Helping professionals launch another income stream in 2024. Click + Follow for posts and articles on business.

I work as a senior digital adviser and strategic sounding board for founders and entrepreneurs building online.My role isn’t to provide formulas, playbooks, or constant direction. Instead, I help people think more clearly about ideas, business models, and decisions — drawing on perspective shaped over decades of working across multiple internet cycles, from early email and web, through mobile, marketplaces, performance marketing, and now AI.Alongside this work, I write and research the business game — an ongoing exploration of how business actually works in practice: incentives, timing, leverage, and why many people lose by copying what looks successful without understanding the rules underneath.Some of this thinking is tested in public through a small working lab called Strategy with Danny, where founders pressure-test one clear offer and learn what actually converts before they scale systems, teams, or platforms.I’m not a coach or a traditional consultant, and I’m not embedded in execution. This work is best suited to independent founders who want a calm, experienced perspective to pressure-test ideas, spot risks early, and avoid scaling the wrong thing at the wrong time.Most of my value comes from pattern recognition, context, and judgment — helping reduce noise, fragility, and unnecessary complexity in how businesses are built.

Danny Mallinder

Very few people choose the business game.
They just start playing.

Most think they are struggling with execution.
They are not.

They are struggling with something earlier.
They never chose the rules they are living under.

Pulled in by confident voices.
Podcasts. Threads. Timelines.
Revenue goals and hustle norms borrowed from others.

Every business rewards something different.
Some reward speed.
Some reward depth.
Some demand constant presence.
Others reward quiet consistency over years.

None of these are wrong.
But they are not interchangeable.

Here is the pattern I keep seeing:
- depth thinkers stuck in speed games
- freedom seekers trapped by visibility
- misalignment blamed on tactics
- builders exhausted by volume

Most business problems are downstream.
They start before pricing or marketing.

I wrote a short essay on this idea.
Choosing the game before you optimise it.

Read it here:
https://lnkd.in/eKePpQBw

Are you playing a game you actually chose?

#businessdesign
#foundermindset
#longtermthinking

👋 I'm Matthew, and here's my story in a nutshell:

💼 Entrepreneur | Problem Solver | SEO Growth Strategist

I’m a passionate entrepreneur with a knack for turning challenges into opportunities and ideas into successful ventures. Over the years, I successfully built a thriving home service company by leveraging my expertise in Google SEO, PPC, and marketing strategies. This resulted in $5.6M in profit, the sale of over 4,000 water treatment units, and the completion of more than 5,000 air duct cleanings. These achievements were driven by a combination of Google SEO, PPC campaigns, and strong referral networks.

As the founder of Goatz Media, I’m laser-focused on helping small businesses, especially water treatment companies and local service providers, dominate their markets. My mission is to equip these businesses with the tools and strategies they need to improve their online visibility, attract high-quality leads, and drive sustainable growth. From optimizing Google SEO to crafting impactful PPC campaigns, I specialize in strategies tailored to the unique needs of the water treatment industry and other local businesses.

What sets me apart is my ability to see the bigger picture while staying rooted in the details that drive success. Whether it’s launching a new venture, refining a process, or scaling a business, I approach each challenge with passion, resilience, and a relentless commitment to excellence.

If you’re a fellow entrepreneur, a business owner, or someone with a great idea looking to connect, let’s chat! I’m always excited to collaborate, share insights, and explore new opportunities.

Ready to adopt a profit-led growth approach and bootstrap the SEO game?

I'll be posting business SEO tips for local businesses to rank organically — so hit that "follow" button!

I’d love to hear your story!

Matthew.

Matthew Wavra

Hi everyone! I’m seeking a new role and would appreciate your support. If you hear of any opportunities or just want to catch up, please send me a message or comment below. I’d love to reconnect. #OpenToWork

About me & what I’m looking for:
💼 I’m looking for Direct Sales Specialist, Network Marketing Specialist, Search Engine Optimization Specialist, Search Engine Optimization Manager, and Search Engine Optimization Analyst roles.
🌎 I’m open to roles in Fargo.

SEO Specialist & Ads Manager | Helping Water Treatment & Local Businesses Grow | Co-Founder & Chief Ads Officer at Goatz Media

Looking for Direct Sales Specialist, Network Marketing Specialist, Search Engine Optimization Specialist, Search Engine Optimization Manager and Search Engine Optimization Analyst roles

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The Battle

Danny Mallinder

Matthew Wavra

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Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Danny Mallinder's LinkedIn Performance

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