Meriqua "Danni" White

Director of Content Strategy and Development

DW Creative

Fractional CMO

Elevate Leadership

Fractional Marketing Manager

DW Creative Publishers

Publishing Strategist

Entreprenista

I am a proud member of The Entreprenista League, a private community created to help founders make meaningful connections that lead to real business results. Join me and other ambitious Entreprenistas and join our community here: entreprenista.com/join

Member of The Entreprenista League

ForbesBLK

Official Member

Forbes Business Council

Bython Media

Senior Content Manager

Inc. Magazine

Digital Content Creator

HuffPost

Fractional CMO | Content/Growth Strategist | Demand Marketing Consultant --​> B2B Tech | SaaS | Healthcare | Finance | Emerging Tech

As a CEO, entrepreneur, marketing strategist, and advisor, I fuse my 10+ years of experience in propelling the growth of startups, brands, and businesses. My expertise lies in elevating their visibility, fostering customer loyalty, and driving revenue through the strategic implementation of branding, content development, and seamless omni-channel marketing experiences. Throughout my career, I have collaborated with an impressive range of companies, spanning from high-growth tech startups to renowned Fortune 500 enterprises. Notably, I have partnered with industry giants such as Microsoft, Google, CVS, Nextdoor, and Fidelity, delivering transformative solutions for their business success.

Chief Executive Officer

S2W Media

Director of Digital Marketing

The Media Bulletin (TMB)

Director Digital Strategy & Market Research

Market Expertise (ME Pune)

Director - Digital Strategy & Market Research

Senior Research Manager

Spiceworks Ziff Davis

MarTech Advisor is one of the fastest growing media brands providing unbiased news, in-depth research, reviews, expert views and perspectives on the ever-increasing marketing technology space. 

Projects & Responsibilities:
Buyer’s Guide
-Responsible for content structuring and creation, design secondary and primary research methodologies including survey questionnaire design, plan pre-launch, and post-launch promotional strategy, propose design themes and publish
-Develop pertinent marketing campaigns to promote research content online, and prepare product performance report to assess the success of a promotional strategy
-Plan and promote research content in various innovative formats like short-form content, micro articles, infographics, summarized reports and GIFs for audiences to quickly refer the content
-Develop survey questionnaires, identify the target audience and various ways to reach out to them and create analytical data tables, charts, PPT to represent the survey findings

InvestScape - Martech Investments
-Keep a tab on martech funding activities, M&As and IPOs on a quarterly basis and conduct Investor interviews on due diligence and selection criteria
-Create an Annual InvestScape packed with charts, stats and commentary from the investing experts, the annual and quarterly stats, and the investment trends and predictions if the upcoming year

Other Responsibilities
-Propose new research products and develop concept notes and conduct feasibility studies to add and enhance the research content offerings and work out potential revenue models
-Conduct multi-domain research for various business clients including market sizing, company profiles, Org charts, whitespace analysis and opportunity analysis
-Hired, coached, and managed a team of researchers and data analysts

Achievements:
-Featured in Top 10 list of  Influencers by BuzzSumo
-Recognized as the outstanding leader for three successive years
-Bagged performance appraisal twice in the same year

Senior Manager - Market Research Services

Ziff Davis B2B

Roles & Responsibilities:
•	Conducted Strategic Account Profiling, prepared Market Insight Reports, prepared Industry Reports
•	Analyzed and estimated market sizing conducted industry competitive analysis
•	Pre-Product launches marketing strategy formulation
•	Market Survey Questionnaire designing and feedback analysis
•	Database Building & Database Level Reports by using other specialist research tools designed for reports and databases such as LinkedIn, Dowjones (Factiva), Jigsaw, Zoom Info, Iprofile
•	Conducted, tracked and monitored the market on current and emerging market trends and technologies
•	Performed feasibility studies and estimated team allocation and roles managed the communication flow throughout
•	Coached and mentored new Research Associates and Research Analysts
•	Managed multiple projects simultaneously utilizing a logical, efficient approach for meeting strict project deadlines

Achievements:
•	Awarded the “Best Research Analyst” for the most consistent performance and setting new research benchmarks within the organization, for two years in a row.
•	Nominated and won the “Rewards & Recognition” consistently for all the five quarters
•	Rewarded with an overseas trip to Thailand for consistently improved performance
•	Got an opportunity to work on client site, Sears Holdings (EON IT Park, Pune) for six months
•	Rewarded with the highest incentives and salary appraisals based on the performance

Senior Market Research Analyst

Verve Global Services Pvt Ltd

Roles & Responsibilities:
•	Conducted CATI & CAWI surveys for different market segments
•	Conducted Training on Accent neutralization for the New hires
•	Assisted the Senior Quality Analyst with providing feedback to the CATI executives.
•	Data Transcription with appropriate capturing of respondent option selection and additional comments.

Research Analyst

HCL Infosystems Ltd

THESIS:
“A Market Research on the Consumer Behavior and a Market Share Analysis of HCL Products in the Pune Distribution Market through Dealers and Channel Partners”

•	Primary role was to retain Pune based dealers and promote the new HCL products
•	Educating the dealers about the restructuring held in the company which was more customer centric and after sales service focused
•	Briefing the dealers about the new product lines introduced, and promoting ME Laptops

Marketing Intern

Omega Computers & Services

Roles & Responsibilities:
•	Conducted Training on Accent neutralization and Soft Skills for the Army Officers and their dependents 
•	Conducted sessions on How to perform well in Group Discussions and Personal Interviews.
•	Vocabulary and Basic English Grammar for all age groups

V&A Trainer and Marketing Executive

Served TISCALI BROAD BAND (now TalkTalk), UK process

Roles & Responsibilities:
•	Joined as Customer Care Specialist in the year 2007.
•	Resolved customer broadband issue on calls for Tiscali broadband Support (UK Process)
•	Sent Email response to troubleshoot the broadband issues for the same.
•	Later got promoted as Senior Technician / Senior CCS.
•	Wherein we were communicating directly with the BT Engineers at the exchange to resolve the customer issue.
•	Troubleshooting  the broadband  and networking issues of Tiscali Broadband Services(UK Process)
•	Writing email responses to the clients regarding connection settings and complete troubleshooting

Senior Support Technician

As Director of Digital Marketing at S2W Media, with over three years in this role, our team has specialized in driving digital transformation through strategic planning and outbound marketing initiatives. We focus on delivering impactful digital campaigns that enhance brand visibility, generate quality leads, and contribute to sustained revenue growth for the organization.  

By leveraging expertise in digital transformation and market research, we craft data-driven strategies that align with evolving business objectives. Collaborating closely with cross-functional teams, our efforts have empowered S2W Media to achieve measurable outcomes while fostering innovation and collaboration across the enterprise.

Khushbu Verma

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Meriqua "Danni" White

Khushbu Verma

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