Generate Listings

Leading real estate marketing agency specialising in lead generation.

Head of Sales

Danny Mallinder

Strategist & content creator sharing insights to help founders w/ growth.

Content Creator

Mallinder Consulting

Business development consultancy, helping startup founders w/ growth.

Founder

beetu.be

Helping B2B businesses to build inbound client acquisition machines.

Contract Eagle

Implements best-practice setup for contract management processes

IIFYM.com

World leading membership website & SaaS platform for macro dieting.

Head of Business Growth

Salesprocess.io

Helping SaaS, online high-ticket service businesses & consulting firms.

Senior Growth Consultant

Brands Nova

Brand management, e-commerce and integrated marketing campaigns.

Founder, Director

Whanganui & Partners

Economic development unit for the business sector of Wanganui.

Member Of The Board Of Advisors

Whanganui Chamber of Commerce and Industry

Business support organisation for business owners in Wanganui.

Member Of The Management Board

Helping professionals launch another income stream in 2024. Click + Follow for posts and articles on business.

Most founders obsess over more calls booked.

But almost no one optimises what happens after the call is booked.

And that’s the most expensive gap in the entire sales process.

Last quarter:
87% show-up rate.
40%+ close rate.
$500,000 closed.

Not because of more ads.
Not because of better scripts.
Not because of more automation.

But because we rebuilt the 10 minutes between booking and the call.

Here is the truth:
Your close rate isn’t determined on the call.
It’s determined before the call.

So here’s what we used:
• a short “pre-call film”
• founder thesis
• case studies
• expectations
• decision-maker rules
• trackable engagement
• AI-assisted Q&A
• SDR → closer handoff script

Buyers show up informed, warmed up, aligned, and ready.

It’s the easiest win in founder-led sales.

And yet…
almost no one is doing it.

What part of your sales process has the most friction right now?

 (Asking because this one change fixed most of ours.)

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#founderled
#salesstrategy
#strategy

ftechsistemascontraincendio

gocreative

mallinderconsulting

brandsnova

JSESSIONID

li_at

LinkedIn App Challenge

Talks about #business, #psychology, and #entrepreneurship

VP Lesiuk Capital

R.I.P R.I.P posts

We have had enough

As soon as I read a "R.I.P" headline I know its going to be bs to get leads. 

The tactic’s losing credibility.

Agree? Comment yes below to get my amazing report on how to avoid R.I.P posts today.

#rippostsarelame

Off-market doesn’t mean offline.

It means intelligently online.

The most sophisticated deals today aren’t found through networks alone.

They’re engineered through data, insight, and digital origination systems.

Capital now connects through intelligence, bringing off-market demand to light with speed and discretion.

- data-driven origination
- Institutional-grade alignment
- digital transparency at scale

The future of private markets is digital.
 
The edge belongs to those who know where capital wants to go next.

#capitalorigination #infrastructure #privatemarkets

Most pivots burn capital.

But it’s not the product.

Most founders treat a pivot like an engineering problem.

New features. New funnels. New hires.

None of that solves the real issue.

The real failure point is narrative clarity.
 
If your market hypothesis is wrong, everything built on it collapses.
 
I just wrote a full thesis showing how founders can validate a new market in 30 days and avoid $150k in wasted engineering time.

Here’s the core:
 → Pivots fail from unclear coordinates
 → Sales letters set engineering constraints
 → VSLs validate demand faster than code
 → Alignment beats iteration every time

A founder who applied this jumped from 23% to 47% close rate and added $500k from one narrative shift.

If you want the full Founder Thesis doc, comment “Thesis” and I’ll send it.

#founders #gtmstrategy #startups

Just closed $500k using this.

87% show up, 40% + close rate

Do you use a pre-call video?

You should.

A simple pre-sale video that introduces you or your sales rep, covers the thesis, shows case studies. 

And it needs to be fully trackable so you know if they engaged and are ready.

Prospects watch it, they interact with AI, ask questions, and arrive to the sales call pre-sold ready to buy.

It is the easiest way to lift trust, qualify intent, and increase conversions.

So be honest.

Do you have a pre-call video in your sales process?

Let me know in the comments.

#founders
#salesstrategy
#gtm

$100B+ in Transactions | VP Origination Lesiuk Capital

The private markets are changing fast.

Alignment is the new advantage.

Institutional investors want speed and transparency.

Founders and operators want capital and credibility.

Between those two worlds lies the new frontier, where strategy and execution move in sync.

That’s where we operate.

Elite capital advisory today isn’t about access.

It’s about alignment, at speed and scale.

#privateequity #capitalmarkets #infrastructure #energytransition

Most founders think they need capital.

Most really need clarity first.

After many origination conversations, one pattern appears.

Founders jump straight to the number.

But investors do not invest in numbers. 
They invest in logic.

Good opportunities fall apart not because of economics,
but because the narrative is incomplete.

Here is what serious capital looks for before anything else:

- what the capital will achieve
- why the opportunity exists
- what evidence supports it
- how execution will unfold
- how the founder thinks
- why the timing matters

Capital moves toward clarity.
Clarity builds confidence.

If you are preparing a significant project in infrastructure, energy, or AI, make your story as strong as the opportunity itself.

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#infrastructure #energytransition #capitalorigination

Power Your Launch 

Power Your Launch, an education company focused on helping entrepreneurs learn the skills to promote and market their businesses by increasing sales, finding new customers, and learning how to stand out. In the last 12 months, he's helped over 10,000 Entrepreneurs Generate Over 80 Million in sales collectively.

House of Fofanah

➤ Established digital marketing agency helping brands with customer acquisition and paid media. 
➤ Established 6-week training to help brands learn new digital marketing strategies to further increase ROI online.
➤ Training over 13,000 students during 2018.

Managing Director

➤ Leveraged Salesforce.com platform to assist a $4B consumer goods retail provider in transforming its marketing and sales capabilities into a more centralized customer relationship management model across its global offices
➤ Led multiple discovery sessions and conducted business user group workshops with clients to gather business and design requirements.
➤ Designed Process Flow Diagrams to represent client’s customer service and support process using MS Visio.
➤ Developed custom reports and dashboards in Salesforce for different users in the organization as per business requirements.
➤ Built Functional Requirement Document (FRD) and Functional Design Document (FDD) as client deliverables. 
➤ Conducted Train the Trainer (TTT) session to provide walk through of developed system and functionality in Salesforce.
➤ Compiled weekly status report, including various work streams, to be shared with the client. 
➤ Held weekly cadence meetings with work stream leads to maintain integrated project plan. 
➤ Translated 300+ user stories detailing client needs into business requirements for a document outlining the functional elements and user capabilities of the new Salesforce.com platform.
➤ Nominated by group of Senior Advisory Partners to promote financial literacy to Belizean teachers and children during 5-day trip to Belize City as part of corporate responsibility initiative Project Belize.


➤ Leading Global Water Technology Company
Service Cloud Project; Led Train the Trainer. 
Created training documents in over 7 languages to help the transformation of the business.
Role: Lead Business Analyst

➤ Leading Lifestyle Retail Company– SFDC Custom Retail Clientele Transformation; 
Service Cloud Project; SFDC Community
Role: Lead Business Analyst

➤ Leading Lifestyle Magazine Company– SFDC Service Cloud Project; 
Role: Business Analyst

➤ Leading Healthcare Service Provider– Oracle, implementing new strategy 
Role: Business Analyst Intern

Technology Consultant

Philadelphia Fashion Incubator

➤ Managed a portfolio of 5 start-up retail companies in the women, men and accessories market.
➤ Strategically developed 3-6-12 month marketing plan and outlined metrics to guide the companies to success.
➤ Assisted in identifying potential customers who are interested in client's products through social media channels.
➤ Built and managed multiple companies social media profiles and presence, including Facebook, Twitter, Instagram, and additional channels that may have been deemed relevant.
➤ Worked alongside head of company to help distribute content that educates and entertains their audience and supports marketing goals.
➤ Explored new ways to engage and identify new social networks to reach our target buyers.
➤ Monitored marketing trends and kept a close eye on competitive products in the marketplace

Social Media Marketing Intern

Opportunity@Work

➤ Developed familiarity with public policy and initiatives surrounding higher education and diversity in the technology sector.
➤ Collaborated with the Chief of Staff to prioritize, coordinate and schedule upcoming meetings, and partnership development.
➤ Helped develop briefings, speech preparation and talking points; and analyze relevant reports. 
➤ Completed projects and special assignments by establishing objectives; determining priorities; and monitoring progress. 
➤ Prepared and provided contract summaries and revisions summarizing contractual requirements and budgets.
➤ Provided qualitative research support relating to student loan financing, revolving financial models, and U.S. labor market focused initiatives and observed firsthand the interplay between the private and public sectors through contributions to O@W’s start-up, social enterprise model.

Research and Development Intern

Motivational Apparel

➤ Started an online retail company selling inspirational clothes and donating 10-15% of proceeds to causes such as Special Olympics.
➤ Established and recruited a team of 16 employees with diverse backgrounds including tech, design, business, and sales.
➤ Defined roles and responsibilities for each team member and expectations for the current quarter.
➤ Developed a series of 6 collection over the course of 3 years totaling over 200 original designs.
➤ Planned and coordinated all aspects of photoshoots, including photography, lighting, equipment rental, art direction, location, models, wardrobe, props, scene setup, and post-production.
➤ Managed team that led day-to-day activities and events for our brand ambassador program totaling 8 universities. 
➤ Supplier negotiation with local and national suppliers to provide on time delivery and to shorten the cycle time of demand.
➤ Oversaw a supply chain through entire life cycle of sourcing, product development, negotiation shipping and returns. 
➤ Establish an advisory board of 6 senior members from diverse fields including retail, tech, media, education, and operations. 
➤ Identified growth opportunity online that increased sales by 200% alone in quarter 1.
➤ Managed and established brand development, web site traffic growth, and advertising revenue.
➤ Received support from celebrities such as, music artists John Legend and Common, entrepreneurs such as, Daymond John, and retired American politician, Gabrielle Giffords and etc.

Harvard Business School

➤ Selected to complete a rigorous week long program at Harvard Business School in a cohort of 84 students that required participants to analyze real world case study problems and provide rational, strategic solutions. 
➤ Utilized the case study method of intensive analysis by examining 14 cases, chronicling decisions faced by organizations in the fields of macroeconomics, government, ethics and entertainment. 
➤ Attended presentations hosted by MBA admissions officers to gain perspectives on the importance of an MBA and gain exposure to application strategies.

Summer Venture in Management Program Participant

Penn State University

➤ Collaborated with Schreyer Honors College staff to plan corporate and alumni networking opportunities for scholars. 
➤ Planned events around campus to engage Honors students and to broaden their college experience.
➤ Designed various programs to build academic and global awareness for over 1,200 students in the academic community.
➤ Assisted in recruitment for the Honors College by giving tours, presenting on panels, and creating recruitment packets. 
➤ Analyzed and organized data for SHC projects, including Mentoring with Honors (MWH), using Microsoft Excel
➤ Developed genuine relationships with students and assisted with personal and social matters.

Scholar's Assistant

➤ Served as a resource/referral person for conference guests by responding to requests for information about Penn State University and the community.
➤ Performed daily customer service operations such as handling guest check-in and check-out, explaining procedures, giving directions, and reporting specific needs/concerns of guests.
➤ Attended mandatory weekly staff and team meetings to discuss conference plans and concerns.
➤ Provide a high level of customer service to guests.
➤ Effectively problem solve to meet guest and department needs.
➤ Served on a 24-hour duty rotation to ensure safety and security within occupied residential buildings.
➤ Monitored the physical condition of your assigned residence hall, including reporting emergency maintenance situations to the appropriate person(s).

Summer Conference Assistant

PricewaterhouseCoopers - Service Delivery Center (PwC SDC)

➤ Scheduled, managed, and created databases on a national level working with over 35 states and over 100 universities.
➤ Enhanced and created excel programs to sort and find data more efficient.
➤ Generated new ideas for campus recruitment that would later go on and be implemented to create more efficiency.

Internal Firm Service

Ogilvy & Mather

➤ Gained firsthand experience of the client service process and its function in the marketing communications industry. 
➤ Attended daily activities to understand more about company culture and individuals roles and responsibilities.
➤ Participated in internal and client meetings to understand client needs, market opportunities, and plan of execution.

Internship

Abu Fofanah is a marketing strategist, entrepreneur, and educator, helping business owners master digital marketing and scale their businesses online. Through his insights and programs, he has empowered over 100,000 entrepreneurs with the skills to grow and monetize their brands.

As the founder of Power Your Launch, Abu has built a results-driven framework for businesses to acquire new customers using paid advertising. His programs have been trusted by startups, Fortune 500 companies, and even Harvard Business School, where he has taught the next generation of entrepreneurs how to leverage social media to drive sales.

Beyond education, Abu is the creator of Market and Monetize, a community built for entrepreneurs looking to optimize their marketing strategies and maximize their profits. His insights on marketing, scaling, and automation reach thousands of engaged business owners weekly through his newsletter, Permission to CEO.

Before becoming a leader in digital marketing, Abu gained extensive experience in the retail and consumer goods industry as well as in IT consulting. He spent three years in technology consulting at PwC Advisory, specializing in the Salesforce.com practice, where he helped Fortune 100 and 500 companies transform their global operations. His early entrepreneurial journey began at 18, when he founded his first company, managing a team of 16 employees and overseeing manufacturing, logistics, and customer relationships.

Abu holds a Bachelor of Science in Honors Supply Chain and Information Systems from Penn State University, where he also authored an honors thesis on the Industrial Internet of Things. During his time at Penn State, he was recognized as one of Business Insider’s Top 18 Students out of 40,000 and was featured in the Philadelphia Inquirer as a ‘Successful Man on the Rise.’ A dynamic speaker, Abu has delivered keynote speeches to industry executives, including for the COO of The Ritz-Carlton, and was selected as the graduation speaker for Penn State’s Honors Program.

→ GO HERE: https://www.poweryourlaunch.com/enroll

Twitter: @theabufofanah
TikTok:@whereisabu
Instagram: @abufofanah

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Danny Mallinder

Abu Fofanah

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The Battle

Danny Mallinder

Abu Fofanah

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Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Danny Mallinder's LinkedIn Performance

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