Generate Listings

Leading real estate marketing agency specialising in lead generation.

Head of Sales

Danny Mallinder

Strategist & content creator sharing insights to help founders w/ growth.

Content Creator

Mallinder Consulting

Business development consultancy, helping startup founders w/ growth.

Founder

beetu.be

Helping B2B businesses to build inbound client acquisition machines.

Contract Eagle

Implements best-practice setup for contract management processes

IIFYM.com

World leading membership website & SaaS platform for macro dieting.

Head of Business Growth

Salesprocess.io

Helping SaaS, online high-ticket service businesses & consulting firms.

Senior Growth Consultant

Brands Nova

Brand management, e-commerce and integrated marketing campaigns.

Founder, Director

Whanganui & Partners

Economic development unit for the business sector of Wanganui.

Member Of The Board Of Advisors

Whanganui Chamber of Commerce and Industry

Business support organisation for business owners in Wanganui.

Member Of The Management Board

Helping professionals launch another income stream in 2024. Click + Follow for posts and articles on business.

Most founders obsess over more calls booked.

But almost no one optimises what happens after the call is booked.

And that’s the most expensive gap in the entire sales process.

Last quarter:
87% show-up rate.
40%+ close rate.
$500,000 closed.

Not because of more ads.
Not because of better scripts.
Not because of more automation.

But because we rebuilt the 10 minutes between booking and the call.

Here is the truth:
Your close rate isn’t determined on the call.
It’s determined before the call.

So here’s what we used:
• a short “pre-call film”
• founder thesis
• case studies
• expectations
• decision-maker rules
• trackable engagement
• AI-assisted Q&A
• SDR → closer handoff script

Buyers show up informed, warmed up, aligned, and ready.

It’s the easiest win in founder-led sales.

And yet…
almost no one is doing it.

What part of your sales process has the most friction right now?

 (Asking because this one change fixed most of ours.)

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#founderled
#salesstrategy
#strategy

ftechsistemascontraincendio

gocreative

mallinderconsulting

brandsnova

JSESSIONID

li_at

LinkedIn App Challenge

Talks about #business, #psychology, and #entrepreneurship

VP Lesiuk Capital

R.I.P R.I.P posts

We have had enough

As soon as I read a "R.I.P" headline I know its going to be bs to get leads. 

The tactic’s losing credibility.

Agree? Comment yes below to get my amazing report on how to avoid R.I.P posts today.

#rippostsarelame

Off-market doesn’t mean offline.

It means intelligently online.

The most sophisticated deals today aren’t found through networks alone.

They’re engineered through data, insight, and digital origination systems.

Capital now connects through intelligence, bringing off-market demand to light with speed and discretion.

- data-driven origination
- Institutional-grade alignment
- digital transparency at scale

The future of private markets is digital.
 
The edge belongs to those who know where capital wants to go next.

#capitalorigination #infrastructure #privatemarkets

Most pivots burn capital.

But it’s not the product.

Most founders treat a pivot like an engineering problem.

New features. New funnels. New hires.

None of that solves the real issue.

The real failure point is narrative clarity.
 
If your market hypothesis is wrong, everything built on it collapses.
 
I just wrote a full thesis showing how founders can validate a new market in 30 days and avoid $150k in wasted engineering time.

Here’s the core:
 → Pivots fail from unclear coordinates
 → Sales letters set engineering constraints
 → VSLs validate demand faster than code
 → Alignment beats iteration every time

A founder who applied this jumped from 23% to 47% close rate and added $500k from one narrative shift.

If you want the full Founder Thesis doc, comment “Thesis” and I’ll send it.

#founders #gtmstrategy #startups

Just closed $500k using this.

87% show up, 40% + close rate

Do you use a pre-call video?

You should.

A simple pre-sale video that introduces you or your sales rep, covers the thesis, shows case studies. 

And it needs to be fully trackable so you know if they engaged and are ready.

Prospects watch it, they interact with AI, ask questions, and arrive to the sales call pre-sold ready to buy.

It is the easiest way to lift trust, qualify intent, and increase conversions.

So be honest.

Do you have a pre-call video in your sales process?

Let me know in the comments.

#founders
#salesstrategy
#gtm

$100B+ in Transactions | VP Origination Lesiuk Capital

The private markets are changing fast.

Alignment is the new advantage.

Institutional investors want speed and transparency.

Founders and operators want capital and credibility.

Between those two worlds lies the new frontier, where strategy and execution move in sync.

That’s where we operate.

Elite capital advisory today isn’t about access.

It’s about alignment, at speed and scale.

#privateequity #capitalmarkets #infrastructure #energytransition

Most founders think they need capital.

Most really need clarity first.

After many origination conversations, one pattern appears.

Founders jump straight to the number.

But investors do not invest in numbers. 
They invest in logic.

Good opportunities fall apart not because of economics,
but because the narrative is incomplete.

Here is what serious capital looks for before anything else:

- what the capital will achieve
- why the opportunity exists
- what evidence supports it
- how execution will unfold
- how the founder thinks
- why the timing matters

Capital moves toward clarity.
Clarity builds confidence.

If you are preparing a significant project in infrastructure, energy, or AI, make your story as strong as the opportunity itself.

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#infrastructure #energytransition #capitalorigination

Lumin8 Digital Agency

Helping to grow Lumin8  - a full service marketing agency with amazing clients.

Partner

Strategic Advisor

Humber College

I am teaching the Social Media Analytics course in the Social Media Certificate Program at Humber College.

Learn Social Media Analytics from the best in our 10-week course.

Classes start on April 2nd. Register now: https://mediaarts.humber.ca/programs/social-media.html

College Course Instructor

Sportball

Led Sportball's 2024 rebrand and new website launch. Supporting Sportball as a marketing agency partner to help introduce the next generation of kids to an enduring love of sports.

Marketing Advisor

Head of Marketing

Naborino

Naborino connects neighbours in apartment buildings to help them build local communities and save money when they buy together as a group.  Our mission is to unlock the many social and economic benefits of connected local communities of neighbours.

Founder and Chief Neighbour

Nanashake

Working with a fast-growing frozen dessert CPG brand to help their owners launch a direct to consumer e-commerce channel to complement their retail distribution. Creating and implementing strategy for time-sensitive delivery logistics, optimized pricing strategy and set up of e-commerce storefront before launching growth marketing campaign.

Advisor and Fractional CMO

Keatov Kosher Delivery

Advising Keatov, a specialty restaurant delivery app focused on the Kosher food segment, to help grow the customer, restaurant and driver sides of their marketplace. As we get ready to launch the native iOS and Android apps, our focus is on targetted social media and direct response marketing, along with grassroots community efforts.

Toronto Standard Condominium Corporation No. 2295

Serving as a director of the TSCC 2295 Condominium Board

Director, Condominium Corporation Board

Patient Commando

Consulting project for a leading Canadian patient advocacy initiative in the production of the report "State of Patient Associations in Canada" outlining the economic impact of COVID-19 on Canadian patient advocacy charities. I analyzed financial data for hundreds of Canadian charities to produce a report including quantitative and qualitative projections of how the impact of COVID-19 on donors and the organizations would affect this sector.

Senior Research Consultant

Mercku

As the Head of Marketing for Mercku, I managed all aspects of B2C and B2B growth across the client journey. I managed an internal design team (based in our China office) and agency resources to direct a full-funnel content and story-telling strategy including animations, blogs, infographics, a high-budget Kickstarter product launch video, and a 75-page fully illustrated Guide to Wi-Fi. I built the company's e-commerce store (Shopify) and led its implementation of Hubspot across Marketing, Sales & Customer Support. I led deep industry research and user interviews to validate the market viability of new tech products.

Beyond my marketing responsibilities, I wore many other hats in this dynamic startup, acting as manager of the Canadian office (including all aspects of a major office move), managing all HR functions (recruiting, employee contracts and policies, benefits administration) and acted as internal legal counsel handling contracts, patents & litigation. I was also the company's chief grant writer, successfully applying funding from Canadian government programs including CanExport, employee/co-op subsidy programs and the full range of emergency benefits in response to the COVID-19 Pandemic.

Director of Marketing

Metavrse

I co-founded Canada's leading VR/AR-specialized experiential agency, growing business to serve clients including TD Bank, Shoppers Drug Mart, HBO Canada and Corus Entertainment.

- I led a creative team of designers and developers in the production of all marketing/sales materials and client deliverables.

- As President of the growing start-up, I also directed company operations, P&L, HR, fundraising and Legal.

[I remain a strategic advisor.]

President and  Co-Founder

I used to be a lawyer, but I got better.

Today, I thrive at the intersection of AI and marketing, empowering entrepreneurs, franchise businesses, and children's brands to rapidly grow and adapt to the fast-changing digital landscape. As a seasoned startup founder, I've developed a holistic, entrepreneurial mindset that transcends traditional marketing boundaries, equipping my clients and teams to leverage the latest AI and automation technologies effectively.

My passion lies in helping non-technical entrepreneurs and marketers navigate AI-driven opportunities, transforming complex technology into clear, actionable strategies. With extensive experience building franchise brands, connecting authentically with parents, and driving scalable growth, I understand the unique dynamics and challenges of businesses that thrive on community, engagement, and trust.

Having bootstrapped my own startups, I bring grit, creativity, and relentless problem-solving abilities to every project. My holistic approach ensures that every marketing challenge is met with strategic insight and actionable innovation, enabling clients to achieve sustained success.

If you're ready to harness AI and creative marketing strategies to scale your brand, let's connect!

taplio

The Battle

Danny Mallinder

👋 Dan Flatt

Followers

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taplio

The Battle

Danny Mallinder

👋 Dan Flatt

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Danny Mallinder's LinkedIn Performance

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