Generate Listings

Leading real estate marketing agency specialising in lead generation.

Head of Sales

Danny Mallinder

Strategist & content creator sharing insights to help founders w/ growth.

Content Creator

Mallinder Consulting

Business development consultancy, helping startup founders w/ growth.

Founder

beetu.be

Helping B2B businesses to build inbound client acquisition machines.

Contract Eagle

Implements best-practice setup for contract management processes

IIFYM.com

World leading membership website & SaaS platform for macro dieting.

Head of Business Growth

Salesprocess.io

Helping SaaS, online high-ticket service businesses & consulting firms.

Senior Growth Consultant

Brands Nova

Brand management, e-commerce and integrated marketing campaigns.

Founder, Director

Whanganui & Partners

Economic development unit for the business sector of Wanganui.

Member Of The Board Of Advisors

Whanganui Chamber of Commerce and Industry

Business support organisation for business owners in Wanganui.

Member Of The Management Board

Helping professionals launch another income stream in 2024. Click + Follow for posts and articles on business.

Most founders obsess over more calls booked.

But almost no one optimises what happens after the call is booked.

And that’s the most expensive gap in the entire sales process.

Last quarter:
87% show-up rate.
40%+ close rate.
$500,000 closed.

Not because of more ads.
Not because of better scripts.
Not because of more automation.

But because we rebuilt the 10 minutes between booking and the call.

Here is the truth:
Your close rate isn’t determined on the call.
It’s determined before the call.

So here’s what we used:
• a short “pre-call film”
• founder thesis
• case studies
• expectations
• decision-maker rules
• trackable engagement
• AI-assisted Q&A
• SDR → closer handoff script

Buyers show up informed, warmed up, aligned, and ready.

It’s the easiest win in founder-led sales.

And yet…
almost no one is doing it.

What part of your sales process has the most friction right now?

 (Asking because this one change fixed most of ours.)

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#founderled
#salesstrategy
#strategy

Principal Consultant | Founder Thesis™ • Narrative Strategy & Sales Architecture

Off-market doesn’t mean offline.

It means intelligently online.

The most sophisticated deals today aren’t found through networks alone.

They’re engineered through data, insight, and digital origination systems.

Capital now connects through intelligence, bringing off-market demand to light with speed and discretion.

- data-driven origination
- Institutional-grade alignment
- digital transparency at scale

The future of private markets is digital.
 
The edge belongs to those who know where capital wants to go next.

#capitalorigination #infrastructure #privatemarkets

Most founders think they need capital.

Most really need clarity first.

After many origination conversations, one pattern appears.

Founders jump straight to the number.

But investors do not invest in numbers. 
They invest in logic.

Good opportunities fall apart not because of economics,
but because the narrative is incomplete.

Here is what serious capital looks for before anything else:

- what the capital will achieve
- why the opportunity exists
- what evidence supports it
- how execution will unfold
- how the founder thinks
- why the timing matters

Capital moves toward clarity.
Clarity builds confidence.

If you are preparing a significant project in infrastructure, energy, or AI, make your story as strong as the opportunity itself.

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#infrastructure #energytransition #capitalorigination

Most pivots burn capital.

But it’s not the product.

Most founders treat a pivot like an engineering problem.

New features. New funnels. New hires.

None of that solves the real issue.

The real failure point is narrative clarity.
 
If your market hypothesis is wrong, everything built on it collapses.
 
I just wrote a full thesis showing how founders can validate a new market in 30 days and avoid $150k in wasted engineering time.

Here’s the core:
 → Pivots fail from unclear coordinates
 → Sales letters set engineering constraints
 → VSLs validate demand faster than code
 → Alignment beats iteration every time

A founder who applied this jumped from 23% to 47% close rate and added $500k from one narrative shift.

If you want the full Founder Thesis doc, comment “Thesis” and I’ll send it.

#founders #gtmstrategy #startups

Just closed $500k using this.

87% show up, 40% + close rate

Do you use a pre-call video?

You should.

A simple pre-sale video that introduces you or your sales rep, covers the thesis, shows case studies. 

And it needs to be fully trackable so you know if they engaged and are ready.

Prospects watch it, they interact with AI, ask questions, and arrive to the sales call pre-sold ready to buy.

It is the easiest way to lift trust, qualify intent, and increase conversions.

So be honest.

Do you have a pre-call video in your sales process?

Let me know in the comments.

#founders
#salesstrategy
#gtm

$100B+ in Transactions | VP Origination Lesiuk Capital

The private markets are changing fast.

Alignment is the new advantage.

Institutional investors want speed and transparency.

Founders and operators want capital and credibility.

Between those two worlds lies the new frontier, where strategy and execution move in sync.

That’s where we operate.

Elite capital advisory today isn’t about access.

It’s about alignment, at speed and scale.

#privateequity #capitalmarkets #infrastructure #energytransition

GoJo Agency

GoJo Agency is a digital marketing lead generation company that uses a simple system to get 10 to 50+ pre-qualified, warmed-up meetings with AFFLUENT prospects monthly (without spending a penny on ads) to grow your business. ➡️➡️➡️www.gojoagency.com

Who I've helped grow their business:

•	Accountant/CPA
•	Bookkeeper
•	Business Coach
•	Executive Coach
•	Health Coach
•	Spiritual Coach
•	Financial Rep 
•	Attorney

I’ve helped everyone of these people in these industries get leads, turn those leads into customer and grow their revenues. 

It’s not as hard as other marketers make it out to be – it’s just a process that, given some nuances between industries, takes consistent, smart and applied work and process and I will get you customers.
 
I can also set-up and a manage FB Ads as well as your entire social media marketing. 
Reach out, set-up an appointment with my partner Eric and myself and let us help you.
➡️➡️GoJoAgency.com

CEO & Founder

On Time Media, LLC

On Time Media is a lead generation digital marketing company focused on the truck driver industry that has been in business since 1999. One Company, Multiple Platforms, with a Single-Minded Focus… To Help You Grow Your Business

Owner - Chief Marketing Officer

The DC Shumway Group

Providing lead generation, fractional CMO and marketing agency services!

Managing Director - Chief Marketing Officer

Caliber Inc

Caliber is a recruiting company that specializes in freight forwarding and logistics. Our vision is to become one of the nation's top niche recruiting agencies known for our industry expertise and high quality talent network. Not only will we strive to be diligent in our profession, but use the same level of  commitment to be servant leaders within our community.

Talent Acquisition Specialist

PROX Capital Group

Partner

Mattress By Appointment

Company Owner - Chief Marketing Officer

Sarisa Freight Solutions

$200 million dollar organization with asset based offerings

Senior Vice President

Wilson Logistics Inc.

1200+ truck operation and over $400 million in revenue with offices in Missoula, MT, Springfield, MO, Yakima, WA, Seattle, WA, Tracy, CA. Power Only, intermodal, heavy haul, shuttling, logistics.

Vice President Operations

JIM PALMER TRUCKING INC

500 truck operation with refrigerated trailers $100 million in revenue with terminals in Sioux Falls, SD, Denver, CO, Salina, KS, Tampa, FL, Missoula, MT

Chief Executive Officer/President

President

Jim Palmer Trucking

Chief Operating Officer

www.GoJoAgency.com -- With over 9 years of experience at the helm of GoJo Agency, I am deeply committed to excellence in digital marketing and lead generation. My core competencies include developing innovative strategies for affluent client acquisition without the reliance on paid advertising, which aligns with GoJo's mission of driving business growth. Our team's dedication to delivering pre-qualified prospects echoes my passion for creating value and my resolve to contribute unique perspectives to the digital marketing landscape.

Recently, my focus at On Time Media has revolved around tailoring lead generation initiatives for the truck driver industry. Leveraging my expertise in Search Engine Marketing (SEM) and Paid Social Media Advertising, we've established On Time Media as a multifaceted platform designed to power business expansion. My role as CMO is enriched by a strategic approach to Social Media Marketing, ensuring our client's visibility and engagement are maximized for sustained success.

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The Battle

Danny Mallinder

Joe Kalafat

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taplio

The Battle

Danny Mallinder

Joe Kalafat

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Danny Mallinder's LinkedIn Performance

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