Helping professionals launch another income stream in 2024. Click + Follow for posts and articles on business.

I work as a senior digital adviser and strategic sounding board for founders and entrepreneurs building online.My role isn’t to provide formulas, playbooks, or constant direction. Instead, I help people think more clearly about ideas, business models, and decisions — drawing on perspective shaped over decades of working across multiple internet cycles, from early email and web, through mobile, marketplaces, performance marketing, and now AI.Alongside this work, I write and research the business game — an ongoing exploration of how business actually works in practice: incentives, timing, leverage, and why many people lose by copying what looks successful without understanding the rules underneath.Some of this thinking is tested in public through a small working lab called Strategy with Danny, where founders pressure-test one clear offer and learn what actually converts before they scale systems, teams, or platforms.I’m not a coach or a traditional consultant, and I’m not embedded in execution. This work is best suited to independent founders who want a calm, experienced perspective to pressure-test ideas, spot risks early, and avoid scaling the wrong thing at the wrong time.Most of my value comes from pattern recognition, context, and judgment — helping reduce noise, fragility, and unnecessary complexity in how businesses are built.

Danny Mallinder

Very few people choose the business game.
They just start playing.

Most think they are struggling with execution.
They are not.

They are struggling with something earlier.
They never chose the rules they are living under.

Pulled in by confident voices.
Podcasts. Threads. Timelines.
Revenue goals and hustle norms borrowed from others.

Every business rewards something different.
Some reward speed.
Some reward depth.
Some demand constant presence.
Others reward quiet consistency over years.

None of these are wrong.
But they are not interchangeable.

Here is the pattern I keep seeing:
- depth thinkers stuck in speed games
- freedom seekers trapped by visibility
- misalignment blamed on tactics
- builders exhausted by volume

Most business problems are downstream.
They start before pricing or marketing.

I wrote a short essay on this idea.
Choosing the game before you optimise it.

Read it here:
https://lnkd.in/eKePpQBw

Are you playing a game you actually chose?

#businessdesign
#foundermindset
#longtermthinking

Most people pick businesses for money.

That is how they waste years.

A business is not just income.
It is a direction of travel.

Once something works financially, it locks you in.
The schedule.
The stress.
The identity.

People do not fail by choosing badly.
They succeed in the wrong direction.

The pattern I see every year:
→ money first, alignment later
→ identity built on momentum
→ success that becomes a trap
→ staying because leaving feels like failure

2026 will not be wasted by inaction.

It will be wasted by full commitment to the wrong game.

#businessdesign
#founderjourney
#strategicthinking

Helping founders and business owners boost their personal brand on LinkedIn in 60 days | Personal branding | Content Marketer | LinkedIn Management

Are you a founder and business owner thinking about building your brand on LinkedIn? You might be facing these challenges:

➞ LinkedIn management 
➞ Personal branding 
➞ Content creation 
➞ Content marketing 
➞ Content strategy
➞ Profile optimization
➞ LinkedIn growth

To tackle these challenges, you might think you need multiple hires. But what if I told you that one LinkedIn growth strategist can solve it all?  

I offer a solution that saves you:

➞Time  
➞Money  
➞Hassle of managing freelancers

My services include:

➞ Full LinkedIn management 
➞ Building powerful personal brand  
➞ LinkedIn content creation 
➞ Content marketing 
➞ Content strategy 
➞ Profile optimization 
➞ LinkedIn growth  

My LinkedIn journey (from invisible to authority):

A year ago, I had no LinkedIn presence, no followers, and no authority. I faced setbacks, job rejections, and doubts, but I didn’t give up. I realized that building a personal brand could change everything, so I took action.

I committed to learning LinkedIn, sharing my experiences, and showing up consistently. It wasn’t easy, but each post brought small wins and new connections.

Through consistency and engagement, my network grew. I shared valuable insights, engaged with my community, and started building my authority.

I now have a thriving community, an engaged audience, and a reputation as a trusted voice in my field.

If you’re ready to build your own brand on LinkedIn, DM me. I’m just a message away from helping you start your journey.

Your story is waiting to be told.

Ready to elevate your presence?

Let's connect and transform your brand together!

Reach out to me here or email me at malehaqureshi56@gmail.com

Maleeha Rehman

💔 I need your help to save my father’s life.

My father has always been my biggest support, a kind, humble man who worked tirelessly for our family.

But now, he’s fighting for his life.

He has been diagnosed with coronary artery disease, and doctors have recommended urgent open-heart surgery.

The total cost is ₨1,500,000, an amount far beyond what our family can afford.
I’m reaching out here not just for donations, but for prayers, kindness, and shares.

Here’s how you can help:
❤️ Donate – Every small contribution brings us closer to his surgery.
🙏 Pray – For his healing and strength for our family.
🔁 Share – To help this message reach someone who can help.

If you wish to donate, you can do so through:

JazzCash Account:
Account title : Maleeha Rehman
Account number: 03165260895

Bank Account:
Bank: HBL
Account title: Maleeha Rehman
Account number: 01967931915403

(Reports and documents available for transparency.)

Thank you to everyone who takes a moment to read, pray, share, or contribute.

Your kindness could literally save a life. 💙

#HelpNeeded #MedicalEmergency #Kindness #Humanity

taplio

The Battle

Danny Mallinder

Maleeha Rehman

Followers

Posts

Engagements

Likes

Performance ScoreDanny Mallinder's LinkedIn Performance

Performance ScoreMaleeha Rehman's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Danny Mallinder

Maleeha Rehman

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Danny Mallinder's LinkedIn Performance

Performance ScoreMaleeha Rehman's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreDanny Mallinder's LinkedIn Performance