Helping professionals launch another income stream in 2024. Click + Follow for posts and articles on business.

I work as a senior digital adviser and strategic sounding board for founders and entrepreneurs building online.My role isn’t to provide formulas, playbooks, or constant direction. Instead, I help people think more clearly about ideas, business models, and decisions — drawing on perspective shaped over decades of working across multiple internet cycles, from early email and web, through mobile, marketplaces, performance marketing, and now AI.Alongside this work, I write and research the business game — an ongoing exploration of how business actually works in practice: incentives, timing, leverage, and why many people lose by copying what looks successful without understanding the rules underneath.Some of this thinking is tested in public through a small working lab called Strategy with Danny, where founders pressure-test one clear offer and learn what actually converts before they scale systems, teams, or platforms.I’m not a coach or a traditional consultant, and I’m not embedded in execution. This work is best suited to independent founders who want a calm, experienced perspective to pressure-test ideas, spot risks early, and avoid scaling the wrong thing at the wrong time.Most of my value comes from pattern recognition, context, and judgment — helping reduce noise, fragility, and unnecessary complexity in how businesses are built.

Danny Mallinder

No Profit is the most important metric in business.

But it’s also a terrible North Star.

Not because money doesn’t matter.
It does.

But because profit often hides the real problem.

You can be profitable 
and still lose motivation.

You can “make it work”
while slowly draining momentum.

When founders say the business isn’t working, it’s rarely a money issue first.

It’s usually something earlier.
Something quieter.

I wrote a short essay on this today, on why profit points backward, and what to look at instead.

If you’re building a business and it feels heavier than it should you might find this useful.

https://lnkd.in/erm-aJkx

#businessgame
#founderthinking
#buildinginpublic

Helping entrepreneurs and founders with business development. Strategy & direction. Creator of ‘The Business Game’ newsletter.

Mexico headlines spark fear.
But they don’t change strategy.

Most founders think they are rational.
Until emotion spikes.

One headline.
One bad week.
One loud opinion.

And they pivot.

I live part of the year in Mexico.
Recent news did not move me.

Because the decision was built on alignment.
Not reaction.

- strategy beats sentiment
- alignment beats urgency
- data beats drama

Overreaction kills momentum.
Calm thinking compounds.

Full essay below - 

https://lnkd.in/edKwMUpP

#founders
#businessstrategy
#clarity

Founders stuck in sales fail.
Your close rate proves it.

If your close rate is up and down,
you do not have a persuasion problem.

You have a broken architecture.

If you are stuck in sales
trying to force it to work,

that is not a closing issue.

It is a system that was never engineered.

Close rate is a diagnostic signal.

If it is unstable,
your architecture is unstable.

The answer is not a script.
It is a system.

In 5 months:

$500k+ closed
Close rate from 23% to 47%
Founder out of the sales seat

Not a confidence upgrade.

An architectural rebuild.

If your close rate fluctuates,
are you fixing yourself
or fixing the system?

#founders
#salesarchitecture
#gtmstrategy

We grow your DTC Shopify Revenue with 'Data First' CRO - Not Guesses || We also create Websites that actually convert for you

Most real estate businesses don’t have a closing problem.

They have a lead quality problem.

They’re attracting completely wrong people.

The wrong buyers.
The wrong vendors.
Time-wasting inquiries.
Price shoppers.
People who aren’t ready, serious, or aligned.

And it creates a hidden tax:
more calls, more explaining, more chasing — less leverage.

What top-performing operators understand is this:

If your online positioning does the heavy lifting before someone reaches out — every conversation becomes easier.

Better questions.
Better intent.
Better outcomes.

--
𝗪𝗛𝗔𝗧 𝗪𝗘 𝗔𝗖𝗧𝗨𝗔𝗟𝗟𝗬 𝗛𝗘𝗟𝗣 𝗪𝗜𝗧𝗛?

We help real estate businesses create demand so that:

• First-home buyers feel guided instead of confused
• Investors self-select because the strategy is obvious
• Prestige clients feel trust before they ever inquire
• Property management attracts serious, qualified inquiries
• Local agencies dominate their niche instead of blending in

The result isn’t “𝗺𝗼𝗿𝗲 𝗹𝗲𝗮𝗱𝘀”

The result is better conversations with better-fit clients.

--
𝗪𝗛𝗬 𝗧𝗛𝗜𝗦 𝗪𝗢𝗥𝗞𝗦?

Because everything starts with:

• Deep market research
• Precise ICP alignment
• A clear narrative that speaks to one specific buyer mindset

When done correctly, your web presence becomes a filter, not a magnet for noise.

That’s what creates trust.
That’s what creates authority.
That’s what creates conversion without pressure.

—
WHERE MOST GET THIS WRONG?

They try to project authority after the call.

In reality, authority is decided before someone ever reaches out.

Which means your web presence has to do the heavy lifting:

• the Messaging
• the Positioning
• the Credibility
• the Lifestyle and Elegance

The sense of “this is exactly who I should work with”

If that foundation is weak, it doesn’t matter how good you are.
People won’t wait.
They won’t dig.
They won’t sit there staring at a slow, clunky page loading like it’s 2009.

They’ll just leave.

That’s why we obsess over the entire system behind how you’re perceived online.

From research > to narrative > to authority-building design > to development that’s fast, clean, and frictionless.

Not because “websites matter”.

But because 𝗽𝗲𝗿𝗰𝗲𝗽𝘁𝗶𝗼𝗻, 𝘁𝗿𝘂𝘀𝘁, 𝗮𝗻𝗱 𝗽𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝗶𝗻𝗴 𝗱𝗲𝗰𝗶𝗱𝗲 𝘄𝗵𝗼 𝘀𝗵𝗼𝘄𝘀 𝘂𝗽 𝗼𝗻 𝘆𝗼𝘂𝗿 𝗰𝗮𝗹𝗲𝗻𝗱𝗮𝗿.


If your goal is to attract buyers who already get it before they speak to you,

Then we should talk.

If not, this probably isn’t a fit.

Bruno Pankovski

I figured it out.

Do these 5 things everyday to beat Linkedin's algo:






...sike


sorry for crushing your dopamine.




no matter which guru's "hack" you try
Linkedin's gonna find a way to choke you out clean
Khabib fashion.


it's all random at this point.
be yourself.
go nuts.



- 
p.s. Have a 🍺 on me for your troubles with clicking 'more'

p.p.s. Of course it's not AI silly. It's me..

I help Real Estate Businesses ($500K-$5M+) build ICP-Targeted Web Authority that Converts into High-Intent Buyers

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The Battle

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Bruno Pankovski

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Engagements

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Danny Mallinder's LinkedIn Performance

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