Meriqua "Danni" White

Director of Content Strategy and Development

DW Creative

Fractional CMO

Elevate Leadership

Fractional Marketing Manager

DW Creative Publishers

Publishing Strategist

Entreprenista

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Member of The Entreprenista League

ForbesBLK

Official Member

Forbes Business Council

Bython Media

Senior Content Manager

Inc. Magazine

Digital Content Creator

HuffPost

Fractional CMO | Content/Growth Strategist | Demand Marketing Consultant --​> B2B Tech | SaaS | Healthcare | Finance | Emerging Tech

As a CEO, entrepreneur, marketing strategist, and advisor, I fuse my 10+ years of experience in propelling the growth of startups, brands, and businesses. My expertise lies in elevating their visibility, fostering customer loyalty, and driving revenue through the strategic implementation of branding, content development, and seamless omni-channel marketing experiences. Throughout my career, I have collaborated with an impressive range of companies, spanning from high-growth tech startups to renowned Fortune 500 enterprises. Notably, I have partnered with industry giants such as Microsoft, Google, CVS, Nextdoor, and Fidelity, delivering transformative solutions for their business success.

Chief Executive Officer

GreatHorn

•	Established as a key escalation point in a company specializing in API-based phishing detection on O365 and Google platforms, enhancing post-sales support and customer satisfaction.
•	Lead Threat Intelligence initiatives in a machine learning-driven environment, proactively developing policies and models to counter email-related cyber threats.
•	Serve as Subject Matter Expert (SME) in cross-functional teams, enforcing data-driven strategies and security best practices in a company known for its automated response capabilities.
•	Analyzed 180TB+ of email metadata using Python and SQL in a cloud-based email security platform, achieving a 99.73% detection rate and a 0.24% false negative rate.
•	Direct cloud-based product operations and strategy, aligning with the company's focus on comprehensive protection against message-based threats. Implemented knowledge management processes to support this vision.

Manager, Messaging Security

•	Spearheaded client onboarding in a cybersecurity company specializing in API-based phishing detection for O365 and Google, achieving a 97% renewal rate through rapid response and issue resolution.
•	Presented customer success KPIs to executive leadership in a machine learning-driven environment, contributing to operational excellence and product enhancements.
•	Proactively engaged named accounts with specialized security expertise, ensuring effective utilization of GreatHorn's machine learning and automated response capabilities, leading to high customer satisfaction.
•	Acted as a customer advocate in a company known for its comprehensive protection against message-based threats, gathering and leveraging customer feedback to drive product enhancements and swift inquiry resolution.

Customer Success Lead

Sophos

•	Transitioned to lead a 10-member international Technical Support team, specializing in Sophos' cloud-based secure email gateway solutions, including anti-spam, phishing, malware, and data loss prevention.
•	Collaborated with Engineering and Product Management in an Agile environment, achieving a 42% reduction in support tickets through proactive communication.
•	Developed a training curriculum focused on Sophos' cloud-based email security products, elevating team expertise across the board.
•	Conducted weekly 1:1 meetings with the team and implemented quarterly performance reviews, leading to an 8% increase in team performance ratings.

Team Lead, Technical Support Manager

•	Led QA operations for Sophos Home's cloud-based solutions, a leader in advanced, real-time protection against ransomware and malicious software, in an Agile environment. 
•	Oversaw test design, updated test scenarios via Zephyr Scale and Excel, and conducted cross-browser and cross-platform testing, ensuring optimal feature functionality across multiple environments.
•	Advised on testing processes and recommended product enhancements in team meetings to improve Sophos Home quality.
•	Developed over 200 test cases for regression testing, improving coverage from 25% to 98%, and meticulously documented test results to ensure defect-free software releases in a company focused on combating developing cybercrime.

Lead Software QA Engineer

Reflexion Networks, Inc. (Acquired by Sophos)

•	Oversaw cloud-based email security solutions for 1,500+ MSP partners and 1M+ mailboxes, specializing in anti-spam, email continuity, and outbound filtering services.
•	Fostered robust relationships with an extensive network of stakeholders in a company known for proficient technical problem-solving in email security and compliance.
•	Initiated a revamped support framework and self-service portal in a complex email security environment, achieving a 10% increase in resolution efficiency and a 40% reduction in customer queries.
•	Expertly resolved high-stakes global customer escalations in a company focused on blocking spam, viruses, and volume-based attacks, contributing to a stellar 97%+ customer retention rate.

Senior Technical Support Manager

groupSPARK/123Together, a division of mindSHIFT Technologies, Inc

•	Served as the primary liaison for technical and account matters in a leading cloud-based Microsoft Exchange Hosting provider, streamlining 24x7x365 communications and coordinating conference calls to resolve issues and enhance cloud-based product support.
•	Developed comprehensive technical documentation for cloud services, contributing to the company's award-winning recognition as a top Microsoft hosting partner. This led to increased customer loyalty and a reduction in support call volume.
•	Collaborated with sales and product teams to tailor cloud-based solutions to customer needs, directly contributing to successful sales and product enhancements in a white-label and private-label hosting environment with 24x7x365 technical support.
•	Served as the Tier 3 escalation point for complex technical challenges in our complex cloud-based services, solidifying the company's reputation for exceptional cloud support.

Senior Technical Support Manager/Dedicated Technical Account Manager

With over 15 years of experience in customer success and technical support, I am passionate about delivering exceptional customer service and ensuring customer satisfaction. I have a strong background in messaging security, threat intelligence, and data analysis, which enables me to provide proactive and strategic guidance to our clients at GreatHorn. 

As the Manager of Messaging Security, I lead the Threat Intelligence program and collaborate with cross-functional teams to monitor, detect, and report on potential threats. I also serve as a Customer Success leadership team member, providing leadership and guidance to the overall organization. I leverage my skills in customer success, customer onboarding, and attention to detail to onboard new clients, resolve issues, and share best practices. I am a trusted partner and strategic advisor to both internal and external stakeholders, driving business decisions and improving customer outcomes.

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Meriqua "Danni" White

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