to 47%
Founder out of the sales seat

Not a confidence upgrade.

An architectural rebuild.

If your close rate fluctuates,
are you fixing yourself
or fixing the system?

#founders
#salesarchitecture
#gtmstrategy

Executive Virtual Assistant & Social Media Manager | I Streamline Executive Workflows & Elevate Online Presence.

Feeling overwhelmed by day-to-day operations? What if your inbox, calendar, and workflows finally worked for you instead of against you?

I’m Mercy Udo, an Executive Assistant and Virtual Assistant providing high-level executive, administrative, and operations support to founders and leadership teams in fast-moving environments.

I help leaders remove operational friction overloaded inboxes, fragmented calendars, inconsistent documentation, manual workflows, and unmanaged digital channels. By fully owning the backend, I create structure, improve responsiveness, and protect executive focus so decision-makers can operate at their best.

My approach isn’t about reactive task handling. It’s about building reliable systems, anticipating needs, and keeping operations running smoothly even under pressure.

Here’s a snapshot of the impact I bring:

- Reduced inbox backlogs by 40–60% through structured email management
- Saved executives 8–12 hours weekly via optimized scheduling and workflows
- Improved task visibility and delivery accuracy by 50%
- Maintained 95%+ data accuracy across CRM systems and records
- Increased consistency and engagement through structured social media management

I work confidently with Google Workspace, Microsoft Office, Notion, ClickUp, CRM systems, scheduling tools, AI tools, and automation, with hands-on experience in email and calendar management, documentation, data entry, customer support, and social media coordination (content scheduling, inbox moderation, analytics tracking, and reporting).

I’m known for being proactive, detail-driven, discreet, and highly dependable with a strong ability to anticipate needs and handle sensitive information with care.

I support Founders, Ceo's, Brands, where clarity, confidentiality, communication, and operational coordination are essential to business continuity.

If you’re a founder, executive, or recruiter looking for an Executive or Virtual Assistant who brings structure, calm, and measurable results, feel free to connect or message me here on LinkedIn.

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The Battle

Danny Mallinder

Mercy Udo

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taplio

The Battle

Danny Mallinder

Mercy Udo

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Danny Mallinder's LinkedIn Performance

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