Helping professionals launch another income stream in 2024. Click + Follow for posts and articles on business.

I work as a senior digital adviser and strategic sounding board for founders and entrepreneurs building online.My role isn’t to provide formulas, playbooks, or constant direction. Instead, I help people think more clearly about ideas, business models, and decisions — drawing on perspective shaped over decades of working across multiple internet cycles, from early email and web, through mobile, marketplaces, performance marketing, and now AI.Alongside this work, I write and research the business game — an ongoing exploration of how business actually works in practice: incentives, timing, leverage, and why many people lose by copying what looks successful without understanding the rules underneath.Some of this thinking is tested in public through a small working lab called Strategy with Danny, where founders pressure-test one clear offer and learn what actually converts before they scale systems, teams, or platforms.I’m not a coach or a traditional consultant, and I’m not embedded in execution. This work is best suited to independent founders who want a calm, experienced perspective to pressure-test ideas, spot risks early, and avoid scaling the wrong thing at the wrong time.Most of my value comes from pattern recognition, context, and judgment — helping reduce noise, fragility, and unnecessary complexity in how businesses are built.

Danny Mallinder

No Profit is the most important metric in business.

But it’s also a terrible North Star.

Not because money doesn’t matter.
It does.

But because profit often hides the real problem.

You can be profitable 
and still lose motivation.

You can “make it work”
while slowly draining momentum.

When founders say the business isn’t working, it’s rarely a money issue first.

It’s usually something earlier.
Something quieter.

I wrote a short essay on this today, on why profit points backward, and what to look at instead.

If you’re building a business and it feels heavier than it should you might find this useful.

https://lnkd.in/erm-aJkx

#businessgame
#founderthinking
#buildinginpublic

Helping entrepreneurs and founders with business development. Strategy & direction. Creator of ‘The Business Game’ newsletter.

Mexico headlines spark fear.
But they don’t change strategy.

Most founders think they are rational.
Until emotion spikes.

One headline.
One bad week.
One loud opinion.

And they pivot.

I live part of the year in Mexico.
Recent news did not move me.

Because the decision was built on alignment.
Not reaction.

- strategy beats sentiment
- alignment beats urgency
- data beats drama

Overreaction kills momentum.
Calm thinking compounds.

Full essay below - 

https://lnkd.in/edKwMUpP

#founders
#businessstrategy
#clarity

Founders stuck in sales fail.
Your close rate proves it.

If your close rate is up and down,
you do not have a persuasion problem.

You have a broken architecture.

If you are stuck in sales
trying to force it to work,

that is not a closing issue.

It is a system that was never engineered.

Close rate is a diagnostic signal.

If it is unstable,
your architecture is unstable.

The answer is not a script.
It is a system.

In 5 months:

$500k+ closed
Close rate from 23% to 47%
Founder out of the sales seat

Not a confidence upgrade.

An architectural rebuild.

If your close rate fluctuates,
are you fixing yourself
or fixing the system?

#founders
#salesarchitecture
#gtmstrategy

I help personal brands go from lost to go-to | 2x Founder | Become the go-to expert in your niche

Your content isn’t the problem.
Your narrative is.

Most CEOs and company leaders don’t lack visibility.
They lack clarity of influence.

Their message blends in.
Their thinking doesn’t land.
And the market never quite understands what they stand for.

You don’t shape markets by posting more.
You shape them by owning a narrative people recognize, remember, and repeat.

I’ve spent the last several years studying one thing obsessively:

Why some leaders become category-defining voices, 
while others stay invisible despite having great ideas.

The difference isn’t consistency.
It’s strategic clarity.

That insight helped me generate 5.4M+ impressions in a year, build a 28,000+ person audience, and work with founders and companies who use LinkedIn not as a content platform, but as a narrative lever.

No paid ads.
No viral chasing.
Just clear positioning, expressed consistently.

What I’ve learned is simple:

Attention doesn’t move markets.
Narratives do.

Today, I help CEOs and company leaders:

• Clarify the narrative they want the market to associate with their name
• Translate complex thinking into clear, resonant ideas
• Use LinkedIn as a thought-leadership channel (not a growth treadmill)
• Turn their personal brand into long-term market influence

This isn’t about hacks, templates, or “posting more.”

It’s about becoming the leader people reference,
even when you’re not in the room.

If you’re ready to stop blending in
and start shaping how your market sees you,

Let’s talk.

(Selective partnerships and strategic collaborations only.)

Dustin Hauer

The shelter card said:

“Loves water.”

Understatement of the year.

The second he saw it, he took off.

Running.
Jumping.
Splashing like he just unlocked a core memory.

No hesitation.
No warming up.
Just pure, chaotic joy.

And it hit me how rare that is.

Most of us don’t enter things like that anymore. We test. We overthink. We ask if we’re “allowed” to enjoy it yet.

This dog didn’t need permission. He didn’t need instructions. He didn’t need to earn it.

He just… trusted the moment.

There’s something about being somewhere that finally fits you.

Where your instincts are right. Where you don’t feel watched. Where effort turns into play.

That’s not recklessness. That’s alignment.

And if you’ve been waiting to feel “ready” before you move,

Maybe the signal isn’t readiness. Maybe it’s excitement.

Sometimes you don’t need a plan.

You just need water.

I help mission-driven brands tell stories that earn trust, not just attention.

Say what you want about Tim Tebow.

But this?

This is leadership.

They rolled out the red carpet.

Not for celebrities.
Not for executives.
Not for people chasing status.

For people the world too often overlooks.

Tim Tebow hosted an event called Night to Shine — celebrating individuals with special needs like they’re the VIPs they already are.

Because they are.

You can see it in their faces.

The smiles.
The posture.
The way confidence shows up when someone feels fully seen.

Here’s what most people get wrong about inclusion:

It’s not charity.
It’s not optics.
It’s not a “nice PR moment.”

It’s dignity.

It’s saying:

You belong here.
You matter here.
You are not an afterthought.

We spend so much time building rooms to impress people.

Bigger stages.
Better lighting.
More important guest lists.

But the most powerful rooms?

They’re the ones where someone who’s usually on the sidelines gets center stage.

That’s leadership.

Not spotlight for yourself.
Spotlight for others.

If more leaders understood that, we wouldn’t need special nights to remind us what humanity looks like.

We’d just live it.

Most people aren’t chasing money.

They’re chasing a place.

A place in the room.
A place on the team.
A place at the table.
A place in the story.

And when you don’t feel like you have one?

Everything feels off.

You overwork.
Overthink.
Overcompensate.

Not because you’re ambitious.

Because you’re untethered.

I’ve had seasons where the metrics were fine…

But I didn’t feel like I had a place.

And that does something to you.

It’s hard to be content when you’re constantly wondering
“Where do I fit?”

Clarity helps.
Success helps.
Money helps.

But belonging?

Belonging settles the nervous system.

When you know your place (not small, not assigned, not tolerated) but chosen?

Half the internal noise goes quiet.

Maybe that’s the real work.
Not climbing higher.

But finding where you actually belong.

Where do you feel most “in place” right now?

taplio

The Battle

Danny Mallinder

Dustin Hauer

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taplio

The Battle

Danny Mallinder

Dustin Hauer

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Danny Mallinder's LinkedIn Performance

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