Helping professionals launch another income stream in 2024. Click + Follow for posts and articles on business.

I work as a senior digital adviser and strategic sounding board for founders and entrepreneurs building online.My role isn’t to provide formulas, playbooks, or constant direction. Instead, I help people think more clearly about ideas, business models, and decisions — drawing on perspective shaped over decades of working across multiple internet cycles, from early email and web, through mobile, marketplaces, performance marketing, and now AI.Alongside this work, I write and research the business game — an ongoing exploration of how business actually works in practice: incentives, timing, leverage, and why many people lose by copying what looks successful without understanding the rules underneath.Some of this thinking is tested in public through a small working lab called Strategy with Danny, where founders pressure-test one clear offer and learn what actually converts before they scale systems, teams, or platforms.I’m not a coach or a traditional consultant, and I’m not embedded in execution. This work is best suited to independent founders who want a calm, experienced perspective to pressure-test ideas, spot risks early, and avoid scaling the wrong thing at the wrong time.Most of my value comes from pattern recognition, context, and judgment — helping reduce noise, fragility, and unnecessary complexity in how businesses are built.

Danny Mallinder

Very few people choose the business game.
They just start playing.

Most think they are struggling with execution.
They are not.

They are struggling with something earlier.
They never chose the rules they are living under.

Pulled in by confident voices.
Podcasts. Threads. Timelines.
Revenue goals and hustle norms borrowed from others.

Every business rewards something different.
Some reward speed.
Some reward depth.
Some demand constant presence.
Others reward quiet consistency over years.

None of these are wrong.
But they are not interchangeable.

Here is the pattern I keep seeing:
- depth thinkers stuck in speed games
- freedom seekers trapped by visibility
- misalignment blamed on tactics
- builders exhausted by volume

Most business problems are downstream.
They start before pricing or marketing.

I wrote a short essay on this idea.
Choosing the game before you optimise it.

Read it here:
https://lnkd.in/eKePpQBw

Are you playing a game you actually chose?

#businessdesign
#foundermindset
#longtermthinking

Most people pick businesses for money.

That is how they waste years.

A business is not just income.
It is a direction of travel.

Once something works financially, it locks you in.
The schedule.
The stress.
The identity.

People do not fail by choosing badly.
They succeed in the wrong direction.

The pattern I see every year:
→ money first, alignment later
→ identity built on momentum
→ success that becomes a trap
→ staying because leaving feels like failure

2026 will not be wasted by inaction.

It will be wasted by full commitment to the wrong game.

#businessdesign
#founderjourney
#strategicthinking

Wellness Warriors Ignite

Wellness Warrior

DARALEE LLC

CEO at Dara Lee LLC

Ditch the Diet with Dara Lee

CEO at Ditch the Diet with Dara Lee

Imagine waking up every morning feeling empowered in your body, making food choices that nourish and sustain you without second-guessing or guilt.

No, this isn’t wishful thinking—it’s a reality you can embrace, starting today. And I’d love to show you how...

Are you tired of the dieting rollercoaster?

The yo-yo effect of losing and gaining the same pounds over and over again? And the overwhelming frustration that, no matter what you try, nothing seems to work long-term?

You’re a strong, ambitious woman. You’ve tackled countless challenges in your personal and professional life. So why does achieving sustainable weight loss feel so elusive?

I get it. I’ve been where you are—working hard, trying to follow all the rules and diet trends, yet finding myself at a dead end. It wasn’t until I discovered the power of mindset and the simplicity of real food that I finally broke free from the dieting trap.

So, how can I help you?

For Women Ready to Reclaim Their Health:

🌱 Join my "Ditch the Diet" program and learn how to fuel your body with a plant-rich approach that doesn’t require eliminating all your favorite foods.

🌱 Discover the art of Mindful Eating, making peace with food, and finding joy in movement—no more grueling workouts or food deprivation.

🌱 Take a complementary call with me to uncover the mindset shifts you need to start living your healthiest life without obsessing over calories or scales.

Imagine transforming your relationship with food, enjoying the freedom to eat foods you love, and watching your energy levels soar—without ever feeling deprived.

Sound like something you’d love to experience? DM me with the word “Thrive” to get started. 

For Event Hosts and Organizations:

Want to empower your audience or team with strategies to boost health, energy, and performance?

Reach out to discuss a solution for your group:

🍏 Mindset and Nutrition Workshops: Learn how to fuel your body and mind for peak performance.

🍏 Stress and Wellness Management Training: Create a balanced approach to health that supports resilience and focus.

🍏 Executive Coaching: Help your leaders develop health habits that sustain their energy, productivity, and mental clarity.

Looking for a Speaker?

🎤 "Brain Training the Body: Transforming Your Health Through Mindset and Nutrition"

🎤 "From Guilt to Greatness: Ditch the Diet and Embrace a Lifestyle of Sustainable Health"

🎤 "Nourish and Flourish: Unlocking the Power of Plant-Rich Eating for Women 40+"

Send me a private message and let's chat!

Cheers to a healthier, more vibrant you!

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The Battle

Danny Mallinder

Dara Lee Simmons

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The Battle

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Danny Mallinder's LinkedIn Performance

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