Meriqua "Danni" White

Director of Content Strategy and Development

DW Creative

Fractional CMO

Elevate Leadership

Fractional Marketing Manager

DW Creative Publishers

Publishing Strategist

Entreprenista

I am a proud member of The Entreprenista League, a private community created to help founders make meaningful connections that lead to real business results. Join me and other ambitious Entreprenistas and join our community here: entreprenista.com/join

Member of The Entreprenista League

ForbesBLK

Official Member

Forbes Business Council

Bython Media

Senior Content Manager

Inc. Magazine

Digital Content Creator

HuffPost

Fractional CMO | Content/Growth Strategist | Demand Marketing Consultant --​> B2B Tech | SaaS | Healthcare | Finance | Emerging Tech

As a CEO, entrepreneur, marketing strategist, and advisor, I fuse my 10+ years of experience in propelling the growth of startups, brands, and businesses. My expertise lies in elevating their visibility, fostering customer loyalty, and driving revenue through the strategic implementation of branding, content development, and seamless omni-channel marketing experiences. Throughout my career, I have collaborated with an impressive range of companies, spanning from high-growth tech startups to renowned Fortune 500 enterprises. Notably, I have partnered with industry giants such as Microsoft, Google, CVS, Nextdoor, and Fidelity, delivering transformative solutions for their business success.

Chief Executive Officer

Long Story Short Media

Associate Producer

At Long Story Short Media, a creative consulting and full service multi-media production company, I support and manage production from pre- through post-production, creating multi-platform content for nonprofits, large organizations, and global brands. Content creation includes strategy and story development with national and global marketing and innovation teams and executive level leadership. Work completed in-office, on set, and remotely as necessary.

Production Assistant

- Conducted extensive background research and created various client deliverables like creative briefs, proposals, call sheets, production schedules, etc.
- Assisted with media management, including logging footage, choosing selects, maintaining archival naming convention systems, and other file management responsibilities including organization and selects
- Assisting with website management, including copy editing and Wordpress upkeep
- Tracked and recorded project expenses and other various data entry tasks data entry
- Collaborated with team to maintain office organization and complete other administrative tasks
- Experienced with Dropbox, Wordpress, Rev, and other programs.

Production Intern

The mission of ForbesBLK is to champion a global community of Black entrepreneurs, professionals, leaders and creators that are driving systematic change in business, culture and society.

Member

Hue is a platform built to advocate change, by amplifying voices of color working in marketing, increasing our visibility, and paving a path for us all to rise.

The Eleanor Silver Spring

Experienced in serving and food running in a high volume, fast-paced environment, with assists as a barback and busser as needed.
Trained new server and food runner hires. 
Trusted to run expo during busy brunch shifts.

Server and Food Runner

The Eleanor DC

As one of the original opening hires, I was fully trained in standard serving and hosting techniques, incl. wine and spirits course and arcade games and duckpin bowling setup and troubleshooting.
Served and hosted special events, parties, and buyouts ranging from 15 to 100+ guests.
Trained multiple new hires for server and host positions.
Maintained relationships with regular returning guests, and wine, beer, and spirits company representatives.

Server and Host

Anchor Worldwide

- Assisted CEO, General Manager, Producer, and other staff with daily administrative tasks and equipment/prop/supply runs
- Production Assistant for broadcast network shoots and tv spots (Clients included ESPN and Oxygen)
- Assisted Producers and Production Coordinators with location scouting, creating client-facing Keynote presentations, setting up and maintaining pre-production binders and wrap books, tracking budgets, purchase orders and invoices using Quickbooks and Google Sheets

Manhattanville College

Andrew Bodenrader Center for Academic Writing and Composition
- completed a year-long prerequisite course studying writing theory and writing center research
- on a weekly basis, collaborate with students and other school community members in one on one sessions to strengthen and develop their writing and grammar skills in various subjects from academic or creative writing to application essays and personal statements

Writing Tutor

- meet one on one with individual mentees on a weekly basis to help with the transition to college and develop important skills (time management, organization, interpersonal communication, etc.)
- regularly meet with a specific First Year Program class professor to support the students 
- develop and implement events and programs that meet students needs 
- collaborate with clubs, student organizations, faculty, and campus departments
- other administrative responsibilities

Individual and First Year Program Mentor

Spring 2017: Computer Graphics
- attend classes to supplement the professor's instruction and assist students if they are having trouble completing a task
- help students navigate Adobe Photoshop, Illustrator, and InDesign 
- hold weekly sessions to answer questions and aid in completing assignments

Fall 2016: Fundamentals of Management 
- attended both sections of the course to take detailed notes 
- met with students weekly and lead course review and test prep.

Computer Graphics Supplemental Instructor

Summer Orientation in August 2015 and Winter Orientations in January 2016 and January 2017
- prepared materials like hallway boards, flyers, folders, and more
- welcomed parents and incoming freshmen, transfers, and international students to the college
- led campus tours, discussions, and other orientation activities to introduce students to campus life

Orientation Leader

MVL Radio

•	Hosted weekly meetings with rest of executive board to discuss the state of the station, our DJ's shows, any changes to school policies that would affect us, event and collaboration opportunities within the school and local community, and more 
•	Met regularly with school administrative officials to discuss station needs, events, budget, expansion, and strategies to engage the campus community
•	Directed MVL Radio as a whole, which included maintaining weekly office hours, tracking the budget, preparing air schedule, monitoring all facets of the station for improvement.
•	Revised club constitution, restructured executive board to clarify positions and duties; coordinated roles of newly established committees and other members
•	Planned, scheduled and hosted events, shows, and other campus-wide programming and entertainment, which included pitching to school administrators, contacting artists and managers, booking talent, negotiating contracts and rates, coordinating travel and catering, and more.

Station Manager

Board member of MVL Radio, Manhattanville College's student-run radio station. As Top 200 Music Director I provided DJs with new music selections, cataloged and charted music to College Music Journal (CMJ) weekly. I also maintained relationships with local venues, radio promoters, and artists. I assisted with booking artists and event creation, planning, and hosting (including set up and take down). At the beginning of each semester, I recruited and trained new DJs.

As a DJ I hosted a weekly hour long talk/variety segment.

Top 200 Music Director and DJ

Manhatanville Video Project

•	manage all club activity, from planning and hosting meetings, workshops, and events, to overseeing various production timelines and assessing equipment needs 
•	regularly communicate with faculty advisor and other administrative officials to provide updates on active productions, give reasons for equipment purchases, and discuss how to effectively market the club’s abilities

Co Executive Producer

Follett Higher Education Group

- frequently arranging, restocking, retagging, and maintaining organization of merchandise on sales floor
- providing courteous and timely cashier service
- assisting customers with item selection and buying preferences with enthusiasm
- answering customer questions regarding store policies, required textbooks, and any other questions they have about the college

Keyholder at Manhattanville College Bookstore

Multi-passionate, curious, detail-oriented. Avid lover of music, tv/film, literature, and the arts. Strong belief in the power of storytelling, collaboration, and inclusive, accessible, and engaging multimedia content.

Experience in music promotion, college radio/indie booking, beauty/fashion/lifestyle writing and social media management and content creation. 

Project Management
Video Production
Creative Development
Event Planning
Live Event Production
Equity and Inclusion
Social Media Campaign Execution
Creative Writing
Photography
Post Production
Script Supervision
Multiplatform Storytelling

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Meriqua "Danni" White

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