Danny DelVecchio ✌️

Stress-free video content for founders | 200+ companies served | $20M+ in pipeline generated

You didn’t start a business to become a content creator. 

But you also understand that having a strong online presence is critical to staying relevant and building trust with your potential clients.

You also know video is the fastest and most effective way to gain that trust and convert casual viewers to paying clients.

But you’re not trying to be the next big influencer. 

Good news is I’ve helped 100s of founders and companies drive millions in revenue without millions of views and giant audiences. 

Bonus! We also have fun making the content. 

If you want put your video on easy mode, holler at your boy. 👇

https://calendly.com/coachdcreates/video

Here's what some of my clients are saying...

———

"Your true genius is in bringing topics to life. For me, there's a big gap between my great ideas and a great piece of content. Your service bridges that gap." 

- Chris Schwargel, Performance Psychology

———

"But being so visible online and wanting to deepen the relationship with my audience, I know that video is something I want and need to do more of. Text content is my jam, but video is actually my favourite way to consume content as a consumer. So I tried out Danny's service - unreal."

- Matt Barker,  Ghostwriter

———

"Before, I spent countless hours each week thinking up ideas, recording, and trying to edit videos on my own. It was exhausting, and I eventually stopped making videos altogether from frustration and burn out. But now, thanks to Danny and his team, making short video clips is a breeze."

- Deb Curtis, Business Broker

———

"I've recommended his video service to SO MANY people already and will continue to do so to anyone who will listen. He makes creating video content accessible to even the busiest of people."

- Lea Turner, Founder of The HoLT

Coach and Content Strategist

LinkedIn is the #1 platform in the world for coaches to attract and convert new clients.

I help coaches get clients on LinkedIn without spending hours a day or sending spammy cold outreach.

I am SO tired of seeing the same recycled content in my feed.

But you know what's even worse... 

I'm even bored with my own content.

So I'm going to do something that I've never seen anyone do before.

I'm hosting a live event, and I'm bringing in an expert.

But I'm not going to interview him.

He's going to coach me. Live on LinkedIn.

I pay $1,000 a year for Sales Navigator, but I have no idea how to use it.

And I want to learn.

And I want to get better at outreach.

And who better to teach me than a guy who teaches companies how to use SalesNav for a living?

He does this for some high-profile companies, like the Denver Broncos.

So next Thursday, Brad Pearse and I will build my entire outreach strategy live on LinkedIn.

Brad's going to help me:
→ Lock in my target market 
→ Show me how to find them 
→ Get insights I can use to personalize my messaging 
→ Craft the actual outreach I'll use 
→ Build a simple system I can run in 30 minutes a day

Then we'll come back in 2 weeks to review how it's working and make adjustments.

So if you think you suck at outreach…

Or you're paying for Sales Navigator and barely using it…

You should come through! 

Click here to register → https://lnkd.in/eweT6Km7

⚠️ IMPORTANT PSA ⚠️

You HAVE to add the invite to your calendar, or you'll forget.

LinkedIn does NOT do this automatically.

Click the "Add to Calendar" button.

We'll see you there. ✌️

Simple and stress-free content systems for founders | 250+ companies served | $20M+ in pipeline generated

Moe Choice

I don’t trust anyone who says “I’m not a dog person”

That’s not a personality trait
That’s a red flag

Dogs don’t hold grudges
They don’t fake laugh
They don’t schedule a “quick catch-up” that could’ve been a bark

They wake up
Commit to the vibe
And go full send

Eat the thing
Chase the thing
Love the human like they’ve just returned from war after taking the trash out

Meanwhile we’re out here
overthinking a text message for 47 minutes

Be more Labrador
Less Linkedin comment section

If your dog judges you
it’s because you deserve it


Capeesh 🤌 


P.S. I don’t always make good decisions…but at least I don’t lick my own face immediately after

_______________________________

is mentoring solopreneurs to $15k+ months

Shit I Found On The Internet 

You have to be comfortable in your own skin to engage with me

Otherwise everything I say feels like a threat

When it's not
It's just an opinion
And my opinion isn't that important

Take what's useful
Leave what isn't

We're not trying to win
I'm not in competition with you
I'm in competition with who I was yesterday

Everything I build
Everything I say
Everything I refine
It's about waking up with fewer lies to maintain

That rattles people sometimes
I can tell when someone's performing. It's in the eyes. The over-explanation

The need to be liked
Someone who isn't doing that feels dangerous to them

It sounds arrogant to say
"I don't care what people think"
It isn't arrogance
It's freedom

I only listen to people who have built what I want. There aren't many

They've failed publicly
They've rebuilt
They don't flinch

And the ones who have?
They're usually the most comfortable in their own skin too

That's the prerequisite


Capeesh 🤌


PS — This isn't about you
PPS — Unless it is 

_______________________________

Their offer may be shit, but that's not the real problem

The real problem was my due diligence

Even shitter!

So here's how I fixed it:

1- Ask them what the exact outcome will be
2- Ask them how long it will take them to get you there
3- Ask them the MAXIMUM it will cost you to get you there

Then

4- Ask them to introduce you to 3 people who got there
5- And three people who did NOT

Then

6- Ask them what conditions are needed to get you there i.e. What they want/need from you

And finally

7- Ask them what happens if these conditions are met...AND the outcome is NOT achieved

If ALL answers are favourable, they are worth the "punt"


Capeesh? 🤌


PPS - Sports stadiums = worst "due diligence" ever

_______________________________

Stop asking your friends if your offer is good enough

They'll say yes because they love you
Not because they'd buy it

Stop asking your coach
Stop asking your mentor
Stop asking your wife

They don't know either

The only one who knows?
The market

She doesn't care about your feelings

She doesn't care about your branding

She doesn't care how long you spent on that Canva deck

She'll either buy or she won't

That's it

YouTube started as a dating platform

They wanted people to post videos of themselves to find love

No one did

People posted cats
Babies eating lemons
Dogs rolling around being idiots

The market said no to dating
And yes to entertainment

YouTube listened
Adapted
And became the biggest video company on the planet

That's the lesson

Come up with an offer
Test it
Get feedback
Adapt quickly

The market will reject you at first

That's not failure
That's data
The solopreneurs who win aren't the ones with the best ideas

They're the ones who test fast
Listen hard
And move before their ego catches up


Peace ✌️


PS — Your nan thinks your offer is amazing

She also thinks you're handsome

Neither is market research

_______________________________

Most people don't fail because they lack talent

They fail because everything feels volatile

That was Adina Samuels situation

Before we worked together, she couldn't see a realistic way to turn what she did into a business

Entrepreneurship felt risky
Income felt unpredictable
Nothing felt stable enough to trust

That's not a motivation problem
That's a structure problem

So we didn't add complexity
We stripped things back

Clear positioning
A simple outreach system
One way of going to market that could actually be repeated
Within weeks, the signal was obvious

The market needed what she offered
Her positioning was landing
Her outreach strategy worked

Her words:

"There hasn't been a shadow of a doubt that the system works"

That's the part that matters to me

Not the label
Not the headline
The certainty

Over time, that turned into confidence

Consistency

And a business Adina runs full-time, on her own terms

That's the difference between trying entrepreneurship

And building something you can actually trust


Capeesh? 🤌


PS — Shadows are proof that something solid is standing in the light

Or that it's sunny

One of the two
_______________________________

Ornithologists are unhinged

Somewhere out there a grown adult introduced themselves at a conference and said:

"Hi, I specialise in the behavioural patterns of the tit-babbler."

And no one blinked

Meanwhile you're scared to post about your offer

This person says "fluffy-backed tit-babbler" out loud

In public
At work

And you're worried about what your old colleagues might think?

Stop overthinking
Start posting


Capeesh 🤌


PS — Somewhere there's a bird called Dave and he's furious he didn't get the spotlight



_______________________________

Shit I Found On the Internet 

Every coaching program I bought had limited access

Faster endings than a Kardashian marriage

And almost ZERO personalisation

They give you their one-trick playbook

And hope to retire like they’ve completed the game

So, I wanted to build it different

Because there is SO MUCH MORE for me to learn

And as I learn, I show you how to do it too

So every time I level up, you do too

You don’t get “one and done” when you work with me

You get lifetime access

• New moves
• New strategies
• And unlimited 121s

Because if your coach is too busy to see you

The likelihood is they are trying to get richer

Instead of helping you to


Capeesh? 🤌


PS - In the Pokémon universe, Slowpoke takes 5 seconds to even feel pain

Which is about as long as some “gurus” take to feel accountability

______________________________

Pokèmoe 

I used to charge a cup of tea (and a slice of cake)

Now I charge $497 for 45 minutes of my time

Here's what that looks like

🗣️ Client: "Should I do A or B?"
Me: "What has to happen for you to know the answer?"

🗣️ Client: "I'm scared to go all in."
Me: "What happens if you don't?"

🗣️ Client: "I don't know where to start."
Me: "Shall we list all the possibilities?"

That's it
That's the session

They pay me $497 to tell them "no-one knows"

Because no-one does

Not me
Not the gurus
Not the algorithm

The answer was always inside them
I just ask the questions that unlock it

What's obvious to me isn't obvious to them

What's obvious to them isn't obvious to everyone else

That's the gap
That's what they're paying for

Not answers
Clarity


Capeesh? 🤌


PS — "COME ON, JUST GIVE ME THE FUCKING ANSWER!!!!"

_______________________________

The hardest thing I've ever done?

Leaving something that worked

I had the businesses

The money
The network
The reputation

In Dubai, I was known
Respected
Comfortable

On paper, it was success

Stable income
Good connections
Access to whatever I needed

And yet…

Every day there was a quiet question in the background

How do I keep all the good parts... but lose the parts that own me?

The investors
The staff
The landlords
The weight of maintaining something I'd outgrown

For three years I tried to solve that equation

I wanted freedom
without letting go

There isn't a formula for that

Eventually I realised something I didn't want to admit

If you want a different life, you don't optimise your way into it

You abandon the old one

So I put my passport in my pocket
Booked a one-way flight from Dubai to London

Left everything I had built behind

No network
No status
No guarantees

Just a carry-on and a bet on myself

Starting over is romantic when you talk about it

In reality, it's terrifying

But staying somewhere that no longer fits you?
That's worse

Sometimes the bravest thing you can do is walk away from something everyone else calls success

And bet on yourself again.


Peace ✌️


PS — Success can be a very comfortable trap

_______________________________

Solopreneur Manifesto


There are no shortcuts

You will never know enough

No one is coming to save you

Chase the "no" to get the "yes"

Failure is the prerequisite to success

You can only serve one master at a time

No one cares who you are or what you do
They care what you can do for them

Your offer is your master's desired outcome

Selling is not telling
Selling is listening

In God we trust
With everyone else, we follow up

The antidote to all your problems is endless prospects

It may not be your fault
But it is ALWAYS your problem

There is zero downside to building your personal brand

Perfection is the excuse
Excellence is the standard

There is no "answer"
There is only your next best step

The customer is always right
In THEIR model of the world

If you build it, they will NOT come
You have to go and get them


Peace ✌️


PS — Print this out
Tape it to your wall

PPS — Screenshot it
Because you’re not actually going to print it

_______________________________

I travel a lot
I'm a trusted dog sitter

Which means I've lived with a lot of dogs that people warn you about first

Different breeds
Different reputations
Very different realities

Here's what I've learned

The dogs people warn you about most are usually the ones who just don't perform on command

Same goes for Linkedin influencers

Today's breed: Benjamin D. 

The guy people call "too aggressive" or "too direct"

If Benjamin were a dog, he'd be a Border Terrier

Here's why

• Purpose-built for one job: go straight at the problem
• Doesn't care if you like it, only if it works
• Zero interest in tricks, trends, or performing for strangers• Calm when things get uncomfortable
• Surprisingly funny once you stop expecting it to behave
• Loyal to results, not reputation

Border Terriers aren't lap dogs

They're working dogs

Bred to go underground, flush things out, and finish the job

No wonder this one spends his time dragging cold calls into the light


Peace ✌️


PS — Border Terriers can run up to 30mph

Still slower than Benjamin replying “That’s not a real objection”

_______________________________

Every brand has a dog

Some are Labradors
Friendly
Enthusiastic
Slightly chaotic

Some are Terriers
All noise
Zero chill

And then... there’s Marija Perinić MJPR 

Afghan Hound

Unshakeable composure

Moves like she’s already decided how this ends

Doesn’t fetch trends
Doesn’t beg for attention
Doesn’t sprint when everyone else starts panicking

Just... glides

If you get it, you get it

If you don’t, she’s not chasing you

Pets Unleashed continues


Peace ✌️ 


PS — If this dog had a wardrobe, it would judge mine

_______________________________

People want it cheap
They want it quick

And they want it personalised

That’s the line Lois Letchford dropped on my podcast

And it explains so much of what’s broken in expert-led work

Lois isn’t guessing
She’s not “trying something new”
She’s not watching a YouTube tutorial at 1.5x speed
She’s bringing 30 years of experience working with children

Designing programmes around actual humans
Not templates

And yet the question still comes up:

“Would you do it for $20 an hour?”

Sure
Someone will
They might help
They might not

That’s the part people skip

You’re not paying for time
You’re paying for fewer mistakes
Less trial and error

And not having to roll the dice on something that actually matters

This episode is about what expertise really costs

And why racing to the bottom is the most expensive strategy there is


Peace ✌️


PS — If cheap + quick + personalised were easy, Amazon would be running schools

I was working harder than ever
Making less than ever

Couldn't figure out why I wasn't hitting the BIG bucks

Then I spotted the two ingredients I was missing

Discipline

To stay focused on one chosen path

ONE niche. ONE offer.

I was jumping between 3 different offers wondering why none were landing

Consistency

Reaching out every single day
With that offer ONLY

Not when I felt like it

Not when the algorithm rewarded me

Every. Single. Day.

That's it

No secret hack

Just two things most people know but don't do


Capeesh? 🤌


PS — What does a cannibal life coach value in their clients?

Consistency

If you’re not hitting your revenue goals…
please stop blaming strategy

This is deeper

You didn’t send the proposal?
That’s not procrastination
That’s an intimacy wound around being evaluated

You avoided follow-ups?
That’s not inconsistency
That’s a nervous system response to perceived confrontation

You haven’t posted in 3 weeks?
That’s not laziness
That’s visibility trauma resurfacing

You didn’t raise your prices?
That’s a scarcity schema rooted in early authority dynamics

You missed your sales call?
Your body may be rejecting capitalist urgency

You didn’t build the funnel?
Funnels can feel like containment structures
Notice if you resist structure in general

You keep “researching” instead of launching?
That’s intellectualisation as a safety behavior

You’re overwhelmed by your to-do list?
Executive function fatigue from internalised productivity narratives

You didn’t send cold outreach?
Your attachment style may be avoidant with strangers

You ghosted a client?
Boundary reassertion

You’re stressed about cash flow?
Financial dysregulation

You didn’t wake up at 5am?
Circadian self-sovereignty

You skipped the gym?
Embodied resistance to hustle culture

You binge-watched TV instead of working?
Dopamine recalibration

You’re not scaling?
Success ceiling

You are scaling?
Expansion anxiety

Your CRM feels heavy?
Systemic containment discomfort

Your calendar is empty?
Energetic spaciousness

Your calendar is full?
Over-functioning adaptation

Everything is data
Everything is activation
Everything is valid

Nothing requires discipline
Let’s unpack that next week


Peace✌️


P.S - Comment “HEALING” if you’d like to process your relationship with follow-ups

P.P.S - If your funnel reminds you of your ex, we should explore that

_______________________________

$10,000 for one swing of a sledgehammer

A German bakery's machinery broke down


They were losing hundreds of thousands every hour

Called in an expert engineer

He walked in
Looked at the machine
Asked for a sledgehammer
Hit it once

Machine started working

Invoice: $10,000

The owner lost his mind

"$10,000 for hitting it with a hammer?!"

So the engineer itemized it:
• $1,000 — For the visit and physical work
• $9,000 — For knowing exactly where to hit

Here's what most solopreneurs get wrong:

You're not selling hours
You're selling years

Years of learning
Years of failing
Years of figuring out where to hit

The bakery owner didn't want the engineer to take 10 hours just to justify the bill

Every hour wasted cost him more money

Speed is the feature

Your expertise isn't expensive
It's efficient

Stop apologizing for solving problems fast
Start charging for the decades it took to make it look easy


Capeesh? 🤌


PS — If they want someone who takes longer, they can hire someone who knows less

That's always an option

_______________________________

You can't have macro-patience if you don't know where you're going

Gary Vee says macro-patience, micro-speed

I like that

But here's the problem:
How can you be patient about the long game

If you don't know what game you're playing?

You can't
So you get stuck in micro-urgency

Go go go go go
But going nowhere

No North Star
No context
No point

Just busy being busy

Going through the motions

Shoulding all over yourself

"I should be doing this"
"I should be posting more"
"I should have started earlier"

And at the end of the day?

You're worn out
Mentally
Physically
Emotionally

Not because you worked hard
But because you worked hard on nothing that mattered

The fix is stupidly simple:

Know what you want

Then every day ask one question:

What can I do today to get me closer?

That's it
Direction first
Speed second


Peace ✌️


PS — Gary Vee talks about patience a lot for someone who looks like he's always three espressos deep

_______________________________

A guilty pleasure of mine?

Going on X

Not to learn
Not to “build my brand” (Not yet anyway)

Just to observe

It’s chaotic
It’s unfiltered
It’s mildly concerning

But it reminds me of something important

The internet isn’t real life

And if you build your worldview off a timeline…

You deserve the confusion


Peace ✌️


PS — If you say you “don’t go on X anymore”

I don’t believe you


_______________________________

Everyone told me not to record my calls

Sales calls
One-to-ones
Complaints
Delivery
Testimonials

"You can't do that"
"People won't be comfortable"
"They'll pull out"

So I asked the obvious question:

Why?

No one had a real answer
I ignored their advice 

I recorded everything

I've got over 4,000 videos now
Conversations spanning years
Patterns I couldn't see at the time Language I didn't know would matter later

Because now?

Those recordings are gold

Not because I planned some clever AI play

But because I documented reality instead of guessing

With AI today I can feed in years of real conversations

Real objections
Real confusion
Real buying decisions

And it shows me what I couldn't see before

Like how 80% of my closes happened after the exact same hesitation

Or how the people who ghosted all asked the same question I never answered properly

Patterns I would've missed if I'd trusted memory instead of tape

Here's the lesson:

Most advice only makes sense for the moment it was given

Technology moves
Context changes
Fear stays the same

If I'd listened I'd have less data
Less leverage
And a lot more opinions instead of evidence

Record everything
Future you will thank you


Peace ✌️


PS — We’re in the golden age of “I never said that” immediately followed by… yes you did

On 4K
With subtitles

_______________________________

You've got 17 tabs open and 4 half-built offers

Plus a Google Doc titled “new business idea FINAL FINAL v3”?


Cute.

Now let’s fix your sh!t


LIVE Masterclass with Meee
Wednesday 11th March @ 19:00 UK
REGISTER FREE


In less than 60 minutes, we’ll cover

• How to escape the “freelancer treadmill of doom”
• Why your Dream Offer isn’t optional—it’s oxygen
• The surprisingly non-woo route to $15K months


No hype
No soft jazz intro
No funnels that look like spaghetti


Just a proven system


Delivered by a guy who’s been in the trenches,
made the mistakes, and lived long enough to rant about it


Show up burnt out. Leave booked out

(Also bring snacks. Transformation is hungry work, dontchaknow)


Link in the comments, you chaotic genius


Peace ✌


PS - Did you know Jazz was once considered more dangerous than spaghetti?

One was blamed for moral decay. The other just stains your white T-shirt.

Both are still fire!

View event: How To Make $15,000 A Month With JUST Your LinkedIn Profile

How To Make $15,000 A Month With JUST Your LinkedIn Profile

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Danny DelVecchio ✌️

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The Battle

Danny DelVecchio ✌️

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