Meriqua "Danni" White

Director of Content Strategy and Development

DW Creative

Fractional CMO

Elevate Leadership

Fractional Marketing Manager

DW Creative Publishers

Publishing Strategist

Entreprenista

I am a proud member of The Entreprenista League, a private community created to help founders make meaningful connections that lead to real business results. Join me and other ambitious Entreprenistas and join our community here: entreprenista.com/join

Member of The Entreprenista League

ForbesBLK

Official Member

Forbes Business Council

Bython Media

Senior Content Manager

Inc. Magazine

Digital Content Creator

HuffPost

Fractional CMO | Content/Growth Strategist | Demand Marketing Consultant --​> B2B Tech | SaaS | Healthcare | Finance | Emerging Tech

As a CEO, entrepreneur, marketing strategist, and advisor, I fuse my 10+ years of experience in propelling the growth of startups, brands, and businesses. My expertise lies in elevating their visibility, fostering customer loyalty, and driving revenue through the strategic implementation of branding, content development, and seamless omni-channel marketing experiences. Throughout my career, I have collaborated with an impressive range of companies, spanning from high-growth tech startups to renowned Fortune 500 enterprises. Notably, I have partnered with industry giants such as Microsoft, Google, CVS, Nextdoor, and Fidelity, delivering transformative solutions for their business success.

Chief Executive Officer

McPherson Strategies

Account Executive

Trust Relations

PR Senior Account Executive

Brianna Régine Visionary Consulting 

Cultivated strong client relationships, serving as a reliable point of contact
Managed end-to-end project coordination through brand audit and marketing communications planning
Coordinated cross-functional teams to meet project milestones
Aligned creative strategies with client business goals
Contributed to the development of innovative solutions with internal teams
Conducted quality reviews to meet client expectations
Implemented feedback loops for continuous improvement
Communicated project updates and reports to clients and stakeholders
Ensured effective communication channels between teams and clients
Proactively identified and addressed project challenges

Creative Strategy Account Coordinator

Qwoted

Proactively engage with journalists to understand their goals and challenges
Guide journalists through the onboarding process, ensuring a smooth and positive experience
Provide training sessions to educate journalists on the features and functionalities of the Qwoted platform
Collaborate with the Media Success Team to develop strategies for customer-driven lead generation.
Stay informed about product updates and new features
Identify opportunities for customers to act as advocates, participating in case studies, testimonials, and other marketing activities.
Gather feedback to share with the product and development teams for continuous platform improvement.

Media Success Manager

Comprise

Serving as support to the direct contact with the client, providing timely recommendations and responses
Running weekly or bi-monthly client meetings and providing agendas and recaps to the entire team and client
Identifying media opportunities and developing strategic public relations plans for clients
Supporting tactical work and media research on multiple accounts and coaching account coordinators
Managing the budget for client accounts and assigning work to team members accordingly
Develop monthly activity reports with metrics to share progress with clients

Karbo Communications

Assist in the development, planning, and execution of client media strategies for B2B/B2C technology companies
Media and analyst relations research, speaking/event leads, thought leadership opportunities
Oversee and track client campaigns using media monitoring tools (Muck Rack, Meltwater, SparkToro, etc.)
Coordinate media interviews; assist with media training for clients; initiate implementation of media events such as press conferences, briefings, and media tours
Provide client service and administrative support; attend meetings, handle scheduling logistics, and draft agendas and recaps

PR Account Executive

Mainland

Worked with B2C clients in the restaurant, tech, consumer services, and wellness sectors
Daily pitching and securing of local, regional, and national media coverage
Establish and maintain relationships with media- TV, print, radio, web, etc. 
Researching media and developing creative storytelling angles/ news hooks to secure press
Supports account manager or senior account manager with press release writing, media list creation, maintenance, other projects, etc.
Responsible for writing, proofreading, and publishing content on the 1851 Franchise, Stache Cow, Estate Envy, and Room 1903 publications

Augusta-Richmond County Public Library System

Assist with PR for six library branches across Augusta — including strategic planning, media relations, videography, content creation, digital marketing and advertising 
Lead overall and day-to-day social media strategy — developing and executing creative content and monitoring social presence reputation 
Work with product, marketing and production teams to strategize high-engagement campaigns; collect and report analytics 
Establish project timelines and manage deadlines to ensure timely launch
Measure and report performance of all PPC campaigns and assess against goals (ROI and KPIs); adjust and implement changes to strategy based on results
 Successfully implemented growth strategies through email marketing, newsletters, and social media platforms

Public Relations 

WACH FOX

Developed, researched and pitched relevant, timely and newsworthy story ideas daily 
Created compelling content for broadcast, digital and social media platforms under tight deadlines 
Wrote broadcast and digital copy, translating complex issues into clear and concise stories for target audience
Collaborated with photographers, editors and producers to deliver unique and engaging stories, ensuring desired vision and message was conveyed
Shaped and produced live newscasts — writing broadcast copy, creating graphic elements and selecting appropriate video while remaining flexible and adaptable as coverage needs changed
Promoted and published stories to web and social media platforms to increase viewership and drive digital traffic

Reporter

Assisted reporters in researching story ideas and coordinating with producers and photographers in their daily assignments. 
Retrieving file materials, answering telephones, making beat checks, and assisting assignment editors and reporters in setting up coverage plans.
Support news broadcasts with program content creation. This was an opportunity to learn and participate in the daily production of a fast-paced, top 100 market newscast. Tasks may include writing scripts for live newscasts, creating graphic elements and assisting in story research.
Acquired skills utilizing industry editing processes and equipment(Edius/ Final Cut Pro).
Applied theoretical concepts from classroom to practical work environment.

Reporter Intern

Experienced public relations professional and strategic communications expert skilled in media relations and digital strategy. Thrives in a fast-paced environment. Able to juggle multiple projects simultaneously while meeting strict deadlines.

taplio

The Battle

Meriqua "Danni" White

Leah E. Holloway

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?